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1. Idea Proposal
An initiative by (CompanyName)
Submitted to (Client name)

2. Cover Letter for Idea Proposal
Dear Mr. (client_name),
Thank you for giving us the opportunity to present our proposal in front of you. We are working on
the business plan to initiate our startup targeting the customers in the field of (industry). For the
project to be accessible, our organization require assistance from benefactors for the fulfillment of
funds.
We firmly believe that we are well positioned to succeed in the business because we our
promoting our strategy aggressively directly to customer in the target market.
Enclosed is the copy of our proposal. It outlines how our organization(company_name) is going to
work with you(client_name) to align with our programs to make them financially and economically
sustainable by using appropriate and innovative technologies.
We hope that we will have your support as benefactor in this endeavor. We are glad to meet you
for further discussion in accordance to your convenience.
Looking forward to hearing from you.
Sincerely,
(company-name)
2

3. Introduction
Product Overview
Market Opportunity
Investment Opportunity
SWOT Analysis
Porter’s Five Forces Model
Product Roadmap
Product Lifecycle
Selecting Target Audience
Product Market Map
Future Benefits to Investors
Cost Benefit Analysis of Marketing Strategies
Budget Allocation
Investment
Funding Summary
Client Testimonials
Next Steps
About Us
› Our Team
Table of Contents
3

4. Agreed long term projection where the company want to see itself 20 – 30 years down the line
Vision
For ex - A company want to see itself as a market leader in a particular industry
Introduction for Idea Proposal
Product Idea
› Proving the client with the main ideas that will be explained further in the business plan
› Main highlights of the business
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Community’s
Vision
Long – term
Strategy
Strategic Objectives
Objective 1
Objective 2
Objective 4
Objective 3
Future planning
Project 1
Project 2
Project 3
Project 4
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5. Product Overview in Idea Proposal
› Depicting the strategic importance of the product
› Add Text Here
Product Strategy
› Unique offering customer
› Value for money
Competitive Advantage
› Complexity
› Technical gap
Technical Feasibility
› Return on Investment
› Payback Period
Product Profitability
5

6. Market Opportunity in Idea Proposal
Briefing about the market opportunities
The company will provide the insights about the reasons behind setting up the company
For ex- Catering the untapped section of the market with huge opportunities
Industry emerging trends
Brand that cater the
products similar to
company’s offerings
Stating the new trends
that make company’s
offering possible
The product offerings are
developed in context to
emerging trends(what are
these trends)
Key problems that resolved by the company’s offerings
Target Customer Issues they were facing
6

7. Investment Opportunity for Idea Proposal
Benefits to investors
› What are the goals ?
› Why they are crucial in helping achieving those goals ?
› What are the benefits that are getting after associating with the company ?
Funding Goal
› How much money is needed to move forward
Terms
› What will investors get in exchange for their investment?
Use of Funds
› How the company has planned to use those funds?
Milestones
› What will can be achieved with their investment?
This activity includes
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Identifying the three to four key factors that make company a great opportunity to
the investors
Informing investors about
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8. SWOT Analysis in Idea Proposal
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Strengths
› Our offerings delivers high quality
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S
Weaknesses
› Low market share
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W
Opportunities
› Capturing large market share
› Add text here
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O
Threats
› Unexpected market share
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T

9. Porter’s Five Forces Model in Idea Proposal
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Rivalry Among Existing
Competitors
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Bargaining power of Buyers
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Threat of Substitute products or services
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Threat of new Entrants
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Bargaining power of Suppliers
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10. Selecting Target Audience in Idea Proposal
When they buy?
Understanding the purchasing cycle of your customer
Website, App, in – person?
How they buy?
If your customer expect reliable delivery and you don’t disappoint them, you stand
to gain repeat business
What they expect of you?
If are they a small private company or a big MNC?
Understand your Customer
Understand their occupation and interest?
What they do?
10

11. Product Roadmap in Idea Proposal
11
Evaluation of Results
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it to your needs and capture your
audience attention
Concept testing
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it to your needs and capture your
audience attention
Market Testing
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it to your needs and capture your
audience attention
Idea Generation
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it to your needs and capture your
audience attention
Product development
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it to your needs and capture your
audience attention
Product launch
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it to your needs and capture your
audience attention

12. Product Lifecycle in Idea Proposal
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Introduction Growth Maturity Decline
Early Adopters
› Small
› Low
› Low
› Awareness
› Tuning
Mainstream
› Growing
› High
› Moderate
› Market Share
› Scaling
Late Adopters
› Large
› Flattening
› High
› Customer Retention
› Support
Laggards
› Contracting
› Moderate
› Moderate
› Transition
› Transition
Audience
› Market
› Sales
› Competition
› Business Focus
› Design Focus
ProductSales
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13. Product Market Map in Idea Proposal
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Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for
the client
Client is all advised to
enter this product line
Marketattractiveness
MoreLess
Competitive Strength More
Less
13

