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2. Agenda for Internet of Things Market Analysis
2
Add text here
Developing market strategy based on market
landscape, competitive intelligence and Customer
Insights
Gather information on trends, drivers, value chain
analysis, porter’s analysis and global spending to enter
IoT industry
Add text here
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3. Table of Contents
3
Industry Overview
• Worldwide Spending
• Industry Trends
• Industry Drivers
• Industry Value Chain
• Industry Attractiveness –
Porter’s Model
01
Market Landscape
• Market Size
• Market Share
• Market Growth
• Revenue Opportunities
• By Segment
• By Company Size
• Market Segmentation
• Market Restraints
02
Competitive Intelligence
• Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
• Revenue Model Comparison
• Strategies Adopted
03 Performance Measurement
• Touchpoint Performance
• Dashboards
07
Go To Market Strategy
• Pricing Strategy
• Marketing Campaign
• Market Forecast
06
Market Adoption Approach
05
Customer Insights
• Buyer Personas
• Customer Journey Map
• Potential Customer
04
5. Worldwide Spending - By Sector
5
Following slide illustrates worldwide spending graph on IoT. It includes sector wise spending statistics in 2020
Key Highlights
• Global market spending on IoT was
recorded higher in discrete
manufacturing, transportation and
logistics, and utilities in the year 2020
• Add text
$10 $10
$7
$5 $5
$4
$3
$2
$5
$2
$8
$40 $40 $40
$25
$15 $15
$12 $12 $12
$5
$30
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
Spending
in
Billion
US
Dollars
2013 2020
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
6. Industry Trends Shaping the Future
6
01
Robots are gaining popularity
Global collaborative robots' market is expected
to expand at a CAGR of 44.5% between
2019-25
04
Add Text
Add Text
02
Digital twins are on the rise
In the next three years, 42% of enterprises
are planning to introduce digital twin to gain
additional insights
05
Add Text
Add Text
03
Shift from centralized cloud to edge computing
By 2020, there will be more than 5,635million smart sensors
and other IoT devices worldwide, generating more than 507.5
zettabytes of data
This slide highlights the trends of IoT industry. Trends covered are collaborative robots' popularity, digital twins' adoption, Businesses shift from centralized cloud to edge computing
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7. Forces Driving the Industry
7
Following slide covers key drivers of the IoT industry. Major driving forces of the industry are connectivity, cloud computing and marketing automation
Connectivity
• Average cost of IoT sensors get reduced from $1.30 (2010) to
$0.38 (2020), results in increased connectivity and enabling
businesses to unlock new opportunities
• Add text
Cloud Computing
• Decline in average base infrastructure as a Service (IaaS) price per hour from $0.38
(2010) to $0.28 (2020),making enterprises to invest in processing system with
more storage space
• Add text
Marketing Automation
• Real-time insights and information gathered from IoT are helping businesses in customizing their
solutions based on customer preferences, purchasing patterns, and market trends
Add text
• Add text here
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9. Industry Value Chain Analysis
9
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Following slide displays value chain analysis of IoT industry. It also includes shares of value chain revenue from hardware, network, professional services and platform
• Sensors
• Embedded
Chips
• Add text
• Add text
Hardware
01
• Connectivity
Bandwidth
• Equipment
• Add text
• Add text
Network
02
• Integrated
customer
service
• CRM & Billing
• Add text
Professional
Services
03
• Analytics
• Cloud
• API
Development
• Add text
Platform
04
• Add text
• Add text
• Add text
• Add text
Add text
05
Share of Value Chain Revenue
25% 20% 35% 15% 5%
10. Industry Attractiveness – Porter’s Five Forces Model
10
Mentioned slide shows IoT industry attractiveness by porter’s five forces model. It covers increasing and decreasing status of bargaining power of suppliers and buyers, threats of substitutes and new entrants, and rivalry among
existing competitors
Industry Attractiveness
Bargaining Power of
Suppliers - Increases
• As more products become
network-enabled and data
becomes a key differentiator,
it will change the sources of
what makes a product
valuable
• Add text
Bargaining Power of
Buyers - Decreases
• IoT-enabled devices allow
new ways of monitoring
customer behavior, it allow
businesses to tailor their
products and generate new
offerings
• Add text
