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2. 2
Align All Parts of the
Organization
The Perfect Growth
Strategy Formula
Growth Matrix
Ways to Grow Your Business
• Market Strategy Options
• Customer Strategy Options
• Geographic Strategy Options
• Product Strategy Options
• Service Strategy Options
• Pricing Strategy Options
• Sales Strategy Options
• Distribution Strategy Options
• Marketing Strategy Options
Growth Strategy for
Quadrant 1
• 8 Key Dimensions of Product You
Can Improve Upon
• Ways to Acquire Competitive
Advantage
• Explore All Product Use Cases
• Innovate to Lead
• Analyze Your Product vis-à-vis
Competitors
• Improve Your Customer Value
Proposition
• See where you stand on the Product
Benefits Ladder
• Refine Your Target Market
• Describe Your Target Market
• Analyze Your New Product Value
vis-à-vis Competitors
Growth Strategy for
Quadrant 3
Growth Strategy for
Quadrant 2
Growth Strategy Plan
Growth Strategy for
Quadrant 4
• Identify Your Target Customer
• Understand Your Target Market
• Strengthen / Expand Your Target
Market
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Table
of Contents
3. Align All Parts of the Organization
3
The aim proposed here for any organization is for everybody to
gain- stockholders, employees, suppliers, customers,
community, the environment- over the long term
Edwards Deming
Mission
Your Text Here
Your text here Your text
here Your text here Your
text here Your text here
01
What do you do?
What are the products
and services you offer?
02
How you do it?
What are the distribution,
sales, marketing strategies
you adopt to achieve your
purpose
03
Why your
organization exists?
04
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4. Ways to Grow Your Business
4
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Business Strategy
Business Model
• Sales
• Distribution & Logistics
• Marketing
Target Audience
• Target Market
• Target Customer
• Target Geographies
Unique Selling Proposition
• Product Offering
• Services
• Cost of Product/Price
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5. Market
Strategy Options
02
01
Target your
Market Better
• More product/service
offerings
• Improved Marketing Pitch
• Competitive War for
Leadership
Drop Unprofitable
Markets, Focus
on niche
• Too many markets and
poor market position
• Declining profits and
market share
03
Diversify into New
Markets
• Leadership in Current
Market
• Resources and
capability to expand
• Demand in new markets
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6. Customer Strategy Options
6
Strengthen your Existing Customer Base
• Poor market share with existing customer base
• Dropping sales
• Weak value proposition
• Lack of resources to expand to new geos
Increase your Customer Base
• New target customers in new geos
• New product features for more customer segments
• Market superiority with existing customer base
• Sufficient resources to make expansion work02
01
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7. Geographic Strategy Option
7
Do away with Unsuccessful Geos
• Dipping Profits
• Losing to competition
Expand in Existing, Successful Geos
• Substantial profits from current geos
• Opportunity to increase the current market share with better
value proposition & go-to-market model
• Lack of substantial resources to move to new geos
Set Up Business in New Geos
• Attractive business opportunities in new, emerging markets
• High customer demand and customer growth in new geos
• Unbeatable value proposition & go-to-market model to successful
capture market share in new geo
01
03
02
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8. Product Strategy Options
8
01
Lower
Operation Costs
• Increased Profit Margin for your company
• Lower Product Pricing to attract more
customers
03
Increased
Offerings
• Better customer value
• New features introduced
• More benefits to customer
02
Lower
Product Pricing
• Pricing advantage over competitors
• Cost saving to customers
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9. Service Strategy Options
9
Lower
Operation
Costs
• Increased Profit Margin
for your company
• Lower Service Pricing to
attract more customers
Lower
Pricing
• Pricing advantage over
competitors
• Cost saving to customers
Increased
Offerings
• Better customer value
• New services introduced
• More benefits to customer
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10. 10
Premium Pricing 01
02
03
04
05
06 07
08
09
10
11
Economy Pricing
Psychology Pricing
Penetration Pricing
Pricing Skimming
Anchor Pricing Bundle Pricing
Value Pricing
Promotional Pricing
Cost-Based Pricing
Loss Leader Pricing
TYPES OF PRICING
STRATEGIES
Pricing Strategy Options
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11. Sales Strategy Options
11
Perfect your Pitch
More the valuable your product/service,
better the sales
Include High-Level Business Strategy
Incorporate new customers/markets/new geos/new
marketing campaigns in your sales strategy
Improve your Sales Strategy
Based on past campaigns and new market realities, create an unbeatable
sales strategy
01.
