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Business Plan For
Startup Funding
Your Company Name
2
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Agenda
Table of Contents
3
Company Overview
/ Elevator Pitch
Business Model SWOT Analysis
Our Team Revenue Streams Product Comparison
The Problem Revenue Model Financial Projection
The Solution Expense Model Break-Even Analysis
Value Proposition -
Product Service
Growth Strategy Financing
01
02
03
04
05
09
10
11
12
13
17
18
19
20
21
Product Roadmap Go-to-Market Strategy Use of Funds
Milestones Achieved Marketing Strategy Shareholding Pattern
Traction Competitive Landscape Exit Strategy
06
07
08
14
15
16
22
23
24
Company Overview
4
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Introduction
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Vision
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Mission
Logo
Logo
Logo
Logo
Clientele
Service 1
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Service 2
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Service 3
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Service 4
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Service
Area
Offering
Elevator Pitch (Option 1 of 2)
5
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What’s the service/product?
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audience's attention.
What’s the core Problem you are solving?
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What’s your big vision?
Elevator Pitch (Option 2 of 2)
6
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What’s the
service/product?
01
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attention.
What’s the core Problem
you are solving?
02
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attention.
What’s your big vision?
03
Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Our Team
7
The Problem
8
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem 2
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem 3
Example: Video files are
too large to e-mail. (For
tech startups)
Problem 4
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
Problem 1
To better illustrate your problem, as
well as convey the problem statement
to someone who’s less immersed in it
than you, consider adding some
components in the following way: 1.
Customer Tries Something; 2. Here’s
the terrible they are facing; 3. Existing
solutions are broken/Non-existent.
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The Solution (Option 1 of 2)
9
Your Text Here
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If the investor has no clue what the
product does even after getting deep
into a pitch; now is the time for a short
explanation or demo.
The Solution (Option 2 of 2)
10
Your Text Here
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If the investor has no clue what the
product does even after getting deep
into a pitch; now is the time for a short
explanation or demo.
Value Proposition – Product/Services (Option 1 of 2)
11
Product Customer
What your
product do?
How does your
product work?
What does it feel
like to use your
Product? What are the
emotional
drivers of
Purchasing?
Risks of switching
to your product
What are the
hidden needs? What are the
rational
drivers of
Purchasing?
Fears
Wants
Needs
Features
Benefits
Experience
What do people
currently do
instead?
Substitutes
Company:
Product:
Ideal Customer:
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Value Proposition – Product/Services (Option 2 of 2)
12
02
01
03
Your Value
Proposition
Your Offering
What The
Customer
Needs
The
Marketplace
Offerings
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Text Here
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Text Here
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Text Here
Product Roadmap
13
FY19FY18
Q1 Q2Q2 Q3 Q4
New Platforms
Enterprise Ready
Android iPad, iOS
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
New Channels
New Integrations
Native Mac App
We have categorized product roadmap
in to four most common categories just
to give a basic idea on classification
which can be altered by you as per
your requirement.
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Milestones Achieved
14
Launched the API
Launched Web App
› 10,000 users
› Integrated in 50 Apps
100,000
users
USD 1
million
Jan
FY13
Oct
FY15
Aug
FY16
Oct
FY17
Apr
FY14
Adding few success stories with the
investors will grab their eyeballs and
further support your pitch.
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Traction
15
Any coverage in
articles/news.
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues.
A growing pipeline that
will generate USD XX in
next X year.
We’re performing
amazing for these clients,
look at these results.
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Business Model
16
How do you provide
your service?
How do you acquire
customers?
Type of Business Model
(For e.g.: Freemium model with
consistent 3% conversion from
free to paid plans)
How do you
monetize?
This slide will be helpful in making the
investor understand about how your
company works, generates revenue
and structure of your business model.
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Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
Large expected
user base
High quality
user data
Premium
targeted ads
High profit
potential+ + =
User Acquisition
Gather User
information
Intelligent
Suggestion
User switches =
Referral fee
From:
Advertising
Email
Distribution partners
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Based on:
History
Usage
Spending habits
Current market
deals/rates
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
Business Model (Example Slide)
17
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Revenue Streams
18
Revenue
Streams
Supplier Commission
Anybody can open an A/c start selling
their product
Indirect sources such as
advertising, affiliates etc.
