Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.

1. Your Company Name
Marketing
Resource
Management

2. Capture
Marketing
Insights
Connect
with
Customers
Build
Strong
Brands
Shape The
Market
Offerings
Deliver
Value
Communicate
The Value
Create
Successful
Long-term
Growth
KPI’s and
Dashboard
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Content

3. Gathering Information &
Scanning The Environment
Conducting Marketing
Research & Forecasting
Demand
Capture
Marketing Insights
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Capture Marketing Insights

4. PESTEL Analysis
Economics
 Growth Rates and
Tax Policies
 Add Text Here
 Add Text Here
E
Legislation
 Laws Regarding
Consumer
Protection
 Add Text Here
 Add Text Here
L
Society
 Population Growth
and Demographics
 Add Text Here
 Add Text Here
S
Technology
 Emerging
Technologies
 Add Text Here
 Add Text Here
T
Environment
 Recycling and
Waste
Management
Policies
 Add Text Here
 Add Text Here
E
Politics
 Government Policy
 Add Text Here
 Add Text Here
P
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5. SWOT Analysis
Threats
 What are Our Competitors Doing
That We are Not?
 Are There Any Government
Regulations That Could Hamper
Our Business?
 Add Your Text Here.
Weaknesses
 What Sort of Skills Require to
Work On?
 What are The Require Resources?
 Add Text Here
Strengths
 What Is The USP of Business?
 How are You Better Than
Competitor?
 Add Text Here
Opportunities
 Are There Any Untouched
Potential Market Areas?
 Add Text Here
SWOT
Analysis
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6. Global Market Potential Graphical Format
USA
Brazil
Russia
Australia
Africa
USA Brazil Africa Australia Russia
In Billion $ 200 $ 250 $ 305 $500 $ 420
In % 10% 8% 5.2 % 15 % 20 %Growth Size
Market Size
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7. Global Market Potential Tabular Format
Region Market Analysis 2014 2015 2016 2017 2018
CAGR
(2014 -
2018)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East &
Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. Survey
Result 1
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Survey
Result 2
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Survey
Result 3
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Survey
Result 4
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Survey
Result 5
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Add Your Key Takeaways from This Slide 8
Add Your Key Summary Here
Market Survey Insights

9. Can Benefit
Convince Target
Markets?
Can Target Markets Be
Reached with Cost Effective
Media & Trade Channels?
Possess Resources to
Deliver Benefits?
Are Benefits Better Than
Competitors?
Is it Profitable?
Market
Opportunity
Analysis
 To Evaluate Opportunities
 To Determine Attractiveness & Probability of
Success
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Market Opportunity Analysis

10. Connect With Customers
Connect with
Customers
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audience's attention.
Creating Customer
Value and Loyalty
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audience's attention.
Analyzing Consumer
Market
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audience's attention.
Analysing Business
Markets
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audience's attention.
Identifying Market
Segments & Targets
10

11. Creating Customer Value
Understand The
Marketplace, Customer
Needs and Wants
Design a Customer
Driven Marketing
Strategy
Construct an
Integrated Marketing
Programme
Build Profitable
Relationships and
Create Delight
Capture Value from
Customers to Create
Profit and Customer
Equity
 Research The Marketplace,
Customer Needs and Wants
 Select Customers to Serve:
Segmentation and Targeting
 Product (Or Service) Design and
Building Strong Brands
 CRM: Building Strong Relations
with Target Customers
 Create Customers Satisfaction
and Delight
 Manage Marketing Information
and Customer Data
 Design a Value Proposition:
Differentiation and Positioning
 Pricing and Making Attractive
 PRM: Building Strong Relations
with Marketing Partners
 Capture Customers Lifetime
Value
 Text Here  Text Here
 Place (Distribution): Making
Available
 Text Here
 Increase Market Share and
Share of Customers
 Text Here  Text Here
 Promotion: Communicate
Customer Value
 Text Here  Text Here
 Text Here  Text Here  Text Here  Text Here  Text Here
Capture Value from Customers and Build
Customer Relationship
Capture Value From
Customers in Return
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12. Creating Customer Loyalty
Loyalty
Programs
Bonus
Points
Rebate
Program
Recognition
Program
Description
Earn Points and Redeem for
Rewards
Receive Cashback Relative to Their
Transaction Spend
Rewards for Privilege Member
Only
Disadvantages Flexible and Offers Control Easy to Manage
Most Profitable (for Elite Members
Only)
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Titles
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13. Initial Consideration
 Incentives
 Seasonal Promotions
 Online Catalog with Known Prices
 Benefits-integrated Guided Search
 Care Management
Notifications/Alerts
Closure
 Shopping Cart with Check – Out
 Oder Management / Concierge
Service
 Order Modifications
 Merchant Processing
(Consumer Payment)
 EFT (Health Plan Payment)
 Out - pf – Pocket Cost Share
 Financing
 Care Setting Preference
 Location
 View Ratings / Reviews
 Quality / Outcomes Scores
Active Evaluation Post - Purchase
 Online EOB (PDF)
 Enter Ratings / Reviews
 Net Promoter Score / Surveys
13
Customer
Purchase Stage

