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2. Table Of Contents
2
Executive Summary 01
Key Highlights 02
Organizational Structure 03
Milestones Achieved 04
The Problem 05
The Solution 06
Geographical Footprint 07
Product / Services 08
Strong Customer Retention 09
Market Leader in a Segment 10
U.S.P Slide 11
Competitive Landscape 12
Technology Trend 13
Business Model 14
Revenue Model 15
Growth Strategy 16
Marketing Strategy 17
Market Size 18
Financial Summary 19
Financial Projection 20
Financing 21
Use of Funds 22
Shareholding Pattern 23
Exit Strategy 24
Geographical Expansion 25
Benefits of Funding 26
Title Slide No. Title Slide No.
3. Executive Summary
3
Company
Overview
▪ Company XX introduction line ▪ Company infrastructure of location advantage, if any
▪ Key USP and competitive advantage ▪ Market leader/product leader/new product/idea
▪ Key clients ▪ First to implement anything
▪ Major accreditations and certifications for the
company
▪ Staff/workforce updates
Financials
Particulars ( $ MM ) FY16 FY17 FY18E FY16-18 CAGR
Net Revenue 2,022.0 3,184.5 3,476.6
30.4%
% Growth in Revenue 19.0% 57.3% 9.8%
EBITDA 361.6 746.9 781.8
40.1%
% EBITDA 17.8% 23.4% 22.3%
Pat 187.7 350.0 337.7
33.7%
% Pat 9.2% 11.0% 9.6%
Net Worth 844.8 1,017.3 1,303.3
Net Debt 1,059.4 953.8 2,119.3
ROCE (%) 18.9% 33.5% 24.6%
4. Key Highlights
4
Number of countries
company XX exports to
20+
India’s top telecom
company
1st
Leader in automobile
components in India
1st
Only Indian company
provider having a XYZ
certification
1
Amongst world’s top 10
automobile companies
10
5 year revenue CAGR
(FY12-17)
30%
Average ROCE
(FY12-17)
24.3%
Number of certified
welders
125+
5. The Problem
5
Example: Price is an important
concern for customers purchasing
online (for E-commerce company)
1
Example: In UK, stress results in
105 MM lost workdays each year (For
Health tech startup)
2
Example: 95% of companies make decision by
either guessing or using their gut. No one uses data
analytics tools. (For analytics startups)
3
Example: Video files are too large to e-
mail. (For tech startups)
4
To better illustrate your problem,
as well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components like 1.
What do you need? 2. Reason
behind the need. This will provide
a better understanding to the
investor for your funding
requirement
6. The Solution
6
Save
Time
Save
Money
Save
Energy
The Solution
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If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
7. 7 XX has a Well Planned Growth Strategy
Industry footprint
End product
Target geographies
Customer segment
Product mix
Qualifications /
Accreditations
10
20
30
40
50
60
This slide will make the
investor understand that
you have a clear vision for
growth. We have added
the most commonly used
growth strategies which
can be altered by you as
per your requirement
8. Growth Strategy Summarized
8
1
2
3
4
5
6
Present areas of Focus
This slide is divided into
two segments: inside one
will focus on present
capability areas of your
company; while outside
area will focus on Future
capabilities
Future areas of Focus
11. Financing
11
How much capital
are you willing to
raise?
▪ $5 MM
Valuation of the
company
▪ $10 MM
Investment Terms:
▪ Preferred Equity (convertible in
to common ) @ x pre money
valuation
▪ Convertible note @ $x
valuation cap; 1.5 x premium
You need to have a
clear idea on the
valuation of company,
and how much equity
are you willing to dilute
before going to any
investor
12. Use Of Funds
12
New Hires
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40%
Operational Cost
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18%
Marketing
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12%
Product Development
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30%
Relevant Example: Sales
& Marketing, Hire key
employees, Founder
Salaries; Build out/further
develop technology, File
patents; Achieve key
milestones: 1st client?
Breakeven time? 3x
Revenue growth?
13. Goals Of Funding
13
80%
13% 50%
20% 5000
Revenue will
increase by
Market share will
increase by
Operating cost
will reduce by
Production capacity
will increase by
Employees
headcount will reach
▪ Customer Base is projected to reach 1 MM users
▪ Annual Production will reach XX metric tonnes
▪ Geographic diversification will reduce the associated risk
▪ Increased Cash burn rate will help in addition of new customers at a faster rate
Add few data
points which will
support the
implications of
after-effects of
funding
15. 15
▪ Name potential companies (any unique
relationship with them)
▪ Name type/category of companies that could
acquire you?
▪ Why would they acquire you? How do you fir in
their category?
▪ Why won’t they try to built it themselves?
Acquisition: Most likely
exit options for companies:
▪ Will your company generate excess
cash flow that could make it
attractive to financial buyers to
generate a return?
Financial Buyer:
IPO:
▪ Least likely exit for a company, but a
probability. Preferred strategy only
when no buyer could afford the
valuation of your company.