Selling products at profitable rates
Partner Commission
Partner with other players in value
chain to increase business
Selling in-house products
Selling products at profitable rates
Revenue streams have been classified
in to 2 parts: present sources and
future sources and these can be
altered as per your revenue model.
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Revenue Model
19
Life-time value of a
customer- $5000
Pricing - whether you will
be charging flat fee or %?
Recurring Revenue Frequency -
Once every six months / Once a year
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected conversion rate to get a
paid client- 10% of total customers
Expected
ARPU- $ 100
We have considered 6 most important
and commonly considered factors
which are expected by the investors to
be a part of their revenue model.
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Expense Model (Option 1 of 2)
20
Name top 3 expenses like
Employee Expense, IT expenses
& License purchase expenses
Key Expenses needed to
generate revenue?
$ 50
Average cost to
acquire a customer
1 month
How long is sales
cycle to get a client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a
customer and build
a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate,
now vs. after funding?
1 Year
How long will new
funding last?
Investors would like to understand how
your company would manage the
funding and understand the key
expenses that you will be making.
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Name top 3 expenses like
Employee Expense, IT expenses
& License purchase expenses
Key Expenses needed to
generate revenue?
$ 50
Average cost to
acquire a customer
1 month
How long is sales
cycle to get a client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a
customer and build
a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate,
now vs. after funding?
1 Year
How long will new
funding last?
Expense Model (Option 2 of 2)
21
Investors would like to understand how
your company would manage the
funding and understand the key
expenses that you will be making.
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Growth Strategy
22
Marketing & Sales
Acquiring Customers
Customer Service
Retaining Customers
Product Development
Staying Competitive
› Online marketing like SEO, SMM,
deal of the day
› Refer a friend
› Loyalty discounts
› Incentive for employees on
increasing sales
› Dedicated customer service
representative
› Customer Feedback System in place
› Consumer product advisory board to
drive consumer features
› Add Android App
› Add iOS App
We have covered the most important
components of the growth strategy
which differs from company to
company and can be altered
accordingly.
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Provocation Discovery Diagnostic Design Recommendation
Outcomes › Goal Alignment/Validation › Verify The Nature Of The
Market Opportunity
› Determine How You Will
‘Play’ (GTM Model)
› Identify How You Will
Measure Results (Metrics)
› Determine How You Will ‘Win’
Inputs/
Tasks
› Review Market Data
› Validate Project Approach
› Design & Schedule Work Plan
› Organize Core & Steering Teams
› Identify Define, & Map Markets
› Determine Buying Processes And
Choice Drivers
› Asses Addressable Markets W/
Attractiveness Criteria
› Determine Company’s Ability To
Compete In Attractive Markets
› Identify Key Buying Influencers &
Desired Behavioral Objectives
› Determine The Optimal Offering &
Positioning For Target Markets
› Determine Ideal Channel Partner
Criteria
› Identify, Assess And Prioritize
Potential Channel Partners By
Targets Markets
› Develop Recommendation
For Go To Market Approach
› Market-channel Positioning
Platform Tested
› Organizational Alignment
Assessed
Focus › Clarify Desired Outcomes/
Objectives
› Identify Market Attractiveness
Factors, And ‘As Is’ Situation
› Understanding The
Opportunity To Create
Deferential Advantage
› Identify And Assess Market
Channel Options
› The Best Channel Approach
Key
Question
› What Are We Trying To
Accomplish?
› What Are The Potential
Markets?
› Where Should We Compete
And What Must We Deliver?
› What Go To Market
Approach Is Optimal?
› What Is Winning Worth?
Go-to-Market Strategy
23
This slide varies but the goal is the
same: Show you’re thinking about (or
have data or an unfair advantage in)
distribution.
