The document is a consulting proposal that outlines how a consulting company proposes to help a client (Company XX) with a market assessment and competitive intelligence study for a new software product offering. The proposal includes an overview of the client's objectives, the proposed methodology, sample deliverables, additional services offered, the consulting company's qualifications and experience, project timeline and costs. Key details include conducting secondary research to understand the market landscape and competitors, estimating market size, and preparing a new product launch presentation for the client based on their data and findings.
2. Table Of Contents
How we propose to answer your questions?
Add-on Services
About our company
What have been our similar experiences in the past?
What we heard from you?
Project Timeline & Cost
Company
Logo
2
3. What We Heard From You
Company XX would like us to perform a market assessment & competitive intelligence study for its new
offering, that provides accurate information for determining market opportunity
Project Objectives
› Assess the market landscape and demand for
such product offering
› Understand the business offerings of the
competitors in the market
› Estimate the market size of xx’s product offering
› Preparing new product launch deck based on the
data points provided by the company
Project Context
› Company XX is launching a new software
solution. The cloud based software solution has
the ability to manage & control the networks in a
user friendly way that eliminates the need for a
system administrator.
› Xx would provide an easy way to visualize,
monitor, control & protect your home & business
› Towards that, XX would like to develop an
understanding of the current market scenario of
such offerings, which includes (i) an overview of
the current market offerings, (ii) identifying the
competitors
3
4. Table Of Contents
Company
Logo
Add-on services
About our company
What have been our similar experiences in the past?
What we heard from you?
Project timeline & cost
How we propose to answer your questions?
› Our offerings to XX
› Proposed methodology
› Sample slide
4
5. Our Offerings To Company XX
› Secondary research will be conducted to create a buyer persona for your business
› Purpose is to get a crystal clear understanding on the individuals to whom xx will be marketing their product offering
› End deliverable will be in the form of powerpoint presentation
Buyer
Personal
› Preparing new product launch deck based on data provided by xx and any relevant public available information on
missing data points
› Research on missing data points will be conducted by our company
› End deliverable will be in the form of powerpoint presentation
New Product
Launch Deck
› Top-down or bottom-up approach will be used for estimating the market size, depending on the availability of data
through secondary research
› Sources to be used are subscription based / syndicated research, general web research, news articles, whitepapers,
product announcements, analyst & investor reports etc.
Market
Sizing
› Creating a visually appealing powerpoint presentation which articulates a compelling and interesting story for raising
capital from investors
› Our sample powerpoint presentation can be found
Investor
Pitch Deck
5
6. Proposed Methodology
Our Company proposes to undertake secondary research exercise through publicly available sourced of information,
assisted with subscribed databases in order to gather information on the outlined questions
With our 360 degree research approach, we ensures multiple validations of every data point and
inference while leveraging a variety of sources such as syndicated reports, secondary data, social
Media intelligence, industry expert views, internal data and other sources to provide a detail overview
of the market
Research
Approach
Company
Websites
Industry
Reports
Subscribed
Databases
News
providers &
Aggregators
Logo 1 Logo 2 Logo 3 Logo 4
6
7. Table Of Contents
How we propose to answer your questions?
Add-on services
About our company
What have been our similar experiences in the past?
What we heard from you?
Project timeline & cost
Company
Logo
7
8. Content Marketing And Blogging Support For XX After Product Launch
Our company provides extensive creative content solutions varying from simple imaging and page composition
services to extensively researched white papers, technical blogging to name a few. This would help you in marketing
your key business products and solutions more effectively
We seek to assist you in creating high quality content that will help you generate business. We have expertise in creative
content writing that would play a crucial role in success of your products
Content
Marketing
White
Papers
Technical
Blogging
Keyword
Research
Social Media
Marketing
8
9. Technical Blogging
Some sample topics which we have identified for XX are
Further, we can also help in creating infographic templates which can be used in various social media marketing platforms such
as linkedin, facebook, instagram, pinterest etc.
Technical blogging has always proved to be an important tool in the promotion of any new product
When we kick start your project, we’ll consult with you to find out what you want to cover. Xx can either provide topics or
source material or we can go ahead and research each topic ourselves
Sample Topic 1
Sample Topic 2
Sample Topic 3
Sample Topic 4
Sample Topic 5
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
9
10. Table Of Contents
How we propose to answer your questions?
