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DIGITAL MARKETING STRATEGY
Implementation & Practice
Your Company Name
Agenda
Agenda
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WWW.COMPANY.COM
2
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John Carter
Product Manager
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Amanda Clark
Marketing Manager
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Robin Parker
Sales Manager
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Jessica Parker
Marketing Executive
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Elisabeth Finder
Marketing Director
WWW.COMPANY.COM
3
Our Marketing Team
Article
Web
Content
Social
Media
Email
Marketing
News
Online
Directories
Copywriting
SEO
PPC
Online
Marketing
WWW.COMPANY.COM
4
Online Marketing
70%75%
Needs Improvement Customer Solution Recommended Budget
RANK
86%54%90% 49%
Local
Mobile
Strategy
Local
Reach
Social
Engagement
Website
Review
YOUR BUSINESS
REVIEWS
Text Here Text Here Text Here Text Here
WWW.COMPANY.COM
5
Performance Overview
15.4 13.2
24.1 17.0
17.3 14.9
10.1 8.8
62.3 40.4
Year On Year % Growth
2017 2018
Display
Online Video
Social Media
Paid Search
Mobile
WWW.COMPANY.COM
6
Weekly / Monthly / Yearly Performance
Navigation
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Title Tag
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Body Copy
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Result
01
0203
WWW.COMPANY.COM
7
Search Engine Optimization Fundamentals
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Investors
01
Lenders
02
Entrepreneurs
03
Experts
04
SEM
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Search Engine Marketing
Keyword Group
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Dark Traffic
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Link Audits
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Page Speed
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Use Behavior
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Rich Answers
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Crowded Serps
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SEO
Opportunities
2017
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9
SEO Opportunities
Keyword URL Benchmark JAN FEB MAR APR MAY JUN JUL AUG MOM BM
Text Here Text Here 42 -42
Text Here Text Here - - - - 34 26 22 2 2- 23 6
Text Here Text Here - - - - 49 2 47
Text Here Text Here - - - - - - - - -
Position /
Month
Benchmark 2016 2016 2016 2016 2016 2017 MoM BM
Position 1 160 225 225 218 214 229 9% 55%
Position 2 34 55 63 60 55 40 62 -47% 104%
Position 3 45 34 38 37 37 48 48 NC 35%
Position /
Month
Benchmark 2016 2016 2016 2016 2016 2017 MOM BM
Position 1 54 82 94 96 85 85 83 8% 57%
Position 2 24 43 47 57 52 52 52 -5% 108%
Position 3 13 16 17 14 18 27 27 NC 38%
Summary Top 3 Results
0
20
40
60
80
JAN FEB MAR APR MAY
0
10
20
30
40
50
JAN FEB MAR APR MAY
Search Engine Ranking
WWW.COMPANY.COM
10
Search Engine Rankings
TOP KEYWORDS – NON BRANDED (VISITS)
Text Here 24 -6
Text Here 42 8
Text Here 13 -9
Text Here 6 -3
TOP MOBILE DEVICES BRANDING (VISITS)
Text Here 167 45
Text Here 78 2
Text Here 65 2
Text Here 10 -3
Online Transaction Traffic Source
Average Visit Time
Previous Year
-9%
Previous Month
-7%
Organic Branded
Previous Month
8%
Previous Year
-85%
Site Consumption Time
0
10000
20000
30000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Conversion Rate
0
0.5
1
1.5
2Previous Month
12%
Previous Year
19%
WWW.COMPANY.COM
11
Website Performance Review
TOP CONVERTING GOALS
Text Here (Goal 17) 1,172 84
Text Here (Goal 4) 476 -54
Text Here (Goal 3) 154 27
Text Here (Goal 5) 45 -34
Text Here (Goal 12) 32 -14
Text Here (Goal 7) 30 -7
Text Here (Goal 16) 25 -4
Text Here (Goal 10) 15 -2
Text Here (Goal 9) 18 -2
0
10
20
30
40
VISITS
0
2
4
6
8
6.2 %
CONVERSION RATE
Average Visit Value
(Goal)
196
2250
VISITS
12.6%
RETURN ON
INVESTMENT (RIC)
COST
$23,467.03
TOTAL VISITS
33,108
WWW.COMPANY.COM
12
Website Performance Review
Top Traffic Sources
50.77%direct Traffic
9.89% Referring Sites
39.34% Search Engines
All Traffic Sources Sent A Total Of 10,458 Visits
Traffic Sources Overview
