The document provides an outline and overview for developing a mobile strategy presentation. It includes sections on understanding mobile app users and market trends, analyzing the company's overall strategy and competitors, defining an enterprise mobile app strategy, choosing a product strategy, and determining resources needed for execution. Slides cover topics like the current customer journey, conducting a SWOT analysis, establishing a roadmap, and choosing development methodologies. The presentation aims to help formulate a comprehensive mobile strategy.

1. Mobile Data
Management Strategy
Your Company Name

2. Mobile Strategy
Presentation Outline
2
Product/
Service Overview
Mobile App Users worldwide –
Key Statistics
Understand the overall company
strategy, dependencies, and competitors
Define Your Enterprise Mobile
App Strategy
Formulate the Product/
App Strategy
Implement Product
Management Strategy

3. Mobile Strategy Presentation Outline
Problem Statement
Project Description
Project Goals and Objectives
Assumptions
Project Scope
Project Inclusions
Project Exclusions
Critical Success Factors
Describe the business reason(s) for initiating the project specifically stating the
business problem.
Describe the approach the project will use to address the
business problem.
Describe the business goals and objectives of the project. Refine the goals and
objectives stated in the business case.
State the critical assumptions that have been considered
for this project.
The scope defines project limits and identifies the product/ service delivered by the project. The scope establishes the boundaries of the
project and should describe the products/services that are outside the project scope.
Your Text Here
Your Text Here
Describe the certain factors which are so critical that in their
absence, the project might fail.
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We have identified few
parameters that could be
added in Product overview
details like problem
statement, description of
project, goals & objectives,
scope etc. Which can
altered as per requirement.
3

4. Mobile App Users Worldwide – Key Statistics
4
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
1.2%
30%
29%
18%
14%
9%
0%
32%
28%
17%
13%
10%
4.4%
47%
21%
10%
12%
10%
App Users worldwide Asia Pacific Europe North America Middle East & Africa Latin America
2018 2019 2020

5. Understand the overall Company
Strategy, Dependencies and Competitors
5
How mobile as a touchpoint can
become an asset to the company.
The market conditions
it operates in
Understand and document where
your company is,
Competitors
Analysis
The strengths, weaknesses, opportunities
and threats your company is facing
Where your leaders
want it to be
The
customer journey

6. Key Elements to Focus on in your Company’s Overall Strategy
6
Company Strategy
Mobile
as a Touch Point
Current
Customer Journey
Business Goals SWOT Analysis
Competitive Analysis
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7. Executive Summary
7
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2018 Summary Target Year 2019
Revenue USD 10 MM Revenue USD 15 MM
Profits USD 2 MM Profits USD 4 MM
Operational Cost USD 1 MM Operational Cost USD 1.5 MM
Total Customers 27 Total Customers 40
Marketing Channels Newspapers, TV Ads Marketing Channels Social Media
Geographical Presence US, UK Geographical Presence Australia
Product Line 3 Products Product Line Add 2 More Products

8. Mission-Vision-Values
8
Mission Statement
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and capture your audience’s attention.
Vision Statement
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and capture your audience’s attention.
Values
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and capture your audience’s attention.
01
02
03

9. Targets for the Next Business Quarter
9
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and capture your audience's attention.
Achieve 100 MM in Revenue
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and capture your audience's attention.
Introduce 5 New Products in FMCG Bomain
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and capture your audience's attention.
Expand in a New location
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and capture your audience's attention.
Increase Core Product Sales by 50%

10. Establish a Value Proposition
10
Customer
What are the
Emotional
Drivers
of Purchasing?
Wants
Risks of
switching to
your product?
Fears
What are the
rational
drivers of
purchasing?
What
are the
hidden needs?
Needs
Substitutes What do
people
currently
do
instead?
Product
Experience
Benefits
Features
What Your
Product Do?
What does
it feel
like to use
your product?
How does your
product work?
Company:
Product:
Ideal Customer:
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11. Before outlining your
strategy, you should be able
to highlight and consider:
What your competitors are
offering through their mobile
channel
What you’re going to offer
What you’re NOT going to
offer
How what you’re offering will
be different and, yes,
preferably better than your
competitors.
Strategic Objectives to be Achieved
11
Introduce
New Products
Cross-sell (or Bundle) One
Product with Another
Extend or Regain Market for
Existing Product
Enter into Long-term
Contracts with Desirable
Clients
Enter New Territories for
the Company
Raise Prices without Cutting
into Sales Figures
Boost Sales in a Particular
Product, Market or Price
Range
Refine
a Product
Where will this Business
come from?
Enhance Manufacturing/
Product Delivery
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12. Understanding Competitive Landscape
12
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Things we do that
They don't
Why are you doing these?
This category gives you the ammunition to win your run-of-the-mil
customers
Anything that goes in there probably commands a premium and is
your secret weapon to ultimately dominate. The stuff in here is the
reason your company ultimately gets acquired
Things we do better
than them
Your Text Here This category is hard to articulate in your product marketing
Your competitors have probably identified a lot of feature that
customers value highly, but maybe you have some secret sauce that
makes it better
Things we do
equally well
Your Text Here
Features that go in here are like “table stakes” to play in the market
you’re after
Features that go in here are like “table stakes” to play in the market
you’re after
Things they do better
than us
This is stuff you got carried away doing, and yet came up shorter
than your completion, but that doesn't matter anyways
A lot times, stuff will naturally move from here upwards as you refine
your product
This category should be the focus of your product roadmap efforts
Things they do that
we don’t
This is normally legacy stuff that your competitors wasted time on
doing
There are many reason’s for stiff to be a here some are good for you
(because the market is changes a & your competitors didn’t realize),
some is bad for you (you thought it was unimportant so you didn’t
build it)
You are clearly at disadvantage when your buyers value something
here, some steer away from product proposition and center on
services and relationship
Of some importance to buyers Of moderate importance to buyers Of high importance to buyers

