The document discusses e-commerce and related topics like product management, business models, revenue models, and payment methodologies. It covers introduction to e-business and e-commerce, organizational structure, infrastructure, trends, growth drivers, strategies, applications like supply chain management and CRM, and implementation KPIs. Slides include descriptions, diagrams, and explanations of concepts.
4. 4
Introduction to E-Business and E-Commerce
Service Area
Service Service Service Service
01
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02
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03
• Your Text Here
• Your Text Here
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04
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Clientele
Service Area
Logo Logo Logo Logo
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5. Name Here
Technical Director
Name Here
Programmer
Name Here
Team Lead
Name Here
Junior
Name Here
Programmer
Name Here
Team Lead
Name Here
Marketer
Name Here
Sales Manager
Name Here
Designer
Name Here
Manager
Name Here
QA
Name Here
QA
Name Here
QA
Name Here
QA Lead
Name Here
Chairman & CEO
Organizational Structure (1/2)
5
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6. Head of
Online Marketing
Head
of Development
Head of Sales
and Operations
E- Commerce/
Manager
Online
Campaign Manager
Online
Partner Manager
E-
CRM Manager
Development
Manager Prod-1
Development
Manager Prod-2
Development
Manager Prod-3
Sales &
Promotion MGR
Content
Manager
Organizational Structure (2/2)
6
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7. E-Business Infrastructure(1/2)
7
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The ability to respond
quickly to
Changing requirements.
Flexibility
Government, industry and firm
particular needs in the area of
security, consistence and
protection are covered
IT Security & Compliance
Acquisition and maintenance
costs for servers, licenses and
other software and hardware's
Costs
Administration
accessibility, consistency
of delivery and
satisfaction of the service
level agreements
Reliability & Trustworthiness
Level of satisfaction of
particular requirement,
learning about service and
execution quality
Scope & Performance
Offered support and capacities for
controlling, checking and
individualization of
the web interface
Services & Cloud Management
8. E-Business Infrastructure(2/2)
8
04
02
01 03 05
E- Business Services
Applications Layer
CRM, Supply chain management, Data
mining, Content Management Systems
Storage/
Physical Layer
Permanent magnetic storage on web
servers or optical backup or
temporary storage in memory (RAM)
Systems
Software Layer
Web Browser and server software and
standards, Networking software and
database management systems
Transport or
Network Layer
Physical network and transport
standards (TCP/ IP)
Content and
Data Layer
Web content for internet, extranet
and Internet sites, customers’ data,
transaction data, clickstream data
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9. Worldwide Trends in E-Commerce Industry
9
271
25%
158
20%
293
25% 69
7%
9
1%
316 Million Inhabitants
247 Million Internet Users
183 Million Digital Buyers
European Union2
1,388 Million Inhabitants
626 Million Internet Users
346 Million Digital Buyers
China
127 Million Inhabitants
110 Million Internet Users
87 Million Digital Buyers
Japan
548 Million Inhabitants
180 Million Internet Users
88 Million Digital Buyers
Asian 63
319 Million Inhabitants
288 Million Internet Users
200 Million Digital Buyers
United States
Global Retail E-Commerce Market
(2019, $ Billion)
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10. E-commerce Trends
10
70% of people are expected to be more loyal
to brands incorporating AR as part of their
shopping experience.
Increase
Loyalty
01
In 2018, One of the leading drivers of
innovation in the ecommerce industry
will be voice assistants.
Growth in
E-Commerce
02
Ecommerce sector is expected to see
double – digit growth until 2020 when
sales will exceed $4 Trillion.
Voice
Assistants
03
In 2018, Mobile ecommerce is expected to
generate $600 million and that 40% of all
ecommerce revenue will come from mobile
over the next year.