Threat of
Substitutes – Increases
• Enabling devices to become
internet-connected gives rise
to new sources of
differentiation for companies,
resulting an increase in
product attributes
• Add text
Threat of New Entrants
– Decreases
• Key value driver for IoT is
data and successful IoT
companies will develop
algorithms that make sense
of the data. Companies trying
to enter the industry, will not
have the access to existing
data when they start
• Add text
Rivalry Among Existing
Competitors – Increases
• Competition for market
share in most sectors is set
to increase as IoT brings
together traditional
companies from the
industry, IT companies,
hardware companies and
others
• Add text
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12. Global Market Size
12
This graph demonstrates global market size of IoT Industry. It also shows CAGR rate of IoT industry from 2017 to 2025
110
151
202
300
400
550
800
1100
1567
0
200
400
600
800
1000
1200
1400
1600
2017 2018 2019 2020E 2021P 2022P 2023P 2024P 2025P
Global
IOT
Market
in
$B
Key Takeaways
• Global IoT market is projected to reach $1,567 billion with 39% CAGR growth by 2025
• Add text
CAGR
39%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
13. Market Size in North America - By Sectors
13
$40 $49 $50 $60 $70 $75
$75
$85 $100
$115
$125
$140
$35
$45
$50
$60
$65
$75
$30
$35
$45
$45
$50
$50
$90
$105
$120
$140
$160
$180
$15
$15
$15
$20
$20
$20
$0
$100
$200
$300
$400
$500
$600
2017 2018 2019 2020E 2021F 2022F
Market
Size
in
Billion
US
Dollar
Healthcare Transportation Manufacturing Retail Consumer Electronics Add Text
Key Takeaways
• Consumer electronics is
forecasted to become the
largest global IoT segment in
terms of market size by 2022
• Add text
Mention slide provides information about IoT market size in north America. It covers sectors such as healthcare, transportation, manufacturing, retail, consumer electronics
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14. Global and Domestic Market Share- By Sub-Sector
14
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Following pie chart explains global as well as domestic market share of IoT industry. Smart cities are making a greater contribution to both global as well as domestic market
Smart Cities,
26%
Indsutrial IoT, 24%
Connected Health,
20%
Smart Homes,
14%
Connected Cars, 7%
Wearables, 3%
Smart Utilities, 4% Others, 2%
Global IoT Market Share by Sub-Sector
Smart Cities, 23%
Indsutrial IoT, 24%
Connected Health,
23%
Smart Homes,
12%
Connected Cars, 9%
Wearables, 3%
Smart Utilities, 4% Others, 2%
Domestic IoT Market Share by Sub-Sector
15. Market Growth – By Region
15
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Following map illustrates region wise market growth of IoT industry. Asia pacific region is expected to contribute more by 2024
• Global market growth of IoT is projected to be higher in Asia Pacific
region by 2024
• Add text
Key Highlights
High Medium Low
Regional
Growth Rates
Americas 27% $207
Asia Pacific 38% $177
Middle East 30% $198
Add text XX% $XXX
Region
Market
Growth
Amount
(in Bn)
17. Global Market Revenues Opportunity – By Segment
17
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Mentioned slide illustrates statistics of global IoT connections forecast and market revenue by 2025. It also shows region wise connections forecast and share of IoT revenue in platforms, services and connectivity by 2025
Key Takeaways
• Asia-Pacific region is forecasted
to become the largest global IoT
region in terms of both
connections and revenue by
2025
• Add text
• Add text
US$1.1t
Global IoT Market
Revenue by 2025
68%
27%
5%
Platforms,applications and services IoT professional services Connectivity
Share of IoT Revenue in 2025
In billions
2.8
1.9 1.7
0.4 0.3 0.2 0.1
10.9
5.8
4.9
1.3 1.1
0.6 0.3
Asia Pacific North America Europe Latin America MENA CIS Sub- Saharan Africa
Global IoT Connections by Region
2017 2025E
In billions
In billions
7
25
2017 2025
Global IoT Connection Forecast
CAGR
17%
18. Global Market Revenues Opportunity – By Company Size
18
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Mentioned slide display statistics of global IoT by company size. It also shows region wise market revenue forecasting in which Americas region will contribute the most. It also shows the CAGR rate in both IoT use cases and
traditional IT use cases in 2018-23
APAC 0.8 1.6 5.3 21 26
Americas 2.7 5.5 15.8 20 24
EMEA 1.6 3.2 9.1 19 23
Small or home office 0.4 0.8 2.7 19 28
Small and medium
size enterprises
1.9 3.7 9.6 18 21
Large enterprises 2.7 5.8 17.8 21 25
4.7 8.3 15.6
0.3 2.1
14.5
5
10.4
30.1
2014 2018 2023
IoT use cases
Traditional IT
use cases
20% p.a.