02.
03.
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12. Distribution Strategy Options
12
Manufacturer supplies the goods
directly to consumers without using
any intermediaries
• Retail outlets
• Mail order selling
• Internet selling
Direct
01
Manufacturer sells the goods to
consumers through one or more
middlemen
• Retailers
• Wholesalers
• Agents/Brokers
• Franchisees
• Resellers
Indirect
02
Manufacturer sells the goods
through multiple channels – own
as well as 3rd party channels.
• Own website
• Own retail stores
• Retailers & Wholesalers
• Brokers & Distributors
Hybrid
03
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13. Marketing Strategy Options
13
Owned Strategy Budget/ Resources Desired Outcome Metrics to Measure
Website Build internal links after content pieces are 1 Hour Per Week
Traffic
Text Here
Email List
Monthly newsletter
Triggered email nurturing program Text Here Identify prospects and pull down the funnel Text Here
Facebook Daily weekday posts Text Here New subscribers, traffic to website Text Here
Twitter Daily weekday posts Text Here New subscribers, traffic to website Text Here
LinkedIn Daily weekday posts Text Here New subscribers, traffic to website Text Here
Earned Strategy Budget/ Resources Desired Outcome Metrics To Measure
Email Outreach
Identifying & contacting friend and social
influencers who may be willing to share the
(Outreach time resources)
Influencers will share via social channels or link
to content
Shares & links
Paid Strategy Budget/ Resources Desired Outcome Metrics To Measure
Facebook Text Here Text Here Text Here Quote requests and email signups from fb
LinkedIn Text Here Text Here Text Here Quote requests and email signups from LNKD
Twitter Text Here Text Here Text Here Text Here
Paid Search Text Here Text Here Text Here Quote requests and email signups from PPC
Retargeting Text Here Text Here Text Here Text Here
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14. 14
Right STP
(Segmentation, Targeting
& Positioning)
Growth
Acceleration
Killer Product
Value
The Perfect Growth
Strategy Formula
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15. Growth Matrix
15
Focus on
Product Value
Q1
Market
Leader
Q2
Focus on
Targeting
Q4
Rethink Your
Entire Business
Q3
Segmentation&
Targeting
Focused
Targeting
Lose
Targeting
Less valuable Highly valuable
Product
Value
Where are you located on the matrix?
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16. 16
Focus on
Product Value
Q1
Market
Leader
Q2
Focus on
Targeting
Q4
Rethink Your
Entire Business
Q3
Segmentation&
Targeting
Focused
Targeting
Lose
Targeting
Less valuable Highly valuable
Product
Value
Focus on Product Value
Growth Strategy for Quadrant 1
1.