14. Moderating Effect on Consumer Decision Making
Text Here Millennials Gen X
Baby
Boomers
Matures
14-18 19-25 26-32 33-49 50-68 69+
Recommendations from a
Friend / Family
66% 77% 65% 95% 76% 73%
SMS / Text Message Ad 57% 5% 35% 25% 57% 55%
Video Game Advertising 86% 53% 60% 60% 66% 16%
Online Review by Someone You
Do Not Know
36% 44% 80% 55% 38% 30%
An Endorsement from an
Online Personality
58% 23% 23% 23% 58% 85%
Television Ads 47% 8% 18% 18% 22% 22%
An Endorsement from an
Celebrity
17% 21% 62% 21% 17% 14%
Recommendation from within
Your Social Media Circle
32% 9% 48% 29% 12% 20%
Ads Delivered Through Social
Media Platforms
58% 78% 28% 78% 8% 30%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
70%
60%
50%
48%
40%
35%
30%
25%
20%
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15. Medium That Influence Purchase Decision
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Stage 1
Initial Consideration Set
20
28
32
0 10 20 30 40 50 60 70 80 90100
Previous Usage
Advertising
Word of Mouth
15
52
75
0 10 20 30 40 50 60 70 80 90100
Advertising
Previous Usage
Word of Mouth
Stage 2
Active Evaluation
25
35
40
0 10 20 30 40 50 60 70 80 90100
Previous Usage
Advertising
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90100
Word of Mouth
Shopping
Internet Information
Stage 3
Moment of Purchase
20
50
70
0 10 20 30 40 50 60 70 80 90100
Previous Usage
Advertising
Word of Mouth
18
32
65
0 10 20 30 40 50 60 70 80 90100
Word of Mouth
Shopping
Internet Information
InMature
Markets
InDeveloping
Markets

16. Funds
Available
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Service
Available
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needs and capture your
audience's attention.
Major
Competitors
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needs and capture your
audience's attention.
Market
Trend
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Target
User
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needs and capture your
audience's attention.
Market
Size
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16
Analysing Business Situation

17. Geographic
 Region - Your Text Here
 Country - Your Text Here
 Population - Your Text Here
 Climate - Your Text Here
Demographic
 Age - Your Text Here
 Gender - Your Text Here
 Ethnicity - Your Text Here
 Nationality - Your Text Here
 Occupation - Your Text Here
 Income - Your Text Here
 Family Size - Your Text Here
Behavioral
 Lifestyle – Your Text Here
 Personality - Your Text Here
 Values - Your Text Here
 Interest - Your Text Here
Psychographic
 Brand Loyalty - Your Text Here
 Benefits Sought - Your Text Here
 User Status - Your Text Here
 Usage Rates - Your Text Here
 Occasion - Your Text Here
 Readiness to Buy - Your Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
17
Consumer
Market
Segmentation

18. Business Market Segmentation
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Personal Characteristics
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audience’s attention.
Situational Factors
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your needs and capture your
audience’s attention.
Purchasing Approaches
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audience’s attention.
Operating Variable
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audience’s attention.
Demographics
Market
Segmentation
18

