This document provides an outline and content for a growth-oriented business plan. It includes sections on the company overview, products/services, revenue streams, business goals (short and long term), SWOT analysis, PESTEL analysis, growth strategies (mergers, acquisitions, joint ventures, product expansion, diversification), impact of growth strategies, 5-year financial plan, risk mitigation plan, and performance dashboards. The document is fully customizable and provides templates and guidance on the key elements to include in a comprehensive business growth plan.
2. Agenda
2
To discuss company’s short term and
long term goals
To figure out perfect fit among different growth strategies for
achieving company’s goals
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To figure out perfect fit among different growth strategies for achieving company’s goals
3. Table of Content
3
• Company Milestones
• Financial Highlights
Business Overview
Revenue Streams
• Short term goals
• Long term goals
Business Goals
SWOT Analysis
PESTEL Analysis
Products and Services offered
Financial Plan
Risk and Mitigation
Dashboard
Impact of Growth Strategies
Growth Strategies
• Merger
• Acquisition
• Joint Ventures
▪ External Growth
• Product Expansion Matrix
• Diversification
• Diversification Levels and Types
• Diversification Strategies
▪ Internal Growth
4. Table of Content 1
4
Business Overview
• Company Milestones
• Financial Highlights
5. Company Milestones
5
Listed on Forbes 2000
$241 Mn Turnover by
FY - 2018
27,000 people get employed
across 70 location across
America
$25,000 invested in talent
development
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This slide covers the milestones achieved by your company
6. Financial Highlights (1/2)
6
610.2
625.3
628.4
600 610 620 630
FY 2016
FY 2017
FY 2018
Revenue (in $ Mn)
20 33.5 10
3.4
5.4
6.8
0
2
4
6
8
0
10
20
30
40
FY 2016 FY 2017 FY 2018
Net Profit (in $ Mn) and Net Profit
Margin (In %)
1.8
2.95
3.74
0 0.5 1 1.5 2 2.5 3 3.5 4
FY
20…
FY
20…
FY
20…
Earnings Per Share ($ cent )
115 127.5 135
18.7
20.5
21.8
17
18
19
20
21
22
100
110
120
130
140
FY 2016 FY 2017 FY 2018
Gross Profit (in $ Mn) and Gross Profit
Margin (In %)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Here the company can provide the financial highlights covering revenue generation, gross and net profit margin
7. Financial Highlights (2/2)
7
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
429.3
439.3
434.5
542.9
683
0 200 400 600 800
2015
2016
2017
2018
2019
Turnover ( $ )
74.4
93.4
115.5
147.9
158.9
0 50 100 150 200
2015
2016
2017
2018
2019
Net Assets ( $ )
96.9
95.1
121.4
171.1
256.8
0 50 100 150 200 250 300
2015
2016
2017
2018
2019
Advance Sales at Year
End ( $ )
37.2
65.9
52.6
64.2
62.9
0 10 20 30 40 50 60 70
2015
2016
2017
2018
2019
EBITDA ( $ )
Here the company can provide the financial highlights covering turnover, net assets and EBITA
9. Products and Services Offered
In this slide company can provide the detailed information about their various products and services offered to customers
Baby Care
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Food Products
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Hair Care
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Personal Care
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11. Revenue Streams
11
Here company can list down about their different revenue streams
Direct Sales
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Web Sales
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Retail Sales
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12. Table of Content 4
12
Business Goals
• Short term goals
• Long term goals
13. Short Term Goals
13
Add Goal
To Generate 5 %
Growth in Sales
Revenue by Q3 2019
To Grow Social
Media Presence
To Improve Internal
Employee
Engagement
Research and Improve
Customer Satisfaction
Company will use this slide for showing its short term goals
14. Long Term Goals
14
To Open 3 Sales
Office, 2
Manufacturing Plants
and 1 R&D Lab across
the Globe
by 2024
To Enlist the
Company in
Fortune 500 by
2025
To Become Top
FMCG Company
in North America
by 2023
To Acquire 30% of
Food Products
Market Share in the
Country by 2022
Add Goal Here
Company will use this slide for showing its long term goals
16. SWOT Analysis
16
Company can use this slide for showing its strengths, weaknesses, threats and opportunities
W
S
T
O
SWOT
Weaknesses
• Confusing Service Policies
• Website is purely informational and static
• Counterfeit Products
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Opportunities
• Large Domestic Market
• Rising Income Levels
• New Technology Adaptation
• Mergers and Acquisition to Strengthen the
Brand
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Threats
• Tax and Regulatory Structure
• Price Fluctuations of Supplies
• Similar Product Launch by
Competitors
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Strengths
• Low Cost Manufacturing
• Excellent Customer Service
• Strong Capital Base
• Leadership in Product Innovation
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20. Product Expansion Matrix
20
Market Development Partial Diversification Diversification
Market Expansion Limited Diversification Partial Diversification
Market Penetration Product Extension Product Development
Existing
Product
New
Product
Modified
Product
New
Market
Expanded
Market
Existing
Market
Company can use the below matrix for product expansion
21. Diversification Levels and Types
21
Low Level
Single Business
› 95% or more of revenue comes from a single business.
