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1. Customer Relationship
Yo u r C o m p a n y N a m e

2. Actionable Customer Relationship Marketing Strategies for Business
2
Build trustworthy brand
identity
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Give customer loyalty
rewards
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Hold special promotion
events
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Listen to your customers
feedback
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Provide customer correct
information
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01
02
04
03
05
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3. Customer Relationship Marketing Framework with Vision and Strategy
3
Right Customer Right Channel Right Time Right Offer
Right
Relationship
• Develop customer
understanding to
target most likely
responders of
campaigns
• Analyze organization
past sales data
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• With cost effective
channel mixing
provide customers
with goods and
services
• Cross channel
integration to sell
products to
customers
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• Extended offers if
customer shows
interest
• Give real-time
product and services
recommendations to
customers
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Vision
Strategy
Typical
Technologies

4. Employee Drafting
Customer Relationship Plan
for Effective Engagement
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4

5. Manager
sharing Customer
Relationship Marketing
Plan with Team
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5

6. 01
New
02
Low
Value
03
High
Value
04
Lapsed
Customer Segment Objective
Move to high-value
Ancillary revenue
Nature relationship
Brand advocacy
Strategies
Re-engage
Engage Maximize interaction
Monetize customer data
Reward
Recognize
Win back offer
Cross-Sell & up-sell
Relationship Marketing Framework with Customer Segment
6
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7. Relationship Marketing Matrix for Customer Groups
7
Butterflies
• Capture value till customer
remain profitable
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True Friends
• Delight customers by providing
customized products and
service
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Strangers
• Company’s product and
service offerings doesn’t fit
with customer needs
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Barnacles
• Engage customers by giving
rewards
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High
Low
HighProjected Loyalty
PotentialProfitability
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8. Relationship Marketing Process to Engage Customer
8
01 02 03 04 05
Plan
• Segment
customers by
developing
buyer persona
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Attract
• Define relationship
strategy to attract
ideal prospects
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Convert
• Use landing pages,
promotional emails
for prospect
conversion
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Engage
• Win customer
trust with quality
products and
services
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Delight
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Measure
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06
Guest Prospect Lead Customer Advocate
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9. Relationship Marketing Strategies for Customer Retention
9
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• Provide quality
service to
costumers
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01
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• Utilize content
marketing to aware
customer about
product usage
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02
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• Reward regular
customer by
developing loyalty
program
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04
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• Conduct feedback
surveys periodically
to learn about
changing customer
preference
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05
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• Align social media
strategy with brand
image
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03
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• Reach out to
customers with
email marketing
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10. Six Markets Customer Relationship Marketing Model
10
01
02
0304
05
06
Relationship
Marketing
Supplier Alliance Market
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Customer Market
• Consist of existing &
new customers
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Internal Market
• Shareholders, supervisors
are major constituents
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Recruitment Market
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Influencer Market
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Referral Market
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11. Steps for Customer Relationship Building in Marketing
11
05
04
03
02
01
RelationshipBuilding
Share
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Attract
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Convert
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Retain
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Grow
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Strategic Stage
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12. 12
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com