19. International Market Segmentation
Geographic
 Region - Your Text Here
 Country - Your Text Here
 Population - Your Text Here
 Climate - Your Text Here
 Language - Your Text Here
Economic
 Occupation - Your Text Here
 Income - Your Text Here
 Nationality - Your Text Here
Political-Legal
 Country - Your Text Here
 Interest - Your Text Here
Cultural
 Lifestyle - Your Text Here
 Beliefs - Your Text Here
 Social Groups - Your Text Here
 Ethnicity - Your Text Here
 Values - Your Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
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20. Build Strong Brands
BRAND
Creating Brand Equity
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Crafting Brand Positioning
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Develop Strategic Positioning
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capture your audience's attention.
Dealing with Competition
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20
Build Strong
Brands

21. Create Brand Equity
Brand Equity
Brand
Loyalty
 Reduce
Marketing Costs
 Trade Leverage
Brand
Awareness
 Familiarity – Linking
 Signal of Substance
/ Commitment
Perceived
Quality
 Reason to Buy
 Price
 Channel Member
Interest
Brand
Associations
 Differentiating /
Positioning
 Reason to Buy
 Create Positive
Attitude / Feelings
Other Proprietary
Assets
 Competitive
Advantage
 Provides Value to Customers by
Enhancing Customer’s:
 Confidence in The Purchase Decision
 Use Satisfaction
 Provides Value to Firm by Enhancing:
 Brand Loyalty
 Prices/ Margins
 Brand Extensions
 Competitive Advantage
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Category
Indicators/
Effects
Future
Performance

22. Crafting Brand Positioning
How The Brand Makes Me Look
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and capture your audience's attention.
What The Product Does
For Me
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needs and capture your audience's
attention.
How The Brand Makes
Me Feel
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needs and capture your audience's
attention.
How I Would Describe The Product
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and capture your audience's attention.
Brand
Personality
SymbolsText Here
Facts
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience
22

23. Brand Positioning Framework
Risky
What
Customers
Want
What You Have
to Offer
What
Competition has
to Give
Competitor Positioning
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needs and capture your audience's attention.
Ideal Positioning
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needs and capture your audience's attention.
Don’t Even Think About This
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23

24. Comprehensive
Cost Leadership
Write Your Strategy Based
Cost Leadership
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attention.
Moderate Prices
Differentiation
Write Your Strategy Based
on Product Differentiation
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needs and capture your audience's
attention.
Superior Quality
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needs and capture your audience's
attention.
Customer Value
Focus
on Priorities
Mention Your Key Focus
Areas
STRATEGIC TARGET
24
Develop Strategic Positioning

25. Competitive Analysis 1/1
Company &
Product
Target
Customers
Key
Benefits
Price Value
Proposition
Quality Conscious
Consumers of Chicken
Tenderness 10% Premium Text Here
Safety-conscious Upscale
Families
Durability & Safety 20% Premium Text Here
Convenience-minded
Pizza Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly at Your Doorstep
with Moderate Prices
Evaluating the
product on the basis
of commonly used
parameters which
can be altered as per
customer
requirements
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26. Market Competitiveness- Ratings
Key Success
Factors
Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings
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27. Market Competitiveness- Score
Key Success
Factors
Own Competitor 1 Competitor 2 Competitor 3
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical
Expansion
0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
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28. Shape The Marketing Offerings
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audience's attention.
Setting Product Strategy
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your audience's attention.
Designing & Managing Services
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audience's attention.
Developing Pricing Strategies & Program
28

29. 29
 Mention Your Key Strategies / Comments Here
 Your Text Here
 Your Text Here
Key Attributes of Your Product / Solution
 Mention Your Key Strategies / Comments Here
 Your Text Here
 Your Text Here
Price Positioning
 Mention Your Key Strategies / Comments Here
 Your Text Here
 Your Text Here
Market Position
 Mention Your Key Strategies / Comments Here
 Your Text Here
 Your Text Here
Business Model
Setting Product
Strategy 1/4

30. Value Proposition & Key Message For
Customers
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audience's attention.
Channels
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it to your needs and capture your
audience's attention.
Audience
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audience's attention.
Why Should They Adopt It?
30
Setting Product
Strategy 3/4

