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1. Content Creation
Proposal
Submitted By:
User Name
Company Name
Submitted To:
Client Name & Address

2. Cover Letter of Content Creation Proposal
2
Dear XYZ,
Thank you for allowing ABC agency, the opportunity to send you a proposal of our content
marketing services.
Our content marketing comes with a proven four-step process results in a plan that is strategic
and evidence-based.
This proposal is going to outline exactly how we’re going to achieve for you. If you want any
additional modification, do not hesitate to contact us. We look forward to serving you.
Sincerely,
User assigned
Designation
Contact Details

3. Table of Content
3
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

4. Table of Content
4
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

5. Project Context and Goals of Content Creation Proposal
5
Context
• To improve company stature in add industry.
• To improve search engine rankings.
• To increase e-books downloads number.
• Add your text here
• Add your text here
Our Goals
• Increase blog traffic by 5,000 visitors per month within 1 year.
• Reach 3,000 e-book downloads within 6 months.
• Add your text here
• Add your text here

6. Services Schedule of Content Creation Proposal
6
Phase 04
Analytics and Reporting
• Monthly reports showing the value of your investment
• Key metrics and performance indicators
• Add text
Phase 01
Getting To Know You
• Buyer Personas
• Keyword Search Estimates
• Add text’
Phase 02
Setting The Stage
• Identify Conversion Opportunities
• Define and set up Content management Systems
• Add text
Phase 03
Designing and Implementing your Content Marketing Solution
• Develop a social media plan to support content marketing
• Establish an editorial calendar
• Add text

7. Timeframe and Investment Table of Content Creation Proposal (1/2)
7
S.No. Phase Description Time Span Amount ($)
1 Getting To Know You
This phase will define your Company, Product and
Audience
1 week 2,500
2 Setting The Stage
In this phase Documentation of Opportunities and
Obstacles will be done using evidence-based data and
tools
Add text xxxx
3
Designing and Implementing your
Content Marketing Solution
In this phase we will determine the type, frequency and
social media component of your content
Add text xxxx
4 Analytics and Reporting
In this phase Continous Monitoring and Analysis of
Content Marketing Matrix will be done for a specific period
of time
Add Text xxxx
Subtotal xxxx
Tax Rate of xx% xxxx
Total xxxx

8. Timeframe and Investment Table of Content Creation Proposal (2/2)
8
Phase Amount ($)
Getting To Know You 2,500
Setting The Stage xxxx
Designing and Implementing your Content
Marketing Solution
xxxx
Analytics and Reporting xxxx
Add text xxxx
Subtotal xxxx
Tax Rate of xx% xxxx
Total xxxx
Week 1 Week 2 Week 3 Week 4
TASK 1
TASK 2
TASK 3
TASK 4
Text Here
Text Here
Text Here
Text Here

9. Table of Content
9
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

10. About Us
10
History
Founded in 2012 by Albert Roberto, ABC is California based Agency. Our team comprises
creatives marketers and SEOs working together to create amazing content and make sure the
world sees it.
Our evolution is fueled by our people. We are not just striving to do good, we set our sights
on greatness which drives us forward.
Our Offerings
• Content Marketing Services
• Content Creation Services
• Social Media Marketing
• Add text
Mission Statement: To create value-packed posts that create a loyal readership.

11. 11
Why Us?
• Our content marketing experts create the relevant content you need to build valuable
relationships and optimize it strategically to make the most impact on your target audience.
• Our Company have various tools to market whatever type of content you desire, and to do
so in a writing style that matches your company’s unique voice.
• We offers free substitutions until you’re 100% satisfied with every piece of content we plan
to distribute.
• Add text
• Add text

12. Our Team 1/2
12
John Smith
Job Title Here
Add text here
Add text here
Peter smith
Job Title Here
Add text here
Add text here
Carol Smith
Job Title Here
Add text here
Add text here

13. Our Team 2/2
13
Insert Name
Creative Director
Add text here
Add text here
Insert Name
Account Manager
Add text here
Add text here

14. Client Name Here
Client Name Here
Client Name Here
Client Name Here
Client Name Here
Client Name Here
Our Clients
14

15. “One thing that’s difficult in this industry is getting people to follow through on the things they say they’re going to do. I think that’s
probably the best quality of ABC Agency – I can always count on their team that 100 percent of what was said will be done.”
-- Chris Morris
Co-Founder
Universal Network
“Add Testimonial
“Add Testimonial
Client Testimonials
15

16. Table of Content
16
Project Context and Goals
Services Schedule
Timeframe and Investment
Terms & Conditions
Sign-Off
About Us
Why Us?
Our Team
Our Clients
Testimonials

17. 17
Terms & Conditions
• Once the project fee is paid in full to ABC agency, any elements of text, graphics, photos,
trademarks, or other content furnished to XYZ for inclusion in the content marketing program,
whether online or in an email campaign, are owned by XYZ.
• ABC agency retains the right to display graphics and other web content elements as examples of
their work in their portfolio and as content features in other projects.
• The agreement becomes effective only when signed by agents of XYZ and ABC Agency. Regardless
of the place of signing of this agreement.
• Add text
• Add text

18. Sign-Off
18
• ABC Agency proposes to XYZ outlined in this proposal for an all-inclusive fee of $XXXX.
• Additional charges will be included if changes are made to the project scope once this
document has been signed.
• Add text
• Add text
User Assigned Company Name
Signature
Client Name & Address
Signature

19. 19
Contact Us
Address
#street number, city, state
Email ID
emailaddress123@gmail.com
Contact number
0123456789

20. Additional Slides
20

21. Our Mission
21
Vision
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audience's attention.
Mission
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audience's attention.
Goal
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audience's attention.