24% p.a.
48%
15% 14%
CAGR 2014-18, % CAGR 2018-23, %
56%
By
Region
01
By
Company Size
02
2014 2018 2023 In $ billions
19. Market Segmentation- By Component, Software and Application
19
Following slide provides detailed information on IoT market segments. Segments covered are components, software and application
By
Component
• Devices
• Electronic Devices
• Wearable Devices
• Routers
• Sensors
• Actuators
• Platforms
• Add text
By
Software
• Real-Time Streaming
Analytics
• Security
• Data Management
• Remote Monitoring
• Add text
• Add text
By
Application
• Consumer Electronics
• Manufacturing
• Transportation
• Healthcare
• Retail
• Add text
• Add text
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20. Market Restraints to Adoption
20
Data Privacy Concerns
Data privacy continues a potential problem for IoT and as IoT devices can
possibly harvest huge quantities of information, violation of safety can be
dangerous, such incidents can cost smaller companies as much as 13% of
their annual revenue, and for businesses with over $2 billion in revenues,
the loss might possibly reach $20 million
Network Connectivity
Approximately, 39% of America’s rural population does not have
access to fast and speedy Internet connectivity, which is one of
the many challenges faced by industries in IoT adoption
High Cost of Implementation
Many companies have relied on the approach of designing IoT
devices with a centralized cloud-based business model, which can
lead to years or even decades of revenue-free costs
This slide explains the barriers to entry into IoT industry. Barriers covered are data privacy concerns, network connectivity and high cost of implementation
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21. 21
03
• Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
Competitive Intelligence
22. Competitor Analysis- by Technology Offering
22
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Technology Offering
Most Selling Product
Sensors Processors Comm. Hardware Platform Devices Analytics Data-base
• Smart Watch
• Add text
• Add text
• IoT Cloud based Platform
• Add text
• Add text
• Routers
• Add text
• Add text
• Smart Home Platform
• Add text
• Add text
Company
Following table shows competitor analysis of various companies offering technologies like sensors, processors, comm. Hardware, platform, devices, analytics and data base along with specific product
Company A
Company B
Company C
Company D
23. Competitor Analysis- By Features
23
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Mentioned radar chart shows competitor analysis based on features, user interface and support offered by own company and competitors
0
1
2
3
4
5
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
Features
0
1
2
3
4
5
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
User Interface
0
1
2
3
4
5
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
Support
24. Competitor Analysis - By Product
24
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This slide shows leading company’s product comparison based on features like interaction model, scope, interoperability and device management. Interaction model covered are publish and subscribe, point to point message
exchange and request reply
Feature Company A Company B Company C
Interaction Model Publish and subscribe Point to point message exchange Request Reply
Scope
Device to Device
Device to Cloud
Device to Device
Device to Cloud
Cloud to Cloud
Device to Device
Cloud to Cloud