Add-on services
About our company
What have been our similar experiences in the past?
What we heard from you?
Project timeline & cost
Company
Logo
10
11. Engagement Options
Project Team Retainer Team
What?
A dedicated team to accomplish a specific project within a
pre-defined timeline and budget constraints
An ongoing team that acts like an
extension to your team(s)
Scope of work, timeline, and deliverables are determined
upfront
Limited upfront scoping required; more flexibility to handle
unforeseen changes
When?
Desire a quick turnaround solution with minimal oversight of
team
Constantly evolving needs
You need an experienced team on a time-sensitive
assignment
Greater budget flexibility without the need for an upfront fixed
cost
Enables more client control over research / analysis execution
and re-direction of research based on learning
How?
Can start almost immediately Nominal lead time to identify the right team
No minimum, pricing varies
Low trial cost -
minimum 2 months
Custom team with cross-functional capabilities Fixed monthly rate
Team can be scaled up/down quickly
Our company proposes 2 engagement choices based on the depth of analysis required by xx
11
12. Project Cost - Project Wise Breakdown (Pick & Choose Your Projects)
Sr. No. Description Of Work Anticipated Cost
1 New product launch ppt USD 2500 (40-45 slides & 2 hour/slide @ $50/hour)
2 Buyer persona ppt USD 5200 (24 working hours @ $50/hour)
3 Competitive intelligence USD 2400 (48 working hours @ $50/hour)
4 Market assessment USD 1600 (32 working hours @ $50/hour)
5 Investor pitch presentation
USD 7800 (56 working hours @ $50/hour)
6 Creative content services Usd 3600 (2 blogs/week for 6 weeks @ $25/hour)
Total Cost USD XX
12
13. Project Cost - Retainer Team
We also Provides an ongoing team that acts like an extension to your team
No Minimum term of engagement
Fixed monthly rate of USD 6000 per employee
> Scope of work can be changed as per your suitability
> Team can be scaled up/down based on requirement which will impact project timelines
> Low trial cost
> No formalities required before starting a project which saves ample amount of time
Key Benefits
13
14. Project Timeline
Phase Description Of Work Number Of Working Days
Phase 1 New product launch PPT 10
Phase 2 Competitive intelligence 6
Phase 3 Market assessment 5
Phase 4 Buyer persona PPT 3
Phase 5 Investor pitch presentation 7
Total Project Duration 31
Note: any delay in providing of data from xx might have a proportionate effect on project deadlines
14
15. Table Of Contents
How we propose to answer your questions?
Add-on services
About our company
What have been our similar experiences in the past?
What we heard from you?
Project timeline & cost
Company
Logo
15
16. About Us
Our company is a strategic research & consulting firm providing a vast pool of services to our client base. We resolve our client's toughest
challenges by providing services in strategy, consulting, research & presentation designing. We are one of the leading strategic research services
providers. Over a few years, we have gathered immense recognition in research & consulting industry. We are considered as a reliable and respected
firm by some of the largest organizations globally
Of fortune 500
companies use
our services
43%
Satisfied
customers
780+
1 million+
slides world
largest
collection
1
Million
Key Verticals
> Hi-tech / telecom
> Retail / cpg
> Lifesciences / healthcare
financial services
Key Offerings
> Market research
> Business/ financial research
> Business plan and investor
pitch deck
Tools & Methodologies
> Secondary research
> Content writing
> Article writing
> Business benchmarking
16
17. Where We Typically Partner With Clients
Our company’s experience includes a wide range of engagement types, providing support across functions
and departments
Competitive
Intelligence
Research
Execution Support
Opportunity
Assessment
Content & Article
Writing
Business
Benchmarking
Technology Scan
And Assessment
Financial Planning
And Analysis
Investor Pitch for
Fund Raising
Market
Intelligence
17
18. Client Feedback
Name
Designation
- Company
This slide is 100% editable. Adapt it to your
needs and capture your audience ‘s attention.
