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1. Comprehensive PR
Services Proposal
Proposal Name
Client Name
Delivered On – (Date Submitted)
Submitted By – (User Assigned)

2. 2
Cover Letter for Comprehensive PR Services Proposal
Dear (client_name),
Thanks to you in advance for considering us (company_name). We are delighted to tell you that we have a
history of creating and producing public affairs and outreach campaigns that produce effective results. Our
proven work in this field has given us confidence in our ability to reach your constituents. We take pride for
being selected to work for you. The scope of work is outlined in the proposal.
Our strategic process and recommendations will lay down the base for the refreshed approach to the
development of the strategic communication plan. Our public relations will support your brand in creating and
maintaining your public image. It will help you to position yourself as a market leader. You know your product
and we know reputation.
Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and excited in
working with you to make big things happen.
Sincerely,
(user_assigned)
(company_name)

3. 3
Table of Contents
Company Overview
• About Us
• Our Team
Project Overview
• Project Context
• Project Objectives
Our Past Experience
• Client Testimonials
• Case Study
Our Capabilities
• Services Offered
• Customized Plan
• Timeframe
Statement of Work and
Contract
• Text Here
• Text Here
Your Investment
• Text Here
• Text Here
Next Steps
• Text Here
• Text Here

4. 4
01
Project Overview
Project Context
Project Objectives

5. 5
Project Context of Comprehensive PR Services Proposal
Our in depth analysis identified that the firm needs to build confidence
among stakeholders as well as customers not only in the product but also
in the brand as well as company. Issues are –
• Customer impressions are unsatisfactory
• Despite 50% of the market share brand recognition is limited
• You are leading but nobody knows it
Current Scenario –
• Competitor is giving strong competition by their better service offerings
• It is time reclaim your position as Go- To – Brand
Competitor Analysis –
• You offer best quality and largest variety of products in the market
• Scientifically proven and evidence – based product development
• Excellent response to market demands
Your Strengths –

6. 6
Project Objectives of Comprehensive PR Services Proposal
Enlisted are the objectives for (client_name) –
• Creating buzz and positive brand image and recognition
• Building one positive media story per quarter
• Creating four key brand messages from all communications
• 100% increment in social media engagement with customers as well as
public
• We guarantee to provide minimum of 12 expert comments in media
stories
• Four speaking engagements for Ace CEO
• We promise to provide nomination for at least four industry awards in
next 12 months

7. 7
02
Our Capabilities
Services Offered
Customized Plan
Timeframe

8. 8
Services Offered in Comprehensive PR Services Proposal
We believe in building fruitful relationship with right people and we know
that is important to you. We initiate the process by researching and
identifying influencers and then goals establishment and plan of action.
We develop set of standards and our professionals will build a
influencer strategy –
• Creating influencer personas
• Looking for potential partner that align with brand values
• Quick response to influencer’s needs and requests
• Aiding client in building relationships that is beneficial with influencer
Influencer Outreach –
We believe in building fruitful relationship with right people and we know
that is important to you. We initiate the process by researching and
identifying influencers and then goals establishment and plan of action.
We develop set of standards and our professionals will build a
influencer strategy –
• Creating influencer personas
• Looking for potential partner that align with brand values
• Quick response to influencer’s needs and requests
• Aiding client in building relationships that is beneficial with influencer
Comprehensive PR strategy –

9. 9
Services Offered in Comprehensive PR Services Proposal
Social Media PR Campaign –
We will build a cross – platform strategy across various channels and our
expert professionals will showcase your brand in more creative ways.
Brand awareness will be increased by connecting with public and
business growth.
The social media strategy will include –
Content creation
Social selling
Lead generating campaigns
Social campaigns and
promotions
Social listening
Client engagement efforts
Measuring your ROI

10. Customized Plan for Comprehensive PR Services Proposal 10
Activities Description Recommendations
Understanding you
(client_name)
We initiate our process by getting to know you, discovering who you
are and get to know about your goals
• Need to analyse your corporate personality and
sharing it with your stakeholders
Discovering your audience
• We have analyzed your audience, including customers, prospects,
media, employees, shareholders, and the general public.
• After building a foundation of facts, we will discover the perfect
tone and communication mix to engage, reach and persuade your
target market.
• Identify stakeholders and profile creation
• Brainstorming key messages that are going educate,
inform, engage and entertain you audience
Key messages defining
We now strategize and prepare and test four to six key messages in
collaboration with you team for you PR strategy for next 12 months
• Generating and testing key messages with audience
members and groups
• Creating mock-ups and samples for various
communication tools and tactics for key messages