SOURCES VISITS % VISITS
(Direct) (none) 4,691 50.77%
Google (organic) 3,448 37.32%
Vine press.net 290 3.14%
Yahoo (organic) 86 0.93%
Bing (organic) 66 0.71%
KEYWORDS VISITS % VISITS
Text Here 4,691 50.77%
Text Here 3,448 37.32%
Text Here 290 3.14%
Text Here 86 0.93%
Text Here 66 0.71%
WWW.COMPANY.COM
13
Monthly Traffic Source Overview
Rank
6.2
Backlinks
(Google)1,784
Domain
Authority 48
Backlinks
(Yahoo)2,453
45%
13%
12%
10%
10%
10%
Google 45%
4,484 Visits
Bing 13%
256 Visits
Ask 10%
25 Visits
Other 10%
13Visits
Search 10 %
56 Visits
Yahoo 12%
81 Visits
WWW.COMPANY.COM
14
Organic Visits And Backlinks
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Advertising Social Email Website
Direct
Mail
Events
SEO/
PPC
7
6
5
4
3
2
1
WWW.COMPANY.COM
15
New Customer By Source
0
0.5
1
1.5
2
2.5
3
3.5
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Traffic Sources
Traffic Share In Last 3months
0.03%
10.8…
0.87%
20.3…
15.1…
52.8…Direct
Referrals
Search
Social
Mail
Display Ads
7.88%
0.55%
0.75%
0.81%
90.0…SUBDOMAINS 01
SUBDOMAINS 02
SUBDOMAINS 03
SUBDOMAINS 04
SUBDOMAINS 05
SUBDOMAINS
WEBSITE RANKS
IN JULY , 2016
GLOBAL RANK
68
COUNTRY RANK
Text here
28
CATEGORY RANK
Text here
48
ENGAGEMENT IN
JULY , 2016
AVG.TIME ON SITE
Text here
00:06:25
BOUNCE RATE
Text here
29.54%
AVG.PAGE VIEWS
6.23
WWW.COMPANY.COM
16
Web Traffic Insights
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Economics
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Demographics
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Technology
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Nature
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Society
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Polities
06
01
02
03
04
05
Product
Service
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Web Marketing Plan
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Website Update
Please wait…
82%
WWW.COMPANY.COM
18
Website Update Plan
Networking
Speaking
Meeting
Print
Publications
Direct mail
Cold Calls
Print
Advertising
Associations/
Trade Shows
Webinar
Blogs/Online
Publications
Email
Search
Online
Advertising
Phone/video
Group/Online
Conferences
Facebook
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Lead Generation Activities
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TEXT
HERE
Branding
To Led
Websites
That Work
Customer
Centric
Culture
New Ways
To Sell
Synchronistic
Strategies
WWW.COMPANY.COM
20
Marketing Growth Strategy
Develop or
Withdraw
Invest/ Grow
Maintain/
Protect
Harvest/
Divest
CurrentNew
Current New
MARKETS
PRODUCTS
WWW.COMPANY.COM
21
Marketing Growth Strategy
21%
17%
16%
14%
10%
5%
17%
Organic Search
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Email
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Influencer Marketing
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Paid Search
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Display Advertising
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Affiliate Marketing
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Others
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WWW.COMPANY.COM
22
Marketing Reach by Channels
14%
23%
32%
45%
59%
59%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
SEO
Crisis Management
Corporate Communications
Event Management
Content Creation
Product Launch
Content Promotion
WWW.COMPANY.COM
23
Marketing Reach by Channels
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YouTube
Chat
Blog
Google PlusInstagram
Like
Twitter
Facebook
WWW.COMPANY.COM
24
Marketing With Social Media
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Social Media
Marketing
Chats
Forums
Rating
Network
Weblogs
WWW.COMPANY.COM
25
Social Media Marketing
Social Traffic & Conversion/April 2016
Facebook
Google+
Twitter
Pinterest
You Tube
637
1525
376
1759
967
Referral Traffic
37
197
27
154
77
Conversions
9.57%
8.76%
11.76%
6.05%
3.76%
Key Social Metrics/April 2016
1175 Events
Compared To 1052 Last Month
5,611 Referrals
Compared To 4655 Last Month
410 Conversions
Compared To 354 Last Month
10%
15%
20%
25%
30%
Sales
Google+
Facebook
You Tube
Printerest
Twitter
0
20
40
60
80
100
120
140
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