Dominant Business
› Between 70% and 95% of revenue comes from a single business
Moderate Level
Related Constrained
› Less than 70% of revenue comes from the dominant business and
all businesses share product, technological and distribution
linkages
Related Linked
› Less than 70% of revenue comes from the dominant business and
there are only limited links between businesses
High Level
Unrelated
› Less than 70% of revenue comes from the dominant business and
there are no common links between businesses
Company will use this slide to show its diversification level and type
Description
Diversification Types
Diversification Level
22. Diversification Strategy
22
This slide displays concentric, conglomerate and horizontal diversification strategies
• The company seeks new
products that have
technological/marketing
synergies with the existing
product lines
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Concentric
Diversification
• The company seeks for
new business that have
no relationship with
current product
technology, product and
market
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Horizontal
Diversification
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Here
• The company search for new
products that could appeal to
its current customers even
though the new products are
technologically unrelated to
its current product line
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Conglomerate
Diversification
24. Types of Mergers
24
Company can use this slide to show the type of merger they will adopt to grow their business
Merger between
companies that are
in direct competition
with each other in
terms of product
lines and markets
A merger
between companies
that are along the
same supply chain
Room
A merger between
companies in
different markets
that sell similar
products or services
A merger between
companies in the same
markets that sell
different but related
products or services
A merger between
companies in
unrelated business
activities
Horizontal
Merger
Vertical
Merger
Market Extension
Merger
Product Extension
Merger
Conglomerate
Merger
25. Types of Acquisition
25
Company can use this slide to show the type of acquisition they will adopt to grow their business
In this type of
acquisition, the acquirer
buys some or all of the
target's assets/liabilities
In this type of acquisition,
the acquirer buys the
target's stock
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Asset
Acquisition
Stock
Acquisition
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Here
26. Types of Joint Ventures
26
Company can use this slide to show the type of joint venture they will adopt to grow their business
Full-Scale Worldwide Mergers
These are international joint ventures on a large scale,
often with the involvement of international companies.
Full-Function Joint Ventures
Here the two businesses merge with each other to create
an autonomous economic entity, often a new company, in
exchange for shares.
Limited-Function Joint Ventures
In this type of joint venture, one business collaborate with
other in a limited and specific way.
Short-Term Collaborations
In this type of joint venture, two businesses collaborate
with each other for a specific project.
26
28. Impact of Growth Strategies
28
o Reducing Competition.
o Access to technical expertise.
o Gaining access to new products and markets.
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Impact
List down the impacts of growth strategy on your business
Growth
Strategies
Diversification
Merger Acquisition
Joint
Venture
Product
Expansion
30. 5 Year Financial Plan
30
2018 2019 2020 2021 2022
Annual Cumulative(revenue) increase 0.00% 2.00% 4.00% 6.00% 8.00%
Annual Cumulative inflation ( Expense) increase 0.00% 2.00% 4.00% 6.00% 8.00%
Income
Revenue
2018 2019 2020 2021 2022
Product 1 31,250.00 31,875.00 33,150.00 35,139.00 37,950.12
Product 2 43,000.00 43,860.00 45,614.40 48,351.26 52,219.37
Product 3 13,650.00 13,923.00 14,479.92 15,348.72 16,576.61
Product 4 13,500.00 13,770.00 14,320.80 15,180.05 16,394.45
Total Revenue 101,400.00 103,428.00 1074,565.12 114,019.03 123,140.55
Cost of Sales 27,567.50 28,139.25 29,264.02 31,020.71 33,502.37
Product 1 9,375.00 9,562.50 9,945.00 10,541.70 11,385.04
Product 2 10,750.00 10,965.00 11,403.60 12,087.82 13,054.84
Product 3 3,412.50 3,480.75 3,619.98 3,837,18 4,144.15
Product 4 4,050.00 4,131.00 4,298.24 4,554.01 4,918.34
Cost of Goods Sold 27,587.50 28,139.25 29,264.82 31,020.71 33,502.37
Gross Profit 73,812.50 75,288.75 78,300.30 82,998.32 89,638.18
Write down your 5 year financial plan covering profit and loss assumption
Profit and Loss Assumption
31. 5 Year Financial Plan Contd..