14. Future Benefits to Investors
Making investors believe that business in they are investing is a viable business (more than just an idea)
Product Development
› Process Description
Manufacturing and distribution
› Distribution channels
Partnerships
› Mentioning secured partnerships with the various established brands
Early Customers and Revenue
› Existing customer description
› Revenue generation
Intellectual Property
› Technology patents
Press Mentions
› Featuring of company on various media outlets
Key Categories in
this Segment are
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15. Cost Benefit Analysis for Marketing Strategies in Idea Proposal
Promotional Activities Cost Benefit
Social Media Campaign Free Catering to large amount of people more than 1 billion
Promotional Video $2,500 More and more people getting exposed to the video shared at online platform
Viral Marketing $15,000 More than 150,000 people will discuss about the new product offering
Event Marketing $25,000 Great way to drive sales. More than 10,000 people interested in event
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16. Budget Allocation in Idea Proposal
Human Resources (Man-days) Travel Costs (Visits) Vehicles Equipment Consumables
Sub-
contracting
Senior
Expert
Junior
Expert
Technician
Project
Site
Capital International
Rental
(Days)
Petrol
(km)
Driver
(Man-days)
Instruments
Awareness
raising
Communi
-cation
Office Construction
Awareness
Raising
Project Component 1
Activity 1.1 10 15 60 10 500 10
Activity 1.2 2 20 45 10 500 10
Project Component 2
Activity 2.1 5 25 30 20 1000 20
Activity 2.2 2 10 15 25 1250 25
Activity 2.3 10 10 30 1500 30
Project Component 3
Activity 3.1 5 10 15 5 10
Activity 3.2 10 30 50 2 1 4
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Resources Needed
16

17. Investment in Idea Proposal (1/3)
Investment Idea 1 Idea 2 Idea 3
Equipment and Materials $15,000 $25,000 $35,000
Personnel/Employee $25,000 $45,000 $55,000
Marketing $5,000 $7,000 $9,000
Infrastructure $50,000 $50,000 $50,000
Additional Cost XXXX XXXX XXXX
Total XXXX XXXX XXXX
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18. Investment in Idea Proposal (2/3)
Activities Units Cost per Unit Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here
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19. Investment in Idea Proposal (3/3)
Activities Year 1 Year 2 Year 3 Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here Add Text Here
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20. Funding Summary for Idea Proposal
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Name Organization Contribution
Self Funding Add Text Here Add Text Here
Local Government Support Add Text Here Add Text Here
Co – Financers Add Text Here Add Text Here
Additional Financers Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
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21. Our Team (1/2)
Katherine Reynolds
Founder
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audience's attention.
Morgan Ryan
Co – Founder
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audience's attention.
Marquis Salazar
Team Leader
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audience's attention.
21

22. Our Team (2/2)
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Aniyah Peters
Founder
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audience's attention.
Dexter Murphy
Team Leader
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audience's attention.
22

23. Client Testimonials (1/2)
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audience's attention.
Lewis Spencer
Designation
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audience's attention.
Rowan Hooper
Designation
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24. Client Testimonials (2/2)
Dexter Turner
Company Name
Ben Watts
Company Name
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audience's attention.
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audience's attention.
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audience's attention.
Isabella Owen
Company Name
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25. Next Steps
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily
understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find
the most suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract
for your record
› Feel free to contact
› Add text here
› Add text here
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Signature
Proposal lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first},
{client_contact_last} {Client_name}
25

26. Contact Us
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address
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27. Additional Slides
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28. About Us
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audience’s attention.
Preferred By Many
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audience’s attention.
Target Audience
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audience’s attention.
Value Clients
28

29. Our Mission
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your audience's attention.
Mission
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audience's attention.
Goal
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audience's attention.
Vision
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30. Roadmap for Process Flow
01
02
03
04
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audience's attention.
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it to your needs and capture your
audience's attention.
Text Here
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audience's attention.
Text Here
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Text Here
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31. Weekly Timeline with Task Name
Monday Tuesday Wednesday Thursday Friday Saturday
Name Here Text Here
Name Here Text Here Text Here Text Here
Name Here
Name Here Text Here
Name Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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32. 30 60 90 Days Plan
DAYS
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audience's attention.
30 DAYS
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audience's attention.
60 DAYS
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audience's attention.
90
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