SOCIAL EVENTS/APRIL 2016
Facebook Twitter Social Media
Google+ You Tube
WWW.COMPANY.COM
26
Monthly Social Media Dashboard
Instagram
0
50
100
Instagram Likes
Previous Period Previous Year
0
20
40
Instagram Followers
Previous Period Previous Year
Twitter
0
50
100
Mentions
Previous Period Previous Year
0
50
100
Followers
Previous Period Previous Year
YouTube
0
100
200
Video Views
Previous Period Previous Year
0
50
100
YouTube Subscribers
Previous Period Previous Year
Facebook
0
20
40
60
Engagement Rate
Previous Period Previous Year
0
50
100
Fans Count
Previous Period Previous Year
WWW.COMPANY.COM
27
Social Media Metrics
March ( Change
form February)
Key Stats
$180.74 ( 8.99) Budget:29.28%
27,124 ( 9.59) CTR:1.56%
168 ( 09.84) Conversion Rate:18.26%
45 ( 38.18) CPA:$6.21
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Analysis:-
Impressions
Clicks
Conversions
Budget
WWW.COMPANY.COM
28
Paid Search Analytics
Google Yahoo Blog Ask.com Aol
0
2
4
6
8
10
12
14
2012 2013 2014 2015 2016
15%
20%
22%
25%
18%
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29
Organic Search Traffic
Sessions %New Users Bounce Rate Goal 1 Compl.
All Channels
71,473 80.4% 31.2% 2,893
709 12.4 15.6 2,893
Organic Search Traffic
44,493 90,1% 73,2% 1,265
39,230 11.5 2.1 1,265
Paid Search Traffic
6,900 99.3% 39.7% 55
51.000 8.7 11 55
55
45
35
15
25
10
0
10
20
30
40
50
60
2017 2018 2019
Organic Search Paid Search
Avg. Session Duration
Pages/Session
Bounce Rate
WWW.COMPANY.COM
30
Organic Vs. Paid Search Traffic
0
5
10
15
20
25
30
35
40
New Customers
Sales Funnel
Visitors (100%)
Repeat Customer
(13%)
Customer
(6%)
Leads (26%)
5%
10%
15%
20%
50%
Top Selling Plans
13%
13%
15%
59%
Sales Goal YTD
Robin
John
Marry
Anita
$10,132.00
$52,035.00
$15,432.00
$55,413.00
Sales Rep Revenue
Top Sales Reps
Company 01 $10,111.00
Company 02 $12,140.00
Company 03 $70,030.00
Company 04 $55,410.00
Company 05 $02,000.00
Company 06 $55,000.00
Company 07 $89,510.00
Company 08 $31,611.00
Company Value
Top Opportunities
WWW.COMPANY.COM
31
Sales Performance Reporting
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Create
Attract Contact Info
Gather Contact Info
Request a Proposal
More Interaction
WWW.COMPANY.COM
32
Content Marketing Model
20%
50%
15%
60%
19%
5%
25%
12%
0%
10%
20%
30%
40%
50%
60%
70%
Brand
Awareness
Engagement Sales Lead Generation Customer
Retention
Lead Nurturing Upsell/Cross-sell Customer
Evangelism
WWW.COMPANY.COM
33
Content Marketing Performance
Quality
Of Leads
50%
Number
Of Leads
35%
Conversion
Rate
48%
Search Engine
Ranking
15%
Website
Traffic
40%
Social Media
Sharing
25%
Subscriber
List Growth
25%
Sales
Revenue
28%
WWW.COMPANY.COM
34
Content Marketing Performance
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S E N D
WWW.COMPANY.COM
35
Email Marketing
9,258 Emails sent
Click Rate 2.7%
Opens 30%1,073
Bounces 20%602
Unopened 50%7,258
Delivery Rate Open Rate Click Rate Conversion Rate
Total emails sent ➢ 9,258
Opened emails ➢ 1,073 (30%)
Links clicked ➢ 29 (2.7%)
Email forwarded ➢ 0
Emails bounced ➢ 602 (20%)
Unsubscribes ➢ 51 (0.4%)
Unopened ➢ 7,258 (50%)
Abuse complaints ➢ 0
WWW.COMPANY.COM
36
Email Marketing Performance
Email Name
Send
Date/Time
Recipients Delivered Spam Opt Out Open Click Transactions Revenue
Sales
Promo 1
1/1/2011,
12:00pm
11,000 10,900 3 7
2300
(20.2%)
800
(25%)
100 (1%) $10300
Sales
Promo 2
1/3/2011,
1:00pm
11,000
10,900
5 5
4800
( 45.5%)
1425
(25%)
100 (1%) $10300
Sales
Promo 3
1/5/2011,
2:00pm
11,000 10,900
17 25
3300
(30.3%)
1050
(25%)
25 (-1%) $1800
Sales
Promo 4
1/7/2011,
3:00pm
11,000 10,900
3 1
3300
(30.3%)
1800
(50%)
300 (3%) $20300
Sales
Promo 5
1/9/2011,
4:00pm
11,000 10,900
1 1
700
(4.4%)
400
(25%)
25 (-1%) $10300
WWW.COMPANY.COM
37
Campaign Report
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Myspace.Com
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Friend Feed
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You Tube
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Twitter
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Linked In
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Email Marketing
Blog
Marketing
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38
