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2. Agenda
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3. What Is Crowdfunding ?
Campaign turns
into reality if
sufficiently funded
General public
funds the
campaign
Campaigner
presents ideas to
public
Backers get awarded
in terms of interest
equity or rewards loan
3
Sustainability
Services
Innovation
Product
Technology
Charity
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4. Outline Of Crowdfunding
Started on the
internet for people
to fund projects
Shifts to
transactions to
raise capital
Helps startups
meet early-stage
capital raising
challenges
Economy grows by
bringing long term
equity capital into
the market
01
02
03
04
Microfinance Micro lending Peer-to-peer lending Crowd funding
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6. How It Works?
So you’ve
got an
idea?
Create a
project
Tell your
crowd
The crowd
pledges for
the cash
Crowd
advertises the
project among
public
Turns idea
into reality
01 02 03 04 05 06
6www.company.com
7. Crowdfunding Process
Company has
a problem
Company broadcasts
problem online
Online “crowd” asked to
give solutions
Crowd submits
solutions
Crowd vets
solutions
Company rewards
winning solvers
Company own
winnings solutions
Company
profits
7www.company.com
8. Crowdsourcing Is
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9. Forms Of Crowdsourcing
Crowdsourcing
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Crowdfunding
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Crowdsharing
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Crowdvoting
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Crowdcreation
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10. Types Of Crowdfunding
Lending
Model
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Donation
Model
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Equity
Model
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Reward
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11. Types Of Crowdfunding
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Lending
Model
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Donation
Model
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Equity
Model
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Reward
Model
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13. Rewards VS Equity
VS
13
Reward
Rewards-based raises allow startup to
provide an item of value in exchange for a
capital commitment for example, if a backer
commits $50, the startup may offer a copy of
the product once its produced.
✓ Offer pre-order, custom incentives
✓ Typically raising less than $50k
✓ Anyone can back you
✓ No equity dilution
Equity
Companies may offer shares of company
stock directly to accredited investors in
exchange for funding commitments. This may
include options for convertible debt and debt
funding as well.
✓ Offer equity stake in company
✓ Typically raising $50k to $10m
✓ Available to accredited investors only
✓ Must issue stoke in company
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14. Equity Crowdfunding
14
1. Sign-up with
registered crowd funding
site/portal.
3. Provide essential
company info to
investors.
5. In exchange for
money, investors get
shares in company.
7. Target reaches
platform performs more
vetting before releasing
funds to business.
2. Submit to
background checks by
the site.
4. Investors contribute
up to $2,500 to the
project.
6. These shares give
investors voting rights in
company.
8. Investors continue to
be advocates for
business.
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15. Reward Based Crowdfunding
15
Asking the crowd for money in return for
products, experiences, promotional item or some
other form of perks
Another arrow in the entrepreneur’s funding
raising quiver
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17. 17
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Researching
IDEAS
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18. 18
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Researching
Target Audience
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19. Set Up Social Media Profiles
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Twitter
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Facebook
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You Tube
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Linkedin
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Pinterest
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Instagram
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20. 20
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Setting a
BUDGET
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21. Design Marketing Collateral
Social media
Mobile
Websites
Messaging
OR
Codes
Apps
Mobile
marketing
Website
content
SEO
Pay-Per-
Click
Blogs
Website
E-mail Blasts
E-mail newsletters
E-mail
marketing
21www.company.com
23. Crowdfunding Marketing Tools
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Research
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Promotion
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Engagement
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24. Impact Of Crowdfunding
24
From groups of
people who share
common interests
A lot of
people
Everyone has the
power to achieve
financial goals
The power of
crowd funding
By pooling small
contributions of
money
A little
money
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25. Different Elements Of A Successful Crowdfunding Campaign
25
A relatable narrative
Sharing impacts
Building a community
A tangible theory of change
Effective outreach
Interesting rewardsWhat Makes A
Crowd Funding
Campaign
Successful?
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26. Crowdfunding For Startups
26
Develop a business idea or goal.
Crowd funding site screens
you for eligibility and fit.
Create your crowd funding
campaign describe your
business idea or goal.
Supporters pledge funding.
