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1. Digital Media
Planning Briefing &
Planning Process
Your Company Name

2. 01
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AGENDA
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AGENDA
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ABOUT THE PRODUCT
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4. COMMUNICATION STRATEGY
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01
06
05
03
02
04
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5. Text Here
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AUDIENCE RESEARCH
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6. KEY TIMELINES AND DEADLINE
JAN MAY NOVMAR JUL SEP
APR AUGFEB JUN OCT DEC
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7. MEDIA OBJECTIVES
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OUR
OBJECTIVES
01
02
03
04
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8. MEDIA OBJECTIVES
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Step 02
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Step 01
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9. TARGET AUDIENCE
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TARGET
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AUDIENCE
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10. 33%
48%
58%
68%
45%
47%
39%
30%
22%
3%
5%
22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadcast/ Cable OTT TV
Advanced TV
Mobile Video
Digital Video
Increase Maintain Decrease
68%
58%
48%
33%
Net optimism (increase
Minus Decrease)
SPENDING DIRECTION CONSIDERATIONS
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11. CREATIVE DIRECTION CONSIDERATIONS
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EACR
VETI
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12. MEDIA KPI DEVELOPMENT
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Awareness
Consideration
Decision
Visitors
Leads
Marketing
Qualified Leads
Sales Qualified
Leads
KPIs
Sales and Marketing
Process
Buyer’s
Journey
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13. COMMUNICATION GOALS
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14. COMMUNICATION GOALS
ENGAGE
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15. MEDIA MIX OPTIMIZATION
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Social
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Print
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Out Door
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Mobile
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Display
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Video
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Radio
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TV
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Search
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16. CAMPAIGN PERFORMANCE
Sales
Loyalty
Leads
Brand
1
1.9
1.2
2.5
2
3.9
2.9
4.9
0
1
2
3
4
5
6
Text Text Text Text Text Text Text Text
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TEXT HERE
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17. AGENCY PERFORMANCE
TRA Score Brand Safety
Viewability AD Fraud
Industry
Snapshot
30% 40%
Text Here Text Here
55% Text Here
85%Text Here
48%
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75%
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30%
50%
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18. AGENCY PERFORMANCE
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19. MEDIA KPIs PERFORMANCE EVALUATION
ENAGAGEMENT
TRAFFIC
CONVERSION
Website Visitors
High- Value Actions Video Views
Purchases Installs Sign-ups
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20. MARKETING STRATEGY
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01
02
03
04
05
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21. MARKETING STRATEGY
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22. MEDIA BUDGET
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30%
20%
14%
20%
16%
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23. OPTIMIZING MEDIA BUDGET
SalesMedia Spend Traffic
OnlineOffline
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24. GEOGRAPHICAL SEGMENTATION
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Women 60%
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Men 40%

25. TARGET GROUP SEGMENTATION
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Primary Target
Group
Secondary Target
Group
Primary Target
Group
Secondary Target
Group
Primary &
Secondary
Target Group
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26. SALES CYCLE AND SEASONAL INSIGHT
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TEXT HERE
TEXT HERE
TEXT
HERE
PURCHASE CLOSE
$
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
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27. SALES CYCLE AND SEASONAL INSIGHT
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2017
2018
2019
2020
2021
2022
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28. CORE STRATEGIC AUDIENCE
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Post Purchase
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Post visit
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During Visit
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Purchase
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Pre Visit
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29. CORE STRATEGIC AUDIENCE
01
0203
04
Target
Marketing
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30. CORE STRATEGIC AUDIENCE
30%
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8%
7%
30%
17%
16%
13%
9%
TEXT
HERE
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31. SETTING CAMPAIGN METRICS
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01 02 03 04 05
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32. ADDITIONAL
SLIDES
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33. OUR MISSION
VISION
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MISSION
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GOAL
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STRATEGIES
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34. OUR TEAM
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JOHN SMITH
Finance Manager
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ANITA SMITH
Product Manager
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SOFIA SMITH
CEO & Founder
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LISA SMITH
Managing Director
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35. Founder CEO
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TOM SMITH
Manager
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MARY SMITH
Designer
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PETER SMITH
ABOUT US
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36. OUR GOAL
02
03
04
05
06
01
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37. 80%
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60%
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COMPARISON
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38. FINANCIAL
$ 90
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$ 50
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$ 40$ 20
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39. This slide is 100% editable. Adapt it
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attention.
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QUOTES
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40. SEGEMENTATION
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280 0
20
40
60
80
100
120
140
160
180
200
220
240
260
280 0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
Text Here
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140%
Text Here
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90%
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45%
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41. LOCATION
12.8%
TEXT Map
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42. TIMELINE
Text Here 2020
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Text Here 2018
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Text Here 2017
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Text Here 2019
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43. POST IT
01
05
02
0304
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44. NEWSPAPER
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45. PUZZLE
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01
0203
04
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This slide is 100% editable.
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TARGET BOARD WITH THREE DART
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47. CIRCULAR
01
02
0304
05
06
Text Here
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audience’s attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience’s attention.
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48. This slide is 100% editable.
Adapt it to your needs and capture
your audience’s attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience’s attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience’s attention.
VENN
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49. LEGO
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Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.

50. SILHOUETTES
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
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51. This slide is 100%
editable. Adapt it to
your needs and capture
your audience's attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's attention.
BULB OR IDEA
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52. MAGNIFIER GLASS
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This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.

53. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
30%
40%
50%
60%
BAR GRAPH
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54. FUNNEL
Text Here
Text Here
Text Here
Text Here
Text
Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
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55. WWW.COMPANY.COM 55
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention. This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention.
Thank You
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
Address
# street number,
city, state