Mobile E -
Commerce
04
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11. Key Growth Drivers
11
Lower
Operational Costs
• Decreased real estate costs;
investment funds as far as
rentals, energy costs, worker
costs and so forth
• Reduced stock expenses with
shift from inventory-led models
is to commercial center models
Increasing
Internet Penetration
• web entrance, rising
broadband speeds
facilitating development
• Mobile data clients in
country is required to build
four times to achieve 1200
million by 2018
Wider
Customer Reach
• Web interface making it easier to
connect with non metro areas
• Driving e commerce players
asserting 50% to 60% of incomes
from T2/T3 areas
Rise in Demand for
Global Products
• Clients in developing markets
hoping to purchase established
international brands
• Increase in worldwide
transportation adding to cross
border e-commerce growth
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12. E-environment
12
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E-Business
Economic Forces
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Technology
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Work Force
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Legal/ Regulation
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audience's attention.
Partners
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audience's attention.
Customers/ Clients
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audience's attention.
Competitors
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Communities
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Strategies
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E-business Strategy(1/2)
14
Increase E-Commerce
Search Usability
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it to your needs and capture your
audience's attention.
Optimize Shopping Cart
Functionality
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it to your needs and capture your
audience's attention.
Use High-Quality Photographs &
Good Product Descriptions
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it to your needs and capture your
audience's attention.
Try Personalizing
the Home Page
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it to your needs and capture your
audience's attention.
Build
E-mail Lists
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Adapt it to your needs and
capture your audience's attention.
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E-business Strategy(2/2)
15
Improve Your Social
Media Strategy
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it to your needs and capture your
audience's attention.
Implement User
Generated Content
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it to your needs and capture your
audience's attention.
Create
Landing Pages
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it to your needs and capture your
audience's attention.
Build
Advertising Strategies
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it to your needs and capture your
audience's attention.
Focus on Consistent
& Unique Content
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it to your needs and capture your
audience's attention.
16. Supply
Chain Management
16
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audience's attention.
Delivery
Expedition
Safe Payment
Customer
Online Store
Product & Offers
17. E-marketing (1/2)
17
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Presence
Create a persuasive
online presence
Drive
Drive relevant traffic to
your website
Convert
Convert visitors & lead
to customers
Retain
Turn existing customers
to advocates
NPS
Survey
Advocacy
Programmes
Stellar
Customer
Service
Yes
No
Sales Follow
Up
Yes
No
No
Qualified by
Lead Score?
Became a
Customer
Customers
Stranger Visitors Leads Advocates
SEO
Email
Marketing
Online
Advertising
Social
Media
Event &
Webinars
Contest &
Competitions
Personas &
STP
Branding
& USP
Competitive
Intelligence
Value Offer
Creation
Website
Design
Content
Marketing
Landing Page
Lead
Nurturing
Lead Magnet/
Gated Content
Website Remarketing
18. E-marketing (2/3)
18
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Search Engine Optimization
Content Marketing
Email Marketing
On Page
Keyword Research
Good content
Your Text Here
Off Page
Link Building
Social Shares
Your Text Here
Blog Posts
Infographics
Your Text Here
Your Text Here
Story Telling
Testimonials
Others
Your Text Here
Promotions
New Products
News /Updates
Your Text Here
Follow Up
Newsletters
Your Text Here
Your Text Here
Pay Per click Advertising
Social Media Marketing
Optimization
Keyword Research
Ad Optimization
Landing Page Optimization
Your Text Here
Channels
Facebook
Twitter
LinkedIn
Tactics
Videos
Photos
News
Instagram Contests
YouTube Promotions
Mobile Responsive
Site Speed
Your Text Here
A/B Testing
Ads
Your Text Here
Your Text Here
Your Text Here
19. E-marketing (3/3)
19
Using
Digital Technology
• Add Strategy Here
• Your Text Here
Social
Media Marketing
• Facebook
• Twitter
• Instagram
• LinkedIn
• Videos and Photos
SEO
• Keyword Research
• Link Building
• HTML Optimization
• Local SEO
• Your Text Here
Content
Marketing
• Blog Posting
• Infographics
• Testimonials
• Your Text Here
Email
Marketing
• Promotions
• Follow-ups
• New Products
• Your Text Here
Campaign
Marketing
• Add Strategy Here
• Your Text Here