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Email
Marketing
Analytics &
Reporting
Paid
Advertising
Search Engine
Optimization
Website
Design
Blog
Marketing
Strategy
Social Media
Marketing Strategy
24
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Competitive Landscape
25
Industry Segment 1
Company Logo Company Logo
Industry Segment 2
Industry Segment 3
Indirect
Competitors
Direct
Competitors
Company Logo Company Logo
Company Logo Company Logo
Don’t try to hard to force a slide that
winds up meaningless in being overly
positive. Instead, speak to how you’ll
win against the most relevant two or
three competitors.
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Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Product Comparison
26
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S
T O
W
Weaknesses
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Opportunities
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Strengths
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Threats
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SWOT Analysis (Option 1 of 3)
27
Strengths
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Weaknesses
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Opportunities
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Threats
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SWOT Analysis (Option 2 of 3)
28
Strengths
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Weaknesses
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Opportunities
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SWOT Analysis (Option 3 of 3)
29
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
FY18 FY19 FY20 FY21 FY22 FY23
Financial Projections
30
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Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales
Revenue ($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table
Break-Even Analysis
31
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$5 MM
How much capital are you
willing to raise?
$10 MM
Valuation of the
company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
32
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40%
18%
30%
12%
Relevant Example
› Sales & Marketing, Hire key employees,
Founder Salaries
› Build out/further develop technology, File
patents
› Achieve key milestones: 1st client? Breakeven
time? 3x Revenue growth?
New Hires
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Operational Cost
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Product Development
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Marketing
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Use of Funds
33
Be thoughtful about this slide, since
that’s how VCs think about finances.
And definitely don’t try to project
anything beyond two years. It’s just not
reasonable.
Shareholding Pattern
34
Shareholding Pattern
Shareholder
Name Total Shares
Before Funding
45
47
09
12
13
126
Name 1 85
Name 2 41
Name 3 15
Name 4 5
Name 5 12
Total 158
After Funding
Total Shares
56%
27%
10%
3%
8%
100% 100%
36%
10%
36%
10%
7%
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Exit Strategy
35
Acquisition: Most likely exit options for companies:
› Name potential companies (any unique relationship with them)
› Name type/category of companies that could acquire you?
› Why would they acquire you? How do you fir in their category?
› Why won’t they try to built it themselves?
Financial Buyer: Will your company generate excess cash
flow that could make it attractive to financial buyers to generate
a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
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JOHN SMITH
Founder CEO
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MARY SMITH
Sales Manager
Client Testimonials
36
Name 1
Email ID
Contact Details
Name 2
Email ID
Contact Details
Name 3
Email ID
Contact Details
Contact Details
37
Address with
Contact Details
Address with
Contact Details
Office 2Office 1
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
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Coffee
Break
10:00 am To
10:15 am
38
Icons Slide For Investor Pitch Deck
39
40
Additional
Slides
Our Vision
41
Vision
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Mission
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Goals
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Tom Torres
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CEO
Jasmin Smith
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Editor
John Doe
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Manager
Our Team
42
About
Us
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43
44
Our Goal
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Comparison
45
12:51 MINUTES/DAY
AVG.TIME SPENT ON TWITTER
645,750,000
USERS
500+ MILLION
TWEETS EVERY DAY
2015 2018
18 MINUTES/DAY
AVG.TIME SPENT ON TWITTER
1,230,000,000
USERS
350 MILLION
TWEETS EVERY DAY
2015 2018
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Financial
46
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382.146
55%
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200.003
45%
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726.887
75%
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645.874
65%
Quotes
In Order To Inspire
People, That’s Going
To Have To Come
From Somewhere
Deep Inside Of You.