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17. 8 Key Dimensions of Product You Can Improve Upon
17
QUALITY
Durability
The actual life expectancy of
the product
Aesthetics
The style, materials & visual
appeal of a product
Reliability
Likelihood that the product
will perform throughout its
expected life
Features
What different functions or tasks
can the product perform
Perceived Quality
Based on customer’s
experience before, during &
after purchase a product
Performance
How well the product performs in
comparison to how it was
designed to perform
Conformance
Does the product meet its
specifications as designed
Serviceability
What is the ease of fixing or
repairing the product if it fails
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18. Acquire Competitive Advantage
18
Access to intellectual properties Add text here Add text here
Exclusive strategic partnerships Add text here Add text here
First mover advantage Add text here Add text here
Low cost production Add text here Add text here
Know how Add text here Add text here
Strategic location Add text here Add text here
Strong R & D Add text here Add text here
Brand popularity & recognition Add text here Add text here
Strategic assets Add text here Add text here
Reputation Add text here Add text here
Access to working capital Add text here Add text here
Speed Add text here Add text here
Flexibility of production process Add text here Add text here
Exclusive resale & distribution rights Add text here Add text here
Barriers to entry & exit Add text here Add text here
Best product or customer service Add text here Add text here
Current
Recommended for
DevelopmentSource
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19. Explore All Product Use Cases
19
USE CASES
• Teach online
• Share Assignments
• Share Teaching Materials
• Conduct Tests
• Score Tests
• Share Results
• Learn online
• Submit Assignments
• Download Teaching
Materials
• Take Tests
• See Results
PRODUCT
Virtual
Classroom
Teachers
Students
CUSTOMER
20. Innovate to
Lead
20
Product
Changes in the things (Products/
services) which an organization offers
Process
Changes in the ways in which they are
created & delivered
Position
Changes in the context in which the
products/ services are introduced
Paradigm
Changes in the underlying mental &
business models which frame what the
organization does
Types of Innovation
Dimensions of innovation space. The 4Ps of Innovation:
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21. 21
Focus on
Product Value
Q1
Market
Leader
Q2
Focus on
Targeting
Q4
Rethink Your
Entire Business
Q3
Segmentation
&Targeting
Focused
Targeting
Lose
Targeting
Less valuable Highly valuable
Product
Value
Rethink Your Entire Business
Growth Strategy for Quadrant 3
3.
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22. Analyze Your Product vis-à-vis Competitors
22
Value
Proposition
Dimensions
Customer
Importance
(Rank order)
Company Competitor 1 Competitor 2
Core Features Rating Core Features Rating Core Features Rating
Product Quality 5 XX 3 XX 5 XX 5
Packaging 4 XX 5 XX 3 XX 2
Ease of use 5 XX 5 XX 4 XX 4
Price 4 XX 3 XX 2 XX 1
Effectiveness 5 XX 2 XX 4 XX 4
Totals 23 18 18 16
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23. Improve Your Customer Value Proposition
23
Lower
Operation Costs
• Increased Profit Margin for
your company
• Lower Product Pricing to
attract more customers
Lower Product
Pricing
• Pricing advantage over
competitors
• Cost saving to customers
Increased
Offerings
• Better customer value
• New features introduced
• More benefits to customer
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24. 24
Target & Insights
What do consumers want?
Define Consumer
Define target, need states,
enemies & insights
Brand Features
What does your band do?
Product Features
Product focused strength, claims,
difference or unique offering
Rational Benefits
What do consumers get?
In consumer’s voice answer, “so,
what do I get?
Emotional Benefits
How does that make them feel?
Look at rational benefit, asking, “so
how does that make me feel?
See where you stand on the
Product Benefits Ladder
Ladder up to Emotional
Customer comes first!
STEP
STEP
STEP
STEP
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25. Refine Your Target Market
25
Your Current Market Segments
Find Your Niche
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capture your audience's attention.
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capture your audience's attention.
Demographics
Dreams &
Desires
Shared
Interests
Sources of
Information
Sticking
Points
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26. Describe Your Target Market
26
• Age
• Gender
• Geographical location
• Occupation
• Annual income
• Level of education
• Number of children
01
Demographics
• Books
• Forums
• Blogs
• Magazines
• Influencers
• Social networks
02
Sources of
Information
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
03
Dreams &
Desires
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
04
Sticking Points
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
05
Shared Interests
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27. Analyze your New Product Value vis-à-vis Competitors
27
Our Company A B C D
1
2
3
Basic Feature
4
5
6
Advance Feature
7
8
9
Competitor
Feature
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28. 28
Focus on
Product Value
Q1
Market
Leader
Q2
Focus on
Targeting
Q4
Rethink Your
Entire Business
Q3
Segmentation&
Targeting
Focused
Targeting
Lose
Targeting
Less valuable Highly valuable
Product
Value
Focus on Targeting
Growth Strategy for Quadrant 4
4.