Exit Strategy
16. Managing
Director
Executive
director
CEO Head -
Finance
Head -
Customer
Relations
Head -
Bending
Head -
Materials
Head -
Business
Strategy
Quality
Control
Production
Head -
Projects
Head - QA
Head -
Employee
Relations And
Admin
Organization Chart
16
Name
Name
Name Name Name
Name Name Name
Name
Name
Name Name
Name
17. Milestone Achieved
17
Highlight 1
You can mention any significant developments
that happened during this period.
FY14
Highlight 3
You can mention any significant developments
that happened during this period.
FY16
Highlight 2
You can mention any significant developments
that happened during this period.
FY15
Highlight 4
You can mention any significant developments
that happened during this period.
FY17
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
18. Milestone Achieved
18
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
FY17
You can mention
any significant
developments that
happened during
this period.
Highlight 4
FY16
You can mention
any significant
developments that
happened during
this period.
Highlight 3
FY15
You can mention
any significant
developments that
happened during
this period.
Highlight 2
FY14
You can mention
any significant
developments that
happened during
this period.
Highlight 1
19. Geographical Footprint
19
Company XX facilities
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01
Engineering facilities
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02
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Business development and
customer support facilities
03
Offshore facility (proposed)
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04
80%
Asia
35%
South
America
20. Benefits
Benefit 1:
▪ Sub- Points
Benefit 2:
▪ Sub- Points
Benefit 3:
▪ Sub- Points
Benefit 4:
▪ Sub- Points
Benefit 5:
▪ Sub- Points
Overview
Location
▪ Add Location Details
Infrastructure
▪ Add details such as land area, Production Capacity etc.
Key points
▪ Other relevant details about this expansion
Current Status And Process Going Forward
▪ Current Status details
▪ How much time will this expansion take?
▪ Other details about expansion process
Geographic Expansion - Inorganic Opportunity
20
21. Emphasis on Geographic & Product Expansion
21
Better
Logistics
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Stable
Infrastructure
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Financial
Benefits
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Diversification
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Investment
Benefits
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Location
Benefits
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Cultural
Benefits
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Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
22. Company XX Has Wide Range Of Product / Services
22
Product Segment 1 Product Segment 2 Product Segment 3
Product mix by Customer Segments
Product Mix Customer Segments
Segment 1 Customer preferring Segment 1
Segment 2 Customer preferring Segment 2
Segment 3 Customer preferring Segment 3
Explain in details
about the products,
some photos/visuals
will help in giving a
better clarity and will
further support your
pitch
23. …along with Superior Technical Capabilities
23
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audience's attention.
Capability 1
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Capability 3
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Capability 2
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Capability 4
24. 24
…and State of the Art
Infrastructure/
Manufacturing
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25. Strong Customer Retention
25
Key Customer Relationship
Customer
Relationship
Duration
Last 5 yrs agg rev
($MM)
Customer 1 25 years 2,723
Customer 2 22 years 1,734
Customer 3 9 years 2,603
Customer 4 7 years 1,061
Customer 5 6 years 718
Customer 6 3 years 2,769
Customer
Logos
Customer
Logos
Customer
Logos
Customer
Logos
Prospective
Customer
Logos
FY13 FY14 FY15 FY16 Prospective Customers
Company XX has successfully capitalized on exiting reference list to add major international clients
• Comments to be added
about client
experiences,
relationship with
particular client, special
events
• Snapshots of client
feedback could also be
added in its space
26. Market Leader in a Segment
26
Parameters Company XX Capabilities
Stringent vendor approvals
and pre-Qs required
List of all approvals required by customers
High quality standards List of all the accreditations and quality standard certifications
Past experience Details on past experience with the customers / production etc.
Sizable, state of the art
facility required
Details on company infrastructure, production size etc.
Highly skilled workforce
required
Information on company workforce, contractual labors erc.
Add the key
parameters in which
your company is a
market leader. We
have shortlisted some
of them for your
reference
27. U.S.P Slide (e.g. Competitive Cost Advantage)
27
Comparison Between XX and Competitors
Parameter Company XX Competitor 1 Competitor 2 Remarks
Parameter 1 120 ~130 to 140 150-160 ▪ Add comments
Parameter 2 50-60 60-75 200-250 ▪ Add comments
Parameter 3 300-310 340-350 350-410 ▪ Add comments
Net cost advantage 10-15% 30-40% ▪ Add comments
Comments such as company XX is one of the lowest cost manufacturer of automobile components
This slide will
highlight your
competitive
advantage in
different parameters.
Try to be as realistic
as possible.
29. Product Comparison
29
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
30. SWOT Analysis
30
W
T O
S
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Strengths
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Threats
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Weaknesses
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Opportunities
31. Technology Trend
31
Advantages of using technology XYZ over other players
Conclusion of using
this technology
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audience's attention.
Parameters Technology XYZ
Parameter 1 Technical Details
Parameter 2 Technical Details
Parameter 3 Technical Details
Parameter 4 Technical Details
Parameter 5 Technical Details
Market moving towards XYZ technology
Technology XYZ
▪ About this technology/
main benefits/advantage
Technology XY
▪ Comments on why the
trend is changing
Technology X
▪ Comments on why it is
not used now
Show the pattern in
which technology
has changed in this
industry and how
you adapted
yourself with this
change.