Interoperability Model Foundational Structural Structural
Device management No Yes Yes
Add text Add text here Add text here Add text here
Add text Add text here Add text here Add text here
Product IoT Software Platform
25. Competitor Analysis - By Activity
25
Following graph shows competitor analysis between activity index and tools for value creation. It also includes share of each technology offered by the company
Key
Takeaways
• Company B focuses more on providing IoT sensors and Analytics services
• Add text
Company A
Company B
Company C
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Activity
Index
Tools/ Context for Value Propositions
Devices Add text
Add text
Analytics
Platform
IoT Sensors/ Servers
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
26. Competitor Analysis – By Price Positioning
26
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Following slide shows price positioning comparison of leading IoT players. It indicates that most of the products lies in $500-999 price slot
$500-999
$1000-1499
$1500-1999
$2000-2499
$2500-2999
$3000-3499
$4000-4499
0.6%
0.3%
1.0%
2.2%
36.9%
0.6%
58.4%
0. 4%
34.5%
52.0%
10.6%
2.5%
4.9%
37.1%
25.4%
26.7%
4.0%
1.1%
0.8%
21.6%
55.2%
14.5%
4.9%
3.1%
0.6%
0.1%
Price in USD Company A Company B Company C Company D
28. Revenue Model Comparison of Leading Companies
28
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Following table shows leading company’s business model comparison based on features like model, purpose and process. Business model covered are pay per usage, subscription based and asset sharing model
Parameters Company A Company B Company C
Pricing Model Pay Per Usage Subscription Based Add text here
Purpose
To monitor customers environment and product
usage
To develop a recurring-revenue business model Add text here
Process
Here the customer does not pay for the use of
IoT product itself. Instead, they pay for the usage
of product monitored by IoT
Here the customer pays fee in return for
continuous value provided through the model
Add text here
Add text Add text here Add text here Add text here
Add text Add text here Add text here Add text here
29. Strategies Adopted by Leading Players
29
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Following slide shows strategies adopted by leading businesses in IoT industry. Strategies covered are data privacy and variable sensor availability
Strategy Adopted Data Privacy Strategy Variable sensors availability Add strategy
Purpose
To mine the accessed data for additional trends and insights to
support business performance
To provide great UX & increase business value
by providing wide variety of sensors &
network connectivity
Add text here
Results
Increased accountability across the sales and marketing
department results 15% increase
in sales revenue
Captured customer share of ABC competitor
by 5% in Q3
Add text here
Add text Add text here Add text here Add text here
01
Particulars
02
Company A
03
Company B
04
Company C
31. Buyer Persona
31
Smith, 45
• CEO of large IT firm worth $ 60 MM
• He is an entrepreneur and don’t
hesitate to take risks
• Add text here
• Add text here
Who is he?
• Add text here
• Add text here
• Add text here
Why he buys from us?
• Add text here
• Add text here
• Add text here
How he finds us?
• Add text here
• Add text here
• Add text here
Pain Points?
• Add text here
• Add text here
• Add text here
What he wants to know?
• Add text here
• Add text here
• Add text here
What he doesn’t want?
