The questionnaires provided limited feedback due to a small sample size of 18 people. Most audience members found the documentary, radio trailer, and magazine article informative and professional. However, feedback identified issues with inconsistent sound levels throughout the documentary and radio trailer that could be improved. The key learning was to spend more time adjusting sound levels to provide a better quality experience for the audience.

1. A2 Media Studies Evaluation
Q3. What have you learned from
your audience feedback?
Oliver Mitchell

2. For the research and planning of the documentary, we conducted a questionnaire to
collect information about our target audience, so that we could include this in the
documentary. I asked a number of students and youths between the ages of 16 and 25
a range of questions in order to discover what their opinions were about fitness and
how it affects their daily lifestyle. Of the people that I asked, 61% have a gym
membership allowing them to maintain the fitness they need, however it appears that
only 55% find fitness an important factor in their daily lifestyle. This shows that
although the 6% own a gym membership, they do not find it a vital part of their life
style.
We later created a second questionnaire to ask our target
audience what they thought about our documentary, in order to
assess how successful it was in achieving our aims
The questionnaire included a number of questions about issues
ranging from sound levels to the use of effects.
It included questions about the documentary, the radio trailer and
the magazine article.
Oliver Mitchell

3. Documentary
Oliver Mitchell

4. Q1. Did you learn anything from our documentary
The first and most important
question we had to ask was
whether the audience learned
anything from the
11%
documentary.
89% of the viewers said that
they did learn something from
Yes watching our documentary.
89% No This is important because it
shows that the documentary
was able to keep the audiences
interest and was informative
enough to keep them
watching, showing it was a
good documentary.
Oliver Mitchell

5. Q2. Do you feel that our documentary resembles a real life production?
94% of people asked found
that the documentary
resembled a real life product.
6%
This showed us that not only
was the documentary
appealing to watch but that
Yes people also thought that it had
No a professional
94%
appearance, which was what
we had hoped to achieve.
Oliver Mitchell

6. Q3. Did you feel that the use of editing was relevant to what was on the screen
at that point?
Our use of editing was also
deemed to be successful. 83%
of people said that they
thought our use of editing
11%
techniques was used at
6%
Yes appropriate times. 11% said
No that our editing was relevant
83% only occasionally. This showed
Occasionally
that overall they did not find
our editing a complete
disaster, but that we could
have improved it at certain
points.
Oliver Mitchell

7. Q4. Did you find the quality of the documentary consistent throughout?
In terms of quality, only 78% of
the people asked thought that
the quality of the documentary
was consistent throughout.
22% This tells us that there must
have been some points where
Yes people were not fully satisfied
78% No with the documentary. It
therefore could have been
improved in order to maintain
a consistent quality.
Oliver Mitchell

8. Q5. Did you feel the backing track was relevant to the topic?
83% of people found that the
backing track was relevant to
the topic. This clearly shows us
that the backing track we used
17%
was successful and people
thought that the tone of the
Yes track really set the
83%
No mood, although the track was
fairly repetitive.
Oliver Mitchell

9. Q6. Did you find that the sound levels were consistent throughout?
When we asked people about
the sound levels, we found
that 50% of the people were
not sure if they were
17% consistent, and a further 33%
50%
Yes did not find them to be
33% No consistent at all. This shows us
we had a serious flaw in our
Maybe documentary and people were
not satisfied. We found that
when we played the audio
back, for some of the
interviews, the sound was
panned to either the left or the
right hand side. This was most
likely the cause of
inconsistency and it could have
been easily adjusted.
Oliver Mitchell

10. Q7. Did you find the interviews interesting and informative?
The large majority of people
asked, 89%, were interested in
our interviews. They found
them to be both interesting
11%
and informative.
Yes
89% No
Oliver Mitchell

11. Q8. Is there any element of the documentary that could be improved?
For this question we found
that 83% of the audience said
that there could be some
improvement made to our
17%
documentary.
When asked, the most
Yes common answer was to edit
83%
No the sound levels. This was an
easily changeable element that
we could have looked into if
we had had more time.
Oliver Mitchell

12. Radio Trailer
Oliver Mitchell

13. Q1. Did you find the radio trailer informative enough to convince you to watch
the documentary?
From the radio trailer, over
90% of the people asked said
that they found the radio
6%
trailer informative. This was
the main goal of the trailer as
it was to interest the audience
Yes sufficiently to want to watch
No the documentary.
94%
Considering that 94% of
people said it would convince
them to watch the
documentary, overall it
suggests that the radio trailer
was a success.
Oliver Mitchell

14. Q2. Did you find the sound levels to be consistent throughout?
Although people said that they
were convinced enough to
watch the documentary, that
does not mean there were no
faults.
41%
Similarly to the
59% Yes documentary, we found that
No over 50% of the people asked
said that they found the sound
levels to be inconsistent.
Again, this was to do with the
pan of some of the audio clips.
However, when we addressed
this before showing it, we
could not discover how to edit
this within Garageband.
Oliver Mitchell

15. Q3. Did you find the radio trailer to sound professional?
Lastly, we asked the audience
if they found the radio trailer
to be professional sounding.
We got very mixed answers for
this, with roughly 50% finding
47% it did sound professional, and
53% Yes roughly 50% saying they did
No not find it professional.
However, when we asked the
50% why they did not find it
professional, they all said that
it was due to the sound levels.
Oliver Mitchell

16. Magazine Article
Oliver Mitchell

17. Q1. Did you find the magazine article relevant to the documentary?
When we showed the
audience our magazine
article, 100% of them said that
it related to the documentary.
The clear relation between the
documentary and the
Yes magazine article clearly shows
No that people can easily
100% recognise the two products.
Oliver Mitchell

18. Q2. Did you feel that the images were to a good standard and appropriately used
throughout?
The audience also agreed that
the images we used were
appropriate. Everyone we
asked agreed that all of the
images related to the topic of
health and fitness and they
Yes were positioned on the page in
No a professional way. They felt
100% that they were noticeable but
not so large that they
dominated the magazine
article.
Oliver Mitchell

19. Q3. Did you feel that the magazine resembled a real life production?
100% of the audience also said
that the magazine article
represented a real life product.
This clearly shows that the
magazine we created is
extremely professional. This
Yes was exactly what we were
No aiming for.
100%
Oliver Mitchell

20. The questionnaires that we conducted were limited in terms of the information that
they provided us with. The sample that we selected was of 18 people and was
therefore very small. We needed to ask more people, an equal number of males and
females, different social classes, and ethnic minority groups etc. in the proportions
that they appear in the wider population. Our sample would then have been
representative of the views of the target group. It would also have been better if we
had conducted a pilot study to test out our questions to make sure that they would
provide us with all the information that we needed. Our range of answer options (yes
,no and not sure) limited the detail of response and didn’t help us to fully understand
what people thought.
Oliver Mitchell

21. Overall, the response we got from the audience was very positive. They found that
the documentary, radio trailer and magazine article were both informative and
professional.
The audience feedback was a crucial step to the project. Although it showed us
that our documentary had achieved what we had aimed for, it also informed us of
where it could have been improved.
The most common suggestion for improvement was regarding the sound levels
and most people were not happy with them.
If we could improve the tasks, from the feedback we have been given, we would
spend more time adjusting the sound levels from the clips. Although this was a
relatively simple task, we did not take into account how important it would be and
should have spent a lot more time ensuring it was above adequate.
Oliver Mitchell