The document contains a series of presentation slides related to developing a customer value proposition. The slides cover topics such as defining the different types of value for customers, customer segments, benefits, needs, pains and gains. Templates are provided for mapping out the value proposition, business model and customer discovery. The slides are meant to be fully customizable to capture an audience's attention and meet the needs of the viewer.

1. Communication
Decision Tree
Your Company Name
1

2. 2
Creating Customer Value Proposition Statement
Functional Value
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Economic Value
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Symbolic Value
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Emotional Value
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End Value
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Value For
the
Customer

3. 3
Customer Value Proposition and Business Model…
Value
Propositions
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Key Activities
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Customer
Segments
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Customer
Relationship
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Strategic Partner &
Partner Propositions
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Key Resources
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Distribution
Channels
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Revenue Streams
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Cost Structure
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4. 4
Customer Value Proposition - Business Model
Key
Partners
Activities
Value
Propositions
Customer
Relationships
Customer
Segments
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attention.
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attention.
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Resources Channels
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Cost Structure Revenue Model
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5. 5
Customer Value Proposition Canvas Template
Company:
Product:
Ideal Customer:
Experience
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Benefits
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Features
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Product
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Wants
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Fears
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Needs
Customer
Substitutes
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6. 6
Customer Value Proposition Canvas With Post It…
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Performance
Benefits
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Delighters and
Differentiators
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Products and
Services
Value Proposition
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Customer
Insights
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Customer Pains
and Gains
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Customer Strategy
and Objectives
Customer Discovery
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7. 7
Customer Value Proposition- Customer Segments…
Pains
Gains
Customer
Job
Customer Segments Canvas
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8. 8
Customer Value Proposition Development with…
Review and analysis of the benefits, costs and value that an
organization can deliver to its customers, prospective customers
within and outside the organization.
Which market is
the value
proposition
being created?
What proof or
evidence is there
to substantiate
your value
proposition?
What alternative
options does the
market have to
the product or
alternatives
What are the
benefits the
market will derive
from the product
or service?
Which products
or services are
being offered?
Value experience
or customer
experience: what
does the market
value most?
The value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced.
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9. 9
Customer Value Proposition Development
Customer
Need/Situation
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01
Brand Benefit
“Planks”
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02
Operational
Strategies
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03
Customer Value Proposition Framework

10. 10
Customer Value Proposition Framework Circular…
Value
Proposition
Perspectives
on Value
Creating
Shared Value
Levels of
Value
EcologyEconomy
Experience
Doing Well
Doing Good
Transformation
Society
Ecosystem
Organisation
User
Meaningful Innovation
Eco-
Footprint
Eco-
Effectiveness
Sustainability
Liveability of the
Environment
Belonging
Social
Responsibility
Reciprocity
Meaningful Life
Happiness
Core
Values
Shared Drivers
Wellbeing
Value For
Money
Profit
Stability
Wealth
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11. 11
Customer Value Proposition Framework PPT…
Value
Proportion
Key Activities
Key Resources
Customer Relationships
Customer SegmentsRevenue Streams
Cost Structure
Key Partners
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12. 12
Customer Value Proposition Framework…
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound Logistics Outbound Logistics Marketing and Sales ServiceOperations
Primary Activities
Support Activities
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13. 13
Customer Value Proposition Model PPT Diagram
Create
Superior
Value
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Leadership
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Business Model
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Culture
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Mission & Strategy

14. 14
Customer Value Proposition - Porters Value Chain
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
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15. 15
Customer Value Proposition Spectrum PPT Slide
12
06
03
09
02
08 05
11
01
07
04
10
Primary
Value
Proposition
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Process-Level
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Product-Level
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Prospect-Level
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16. 16
Customer Value Proposition Template- Business..
Key Partners Key Activities
Value
Propositions
Customer
Segments
Customer
Relationship
Key Resources Channels
Revenue
Streams
Cost
Structure
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audience's attention.
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audience's attention.
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audience's attention.
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17. 17
Customer Value Proposition Framework PPT…
Proof Market
Benefits Offerings
Value
Experience
Alternatives
&
Differentiation
06
01
02
03
04
05
Value
Proposition
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audience's attention.
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audience's attention.
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18. 18
Customer Value Proposition Example PPT Slide
Operational
Excellence
Customer
Intimacy
Product
Leadership
Strategic Focus
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Competitive Drivers/Needs

19. 19
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Contact Numbers:
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