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attention.
External
Activities
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needs and capture your audience's
attention.
Tools for
Customers
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needs and capture your audience's
attention.
Tools for Internal
Audience
How & Where Should It Be Done?
31
Setting Product Strategy 4/4

32. External
Activities
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it to your needs and capture your
audience's attention.
Tools for
Customers
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it to your needs and capture your
audience's attention.
Tools for Internal
Audience
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it to your needs and capture your
audience's attention.
How & Where should it be done?
32
Setting Product Strategy 4/4

33. Designing & Managing Services 1/2
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your needs and capture your
audience’s attention.
Survival
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attention.
Maximum Current Profit
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attention.
Maximum Market Share
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attention.
Product-quality Leadership
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attention.
Maximum Market
Skimming
Rational Behind Choosing The Objective
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34. Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Predatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
34
Designing&Managing
Services2/2

35. Enter The “Name Of Strategy Here”
 Write Your Comments Here Stating The Reason
Behind Selecting This Particular Strategy
Strategy For Introducing This Price
 Enter Your Key Strategy Here I.E. Which Geography
You are Planning to Introduce The Price First
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Developing
Pricing
Strategies And
Programs 1/4

36. 36
DevelopingPricing
Strategiesand
Programs2/4
$10 Per Month
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audience's attention.
01Basic
$30 Per Month
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audience's attention.
03Advanced
$40 Per Month
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audience's attention.
04Business
$50 Per Month
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audience's attention.
05Platinum
$20 Per Month
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audience's attention.
02Pro

37. Developing Pricing Strategies and Programs 3/4
10 GB Bandwidth
50 MB Max File Size
Business Plan
20s per month
5 GHZ CPU
1024 MB Memory
Get Business Plan
Unlimited Bandwidth
No Maximum File Size
Mega Plan
50s per month
5 GHZ CPU
4 GB Memory
Get Mega Plan
1 GB Bandwidth
10 MB Max File Size
Private Plan
10s per month
3 GHZ CPU
256 MB Memory
Get Private Plan
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38. Developing Pricing Strategies And Programs 4/4
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38
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe

39. Manage Channel
Partner
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and capture your audience's attention.
Managing Retailing,
Wholesaling, & Logistics
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39
Deliver Value

40. Face-to-Face &
WebEx Training
Prepare Advanced, Hands
on Training Program &
Deliver it Live via WebEx
Training & it Includes The
Following:
Point A
Point B
Point C
Channel Flash Email
Newsletter
To Provide Recent News on
Promotions, Incentives, Sales
Tools & More. Add Other
Details as Well Like Person
Who is Accountable for
Implementing, Timelines etc.
Video Library
When it is to be Launched
All Trainings, Instructed
Guide & Announcements
will be Available on
(Mention Platform Name)
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Manage
Channel
Partner 1/3

41. Manage Channel Partner 2/3
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Tier 2 Channel Partners
Mention Key Comments
Name 1
Mention Key Comments
Name 3
Mention Key Comments
Name 2
Tier 1 Channel Partners
Mention Key Comments
Name 1
Mention Key Comments
Name 3
Mention Key Comments
Name 2

42. Manage Channel Partner 3/3
Sr. No. Product / Service Pricing Pricing Rational
01. Product 1 Text Here Text Here
02. Product 2 Text Here Text Here
03. Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2
Supply Manufacturing
Distribution
&
Warehousing
Retail Consumer
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
End
Customer
Supply Side Demand Side
Supply Chain Management
Physical
Flow
Information
Flow
Purchasing &
Supply Management
Physical Distribution
Management
Materials
Management
Logistics
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44. The Five Major Segment That are
Analyzed in The First Stage are as
Follows
Complete Previous Expenditure Records & Volumes
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audience's attention.
Expenditure Divided by Items & Sub Items
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audience's attention.
Expenditure by Division, Department or User
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audience's attention.
Expenditure by The Supplier
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audience's attention.
Future Demand Projections or Budgets
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audience's attention.
44
Managing Retailing,
Wholesaling, &
Logistics 2/2

45. Designing & Managing Integrated
Marketing Communications
Marketing Reach by
Channels
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Communicate The Value