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20. Customer Relationship Management (1/2)
20
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Sales Executing /
Project Management
Creating
an Opportunity
Leads Entering
from Funnel
Converting
to Contract
Associating
Account to CRM
Qualifying Leads
Identifying
Stakeholders
Finding the
opportunity
Customer
Satisfaction
Closing the Deal
Sales & Marketing Strategies
CRM Strategies
21. Customer Relationship Management(2/2)
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Through Cold Calls and Emails
From XYZ Sources
Customers Purchase Products with
Greater Discounts
Big Data Analytical Tools to be Used for Analysis
Understanding the Trends from Sales Pattern
Your Text Here
Your Text Here
Your Text Here
Lead Nurturing
Data Collection
Customer Trends
Deeper Analytics
Trend Based Sales
Connecting the Team
Task Management
Product Returns
21
23. E-shops
23
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Logistics
• Logistics Pvt Ltd -To ship
products of sellers
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Digital Media
• Selling Ads (to sellers and brands)
and other related products like co-
branding and co-advertising
• Your Text Here
• Your Text Here
• Your Text Here
Web Portal Listing Fee
& Convenience Fee
• Sellers charged listing fee for
selling on website and Customers
charged Convenience Fee for
faster Delivery
• Your Text Here
• Your Text Here
• Your Text Here
Web Portal
• The model here is : Portal > List
Sellers who sell the desired portfolio
products > Get customers browsing
through the products > Create
appealing discounts > Customer
Shops for the desired products >
Seller ships the product to customer
> Product Accepted and Not
returned back > Seller gets his
agreed price of the product minus
the commission charged .
24. E-malls
24
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Competitor's website
• Competing with own online fashion
category but a big boost to the
overall online fashion
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it to your needs and capture your
audience's attention.
Cash and Carry
• Wholesale division
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audience's attention.
Product Launch
• Unofficial – charge people to launch
a product on
their Marketplace
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to your needs and capture your
audience's attention.
Phone Pal
• Mobile Wallet on the Lines of Paytm
and others
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audience's attention.
25. Customer Browses
Menu Option
Adding the Food to
the Delivery Cart
Flexible
Payment Method
Store Owner
Receives Payment
Restaurant
Prepares the
Food
Placing
the Order
Third Party/ Inhouse
Delivery Service
Delivery
Received by the
Customer
E-procurement Food Delivery Example
25
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27. Revenue Model(1/2)
27
Revenue Stream
Paid by
the buyer
Paid by the buyer only
one time
Income, percentage of a transaction made by
the settlement (affiliate program)
Income of online sales paid
by the buyer
Income of the subscription fees to become a member, Paid by the
buyer and/ or vendor
Income of the ad banners posted on the shopfront.
Paid by the vendor
Revenue
One Time
Sales
Registry
Recurrent
Advertisement
Subscription
Use
Transaction
Commission
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28. Revenue Model(2/2)
28
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Premium Advertisement
Services for Restaurants
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it to your needs and capture your
audience's attention.
Commission on Orders
from Restaurants
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it to your needs and capture your
audience's attention.
3rd Party
Ad Services
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it to your needs and capture your
audience's attention.
Delivery
Services
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audience's attention.
31. Payment Methodologies(2/4)
31
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We Accepted :-
Your Text Here Your Text Here Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here
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Payment Methodologies(3/4)
32
Choose a Payment Methods
Click one of the options below :-
Pay with
PayPalTM
Pay with
Amazon PaymentsTM
Pay with
Credit Card
33. Payment Methodologies(4/4)
33
Credit Card
Online Check
Personal Check
Money Orders
Gift Certificate
Customer Payment Method
PayPal
Open Account
Institutional Purchase Order
International Back Draft
Cash
UPS Cash on Delivery
Select one of available payment method(s):
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Change Management
35
The reason for the change
should be clear. Change is
happening because there is
a need
Share
the Vision
Those who are most impacted
by the change should be
involved in planning and
implementing change
Involve those Impacted
by the change
Work with the team to
establish what would be
considered successful and
how can that be measured.
Establish Measures
of Success
Change is better received
when it’s implemented
in phases.
Implement
the change
Culture is key when it comes
to business operations and
management needs to help
set the tone.
Lead
by Example
As a guide to how things
should proceed, the team
should work collaboratively
on establishing a plan.