11. Customized Plan for Comprehensive PR Services Proposal 11
Activities Description Recommendations
Strategies and Tactics Customized plan creation with specific PR strategies, tools
and tactics
• Building media relations – news releases, media pitching,
generating positive news coverage
• Editorial calendar
• Crisis management
• Developing social media plan
• Improving stakeholder relations – customers, general
public, employees, media
• Building speaking engagements – reputation building, trust
and credibility
Measuring Results We will figure what has worked out for you so far so that your
investment is paying off
• Monthly reports portraying investment value
• Key performance indicators and metrics
• Performance measuring tools for results analysis on daily
and weekly basis

12. Timeframe for Comprehensive PR Services Proposal 12
Activities Duration (in weeks)
Understanding you (client_name) 1-3
Discovering your audience 3-4
Key messages defining 4-5
Strategies and Tactics 5-7
Measuring results 7-9

13. 13
03
Your Investment
Text Here
Text Here

14. 14
Your Investment in Comprehensive PR Services Proposal
Description Months Price
Startup Retainer Fee $3,000
Services Rendered –
• Influencer Outreach
• Comprehensive PR Strategy
• Social Media PR Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total

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04
Company Overview
About Us
Our Team

16. 16
About Us for Comprehensive PR Services Proposal
• Ever evolving PR in communications marketing and digital to aid
business & brands of future
• Founded in 1985 as leading global communication marketing firm
partnering with leading businesses and organizations
About Us
• Text here
• Text here
Contact Us
• Bringing out our best for our clients
• Trusted partner
• Stay creative in clients growth
Core Values
• Ensure growth of customers by influencing attitudes and behaviors in
complex world by building strong relationships
• Your text here
Our Mission

17. 17
Our Team (1/2)
CEO
Katherine Reynolds
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Media Relations
Morgan Ryan
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Social Media Analytics
Marquis Salazar
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18. 18
Our Team (2/2)
CEO
Dexter Murphy
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Aniyah Peters
Aniyah Peters
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19. 19
05
Our Past Experience
Client Testimonials
Case Study

20. 20
Client Testimonials (1/2)
Company Name
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Rowan Hooper
Designation
Company Name
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Lewis Spencer
Designation

21. 21
Client Testimonials (2/2)
Company Name
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Dexter Turner
Company Name
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Ben Watts
Company Name
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Isabella Owen

22. 22
Case Study for Comprehensive PR Services Proposal
The beauty product was targeting women and were focusing to feature only real
women so that the future generation able to develop positive relation with their
appearance and wanted to bring out this change in the industry.
Beauty Product XYZ
Our firm (company_name) brought out various ways through which it can cater real
beauty –
Collaborating with real women to share their personal stories
Campaign was launched women were asked to share their personal story in order to
define new horizons of beauty
The crew of all women was assembled to portray women’s perspective in better way
Social influencers, loyal fans were engaged to carry conversation forefront TV
commercial and short films were made
Earned media impressions - +12.2 million with more than +5 million views
Positive conversion rate – 88%
Increased brand favourability especially among
millennial women
Impact –

23. 23
06
Statement of Work
and Contract
Text Here
Text Here

24. 24
Statement of Work and Contract for Comprehensive PR Services Proposal
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to
perform public relations services for the estimated total cost of $XXXX as outlined.
Statement of Work
Contract
• 3 week opportunity to review our week and provide feedback
• We will meet once a month for consultation regarding analytical review and recommendations
• Not liable to the firm and third party for damages
• We will develop a content strategy for blog post
• Monitor your website performance
• We do not provide hosting
• Add text here
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Services Rendered
• Agree to put our best efforts in return we expect your cooperation in providing needed
information regarding to website
Mutual Cooperation

25. 25
Contract for Comprehensive PR Services Proposal Contd…
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% will be billed at end of first month
• We will provide you with necessary documents like purchase order number and
invoice regarding information
• Text here
Terms of Payment
• This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing
• Text here
• Text here
Terms and Termination
• All efforts to preserve confidentiality of information
• Text here
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Confidentiality
• Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs & expenses
• Text here
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Plans Cancellation

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07
Next Steps
Text Here
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27. 27
It is requested to read the contract to get the understanding of the details involved
in working with us. Everything should be fair, transparent and easily
understandable at the beginning in order to lay a solid foundation for better work
relationship.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
• Feel free to contact
• Text Here
• Text Here
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together
Signature
Proposal Lead
{User _ Assigned}, {
User _ Title}
Signature
Default Contact
Client _ Contact _ First}, {Client _ Contact _
Last} {Client _ Name}
Next Steps for Comprehensive PR Services Proposal

28. 28
Contact us
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com

29. 29
Additional
Slides

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Our Mission
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audience’s attention.
Vision
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audience’s attention.
Mission
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audience’s attention.
Goal

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About our Company
Preferred By Many
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capture your audience's attention.
Values Clients
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capture your audience's attention.

32. 30 60 90 Days Plan 32
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30
Days
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60
Days
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90
Days

33. Roadmap for Process Flow 33
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34. 30 60 90 Days Plan 34
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