Following slide shows persona profile of buyer with details about the buyer background, how he finds the company, his pain points, what he wants and what he doesn’t and finally why he buys from the company
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32. Customer Journey Map
32
This slide shows customer journey map most adopted by leading IoT players. It covers stages of awareness, consideration, decision, delivery & use and loyalty & advocacy
Customer
Activities
Hear from friends,
See on social
Compare & evaluate
alternatives
Selecting the
appropriate tool
Make an order Receive or pickup on
order
Contact customer
service
Add text Order again/order
more
Share experience
Customer Goals
No goals at this point Find the best solution Easily available
product
Order effortlessly Add text Get assistance if
problems appear
Add text Repeat good
customer experience
Share feelings, give
feedback
Touchpoints
Social media, word of
mouth
Website, Social media Add text Website app, order
confirmation email
Delivery service,
packing, message
(email, SMS, phone)
Phone, email, chat Product and other
related materials
Word of mouth,
social media
Experience
Business Goal
Increase product
awareness
Increase number of
website visitors
Increase conversion
rate
Increase online sales
& conversion rate
Deliver on time and
minimize a delivery
window
On-time delivery Match customer
expectation
Increase retention
rate
Add text
Add Text Add text Add text Add text Add text Add text Add text Add text Add text Add text
-1
1
3
5
Add text Add text Add text Add text Add text Add text Add text Add text Add text
Stages Awareness Consideration Decision Delivery & Use Loyalty & Advocacy
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33. Real-time monitoring of supply chain,
facilities and machinery
Business/ Manufacturing
Biometric and facial recognition locks,
remote sensors
Security
Portable monitoring of health , electronic
recordkeeping, pharmaceutical safeguards
Healthcare
Self-parking cars, GPS locators,
performance tracking
Transportation
Add text
Other
Inventory tracking, smartphone, purchasing,
anonymous analytics of consumer choices
Retail
Potential Target Customer - By Sector
33
42%
32%
11%
8%
4%
8%
0%
10%
20%
30%
40%
50%
Business Manufacturing Healthcare Retail Security Transporation Other
%
of
Contribution
This slide shows sector wise potential target customer details. Company can target manufacturing sector primarily as it will contribute 42% to global IoT revenue opportunity
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35. Market Adoption Approach
35
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Mentioned slide the shows approach for IoT adoption. It covers 4 stages namely diagnose, plan, build and grow. Company can use this approach to enter the IoT industry
Diagnose
1 week
Plan
3 weeks
Build
6 weeks
Grow
2 weeks
Readiness
Check
Vision Setting &
Strategy Articulation
Organizational &
Leadership Model
Business Model
Development
Operational
Redesign
Technical
Blueprint
Go-to-market plan
(incl. partnerships)
Merger &
Acquisition Roadmap
37. Pricing Strategy to Enter Market
37
Product Our Company Company A Company B
Product 1 $20.3 $21 $20.5
Product 2 $29.5 $30 $30.3
Product 3 $XXX $XXX $XXX
Following slide covers the pricing strategy adopted by the company to enter the market. It also includes graphs showing the expected acquisition status of market share
Strategy - Penetration Pricing
Price
Quality
High
Low
High
Low
Penetration
Economy
Premium
Skimming
Company will introduce its products based on penetration pricing
with higher quality and lower price ( $0.50 - $1.50) compared to
leading players products price
Goal is to capture leading players market share
Add text
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38. Marketing Campaign of the Company
38
• In a trade show, company will embed its IoT sensor in a
manufacturing machine and will show the insights related to
energy consumption, per hour productivity, machine health,
maintenance reminder
• Add text
Campaign Details
$85,000
Budget
6 months
Duration
Campaign Name – Add text
• Taking an existing product and embedding it with IoT connectivity sensors
• Add text
Strategy
Acquisition of 15% customer share of competitors by Q4 of 2022
Expected Results
Add text here
Add text here
Target Market Marketing Channels
Social media, Direct mail,
events and trade shows
To inform existing and new customers about new
connected devices
Goal
Mention slide explains marketing campaign of the firm. It includes campaign focus, its goal, duration, target market, marketing channels, strategy adopted, budget and expected results
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39. Domestic Market Forecast
39
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Following graphs illustrates market share forecasting of the company. It also shows company will acquire 5% market by FY20 and 20% by FY22.