Build
a Plan
The change project should have a
kick off with all staff to explain why
the change is needed
and continue to host or share
updates to keep the teams and
company informed.
Communicate
through phases
The change had to happen
for a reason.
Measure
Results
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Analysis and Design(1/3)
38
9.4%
Large
E-Commerce
Rank 1-10,000 as per
Alexa Rank
34%
Small
E-Commerce
Rank 10,000-100,000
as per Alexa Rank
70 sec
Large
E-Commerce
Rank 1-10,000 as per
Alexa Rank
200 sec
Small
E-Commerce
Rank 10,000-100,000
as per Alexa Rank
23%
Large
E-Commerce
Rank 1-10,000 as per
Alexa Rank
12.5%
Small
E-Commerce
Rank 10,000-100,000
as per Alexa Rank
Bonus Rate Time Spent Active Time
39. Analysis and Design(2/3)
39
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0K 10K 20K 30K 40K 50K 60K 70K 80K
Jul-19
Aug-19
Sep-19
Oct-19
Nov-19
Dec-19
Pageviews VS Unique Pageviews
Pageviews
76.83K
Nov 2019:39.39K
Unique Pageviews
58.89K
Nov 2019:33.54K
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
0K
10K
20K
30K
40K
50K
60K
70K
Pageviews VS Unique Pageviews
Users
66.69K
Nov 2019:37.83K
Sessions
37.83K
Nov 2019:20.28K
40. Analysis and Design(3/3)
40
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audience's attention.
Goal1: Registered via any
form
0.67%
Site Avg: 0.67% (0.00%)
Average Value
$372.40
Site Avg: $372.40 (0.00%)
Bounce Rate
51.76%
Site Avg: 51.76% (0.00%)
Average Time on site
00:04:33
Site Avg: 00:04:33 (0.00%)
Visits
18,701
% of Site Total: 100.00%
% New Visits
59.43%
Site Avg: 59.35%(0.14%)
42. Ecommerce Management KPI Metrics (1/2
42
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Shopping Cart Sessions
(Last 30 Days)
43.6%
Carts Initiated
6,817 Total
Sessions on site
Shopping Cart Abandoned
(Last 30 Days)
8 Carts
Abandoned
61 Carts Initiated
Order
Value
$240
Average
Order Value
Revenue
Per Visitor
$184
Per Visit
Target :-
$200
Shopping Cart
Conversion Rate
77.7%
Completed
138 Orders
179 Carts Initiated
Target: 75%
43. Ecommerce Management
KPI Metrics (2/2)
43
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audience's attention.
Product Views
per Session
21
Avg.
Product Views
Coupon Conversion
24.2%
Coupon
Usage Rate
On – Time
Delivery
3
Order not delivered within 7-10
days
New Customer of First
Visit
78.2%
First Visit
Conversation
Target: 80%
Average Order Value
=
$125
Gross Profit Margin
85%
38.5%
Cart Abandonment…
29%
45%
Viral Coefficient
40%
1.25
44. Ecommerce Management KPI Dashboard (1/2)
44
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3.20
vs. 2.00 prev. month
Avg. Number of Order per Customer (Last 30 Days) Avg. Product Price
$1,952
Last 100 Subscriptions
29%
vs $1,504 prew 100 Subscriptions
Visitors Online Now
2,345
3,500
Max(7 day): 5,000
Min(7 day): 0
Feb by Product Current YTD
Product Amount %Sold
Rocks $2,475 28.45%
Trimming $2,250 25.86%
Maintenance & Repair $2,231 25.65%
Pest Control $1,448 16.64%
Installation $250 2.87%
Gardening $45 0.51%
Total $8.699
Sales by Product
Salesforce Accounts by Country
Invalid State Information Provided for646 of 13124 Accounts.
0.51$
0.51$
0.51$
0.51$
0.52$
0.52$
0$
10$
20$
30$
40$
50$
Avg.