Blog Marketing
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BRAND DETRACTORS
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BRAND AWARENESS
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BRAND ADVOCATES
NEGETIVE
POSITIVE
NEUTRAL
Experience
GOOD
BAD
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Word of Mouth Marketing (WOM)
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Broadcast Faxing
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Couponing
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Direct Mail
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Direct Selling
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Telemarketing
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Email Marketing
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Direct Advertising
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Direct Marketing Method
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Text
Here
Text
Here
Text
Here
Text
HereText
Here
Text
Here
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41
Sales By Region
Oklahoma
Kansas
South Dakota
North Dakota
Minnesota
Iowa
Missouri
Arkansas
Louisiana
Wisconsin
Illinois
Michigan
Washington
Montana
California
New
Mexico
Texas
Nebraska
Tennessee
Ohio
Georgia
New
York
New
Jersey
New
Hampshire
Lowest Sales
Higher Sales
Average Sales
WWW.COMPANY.COM
42
USA Sales By Regions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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Marketing Roadmap
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Additional
Slides
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Our Goal
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25%
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Comparison
75% 15% 35%
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Financials
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50%
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Dashboard
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Location
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Timeline
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Puzzle
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Target
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Circular
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Mind Map
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Matrix
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Lego
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Silhouettes
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Hierarchy
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Bulb For Idea
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Magnifying Glass
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01
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Bar Graph
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Funnel
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Digital Marketing Strategy Implementation And Practice PowerPoint Presentation Slides

  • 1. DIGITAL MARKETING STRATEGY Implementation & Practice Your Company Name
  • 2. Agenda Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 WWW.COMPANY.COM 2
  • 3. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Carter Product Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Amanda Clark Marketing Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Robin Parker Sales Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jessica Parker Marketing Executive This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Elisabeth Finder Marketing Director WWW.COMPANY.COM 3 Our Marketing Team
  • 5. 70%75% Needs Improvement Customer Solution Recommended Budget RANK 86%54%90% 49% Local Mobile Strategy Local Reach Social Engagement Website Review YOUR BUSINESS REVIEWS Text Here Text Here Text Here Text Here WWW.COMPANY.COM 5 Performance Overview
  • 6. 15.4 13.2 24.1 17.0 17.3 14.9 10.1 8.8 62.3 40.4 Year On Year % Growth 2017 2018 Display Online Video Social Media Paid Search Mobile WWW.COMPANY.COM 6 Weekly / Monthly / Yearly Performance