• By adopting penetration strategy company will acquire leading players market share by 5% & 20% in FY20 & FY22 respectively
• Add text
Key Takeaways
Our Company, 5%
Company A, 40%
Company B, 55%
FY2020
Our Company, 20%
Company A, 30%
Company B, 50%
FY2022
41. Company 1
Company 2
Circle Size
= Frequency
Touchpoint Performance Comparison
41
Our Company Invests a lot
online, where ads can
immediately steer the
customer toward purchase on
the website or through its call
center
Very Negative Neutral Very Positive
Very
Negative
Very
Positive
Conservation
Website
Company 1 needs to improve its service
levels, which are leading to an excess of
negative buzz
Online
ads
Online
ads
Add
text
Add
text
Conservation
Website
Newspaper/
Magazine ads
Newspaper/
Magazine ads
Feelings about the Touchpoint
Impact
on
likelihood
of
Purchase
Following slide shows the performance of company’s touchpoint compared to its competitor. Performance measurement is based on the feelings about touchpoint vs impact on likelihood of purchase
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42. Sales Performance Dashboard
42
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide illustrates sales performance dashboard. It covers sales revenue, sales growth, average revenue per unit, customer lifetime value and customer acquisition cost
Sales Revenue YTD
1,180,357
Profit YTD
930,216
New Customer YTD
358
W 53
2019
W 2
2020
W 4
2020
W 6
2020
W 8
2020
W 10
2020
W 12
2020
W 14
2020
W 16
2020
W 18
2020
W 20
2020
W 22
2020
W 24
2020
W 26
2020
W 28
2020
W 30
2020
W 32
2020
W 34
2020
W 36
2020
W 38
2020
W 40
2020
W 42
2020
W 44
2020
W 46
2020
W 48
2020
W 50
2020
W 52
2020
Average Weekly
Sales Revenue
$12,924
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Accumulated Revenue Last 12 Months
Targeted Sales Growth
13% 12%
Monthly Sales Growth
$247,234
Above Sales Target YTD
America,
$394645
Canada,
$766324
Add text,
$19388
Sales Country Performance
$363 $373
$329
$303 $309
$278 $278
$255 $249 $231 $213 $211
Customer
Acquisition Cost
$282
Average Revenue
per unit $105
Customer Lifetime
Value
$253
43. Customer Satisfaction Dashboard
43
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Following slide shows customer satisfaction dashboard. It covers net promoter score, customer effort score and satisfaction scores. Satisfaction score includes product quality, pricing, design and service
Design
How do you evaluate the
design of our product?
72%
…liked the product design
63%
…think its fit with the brand
83%
…think its appealing
Pricing
What do you think about
the price of our product?
Too Cheap
12%
Too Expensive
23%
Just Right
65%
Service
How do you evaluate the
performance of our team?
Customized
Friendly
Competent
Short Wait
Quality
How do you evaluate the
quality of our product?
8
17
11
28
36
Average N=600
0
4
8
12
-160
0
160
320
CES
NPS
NPS & CES Development by Month
Net Promoter Score Customer Effort Score
Net Promotor Score(this month)
On scale of 0-10, how likely is it that you would recommend our service
to a friend?
Promotor(9-10) 59%
Passive(7-8) 24%
Detractor(0-6) 17%
-100 100
N=600
42
Customer Effort Score(this month)
On scale of 0-10, how much effort did you have to get the help you were
looking for?
Small Effort(1-2) 56%
Medium Effort(3-4) 26%
High Effort(5-10) 18%
0 10
N=600
1,8
46. About Us
46
Target Audiences
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Preferred by Many
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Value Clients
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47. Our Mission
47
Vision
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Mission
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Goal
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48. Timeline
48
• Text Here
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2016
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2017
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2018
• Text Here
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2019
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2020
• Text Here
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2021
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49. Name Here
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Name Here
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Name Here
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Meet Our Team
49
50. Financial
50
Minimum
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Medium
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Maximum
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50% 70% 90%
51. Venn
51
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52. Roadmap
52
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2018
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2019
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2020
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2021
53. Column Chart
53
210
200
170
140
90
70
340
260
220
190
140
90
0 50 100 150 200 250 300 350 400 450 500 550 600
2021
2020
2019
2018
2017
2016
YEARS
01 Product
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02 Product
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54. Thank You
54
Office Hour
Monday – Saturday
09.00 – 6.00
Call Us
0123456789
Visit Us
# street number, city, state
Follow Us
emailaddress123@gmail.com