31
Non –Operation Income
Rental - - - - -
Interest Income - - - - -
Loss (gain) on ale of assets - - 1,000.00 - -
Other Income (Specify ) - - - - -
Total Non-Operation Income - - - - -
Total Income 73,812.50 75,288.75 79,300.30 82,998.32 89,638.18
Operating Expenses
Sales and marketing 15,000.00 15,300.00 15,912.00 16,866.72 18,216.06
Depreciation 6,000.00 6,120.00 6,240.00 6,360.00 6,480.00
Insurance 7,500.00 7,650.00 7,956.00 8,433.36 9,108.03
Expenses
Write down your 5 year financial plan covering profit and loss assumption
33. Risk Mitigation Plan
33
1. Financial Fraud By doing Accounting Audits on quarterly basis
2.
Compliance and Regulatory Risk
By outsourcing a legal firm that will inform the company
about new rules and regulations
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4. Add text Add text
List down various identified risk and mitigation plan to overcome them
Mitigation Plan
Identified Risk
S.no.
35. Business Performance Dashboard
35
Revenue
$1,061M
Previous: $906M
% Change: +14.61%
Trend:
New Customers
$10,719
Previous: 11,918
% Change: -11.21%
Trend:
Gross Profit
$192,13M
Previous: $183.61M
% Change: +4.43%
Trend:
Customer
Satisfaction
93.13%
Previous: 79.82
% Change: +14.29
Trend:
Sales By Country
+
-
3000 km
200 mi
High traffic Zones Population Trends
0
20
40
60
80
100
1 2 3 4 5 6 7 8 9 10 11 12
Sales By Month
0%
20%
40%
60%
80%
100%
Jan Feb Mar Apr May Jun
This Year
Last Year
Sales Comparison
This slide shows the dashboard of your business performance covering revenue, gross profit and customer satisfaction
20
30
10
40
50
155
Sales by Product Category
Accessories
Camcorder
Computers
Media Player
Stereo Systems
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1.1B
36. Yearly Performance Dashboard
36
4.1
2.5
1.8
4.5
2.5
4.5
1.5
2.5
1.9
1.9
3
5
0 2 4 6
Category 1
Category 2
Category 3
Category 4
Yearly Sales
Series 3 Series 2 Series 1
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
0 5 10 15
Category 1
Category 2
Category 3
Category 4
Yearly Productivity
Series 3 Series 2 Series 1
50
30
50 40
30
50 20
18
20 20 30 50
0
20
40
60
80
100
Category 1 Category 2 Category 3 Category 4
Yearly Profit
Series 1 Series 2 Series 3
60
25
10
10
Yearly Sales
1st
Qtr
2nd
Qtr
75
35
10
10
Yearly Productivity
1st
Qtr
2nd
Qtr
75
40
10
10
Yearly Profit
1st
Qtr
2nd
Qtr
This slide shows the yearly performance dashboard of your business covering sales, productivity and profit
39. Business Development Timeline
39
KPIS
Market Share .5% Market Share 1.7% Market Share 2.3% Market Share
Active Users 2K Users 4K Users 7K Users 11K Users 16K Users
Funding Series A Series B
SALES
Research
Land 5K Users 8K Users 17K Users Text Here
Expand
MARKETING
Market Resea.
Content
PRODUCT
Development
Growth
EXT. FACTORS
Political Digital Privacy Employment Law Update
Economical New Import Tax Rate Development In South Asia
Technological IOS Update Android Update AWS Expansion
FORECAST SALES PREPARE SALES… REVIEW EARLY KPIS CHURN ANALYSIS EVALUATE TARGET TEXT HERE
KPI CRAFT BUYERS GUIDE SEO AUDIT ANALYSE HEATMAPS FY 19 STRATEGY TEXT HERE
NEW CREATIVE LANDING PAGE REFINE COLLATERAL EBOOK EMAIL TEXT HERE
API ADMIN BACK-END METRICS EXTRA AWS INSTA….. SSL TEXT HERE
SOCIAL SIGN -IN REFERRAL PROGRAM SEARCH LIVE CHAT PERFORMANCE SECURITY TEXT HERE
REFINE ON-BOARDING UPSELL CURRENT USERS NPS PROJECTION TEXT HERE
WEEKLY WEBINARS
Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019
40. Roadmap
40
Start
Finish
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41. 30 60 90 Days Plan
41
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days
60
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days
30
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days
90
42. Our Mission
42
Vision
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Mission
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Goal
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43. Our Team
43
Designation
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Name Here
Designation
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Designation
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Name Here
44. About Us
44
Professional
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Creative
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Talented
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45. Financial
45
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Minimum
15%
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Medium
25%
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Maximum
60%
46. Timeline
46
2016
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2020
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2019
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2018
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2017
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Start End
47. Thank You
47
Address
# street number, city, state
Email Address
Emailaddress123@gmail.com
Contact Number
0123456789
47