Showcase tactical market approaches by employing Agile Methodology For Marketing PowerPoint Presentation Slides. You can demonstrate the role of agile marketing teams such as align with leadership and set teams’ expectations using this professionally designed scrum methodology PowerPoint slideshow. Validate learning over opinions and demonstrate the process of customer discovery by utilizing the agile market research PPT slides. This marketing PowerPoint slideshow will help your team to identify the most important projects that need attention, develop campaigns, and execute strategies to quickly achieve the set goals. Also, this scrum marketing approach involves working in short sprints often two-week sprints to execute the campaign. The scrum marketing process presentation slides are also useful to track project progress and find successful business ideas. Our agile framework PPT covers all these sections thoroughly and give you a perfect starting point to help your organization switch from traditional marketing to this tactical approach and achieve marketing results faster and better. https://bit.ly/30pGWAV

1. Agile Methodology
for Marketing
Yo u r C o m p a n y N a m e

2. 2
Agile Marketing Outline
Agile Marketing
Introduction
01
Agile Marketing
Values
02
Role of Agile
Marketing Team
03
How does Agile
Marketing Work?
04
Agile Marketing
Process
05
Agile Marketing – Value
Proposition
06
Agile Marketing
Manifesto
07
Agile Approach
to Marketing
08
Key Pieces of an Agile
Marketing Implementation
• Sprints
• Stand Up Meetings
• Board to Track Project Progress
• Teamwork
09
Agile Marketing
Benefits
10

3. Agile Marketing Introduction
3
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Plan
Set Goals Maximize ROI
Tweak
Repeat

4. 4
Collaboration
Over Silos and
Hierarchy
Individuals and
Interactions Over Large
Markets
Numerous Small
Experiments Over a
Few Big Bets
Testing and Data
Over Opinion and
Conventions
Rapid Iterations Over
Big Bang Campaigns
Responding to Change
Over Following a Plan
Agile marketing is a tactical marketing approach in which marketing teams
collectively identify high value projects on which to focus their collective efforts.
Agile Marketing Values
Agile Marketing Values

5. Role Of Agile Marketing Team
5
• Aligns With Leadership and Sets Team Expectations:
work with the leaders of the marketing organization and other key
stakeholders to align everyone on the initiative’s goals
• Analyzes the Data to Identify the Opportunities: Developing
Insights Based on Targeted Analytics.
• Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The
Decision Journeys of Key Customer or Prospect Segments
Designs and Prioritizes Tests:
• work with the leaders of the marketing organization and other key
stakeholders to align everyone on the initiative’s goals

6. How Does Agile Marketing Work?
6
• Get Agreement on the
Goals.
• Business Owners, Product
Development & Sales
• Be Realistic
• Daily Standup Meeting
• Each Person:
• What they Did Yesterday?
• What they will Do Today?
• Any Obstacles
• Status Against Agreements
• Business Owners, Product
Development & Sales
• The Burn Down Chart
• Review the Whole Print
Process:
• What Went Well During
the Sprint?
• What Could Have Been
Better?
Sprint
Planning
Sprint
Review
The Scrum
Process
Sprint
Retrospective

7. Agile Marketing Process
7
Iteration
1
Iteration
2
Iteration
3
Describe
Learn
Launch
Test
Develop Develop
Describe
Learn Test
Launch
Develop
Describe
Learn
Test
Launch
Production and Deployment
Concept Realization
Concept &
Definition
Performance
Measurement

8. Agile Marketing – Value Proposition
8
VISIBILITY ADAPTABILITY
BUSINESS VALUE RISK
AGILE DEVELOPMENT TRADITIONAL DEVELOPMENT

9. 9
Validated learning over opinions
and conventions
Customer-focused Collaboration Over Silos
and Hierarchy
Adaptive and Iterative Campaigns Over Big
Bang Campaigns
The Process of Customer Discovery
Over Static Prediction
Flexible Vs. Rigid Planning
Responding to Change Over
Following a Plan
Many Small Experiments Over a
Few Large Bets
01
02
03
04
05
06
07
Agile Marketing Manifesto

10. Agile Approach to Marketing
10
Mindset Shift
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Experimentation, Iteration,
& Small Releases
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Adherence to the
Agile Manifesto
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Servant Leadership
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Teamwork &
Collaboration
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Data-Driven
Marketing
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Approaches

11. Key Pieces of an Agile Marketing Implementation
11
Sprints
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needs and capture your audience's attention.
Stand up
Meetings
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needs and capture your audience's attention.
Board to Track
Project Progress
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Teamwork
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attention.
Implementation

12. Sprints
12
Ensure Clarity and
Alignment Through a
Thorough
Explorationon of the
What, Why, and How
of the Current State
Challenge
Align on a
Challenge
Week 1
Envision Possible
Future States and
Develop Models
that Identify the
Gaps to Achieve
the Future State
Week 2
Ideate
Innovations
Prioritize Possible
Solution, then, Within
Context of the
Challenge and
Solution, Prototype
Model(s) to Test
Week 3
Decide on a
Solution
Test Your Ideas With Key
Stakeholders and Subject
Matter Experts to
Validate them for
Feedback, Learning, and
Rapid Iteration
Week 4
Create a
Prototype
Apply Lessons
Learned to Create a
Final or Further
Iteration. Determine
Next-steps and
Maintain Momentum
Week 5
Test & Learn
with Customers
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two to Six Weeks

13. Stand up Meetings
13
Meeting Called By Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Text Here Text Here Text Here
Text Here Text Here Text Here
Every day your team needs to get together and have a very brief check in

14. Board to Track Project Progress
14
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Your Text Here
Pilot Date May Not Be
Met
High High Allocate More Resources 1st Oct 2010 CEO Your Text Here
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
Requirement
Gathering Development UAT Pilot Rollout
General Notes: (*) (Your Text Here)
Whether it's the good ole' whiteboard with sticky notes, a nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your
sprint that everyone has access to.

15. 15
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While an individual may lead a project, the success or failure of the sprint rests on all the team
members. Everybody has to be prepared to collaborate and assist in the agile framework
Teamwork

16. Agile Marketing Benefits
16
1. Puts the Customer at the Center
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3. Improve Speed of Decision-Making
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5. Adjust Your Approach Based on
Market Feedback
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2. Each Sprint Provides an Opportunity to Learn &
Adjust: Fail Faster, Succeed Smarter
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4. Reap the Benefits of Smaller Deliverables
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6. Experiment with Innovative, New Ideas
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17. Agile Methodology for Marketing Icon Slide
17

18. 18
Coffee Break
It’s Time for a Coffee Break, Let’s
have a Cup of Coffee

19. 19
Additional Slides

20. 20
Preferred by Many
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Value Clients
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and capture your audience's attention.
Target Audiences
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About Us

21. 21
Name Here
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Designation
Name Here
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Designation
Our Team

22. 22
Vision
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capture your audience's attention.
Mission
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Goal
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Our Mission

23. 23
60%
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Maximum
20%
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Minimum
Financial

24. Post It Notes
24
02
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01
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03

25. Roadmap
25
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2017
2018 2019
2020

26. Linear Diagram
26
01 02 03 04
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27. Venn Diagram
27
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01 02 04 05
03

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