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29. “We need a consultancy
agency to help us give an
unbiased assessment of our
weaknesses, use heat maps to
see the most engaging website
pages and reinvent the website
for more conversions.”
The Marketing Executive
Demographic information
• Chicago, US
• 32 years old
• Marketing executive at a design
agency
• MBA in Marketing
Psychographic information
• Running
• Volunteering for social causes
• Read fiction novels
• Play games on iPad
• Likes to purchase latest technology
Goals
• Become marketing head in the
next 2 years
• Wants to create innovative
marketing campaigns
• Wants to capture more leads using
multiple channels
Marketing Messaging
• Keywords- increase conversion,
marketing agency US
• CTA- Heat maps, increase
conversion, UI/UX enhancement
Identify Your Target
Customer
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30. Understand Your Target Market
30
Geographic
Segmentation
• International appeal
• Digital sales over 'real-world’
sales
• Focuses on developed areas
• For rural areas - smartphone
use crucial
Demographic
Segmentation
• People with Internet
access
• Age group of 25 to 50
years,“ as 45% of online
buyers belong to the 35-
49 age group
• Focusing on a younger
audience
Situational
Segmentation
• Convenience as a major
reason for online purchases
• Interest in new categories
• New lucrative deals every
day, every hour
• Low pricing as a major factor
for purchasing online
Psychographic
Segmentation
• Customers segmented
• by loyalty
• Customers who like
innovations and changes to
• the website
• Those who value customer
care first
• People who click on
recommended and suggested
products the most
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31. Strengthen/ Expand Your Target Market
31
Do away with Unsuccessful
Segments
• Dipping Profits
• Losing to competition
Strengthen Existing,
Successful Segments
• Substantial profits from current market
segments
• Opportunity to increase the current market
share with better value proposition & go-to-
market model
• Lack of substantial resources to target new
segments in new geos
Target New Segments
• New product/service value for new
segments
• Attractive business opportunities in
new segments
• High customer demand and customer
growth
• Unbeatable value proposition & go-to-
market model to successful capture
market share in new markets
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32. 32
Focus on
Product Value
Q1
Market
Leader
Q2
Focus on
Targeting
Q4
Rethink Your
Entire Business
Q3Segmentation
&Targeting
Focused
Targeting
Lose
Targeting
Less valuable Highly valuable
Product
Value
Market Leader
Growth Strategy for Quadrant 2
Maintain Position with aggressive
sales & marketing campaigns
Keep Innovating
Strengthen communication
channel with customers01. 02. 03.
2.
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33. Growth Option Goal Initiatives
TARGET AUDIENCE
Target Market Text Here Text Here
Target Customer Text Here Text Here
Target Geographies Text Here Text Here
UNIQUE SELLING PROPOSITION
Product Offering Text Here Text Here
Services Text Here Text Here
Cost of Product/ Price Text Here Text Here
BUSINESS MODEL
Sales Text Here Text Here
Distribution & Logistics Text Here Text Here
Marketing Text Here Text Here
Growth Strategy Plan
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34. Icons Slide for Business Development Strategy for Any Organization
34
36. Agenda
Agenda
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Agenda
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Agenda
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36
37. Company Introduction
37
Professional
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Created
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Talented
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38. Vision
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Mission
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Values
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Our Mission
Vision Values
38
39. 39
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Goal
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Goal
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Goal
40. Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Organization Chart
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41. 41
Comparison
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Google Plus
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80%
20%
42. Bar Chart
42
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 01
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43. Pie Chart
43
25%
15%
10%
50%
Product 01
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Product 02
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Product 04
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44. Dashboard
44
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40%
0 100
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90
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45. 45
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Linear Process
46. Circular
46
Your Text
Here
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Roadmap
48. Timeline
48
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2016
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2017
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2018
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2019
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2020