Share your campaign with family,
friends, and social networks.
Choose a crowd funding site.
Campaign closes, and
you receive funds.
Crowd funding platform
subtracts its fee.
Complete your business goal
or bring your product to
market.
Reward your supporters with equity,
product samples, or loan interest.
www.company.com
27. 0 100 200 300 400 500
Other
Energy &
environment
Music & Arts
Films & Arts
Business
Social causes
Crowdfunding Statistics
20%
80%
In Numbers, millions
27www.company.com
29. Number Of Crowdfunding Platforms By Region
29
620
400
200
84 78 650
100
200
300
400
500
600
700
800
900
Eur ope N or th
Amer ic a
As ia So u th
Amer ic a
Oc eania Afr ic a
$ MM
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30. 30
Choose a
PLATFORM
Check your
projects
eligibility
01
Select your
major
strategies
02
Determine
cultural and
personality fit
03
Look for
credibility
display
opportunities
04
Evaluate
platform
costs
05
Consider the
individual
platforms
minor features
06
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31. External Effects On Crowdfunding Platforms
Wider set of project to fund
Better market testing
Better fit of rewards
More
competition
Exchange of good
practices
Free-riding in due
diligence
Higher chances
project get funded
Higher changes to fund a project
Lower chances of success for any campaign
Larger information asymmetry
Larger supply of
Consultancy services
Crowdfunding
platform
Fundraisers Funders
31www.company.com
32. Common Crowdfunding Platforms
K i c k s t a r t e r G o f u n d m e
A r t i s t s h a r eB u z z b n k
B e a c o n
I n d i e g o g o
32www.company.com
33. 33
Pros of
CROWDFUNDING
✓ It’s about so much more then money
✓ A free page dedicated to your business
✓ Investor groups regularly surf crowd
funding platforms
✓ Feedback and sense of community
✓ A willing audience interested in you and
your success
✓ Cheerleaders for your brand
www.company.com
34. 34
✓ Time consuming.
✓ All or nothing?
✓ Unrealistic expectations.
✓ Hard work.
✓ Lots of planning required.
✓ Chances you wont get funded.
Cons of
CROWDFUNDING
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35. Successful Crowdfunding Projects
01
02
04
03
Crowd
Funding
The DAO
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Pebble time
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Star citizen
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Elio motors
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36. Crowdfunding For Idea/Startup/Business
Category Participation Fundraised
Idea 1 Business Yes $2.5M
Idea 2 Social No $1.2M
Idea 3 Environmental Yes $3.7M
Idea 4 Business Yes
$2.8M
36www.company.com
37. Successful Crowdfunding Campaign
37
Popular Names Key $ Million Raised
The Dash Kickstarter $3.3M
Pebble Smartwatch Kickstarter $10.2M
Canary
Indiegogo $1.9M
Bitvore Fundable $4.5M
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38. Crowdfunding Plan
Steps Define Design Develop Deliver
Step 1 Text Here Text Here Text Here Text Here
Step 2 Text Here Text Here Text Here Text Here
Step 3 Text Here Text Here Text Here Text Here
Step 4 Text Here Text Here Text Here Text Here
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41. Our Mission
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Vision
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Mission
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Goal
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Strategy
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42. About Us
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43. Our Team
43
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J a c k L a r s o n
General Manager
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J es s Smith
Design Manager
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J uly R oy
Accounts Manager
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Tom C olin
Sales Manager
01 02 03 04
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44. Financials
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$45.99 $70.99 $100.99 $80.99 $55.99
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45. Our Goal
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46. Comparison
60%
M a l e
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50%
F e m a l e
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VS
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47. Quotes
47
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Lily William
Editor
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John Finder
Graphic Designer
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48. Dashboard
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40%
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65%
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75%
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49. Timeline
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2014
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2015 2017
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2016
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2013
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50. Location
South America
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North America
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Africa
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Australia
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Asia
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51. Puzzle
02
01
03
04
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52. 52
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Target
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53. Lego
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01 02 03
04 05
06
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54. Venn
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55. Mind Map
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56. Magnifying Glass
56
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57. 57
Thank You
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
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