46. Marketing Reach By Channels (1/2)
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
Offline Marketing
Events
Print Ads
Sponsorships
Radio
We have listed down
a few ways through
which you can
acquire customers,
you can choose any
basis of your
requirements
Target
Audience
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47. Tele Marketing
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Emails
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Online Media
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Print Ads
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Referrals
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Trade Fairs
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10%
20%
22%
16%
12%
10%
Current
Year’s
Acquisition
Sources
Marketing Reach By Channels (2/2)
47

48. Tapping into Global
Markets
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New Product Detailed
Overview
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audience's attention.
Introducing New
Market Offerings
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48
Create Successful Long-
term Growth

49. Idea
› Explain The Product Idea in Brief: e.g. to Lock &
Unlock Door from Your Smartphone
› Text Here
Product Details
 Explain The Product Idea in Detail for e.g. Requirement Of
The Product
 Technology Used
 Benefits
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Introducing New Market
Offerings- Product Introduction

50. Strategic
 Degree to Which Project Aligns with
Business Strategy
 Strategic Importance
Product Advantage
 Unique Benefits
 Meets Customer Needs Better
 Value for Money
Market Attractiveness
 Market Size
 Market Growth
 Competitive Situation
Synergies
 Market Synergies
 Technological Synergies
 Manufacturing/Processing Synergies
Technical Feasibility
 Technical Gap
 Complexity
 Technical Uncertainty
Profitability Analysis
 Expected Profitability (Magnitude ; E. G. NPV )
 Return(e.g. IRR)
 Payback Period
 Low Cost and Fast to Do
New Product Detailed Overview Mention below the
driving and
restraining forces in
achieving the
milestones set by the
firm.
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51. Tapping Into Global Markets
20%
North America
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30%
South America
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Australia
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45%
Asia
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51

52. Dashboard
And KPIs
52

53. Marketing Management Dashboard 1/5
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
70%
Total Spend
vs Total Budget of 105.00$
30%
Campaign 1
vs Budget of 25.000$
80%
Campaign 3
vs Budget of 50.000$
60%
Campaign 2
vs Budget of 30.000$
0
50
100
2016/01/21 2016/01/22 2016/01/23 2016/01/24 2016/01/25 2016/01/26 2016/01/27 2016/01/28 2016/01/29 2016/01/30
Daily Impressions By Campaign – Last 12 Weeks
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA By Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition By Campaign – Last 12 Weeks
53This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

54. Marketing Management Dashboard 2/5
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200
Campaign Performance (Today)
Conversion
Rate
5%$2125
Total
Spend
$200
10
Conversions
20
Cost Per
Conversion
$30.36
$30
CTR
2%
2%
100
300
500
700
900
1100
1300
18-May 19-May 20-May 21-May 22-May 23-May 24-May 25-May 26-May
Clicks Conversions
Clicks VS. Conversion ( in 2018)
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per
Campaign
54This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

55. Marketing Management Dashboard 3/5
Customers by Region
0
10
20
30
40
50
60
0 10 20 30 40 50
0
1
2
3
4
5
6
7
0
2
4
6
8
10
Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18
Amount Product
New Customer SignupsRevenue & Sales – Last 12 months
Sales By Product Category
30202030
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
2.563
Net Profit
55
Sales By Product Category
30%
24%
20%
26%
30%
20%
40%
Sales By
Product
Category
Product 01
Product 02
Product 03
Product 04
Product 05
Product 06
Product 07
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56. Marketing Management Dashboard 4/5
35 Sec
Avg Session
Duration
1.029.973
Visits
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
0
10
20
30
40
50
Visits By Week Of Year
0
1
2
3
4
Bounce Rate By Week Of Year Traffic Sources
Direct
45%
Display
25%Organic
20%
Paid
10%
2%
5%
3%
4%
0
2
4
6
Category 1 Category 2 Category 3 Category 4
Visitors By User
Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Serach
Organic
Top 3 Channels by
Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Serach
Organic
Top 3 Campaigns
by Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Serach
Organic
Top 3 Pages By
Conversion
56This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

57. Marketing Management Dashboard 5/5
Daily Marketing Spend Last 30 Days
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10Co. 11Co. 12Co. 13
Spend
2.569
Revenue
8.361
ROI
320%
30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel
57This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

