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2. 2
Content
Executive Summary
Vision & Mission
Goals & Objectives
Operational Highlights
Milestones Achieved
Key Performance Indicators
Financial Summary
Business Operating Plan
Operating Plan Initiatives
Operational Challenges Risk & Mitigation Plan
Team Goals
Hiring Plan
Sources of Revenue
Product Roadmap
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3. › Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
Background
› Key services offered/Production capacity
› Milestones achieved in services offered/production
› Key projects handled
Capabilities
› List of main accreditation, if any
Accreditation
› One liner on CMD’s background
› One liner on CEO’s background
› One liner of company’s key shareholder; e.g. PE investor
Promoters and Shareholding
Vision
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Mission
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Company’s
Executive Summary
3
2,022
3,184
3,476
4,621
6,168
19%
22%
23%
17%
19%
2%
9%
10%
5%
7%
0%
5%
10%
15%
20%
25%
30%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY13 FY14 FY15 FY16 FY17
USDMillion
R – Revenue NI - Net Income E - EBITDA
CAGR R: 32% E: 30% NI: 83%
Financial Highlights
4. 4
Our Vision
and Mission
Vision
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Mission
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5. 5
Our Goals and Objectives
Business Plan 1
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Operation of Solution 5
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Programmers for
Strategic Objectives 3
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Business Plan 2
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Systems & Solutions 4
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6. 6
Operational Highlights
Highlight 1
You can mention any
significant developments
that happened during
this period.
Highlight 2
You can mention any
significant developments
that happened during
this period.
Highlight 3
You can mention any
significant developments
that happened during
this period.
Highlight 4
You can mention any
significant developments
that happened during
this period.
Q1 FY18 Q4 FY18Q3 FY18Q2 FY18
7. 7
Milestones Achieved
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3
1
5
4
2
6
8. 8
Key Performance Indicators
Day Sales
Outstanding
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Customer
Retention
Rate
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Cost of
Goods Sold
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Net
Promoter Score
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% Sales Lost to
Active Customers
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9. 9
Financials Summary: Base Vs. Stretch Plan
Base Plan Stretch Plan Comments
KPI1 Text Here Text Here Text Here
KPI1 Text Here Text Here Text Here
KPI3 Text Here Text Here Text Here
Revenue Text Here Text Here Text Here
Cost of Sales Text Here Text Here Text Here
Gross Profit Text Here Text Here Text Here
Customer Acquisition Cost Text Here Text Here Text Here
Other Operating Expense Text Here Text Here Text Here
Operating Profit Text Here Text Here Text Here
Change in Cash Text Here Text Here Text Here
Ending Cash Text Here Text Here Text Here
Employees (FTEs) Text Here Text Here Text Here
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10. 10
Financials Summary: Base Plan
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1Q 19 2Q 19 3Q 19 4Q 19 2019
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI3 Text Here Text Here Text Here Text Here Text Here
Revenue Text Here Text Here Text Here Text Here Text Here
Cost of Sales Text Here Text Here Text Here Text Here Text Here
Gross Profit Text Here Text Here Text Here Text Here Text Here
Customer Acquisition Cost Text Here Text Here Text Here Text Here Text Here
Other Operating Expense Text Here Text Here Text Here Text Here Text Here
Operating Profit Text Here Text Here Text Here Text Here Text Here
Change in Cash Text Here Text Here Text Here Text Here Text Here
Ending Cash Text Here Text Here Text Here Text Here Text Here
Employees (FTEs) Text Here Text Here Text Here Text Here Text Here
11. 11
Financials Summary: Stretch Plan
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1Q 19 2Q 19 3Q 19 4Q 19 2019
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI3 Text Here Text Here Text Here Text Here Text Here
Revenue Text Here Text Here Text Here Text Here Text Here
Cost of Sales Text Here Text Here Text Here Text Here Text Here
Gross Profit Text Here Text Here Text Here Text Here Text Here
Customer Acquisition Cost Text Here Text Here Text Here Text Here Text Here
Other Operating Expense Text Here Text Here Text Here Text Here Text Here
Operating Profit Text Here Text Here Text Here Text Here Text Here
Change in Cash Text Here Text Here Text Here Text Here Text Here
Ending Cash Text Here Text Here Text Here Text Here Text Here
Employees (FTEs) Text Here Text Here Text Here Text Here Text Here
12. 12
Business Operating Plan
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Strategic
Intent
Objective
Performance
Indicator
Budget Timeline Responsibility Progress
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