  • 7. Navigation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Title Tag This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Body Copy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Result 01 0203 WWW.COMPANY.COM 7 Search Engine Optimization Fundamentals
  • 8. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Investors 01 Lenders 02 Entrepreneurs 03 Experts 04 SEM WWW.COMPANY.COM 8 Search Engine Marketing
  • 9. Keyword Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dark Traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Link Audits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Page Speed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Use Behavior This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rich Answers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crowded Serps This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SEO Opportunities 2017 WWW.COMPANY.COM 9 SEO Opportunities
  • 10. Keyword URL Benchmark JAN FEB MAR APR MAY JUN JUL AUG MOM BM Text Here Text Here 42 -42 Text Here Text Here - - - - 34 26 22 2 2- 23 6 Text Here Text Here - - - - 49 2 47 Text Here Text Here - - - - - - - - - Position / Month Benchmark 2016 2016 2016 2016 2016 2017 MoM BM Position 1 160 225 225 218 214 229 9% 55% Position 2 34 55 63 60 55 40 62 -47% 104% Position 3 45 34 38 37 37 48 48 NC 35% Position / Month Benchmark 2016 2016 2016 2016 2016 2017 MOM BM Position 1 54 82 94 96 85 85 83 8% 57% Position 2 24 43 47 57 52 52 52 -5% 108% Position 3 13 16 17 14 18 27 27 NC 38% Summary Top 3 Results 0 20 40 60 80 JAN FEB MAR APR MAY 0 10 20 30 40 50 JAN FEB MAR APR MAY Search Engine Ranking WWW.COMPANY.COM 10 Search Engine Rankings
  • 11. TOP KEYWORDS – NON BRANDED (VISITS) Text Here 24 -6 Text Here 42 8 Text Here 13 -9 Text Here 6 -3 TOP MOBILE DEVICES BRANDING (VISITS) Text Here 167 45 Text Here 78 2 Text Here 65 2 Text Here 10 -3 Online Transaction Traffic Source Average Visit Time Previous Year -9% Previous Month -7% Organic Branded Previous Month 8% Previous Year -85% Site Consumption Time 0 10000 20000 30000 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Conversion Rate 0 0.5 1 1.5 2Previous Month 12% Previous Year 19% WWW.COMPANY.COM 11 Website Performance Review
  • 12. TOP CONVERTING GOALS Text Here (Goal 17) 1,172 84 Text Here (Goal 4) 476 -54 Text Here (Goal 3) 154 27 Text Here (Goal 5) 45 -34 Text Here (Goal 12) 32 -14 Text Here (Goal 7) 30 -7 Text Here (Goal 16) 25 -4 Text Here (Goal 10) 15 -2 Text Here (Goal 9) 18 -2 0 10 20 30 40 VISITS 0 2 4 6 8 6.2 % CONVERSION RATE Average Visit Value (Goal) 196 2250 VISITS 12.6% RETURN ON INVESTMENT (RIC) COST $23,467.03 TOTAL VISITS 33,108 WWW.COMPANY.COM 12 Website Performance Review
  • 13. Top Traffic Sources 50.77%direct Traffic 9.89% Referring Sites 39.34% Search Engines All Traffic Sources Sent A Total Of 10,458 Visits Traffic Sources Overview SOURCES VISITS % VISITS (Direct) (none) 4,691 50.77% Google (organic) 3,448 37.32% Vine press.net 290 3.14% Yahoo (organic) 86 0.93% Bing (organic) 66 0.71% KEYWORDS VISITS % VISITS Text Here 4,691 50.77% Text Here 3,448 37.32% Text Here 290 3.14% Text Here 86 0.93% Text Here 66 0.71% WWW.COMPANY.COM 13 Monthly Traffic Source Overview
  • 14. Rank 6.2 Backlinks (Google)1,784 Domain Authority 48 Backlinks (Yahoo)2,453 45% 13% 12% 10% 10% 10% Google 45% 4,484 Visits Bing 13% 256 Visits Ask 10% 25 Visits Other 10% 13Visits Search 10 % 56 Visits Yahoo 12% 81 Visits WWW.COMPANY.COM 14 Organic Visits And Backlinks
  • 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising Social Email Website Direct Mail Events SEO/ PPC 7 6 5 4 3 2 1 WWW.COMPANY.COM 15 New Customer By Source
  • 16. 0 0.5 1 1.5 2 2.5 3 3.5 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Traffic Sources Traffic Share In Last 3months 0.03% 10.8… 0.87% 20.3… 15.1… 52.8…Direct Referrals Search Social Mail Display Ads 7.88% 0.55% 0.75% 0.81% 90.0…SUBDOMAINS 01 SUBDOMAINS 02 SUBDOMAINS 03 SUBDOMAINS 04 SUBDOMAINS 05 SUBDOMAINS WEBSITE RANKS IN JULY , 2016 GLOBAL RANK 68 COUNTRY RANK Text here 28 CATEGORY RANK Text here 48 ENGAGEMENT IN JULY , 2016 AVG.TIME ON SITE Text here 00:06:25 BOUNCE RATE Text here 29.54% AVG.PAGE VIEWS 6.23 WWW.COMPANY.COM 16 Web Traffic Insights
