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Level
01
Ad Hoc
02
Rudimentary
03
Organized &
Repeatable
04
Managed &
Sustainable
05
Optimized
Efficiency &
Consistency
Characteristics
Lack of structure related to
content development
Some content support
structures are uniform
Most of the staff members
follow uniform processes
and standards
Leadership may change
without a loss of quality
assurance, hiring, training
and more
Actively involved in
promoting the benefits of
quality content
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How To Progress This slide is 100% editable.
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Content Strategy Maturity Model
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Content Strategy Maturity Model

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