22. Background
Founder & CEO has owned advertising company B2B Bachelors in Marketing, Advertising, Communication,
or equivalent experience Married with children
Challenges
Have five advertising companies inbound marketing implementation creating a consistent flow of quality
content
Demographics
Male
Age 45-60
Suburban
Value Proposition
Act as a one - stop for all advertising needs develop and implement a content strategy that generates traffic
and leads
Identifiers
Nervous temperament Spends 12 hours In Business Blogs, Harvard Business Review, Huffington Post
Social Media :Twitter, LinkedIn Prefers webinars over e-books
Marketing Message
Full - service Advertising Agency
Quote
I Like to check the mail several times a day
Elevator Pitch
We’ll make advertising and scaling your business easy for you forget the day – to – day tasks, we’ll handle
everything.
Goals
Hit a stride of generating a high volume of qualified leads and SQL’s every month
Hire new employees
Nicholas BUYER PERSONA profile
Buyer Persona
22

23. 2019 Editorial Calendar
23
January February
Spotlight
Cell Therapy Quality/CMC &
Analytics
Channel Content
Vectors: Non- Viral Delivery
Mechanisms
Vectors: Purification
Manufacturing Manufacturing
Focus
2019 Translational Pioneer
Award
March April May June July
Raw and
Starting Materials
Upstream Bioprocessing
Technology Update
Vector Process Characterization
& Validation
Cellular Immuno-
oncology 2.0
Global Regulatory Update
Meeting Preclinical Data
Requirement for Call &
Gene Therapies
Manufacturing Manufacturing Manufacturing Manufacturing
Vectors: Suspension
Culture Methods
Manufacturing
Quarterly Supply Chain Focus:
Cold
Chain Management
Quarterly Supply Chain Focus:
Data Management
& Integration
August September October November December
Market &
Patient Access
Downstream Bioprocessing
Technology Update
Decentralized Manufacture
Clinical Trial Designs for
Advanced Therapies
TBA
Synthetic Biology/ Tools
of Tomorrow
Manufacturing Manufacturing
Vectors: Raw Materials
Vectors: Adherent
Culture Methods
Vectors: Assays & Titering
Manufacturing Manufacturing Manufacturing
Quarterly Supply Chain Focus:
Biologistics Strategy
for Scale-up
Quarterly Supply Chain Focus:
Materials Collection & Clinical
Point of Care

24. KPI Dashboard
24
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Jan Feb Mar May Jun Jul Aug Sep Oct Nov Dec
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Jan Feb March Apr May Jun Jul Aug Sep Oct Nov Dec
#ofOrder
Growth
EBITDAMargin
Target
Target
Target
Revenue
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Website Traffic
80%
Conversion Rate
42%
# OF Page Views
60%
50%
New Customers

25. Competitor Content Creation Proposal
25
Company Channel Quantity Frequency Quantity Quantity Detail
Competitor A Blog 200 Posts 3 Posts/Week Medium 500 Word/Post<5 Comments20+shares
Competitor A Medium 20 Posts 1 Post/Month High 1200 Word/Post 200+shares ‘’10 Comments
Competitor A Ebooks 15 Ebooks 1Ebook/Month Medium 20+ Pages
Competitor A YouTube 5 Videos Infrequent Low Poor Video Quality <50 Views
Competitor A Webinars 8 Webinars 1/Quarter Medium 1 Hour With Q&A
Competitor A SlideShare 1 Presentation
Infrequent
Low Old Presentation <100 Views
Competitor B Blog 120 Posts 1 Post/Weak Medium 700 Words/Post <5 Comments
Competitor B Ebooks 10 Ebooks 1 Ebook/Month High 20+pages Multimedia
Competitor B Webinars 1 Event/Month 1 Event/Month High Deep Topics Expert Speakers

26. Roadmap
26
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27. Project Timeline
27
2020
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it to your needs and capture your
audience's attention.
2016
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it to your needs and capture your
audience's attention.
2018
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it to your needs and capture your
audience's attention.
2017
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it to your needs and capture your
audience's attention.
2019
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it to your needs and capture your
audience's attention.
EndStart

28. 28
30 60 90 Days Plan
Days
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your needs and capture your
audience's attention.
30 Days
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audience's attention.
60 Days
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your needs and capture your
audience's attention.
90