  • 17. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Economics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nature This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Society This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Polities 06 01 02 03 04 05 Product Service WWW.COMPANY.COM 17 Web Marketing Plan
  • 18. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Website Update Please wait… 82% WWW.COMPANY.COM 18 Website Update Plan
  • 19. Networking Speaking Meeting Print Publications Direct mail Cold Calls Print Advertising Associations/ Trade Shows Webinar Blogs/Online Publications Email Search Online Advertising Phone/video Group/Online Conferences Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 19 Lead Generation Activities
  • 20. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE Branding To Led Websites That Work Customer Centric Culture New Ways To Sell Synchronistic Strategies WWW.COMPANY.COM 20 Marketing Growth Strategy
  • 21. Develop or Withdraw Invest/ Grow Maintain/ Protect Harvest/ Divest CurrentNew Current New MARKETS PRODUCTS WWW.COMPANY.COM 21 Marketing Growth Strategy
  • 22. 21% 17% 16% 14% 10% 5% 17% Organic Search This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Influencer Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Paid Search This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Display Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Affiliate Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 22 Marketing Reach by Channels
  • 23. 14% 23% 32% 45% 59% 59% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% SEO Crisis Management Corporate Communications Event Management Content Creation Product Launch Content Promotion WWW.COMPANY.COM 23 Marketing Reach by Channels
  • 24. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. YouTube Chat Blog Google PlusInstagram Like Twitter Facebook WWW.COMPANY.COM 24 Marketing With Social Media
  • 25. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Marketing Chats Forums Rating Network Weblogs WWW.COMPANY.COM 25 Social Media Marketing
  • 26. Social Traffic & Conversion/April 2016 Facebook Google+ Twitter Pinterest You Tube 637 1525 376 1759 967 Referral Traffic 37 197 27 154 77 Conversions 9.57% 8.76% 11.76% 6.05% 3.76% Key Social Metrics/April 2016 1175 Events Compared To 1052 Last Month 5,611 Referrals Compared To 4655 Last Month 410 Conversions Compared To 354 Last Month 10% 15% 20% 25% 30% Sales Google+ Facebook You Tube Printerest Twitter 0 20 40 60 80 100 120 140 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SOCIAL EVENTS/APRIL 2016 Facebook Twitter Social Media Google+ You Tube WWW.COMPANY.COM 26 Monthly Social Media Dashboard
  • 27. Instagram 0 50 100 Instagram Likes Previous Period Previous Year 0 20 40 Instagram Followers Previous Period Previous Year Twitter 0 50 100 Mentions Previous Period Previous Year 0 50 100 Followers Previous Period Previous Year YouTube 0 100 200 Video Views Previous Period Previous Year 0 50 100 YouTube Subscribers Previous Period Previous Year Facebook 0 20 40 60 Engagement Rate Previous Period Previous Year 0 50 100 Fans Count Previous Period Previous Year WWW.COMPANY.COM 27 Social Media Metrics
  • 28. March ( Change form February) Key Stats $180.74 ( 8.99) Budget:29.28% 27,124 ( 9.59) CTR:1.56% 168 ( 09.84) Conversion Rate:18.26% 45 ( 38.18) CPA:$6.21 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention . This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Analysis:- Impressions Clicks Conversions Budget WWW.COMPANY.COM 28 Paid Search Analytics
  • 29. Google Yahoo Blog Ask.com Aol 0 2 4 6 8 10 12 14 2012 2013 2014 2015 2016 15% 20% 22% 25% 18% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 29 Organic Search Traffic
  • 30. Sessions %New Users Bounce Rate Goal 1 Compl. All Channels 71,473 80.4% 31.2% 2,893 709 12.4 15.6 2,893 Organic Search Traffic 44,493 90,1% 73,2% 1,265 39,230 11.5 2.1 1,265 Paid Search Traffic 6,900 99.3% 39.7% 55 51.000 8.7 11 55 55 45 35 15 25 10 0 10 20 30 40 50 60 2017 2018 2019 Organic Search Paid Search Avg. Session Duration Pages/Session Bounce Rate WWW.COMPANY.COM 30 Organic Vs. Paid Search Traffic