Response
Time
Load
Time
Page Load Time (GA) Rediirection Time (GA) Server Response Time (GA) Response Time (Pingdom)
Pingdom & Google Analytics: Load Time vs Response Time
Dec 1,12:00PM TO Dec 2,10:00AM
QuickBooks & Shopify: Marketing Expenses and Sales (Last 30 Days)
Advertising & Promotion
$23,544
11.11%
vs $21,189 (prev.)
Amount Sold
$258,908
11.42%
vs $232,370 (prev.)
OCT 15 NOV 15 DEC 15 JAN 16 FEB 16 MAR 16
Product PAGE Visits 675 570 -15.6% 162 -71.6% 102 -37.1% 48 -52.3% 122 152.5%
Completion Rate 0.3% 0.1% -69.5% 0.2% 167.8% 0.1% -43.3% 0.1% -49.4% 0.2% 139.7%
New Customers 858 1,072 24.9% 0 -100.0% 14 32 128.6% 11 -65.6%
Returning Customers 900 1,448 60.9% 116 -92.0% 0 -100.0% 48 0 -100.0%
Avg. Revenue/ Buyer $2,814 $1,177 -58.2% $181 -84.6% $526 190.2% $105 -80.1% $1,104 954.9%
Total Transaction 4,793 3,717 -22.5% 46 -98.8% 18 -60.0% 46 15.0% 9 -80.0%
Total Revenue 4,947,485 2,947,485 -40.1% 21,017 -99.3% 7,360 -65.0% 8,372 13.8% 12,144 45.1%
Total Revenue $966,814 $68,535 -92.2% $10,400 -84.8% $16,380 57.5% $17,160 4.8% $23,563 37.3%
Conversion
How are my marketing effects impacting conversions and sales?
45. Ecommerce Management KPI Dashboard (2/2)
45
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$10,854
Total Sales this month
1,220
Total volume sold this month
$15
Average Purchase Value
15.23%
Growth in Sales this month
12.31%
Growth in Volume sold this month
10.45%
Growth in Average Purchase Value
0
2000
4000
6000
8000
14-Sep 14-Oct 14-Nov 14-Dec 15-Jan 15-Feb
Monthly trend in Sales by Product
Product A Product B Product C Product D
0
2000
4000
6000
8000
14-Sep 14-Oct 14-Nov 14-Dec 15-Jan 15-Feb
Monthly trend in Sales by Product
Email SEO Phone Social Media
Returning vs
New Customers
New Customers, 43%
Returning Customers,57%
Revenue by
Product
Product A,
$1,231.00
Product B,
$3,213.00
Product C,
$2,421.00
Product D,
$4,155.00
Profit & ROI by Channel
Channel Revenue Expenses Profit ROI Volume Sold
Email Marketing $4,342 $3,425 $917 27% 510
SEO $3,256 $1,370 $1,886 138% 390
Phone Marketing $1,085 $1,522 -$437 -29% 110
Social Media $2,171 $1,294 $877 68% 210
Total $10,854 $7,611 $3,243 43% 1,220
48. 48
Line
Chart
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
$5
$15
$25
$35
$45
$55
$65
FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20
Profit
(Million
Dollars)
49. Stacked
Column
49
$5
$15
$25
$35
$45
$55
$65
FY 15 FY 16 FY 17 FY 18 FY 19 FY 20
Profit
(Million
Dollars)
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product 02
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automatically based on data. Just left click on it
and select “Edit Data”.
50. 50
Our Vision Mission Goal
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Our Vision
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Our Mission
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Our Goal
51. Designation
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Name
Here
Designation
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Name
Here
Designation
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Name
Here
Our Awesome Team
51
52. 52
About Us
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Talented
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Professional
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Creative
53. 70%
30%
10%
5%
Facebook
2017 2018 2019 2020
85%
60%
40%
15%
Instagram
2017 2018 2019 2020
Comparison
53
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VS
54. Minimum
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audience's attention.
78%
Medium
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audience's attention.
57%
Maximum
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35%
Financial
54
55. SWOT Analysis
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Strategy
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Weakness
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Opportunities
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Threats
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56. Puzzle
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57. Post it Notes
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01
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58. Roadmap
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2017
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2018
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2019
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2020
59. 59
Bulb & Idea
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60. 60
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