58. Marketing Management KPI Metrics 1/2
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation
& Reach
Ratio of Positive ,
Negative & Neutral
Sentiment
Traffic to Product Pages
Engagement
Percent of Community
Interacting with Content
Interaction per Followers Content Virality & Velocity
“ Likes”, re-tweets,
Shares, Mentions, etc.
Campaign #hashtag Use
Lead Generation
Cost Per Lead from Social
Channel
Social Media ‘S Assist in
Purchase Path
Qualified Sales Leads
from Social
Reach within Target
Audience
# Of White Paper
Downloads
Demand Gen /
Conversion
Direct Attribution-
Revenue & Trial
Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates &
Average Order Value from
Social Channels
Revenue Attribution for
Key Influencers
On-site Product Review
Influences on Conversion
Rates
Customer
Support
Cost Savings (Call
Deflection)
Avg. Time to Issue
Resolution
Chanel in Sentients
Around Support Issue
Number of Issues
Resolved
Issue Resolution Rate Per
Agent
Advocacy
Number of Active
Advocates
Share of Influence
Percent of Brand
Communication Driven by
Advocates
Influence Score & Reach
of Advocates
Revenue Attributable to
Advocates
Product
Innovation
Number of Product Ideas
Submitted
Number of Ideas Included
in Product Developing
Number of Bugs Reported
& Fixed
Size of Community
Providing Product
Feedback
Engagement Rates in
Product Forums
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59. Marketing Management KPI Metrics 2/2
KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications at
Event, Trade Show, On-line
Subscription, Document
Downloads, Advertising etc.
Cost Per Lead;
Cost Per Sales Appointment;
Response Rate
Number of Lead/Sales Appts/
Responses Divided by Marketing
Investment in Lead Generation
Programmes
Declining Ratios ,May Indicates
Ineffective Marketing Activities.
Determine Efficiency by Correlating
Lead Generation to New Client
Acquisition Results
New Client
Acquisition
RFP & Collateral Marketing
Material, Targeted Advertising,
Strategic Investment Tactics
Marketing’s Contribution to The
Cost of Acquisition
(Marketing’s Cost to Support Client
Retention Divided by Total
Retention Budget Comprising
Contributions from Marketing &
Other Departments) Multiplied by
Present Value of New Business
Over 12 Months
Increasing Result May Indicate
That Marketing Activities are Costly
Increasing Budget can be Justified
if Retention of Clients are High. If
Not, Identify Alternative Marketing
Tactics- Digital vs. Print Formats for
Collateral & Advertising.
Profitability
& Retention of
Current Clients
On-Going Communication, Special
Promotion
Marketing’s Contribution to
Retention
(Marketing’s Cost to Support Client
Retention Divided by Total
Retention Budget Comprising
Contributions from Marketing &
Other Departments) Multiplied by
Client Revenues, Less Gross
Margin & Lost Revenues Form
Clients Who Were Not Retained
Over a 12 Month Period
Increasing Result May Indicate
That Marketing Activities are
Costly. It May be Worth The
Investment for Highly Profitable
Clients. Consider Segmenting
Clients According to Potential for
New Business & Long-term Profits
& Allocates Budgets Accordingly.
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60. 60
30min
Coffee
Break
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61. Marketing Resource Management Icons Slide
61
BRAND

62. Marketing Resource Management Icons Slide Contd...
62

63. Additional
Slides
63

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Goal
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Vision
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Mission
64
Our Mission

65. Our Team
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Annie Smith
CEO & Founder
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Elisabeth Clark
Finance Manager
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Mary Tucker
Product Manager
65

66. Target Audiences
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Preferred by Many
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Values Client
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66
AboutUs

67. Puzzle
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68. Timeline
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2018
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2017
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2015
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2013
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2016
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2014
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69. 69
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Idea Or Bulb

70. Column Chart
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2010 2011 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
Product 01
Product 02
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71. Area Chart
71
95%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
Product 01
Product 02
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72. Bubble Chart
12
10
30
50
48
43
25
23
0
10
20
30
40
50
60
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50
SalesinPercentage(%)
Product 01
Product 02
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73. Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
73
Thank You