Jeff Weiner
..CEO LinkedIn
47
Dashboard
48
Medium
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Low
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High
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Timeline
49
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2015
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2016
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2017
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2018
Important Notes
50
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01 02
0304
Puzzle
51
01
02
03
04
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Circular
52
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01
04
03
06 02
05
Text Here
Venn
53
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02
01
03
Mind Map
54
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06
05
04 03
02
01
Matrix
55
HighLow
Low High
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Lego
56
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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Business Plan For Startup Funding PowerPoint Presentation Slides

  • 1. Business Plan For Startup Funding Your Company Name
  • 2. 2 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda
  • 3. Table of Contents 3 Company Overview / Elevator Pitch Business Model SWOT Analysis Our Team Revenue Streams Product Comparison The Problem Revenue Model Financial Projection The Solution Expense Model Break-Even Analysis Value Proposition - Product Service Growth Strategy Financing 01 02 03 04 05 09 10 11 12 13 17 18 19 20 21 Product Roadmap Go-to-Market Strategy Use of Funds Milestones Achieved Marketing Strategy Shareholding Pattern Traction Competitive Landscape Exit Strategy 06 07 08 14 15 16 22 23 24
  • 4. Company Overview 4 › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introduction › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission Logo Logo Logo Logo Clientele Service 1 • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here Service 2 • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here Service 3 • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here Service 4 • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here Service Area Offering
  • 5. Elevator Pitch (Option 1 of 2) 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core Problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision?
  • 6. Elevator Pitch (Option 2 of 2) 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core Problem you are solving? 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? 03
  • 7. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 7
  • 8. The Problem 8 Example: In UK, stress results in 105 MM lost workdays each year (For Health tech startup) Problem 2 Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (For analytics startups) Problem 3 Example: Video files are too large to e-mail. (For tech startups) Problem 4 Example: Price is an important concern for customers purchasing online (for E-commerce company) Problem 1 To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the terrible they are facing; 3. Existing solutions are broken/Non-existent. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. The Solution (Option 1 of 2) 9 Your Text Here › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo.
  • 10. The Solution (Option 2 of 2) 10 Your Text Here › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo.
  • 11. Value Proposition – Product/Services (Option 1 of 2) 11 Product Customer What your product do? How does your product work? What does it feel like to use your Product? What are the emotional drivers of Purchasing? Risks of switching to your product What are the hidden needs? What are the rational drivers of Purchasing? Fears Wants Needs Features Benefits Experience What do people currently do instead? Substitutes Company: Product: Ideal Customer: This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Value Proposition – Product/Services (Option 2 of 2) 12 02 01 03 Your Value Proposition Your Offering What The Customer Needs The Marketplace Offerings › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 13. Product Roadmap 13 FY19FY18 Q1 Q2Q2 Q3 Q4 New Platforms Enterprise Ready Android iPad, iOS HubSpot Dropbox BOTS NetSuite Messenger WhatsApp Exchange SSO Teams Light Users Advanced ReportingCustom Rights New Channels New Integrations Native Mac App We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Milestones Achieved 14 Launched the API Launched Web App › 10,000 users › Integrated in 50 Apps 100,000 users USD 1 million Jan FY13 Oct FY15 Aug FY16 Oct FY17 Apr FY14 Adding few success stories with the investors will grab their eyeballs and further support your pitch. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Traction 15 Any coverage in articles/news. Any awards like Best Start- up, Best tech transforming company etc. Growing fast, Generating good revenues. A growing pipeline that will generate USD XX in next X year. We’re performing amazing for these clients, look at these results. Text Here Text Here Text Here Text Here Text Here Text Here Text Here
