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ABOUT THE PRODUCT
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01
02
03
04
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COMMUNICATION STRATEGY
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AUDIENCE RESEARCH
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JAN MAR MAY JUL SEP NOV
FEB APR JUN AGU OCT DEC
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KEY TIMELINES AND DEADLINE
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OUR OBJECTIVES
Values
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Product
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Engage
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audience's attention.
Satisfaction
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Communication
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MEDIA OBJECTIVES
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Step 01
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MEDIA OBJECTIVES
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TARGET
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AUDIENCE
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TARGET AUDIENCE
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Net optimism (increase
Minus Decrease)
68%
58%
48%
33%
33%
48%
58%
68%
45%
47%
39%
30%
22%
3%
5%
22%
0% 20% 40% 60% 80% 100%
Broadcast/C
able OTT TV
Advanced TV
Mobile video
Digital video
Increase Maintain Decrease
SPENDING DIRECTION CONSIDERATIONS
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CREATIVE DIRECTION CONSIDERATIONS
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Buyer’s Journey Sales and Marketing Process KPIs
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Consideration
Decision
Visitors
Leads
Marketing
Qualified Leads
Sales
Qualified
Leads
MEDIA KPI DEVELOPMENT
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COMMUNICATION GOALS
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SPREAD THE WORD
INSPIRE
ENGAGE
C0NNECT
NURTURE
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COMMUNICATION GOALS
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Mobile
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Display
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Video
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Radio
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Out Door
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Social
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Print
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TV
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Search
MEDIA MIX OPTIMIZATION
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50
60
70
80
30
25
20
15
20
15
10
5
0 20 40 60 80 100
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Brand
Leads
Sales
Loyalty
CAMPAIGN PERFORMANCE
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Industry
Snapshot
48%
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75%
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Brand Safety
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40%
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TRA Score
Viewability
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AD Fraud
AGENCY PERFORMANCE
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AGENCY PERFORMANCE
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Website Visitors
Purchases Installs Sign-ups
High- Value Actions Video Views
TRAFFIC
ENAGAGEMENT
CONVERSION
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MEDIA KPIs PERFORMANCE EVALUATION
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MARKETING STRATEGY
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MARKETING STRATEGY
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10%
15%
20%
25%
30%
MEDIA BUDGET
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Media Spend Traffic Sales
Online
Offline
OPTIMIZING MEDIA BUDGET
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TEXT
HERE
TEXT
HERE
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HERE
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HERE
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HERE
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Men40%
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Women80%
GEOGRAPHICAL SEGMENTATION
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01 Primary Target Group
02 Primary Target Group
03 Secondary Target Group
04 Secondary Target Group
Primary &
Secondary
Target Group
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TARGET GROUP SEGMENTATION
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CLOSE
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PURCHASE
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SALES CYCLE AND SEASONAL INSIGHT
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2018
2017
2019
2022
2020
2021
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SALES CYCLE AND SEASONAL INSIGHT
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TEXT HERE
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During Visit
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Pre Visit
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Purchase
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Post Purchase
CORE STRATEGIC AUDIENCE
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Social Graphic
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Psychographic
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Geographic
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Behavioral
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Demographic
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01
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CORE STRATEGIC AUDIENCE
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25%
20%
12%
16%
14%
7%
6%
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CORE STRATEGIC AUDIENCE
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SETTING CAMPAIGN METRICS
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MISSION
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VISION
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STRATEGIES
OUR MISSION
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Anita Smith
Director Of Sales
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John Smith
CEO & Founder
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Mary Smith
Production Manager
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Tom Smith
Finance Manager
OUR TEAM
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Carol Smith
Finance Manager
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John Smith
CEO & Founder
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Anita Smith
Director Of Sales
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Mary Smith
Production Manager
ABOUT US
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OUR GOAL
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GIRLS 50%
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BOYS 70%
COMPARISON
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$900
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$800
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$500
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$350
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FINANCIALS
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QUOTES
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SEGMENTATION
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2017
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2020
Mary Smith
Managing Director
Jane Smith
Manager
Anita Smith
Product Manager
Carol Smith
Founder
TIMELINE
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POST IT
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NEWSPAPER
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Industry
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01 03 0402
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PUZZLE
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TARGET
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02
01
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Tom smith
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