32. Business Model (Example Slide)
32
Company XX makes money when users make money rather than relying on creating value through added service
▪ Advertising
▪ Email
▪ Distribution partners
From:
User
Acquisition
▪ A/C types
▪ Spending pattern
▪ Credit history
▪ Demographics &
preferences
Includes:
Gather User
Information
▪ History
▪ Usage
▪ Spending habits
▪ Current market
deals/rates
Based on:
Intelligent
Suggestions
▪ Bank A/C
▪ Credit card
▪ Cell phone carrier
▪ ISP
▪ Loan
Fee types:
User Switches
= Referral Fee
Future Potential: Advertising
High
Profit
Potential
Premium
Targeted
Ads
High
Quality
User Data
Large
Expected
User Base
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
33. Flat Fee
or %
Six Months
Or Once a
Year
10%
of Total
Customers
$ 100
$5000
$100
Pricing?
Recurring Revenue Frequency
Expected conversion rate to
get a paid client
Expected ARPU?
Life-time value of a customer?
Cost to Acquire a customer?
Revenue
Model
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model
33
34. Marketing Strategy
34
Marketing
Strategy
Search engine
optimization
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Website design
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Blog
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audience's attention.
Social media
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audience's attention.
Email marketing
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Paid advertising
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audience's attention.
Analytics & reporting
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35. Expected global annual investment in power
58.9%
58.8% 57.1% 57.6%
25.6%
27.5% 24.9% 20.2%
9.4%
8.3% 10.7%
11.3%
6.1%
5.4% 7.3% 10.8%
180
204 205 203
0
50
100
150
200
250
2014-2020 2021-2025 2026-2030 2031-2035
▪ Fossil fuels ▪ Nuclear ▪ Bioenergy ▪ Biofuels
XX’s addressable market (on annual basis)
XX’s target geographies: USD 3.2 bn
USD 6.4 bn
10%
15%
3%
13%
4%
5%
50%
india US Japan Europe
Middle East Latin America Others
Revenue Split – By Quarter And Geography
35
Addressable market in sector 1
1
Comments/conclusion/critical reason behind this slide
1
Show the market potential in
each of your segment and try
to be as realistic as possible.
You can use two approaches:
1. Bottom-up approach where
you calculate and show the
working or 2. direct approach
where do you do some
secondary research for the
market size
36. XX is Targeting a Large Addressable Market
36
Sector 1
(USD 6.7 Bn)
Sector 2
(USD 6.2 Bn)
Sector 3
(USD 4.0 Bn)
Sector 4
(USD 1.5 Bn)
XX has a large
market potential
of USD 18.4 Bn
37. Financials Summary
37
Summary Financials
▪ Revenue and Gross Profit
▪ EBITDA and EBITDA Margin
▪ PAT and PAT Margin
▪ WC Analysis
▪ ROCE and ROE
Revenue Split
▪ Quarterly Revenue Split
▪ Revenue Spilt By Geography
▪ Revenue Split By Product Mix
▪ Revenue split by
Segment/Sector
42. Client Testimonials
42
CEO
John Doe
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Financial Advisor
Julie Star
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43. Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Contact Details
Office
1
Office
2
43
44. 44
Coffee Break
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49. Donut Chart
49
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35%
20%
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8%
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3%
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15%
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19%
50. Clustered Bar
50
35
45
40
50
60
10
30
25
40
85
55
60
65
70
97
0 20 40 60 80 100
FY 01
FY 02
FY 03
FY 04
FY 05
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01
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02
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03
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04
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05
▪ Product 1
▪ Product 2
▪ Product 3
52. Volume High Low Close Chart
52
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
01/05/2017 01/06/2017 01/07/2017 01/08/2017 01/09/2017
Volume
Volume
High
Close
Low
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▪ Product 1 ▪ Product 2
57. Mission
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Vision
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Our Mission
57
58. 58
John Albert
Financial advisor
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Victoria Smith
Manager
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Sam White
Web designer
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Tom Parker
CEO
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Meet Our Team
59. 59
About Us
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60. 60
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Our Main Goal
61. Comparison
61
40%
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Male
60%
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Female
62. Minimum
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Medium
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Maximum
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62
45%
75%
95%
Financial
64. 25% 70%
Location United
States
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Brazil
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China
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Australia
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40%
15%
64
65. 65
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2015
2014
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2013
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66. 66 Timeline Continued…
2017
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2016
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67. Puzzle
67
04
01
02
03
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68. Circular
68
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04
01
02
03
69. 69
Our Target
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70. 70
Venn
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69% 52%
71. Mind Map
71
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72. Silhouettes
72
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73. Hierarchy
73
Text Here Text Here Text Here Text Here Text Here Text Here
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74. Magnifying Glass
74
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45%
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35%
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25%
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30%
75. Bulb Or Idea
75
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76. Funnel
76
01
02
03
04
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This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.