  • 16. Business Model 16 How do you provide your service? How do you acquire customers? Type of Business Model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans) How do you monetize? This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Company XX makes money when users make money rather than relying on creating value through added service Future Potential: Advertising Large expected user base High quality user data Premium targeted ads High profit potential+ + = User Acquisition Gather User information Intelligent Suggestion User switches = Referral fee From: Advertising Email Distribution partners Includes: A/c types Spending pattern Credit history Demographics & preferences Based on: History Usage Spending habits Current market deals/rates Fee types: Bank A/c Credit card Cell phone carrier ISP Loan Business Model (Example Slide) 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. Revenue Streams 18 Revenue Streams Supplier Commission Anybody can open an A/c start selling their product Indirect sources such as advertising, affiliates etc. Selling products at profitable rates Partner Commission Partner with other players in value chain to increase business Selling in-house products Selling products at profitable rates Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Revenue Model 19 Life-time value of a customer- $5000 Pricing - whether you will be charging flat fee or %? Recurring Revenue Frequency - Once every six months / Once a year Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Expected conversion rate to get a paid client- 10% of total customers Expected ARPU- $ 100 We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Expense Model (Option 1 of 2) 20 Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Expense Model (Option 2 of 2) 21 Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Growth Strategy 22 Marketing & Sales Acquiring Customers Customer Service Retaining Customers Product Development Staying Competitive › Online marketing like SEO, SMM, deal of the day › Refer a friend › Loyalty discounts › Incentive for employees on increasing sales › Dedicated customer service representative › Customer Feedback System in place › Consumer product advisory board to drive consumer features › Add Android App › Add iOS App We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Provocation Discovery Diagnostic Design Recommendation Outcomes › Goal Alignment/Validation › Verify The Nature Of The Market Opportunity › Determine How You Will ‘Play’ (GTM Model) › Identify How You Will Measure Results (Metrics) › Determine How You Will ‘Win’ Inputs/ Tasks › Review Market Data › Validate Project Approach › Design & Schedule Work Plan › Organize Core & Steering Teams › Identify Define, & Map Markets › Determine Buying Processes And Choice Drivers › Asses Addressable Markets W/ Attractiveness Criteria › Determine Company’s Ability To Compete In Attractive Markets › Identify Key Buying Influencers & Desired Behavioral Objectives › Determine The Optimal Offering & Positioning For Target Markets › Determine Ideal Channel Partner Criteria › Identify, Assess And Prioritize Potential Channel Partners By Targets Markets › Develop Recommendation For Go To Market Approach › Market-channel Positioning Platform Tested › Organizational Alignment Assessed Focus › Clarify Desired Outcomes/ Objectives › Identify Market Attractiveness Factors, And ‘As Is’ Situation › Understanding The Opportunity To Create Deferential Advantage › Identify And Assess Market Channel Options › The Best Channel Approach Key Question › What Are We Trying To Accomplish? › What Are The Potential Markets? › Where Should We Compete And What Must We Deliver? › What Go To Market Approach Is Optimal? › What Is Winning Worth? Go-to-Market Strategy 23 This slide varies but the goal is the same: Show you’re thinking about (or have data or an unfair advantage in) distribution. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Email Marketing Analytics & Reporting Paid Advertising Search Engine Optimization Website Design Blog Marketing Strategy Social Media Marketing Strategy 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. Competitive Landscape 25 Industry Segment 1 Company Logo Company Logo Industry Segment 2 Industry Segment 3 Indirect Competitors Direct Competitors Company Logo Company Logo Company Logo Company Logo Don’t try to hard to force a slide that winds up meaningless in being overly positive. Instead, speak to how you’ll win against the most relevant two or three competitors. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Product Comparison 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. S T O W Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis (Option 1 of 3) 27
  • 28. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis (Option 2 of 3) 28
  • 29. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis (Option 3 of 3) 29
  • 30. Target Market (MM) 14 14.25 14.50 15 16 18 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 Net Revenue ($ MM) 650 700 750 800 850 900 Total Expenses ($ MM) 60 70 75 80 85 90 EBITDA ($ MM) 100 120 130 140 150 160 EBITDA margin 26% 28% 29% 21% 22% 23% Financing Cost ($ MM) 10 15 20 25 30 35 PAT ($ MM) 50 55 60 65 70 75 PAT margin 10% 11% 12% 11% 10% 9% FY18 FY19 FY20 FY21 FY22 FY23 Financial Projections 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 100 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000 Key Comments on the table Break-Even Analysis 31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 32. $5 MM How much capital are you willing to raise? $10 MM Valuation of the company Investment Terms Preferred Equity (convertible in to common) @ X pre-money valuation Convertible note @ $X valuation cap; 1.5 X premium 32 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. 40% 18% 30% 12% Relevant Example › Sales & Marketing, Hire key employees, Founder Salaries › Build out/further develop technology, File patents › Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? New Hires This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Cost This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Use of Funds 33 Be thoughtful about this slide, since that’s how VCs think about finances. And definitely don’t try to project anything beyond two years. It’s just not reasonable.
