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1. 5 BASIS OF CSR 5 BASIS OF CSR INNOVATION LONG-TERM CONSIDERATION VALUE CREATION OPENING AND SENSITIVENESS TO ENVRIRONMENT COMMUNITY SENSE KNOWLEDGE DIVERSITY CREATIVITY COLLABORATION CONFIDENCE WIN-WIN AUTHENTIC DIALOGUE DECENTRALIZED DECISION MAKING SYSTEMATIC VISION FLEXIBILITY SHARED VISION SHARED VALUES COMBINATION COMPLEX INTANGIBLE ASSETS Download at SlideShop.com

3. ECONOMIC RESPONSIBILITY LEGAL RESPONSIBILITY ETHICAL RESPONSIBILITY DISCRETIONARY RESPONSIBILITY Be profitable Obey the law Be Ethical. Do what is right. Avoid harm Contribute to the community and quality of life CORPORATE SOCIAL RESPONSIBILITY CSR PYRAMID Download at SlideShop.com

4. PRIMARY STAKEHOLDERS CORPORATE RESPONSIBILITY SECONDARY STAKEHOLDERS THE ORGANIZATION Employees Shareholders Suppliers Governments/Regulatory Agencies Nongovernmental Organizations Unions Political action groups Media Download at SlideShop.com

5. MISSION VALUES CODE OF ETHICS STRATEGIC PLAN, BUDGET SUSTAINABLE REPORT BALANCED SCORECARD OPERATIONAL PROJECTS STAKEHOLDER INVOLVEMENT OF CSR INVOLVEMENT OF STAKEHOLDERS

6. OUR PEOPLE COPORATE RESPONSIBILITY SOCIETY ENVIRONMENT CONDUCT Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. 4 BASIS OF CSR Download at SlideShop.com

7. IMPACT ON SOCIETY WORKPLACE QUALITY OF MANAGEMENT COMMUNITY ENVIRONMENT MARKETPLACE Consumers Shareholders Government NGOs Unions Employees Local communities CORPORATE RESPONSIBILITY Download at SlideShop.com

9. CAPABILITY COLLABORATION INNOVATION IMPACT (CAUSE) (ENABLER) (EFFECT) CORPORATE RESPONSIBILITY DESIGN EXAMPLE: CSR PROCESS

10. THE ORGANIZATION Employees Shareholders Suppliers Governments/ Regulatory Agencies Nongovernmental Organizations Unions Political action groups Media SECONDARY STAKEHOLDERS PRIMARY STAKEHOLDERS CORPORATE RESPONSIBILITY