Client Feedback
Name
Designation
- Company
This slide is 100% editable. Adapt it to your
needs and capture your audience ‘s attention.
Client Feedback
Name
Designation
- Company
This slide is 100% editable. Adapt it to your
needs and capture your audience ‘s attention.
A Proven Record Of Success
18
19. Our Team
19
John Doe
Graphic Designer
Also find me
http://slidehunter.com
+1 443 559 889
123 Address, City.
info@slidehunter.com
I’m an independent, full-time freelance graphic designer with 10+ years of professional design experience. I am passionate about what i do and
committed to delivering high calibre design, consistent communication and follow-through every time. I work directly with you to achieve the
best solution for your specific needs and never, ever outsource work. My goal is to make your experience better than you expect. I can help you
with all phases of creative development from conception through production. It’s not uncommon to find someone who has expert technical
software skills or a great eye for design, the key to my success is that i offer a combination of both.
Loren ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac justo molestie, rhoncus libero eget, tincidunt nisi. Integer convallis molestie mi,
a consectetur erat tincidunt at. Nullam arcu lacus, suscipt quis lorem id, blandit pretium lectus.
Project Manager
Bachelor In Graphic Design
Loren ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac justo molestie, rhoncus libero eget, tincidunt nisi. Integer convallis molestie mi,
a consectetur erat tincidunt at. Nullam arcu lacus, suscipt quis lorem id, blandit pretium lectus.
Education
University of California
(2001-2004)
Experience
Digital Design
(2001-2004)
Overview
20. Table Of Contents
How we propose to answer your questions?
Add-on services
About our company
What have been our similar experiences in the past?
What we heard from you?
Project timeline & cost
Company
Logo
20
21. 3 weeks
Researched and compiled individual,
comprehensive reports on the market
overview, competitive landscape,
customer outlook and industry trends
Developed an executive
summary highlighting key
takeaways to be considered in
the final strategic decision
Identified sources and approach
to determine the market
potential and future strategy for
the e-commerce service
Gathered and rationalized information from multiple sources to
analyze the market size, opportunities and threats, key competitors
and their offerings, customer requirements and spending priorities,
and evaluated upcoming technology advancements and their
potential application to the e-commerce service
Our
Approach
Mention the client objective in 3-4 sentences
Client
Objective
Identify Market Potential Of E-Commerce Service
21
23. 10:15 To10:30
15 min
> This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
> This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
> This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
> This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Coffee Break
23
25. Line Chart
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit
(In
Thousands)
92%
80%
> Product 01 > Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
25
26. 0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
Expenditure
In
($
Billions)
Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Column Chart
> Product 1
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
> Product 2
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
26
27. 0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY '14 FY '15 FY '16 FY '17 FY '18
Volume
Open
Low
High
Close
Stock Chart
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
> Product 01 > Product 02
27
28. Area Chart
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
100%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
Sales
In
Percentage(%)
> Product 01 > Product 02
28
30. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Our Vision
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Our Goal
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Our Mission
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Our
Mission
30
31. Name Here
Designation
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Our
Team
31
32. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
About
Us
01
02
03
04
32
33. 33
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Awareness
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Quality
Success
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Our Goal
34. Comparison
18 minutes/day
Avg.Time spent on twitter
1,230,000,000
Users
350 million
Tweets every day
12:51 minutes/day
Avg.Time spent on twitter
645,750,000
Users
500+ million
Tweets every day
2017 2018
2017 2018
34
35. 35
Financial
Maximum
80%
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Minimum
20%
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
36. Location
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
United States
China
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Australia
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Brazil
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
36
37. Timeline
2015
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2016
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2017
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2018
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
01 02 03 04
37
38. Post It
01
02
03
04
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
38
39. Puzzle
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
01
04
03
02
39
40. Target
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Achievement 01
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Achievement 02
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Achievement 03
40
41. Venn
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
02
03
01
41
42. Circular
This slide is 100% editable. Adapt it
to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience ‘s attention.
01
02
03
04
04
05
42
43. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
M I N D Map
43
44. Bulb Or Idea
This slide is 100% editable. Adapt it
to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience ‘s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience ‘s attention.
44
45. Lego
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
01
02
03
04
45