  • 34. Shareholding Pattern 34 Shareholding Pattern Shareholder Name Total Shares Before Funding 45 47 09 12 13 126 Name 1 85 Name 2 41 Name 3 15 Name 4 5 Name 5 12 Total 158 After Funding Total Shares 56% 27% 10% 3% 8% 100% 100% 36% 10% 36% 10% 7% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. Exit Strategy 35 Acquisition: Most likely exit options for companies: › Name potential companies (any unique relationship with them) › Name type/category of companies that could acquire you? › Why would they acquire you? How do you fir in their category? › Why won’t they try to built it themselves? Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH Founder CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH Sales Manager Client Testimonials 36
  • 37. Name 1 Email ID Contact Details Name 2 Email ID Contact Details Name 3 Email ID Contact Details Contact Details 37 Address with Contact Details Address with Contact Details Office 2Office 1 Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. Icons Slide For Investor Pitch Deck 39
  • 41. Our Vision 41 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42. Tom Torres This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CEO Jasmin Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Editor John Doe This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager Our Team 42
  • 43. About Us › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
  • 44. 44 Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Comparison 45 12:51 MINUTES/DAY AVG.TIME SPENT ON TWITTER 645,750,000 USERS 500+ MILLION TWEETS EVERY DAY 2015 2018 18 MINUTES/DAY AVG.TIME SPENT ON TWITTER 1,230,000,000 USERS 350 MILLION TWEETS EVERY DAY 2015 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Financial 46 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 382.146 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 200.003 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 726.887 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 645.874 65%
  • 47. Quotes In Order To Inspire People, That’s Going To Have To Come From Somewhere Deep Inside Of You. Jeff Weiner ..CEO LinkedIn 47
  • 48. Dashboard 48 Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49. Timeline 49 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018
  • 50. Important Notes 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 0304
  • 51. Puzzle 51 01 02 03 04 › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52. Circular 52 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 04 03 06 02 05 Text Here
  • 53. Venn 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 01 03
  • 54. Mind Map 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 05 04 03 02 01
  • 55. Matrix 55 HighLow Low High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 56. Lego 56 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 57. Bulb With Idea 57 IDEA This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 58. Funnel 58 01 05 04 03 02This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience.
  • 60. Column Chart 60 30 40 60 80 100 120 140 180 200 80 110 140 170 206 230 260 270 370 0 50 100 150 200 250 300 350 400 450 500 550 600 2010 2011 2012 2013 2014 2015 2016 2017 2018 Dollars(Inthousands) Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 61. Line Chart 61 0 10 20 30 40 50 60 70 80 90 100 Sun Mon Tue Wed Thu Fri Sat InPercentage% 2020 2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 62. Product 04 20% Product 07 7% Product 06 30% Product 01 4% Product 03 9% Product 05 25% Product 02 5% Donut Pie Chart 62 2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 63. Bar Chart 63 3 4 5 6 7 8 9 10 11 0 2 4 6 8 10 12 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 SalesInPercentage Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 64. Area Chart 64 0 10 20 30 40 50 60 70 80 90 100 FY 12FY 11FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01 InPercentage 100% Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 65. Scatter Chart 65 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 InPercentage% Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 66. Stock Chart 66 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 05-01-2018 06-01-2018 07-01-2018 08-01-2018 09-01-2018 Volume Volume High Low Close This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 67. Radar Chart 67 0 5 10 15 20 25 30 35 04-05-2018 06-05-2018 07-05-2018 09-04-2018 11-05-2018 12-05-2018 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 68. Combo Chart 68 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 GrowthRate(%) MarketSize(RMB100Million) Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 69. Stacked Line 69 0 2 4 6 8 10 12 14 FY 01 FY 02 FY 03 FY 04 Product 01 Product 02 Product 03 RevenueInPercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 70. 70 THANK YOU Contact Us Address: # street number, city, state Email Address: emailaddress123@gmail.com Contact numbers: 0123456789