  • 31. 0 5 10 15 20 25 30 35 40 New Customers Sales Funnel Visitors (100%) Repeat Customer (13%) Customer (6%) Leads (26%) 5% 10% 15% 20% 50% Top Selling Plans 13% 13% 15% 59% Sales Goal YTD Robin John Marry Anita $10,132.00 $52,035.00 $15,432.00 $55,413.00 Sales Rep Revenue Top Sales Reps Company 01 $10,111.00 Company 02 $12,140.00 Company 03 $70,030.00 Company 04 $55,410.00 Company 05 $02,000.00 Company 06 $55,000.00 Company 07 $89,510.00 Company 08 $31,611.00 Company Value Top Opportunities WWW.COMPANY.COM 31 Sales Performance Reporting
  • 32. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Attract Contact Info Gather Contact Info Request a Proposal More Interaction WWW.COMPANY.COM 32 Content Marketing Model
  • 33. 20% 50% 15% 60% 19% 5% 25% 12% 0% 10% 20% 30% 40% 50% 60% 70% Brand Awareness Engagement Sales Lead Generation Customer Retention Lead Nurturing Upsell/Cross-sell Customer Evangelism WWW.COMPANY.COM 33 Content Marketing Performance
  • 34. Quality Of Leads 50% Number Of Leads 35% Conversion Rate 48% Search Engine Ranking 15% Website Traffic 40% Social Media Sharing 25% Subscriber List Growth 25% Sales Revenue 28% WWW.COMPANY.COM 34 Content Marketing Performance
  • 35. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. S E N D WWW.COMPANY.COM 35 Email Marketing
  • 36. 9,258 Emails sent Click Rate 2.7% Opens 30%1,073 Bounces 20%602 Unopened 50%7,258 Delivery Rate Open Rate Click Rate Conversion Rate Total emails sent ➢ 9,258 Opened emails ➢ 1,073 (30%) Links clicked ➢ 29 (2.7%) Email forwarded ➢ 0 Emails bounced ➢ 602 (20%) Unsubscribes ➢ 51 (0.4%) Unopened ➢ 7,258 (50%) Abuse complaints ➢ 0 WWW.COMPANY.COM 36 Email Marketing Performance
  • 37. Email Name Send Date/Time Recipients Delivered Spam Opt Out Open Click Transactions Revenue Sales Promo 1 1/1/2011, 12:00pm 11,000 10,900 3 7 2300 (20.2%) 800 (25%) 100 (1%) $10300 Sales Promo 2 1/3/2011, 1:00pm 11,000 10,900 5 5 4800 ( 45.5%) 1425 (25%) 100 (1%) $10300 Sales Promo 3 1/5/2011, 2:00pm 11,000 10,900 17 25 3300 (30.3%) 1050 (25%) 25 (-1%) $1800 Sales Promo 4 1/7/2011, 3:00pm 11,000 10,900 3 1 3300 (30.3%) 1800 (50%) 300 (3%) $20300 Sales Promo 5 1/9/2011, 4:00pm 11,000 10,900 1 1 700 (4.4%) 400 (25%) 25 (-1%) $10300 WWW.COMPANY.COM 37 Campaign Report
  • 38. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Myspace.Com This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friend Feed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You Tube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Linked In This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing Blog Marketing WWW.COMPANY.COM 38 Blog Marketing
  • 39. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BRAND DETRACTORS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BRAND AWARENESS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BRAND ADVOCATES NEGETIVE POSITIVE NEUTRAL Experience GOOD BAD WWW.COMPANY.COM 39 Word of Mouth Marketing (WOM)
  • 40. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Broadcast Faxing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 40 Direct Marketing Method
  • 41. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text HereText Here Text Here WWW.COMPANY.COM 41 Sales By Region
  • 43. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sunday Saturday Friday Thursday Wednesday Tuesday Monday Sunday Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Text Here Text Here Text Here WWW.COMPANY.COM 43 Marketing Roadmap
  • 45. 01 Your Text Here 02 Put Text Here 03 Your Text Here 04 Put Text Here 05 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 45 Our Goal
  • 46. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Put Text Here 85% 75% 50% 80% 40% 35% 45% 65% 20% 25% 60% 25% WWW.COMPANY.COM 46 Comparison
  • 47. 75% 15% 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 47 Financials
  • 48. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 2 3 4 5 6 7 8 9 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 2 3 4 5 6 7 8 9 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 2 3 4 5 6 7 8 9 50% WWW.COMPANY.COM 48 Dashboard
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