13. 13
Operating Plan Initiatives
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Category Key Initiatives Prioritization Project Lead
Sales Your Text Here Your Text Here Your Text Here
Marketing Your Text Here Your Text Here Your Text Here
R & D Your Text Here Your Text Here Your Text Here
Operations Your Text Here Your Text Here Your Text Here
People Your Text Here Your Text Here Your Text Here
Financial & Admin Your Text Here Your Text Here Your Text Here
14. 14
Operational Challenges
Operations
01
02 03
04
Challenges have been divided in to two parts:
1. Customer facing 2. back office challenges which are further classified in to 5 sub-categories
Customer Facing Back-Office
Entering the Market:
Sales / Marketing / PR
Customer
Care / CRM
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Organizational /
Operations Setup
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Optimize
Revenue Sources
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Partners &
Alliances
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15. 15
Team Goals
Team
SMART Goal
Strategies &
Action Steps
Who is
Responsible
Target Date
or Timeline
Evidence of
Effectiveness
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17. 17
Current Sources of Revenue
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30%
25%
20%
15%
10%
18. 18
Potential Sources of Revenue
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5%
15%
25%45%
10%
19. 19
Product Roadmap
2 4
3 5
1
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20. 20
Risk Mitigation Plan
Category Identified Risk Mitigation Plan
Client Management
› Miscommunication with sponsor/client regarding
project requirement and expectations
› Update client more frequently along the way with
project progress.
› Create Buffer Time to cater for amendment if
there is mismatch
Server
› Server is down which causes project to be slightly
delayed due to application not able to load
› Perform periodical check on server status
Technical
› Popular web browsers or bootstrap may get an
update that will discontinue support for features
used in our development as we are using
responsive bootstrap. This will lead to changes in
development plan & will delay our progress
› Monitor any updates on popular web browsers
and/or bootstrap and make sure all UI design
works as intended on updated web browsers or
responsive bootstrap
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21. 21
Risk Response Matrix
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Risk Event Response Contingency Plan Trigger Who is Responsible
Interface problems Mitigate: Test prototype Work around until help comes Not solved within 24 hours John
System freezing Mitigate: Test prototype Reinstall OS Still frozen after one hour Louise
User backlash
Mitigate: Prototype
Demonstration
Increase staff support Call from top management Helen
Hardware
malfunctioning
Mitigate: Select reliable
vendor Transfer: Warranty
Order replacement Equipment fails Tom
24. 24
Stacked Column
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30 40 60 80 100 120 140
180 200
80
110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
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450
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2011 2012 2013 2014 2015 2016 2017 2018 2019
Product 2
Product 1
25. 25
Stacked Bar
50%
65%
-15%
-9%
40%
50%
-19%
-2%
-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
Product 02
Product 01
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26. 26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 01 Product 02 Product 03
Clustered Bar
27. 27
Our Team
Name Here
Designation
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Name Here
Designation
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Designation
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Name Here
Designation
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28. 28
About Us
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Target Audiences
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Premium Services
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Values Client
29. 29
Our Mission
Vision
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Mission
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Goal
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30. 30
Comparison
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Mobile Computer
31. 31
Puzzle
01
02
03
04
Text Here
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33. 33
Location
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Africa
Russia
Canada
80%
50%
40%
30%
34. 34
Idea
Generation
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35. 35
Puzzle
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01
02
03
04
36. 36
Venn
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37. 37
Financial
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Deposits
$423
Net Income
$345
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38. 38
Mind Map
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05
04 03
02
01
39. 39
Post It
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40. 40
Thank You
Address
# Street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com