13. Product Feature Comparison
13
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Your Company Competitor 1 Competitor 2 Competitor 3
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14. Current Customer Journey
14
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Social/ search advertising
email/ text marketing loyalty
programs youtube/
video ads billboard
Interest & Awareness
Organic search PPC
maps directories apps
Search
Blogs & articles reviews
word of mouth
Research
Website online booking
in - store purchase
Purchase
Post-purchase expectations
vs. reality social post write a
review blog
Experience
Contributes to Next
Person's Decision
Awareness Findability Reputation Conversion Advocacy

15. Mobile is a Touchpoint and Not a Platform
15
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Mobile is not a channel but a touchpoint through which customers can quickly
interact with your company in a convenient and seamless way
Multi Channel Interactions
Mobile
Transactions
ATM
Transactions
Kiosk
Transactions
Table
Transactions
Call Center
Transactions
PC
Transactions
POS
Transactions
Customer
OMNI- Channel Interactions
Mobile
ATM
Tablet
PC
Customer
Transactions

16. Define the Strengths and
Weaknesses as well as the
Opportunities and Threats
that can help/prevent your
product from being
successful.
SWOT Analysis
16
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Internal
External
Helpful Harmful
• Vast capital and endless resources that is superior than
almost all competitors (except Google)
• Your Text Here
• Extremely strong - brand name
• Very strong buying power & influence over partners
• Your Text Here
• Your Text Here
• Enter the new online services market, with services
such as the Online Office
• Add your text here
• New possible acquisitions in the online service
market
• Your Text Here
• Your Text Here
• Google, which is growing rapidly, especially with its
high quality online services (email, calendar. does etc.)
• Your Text Here
• Google, Zoho, AjaxWriter are strong competitors in the
online services market and attract a high client base
• Your Text Here
• Expensive for small businesses to obtain
licenses
• Your Text Here
• Your Text Here
• Value since they don’t show revenues
• Your Text Here
• Your Text Here
• Your Text Here

17. Define your Enterprise Mobile
App Strategy
17
Choose agile development over waterfall development
as a core component of your mobile app strategy
Document the resources and budget
needed to execute your mobile strategy
Define the elevator pitch idea that will drive
your mobile strategy
Work on building the
mobile roadmap
Define the
technology stack

18. Elevator Pitch Idea that will Drive Mobile Strategy (Template 1)
18
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• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
What’s
the idea?
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
How will this idea
benefit the mobile user?
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
What’s your
big vision?
Guidelines for this slide:
Your idea must tie in nicely
with your company’s overall
strategy for the next few years.
It must be delivered within the
budget and timeframe
you commit to.
You must account for
contingency plans (what if
things don’t go as expected,
and what’s plan B?

19. Elevator Pitch Idea that will Drive Mobile Strategy (Template 2)
19
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Guidelines for this slide:
Your idea must tie in nicely
with your company’s overall
strategy for the next few years.
It must be delivered within the
budget and timeframe you
commit to.
You must account for
contingency plans (what if
things don’t go as expected,
and what’s plan B?
Target Customers Product/Solution
Description
Product/Solution
Substitute
Main
Problem
Competitive
Advantage
Primary Benefit to
Customer

20. Team A
Team B
Team C
Team D
Stakeholder
Mobile Strategy Roadmap
20
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11 Jan 08 12 Jan 22 13 Feb 05 14 Feb 19 15 Mar 05 16 Mar 19 17 Apr 02
Product Operations Web Dev Infrastructure Finance
Appliance Library Portal Updates Android Update Your Text Here
Windows Tablet Support
Connect Framework
Cloud Support for Power Link Your Text Here
iPhone App iOS Reporting
Your Text Here
Q2 Release: Buying Cart Enhancements Salesforce Integration
Ticketing System
Your Text Here Your Text Here
Your Text Here Mobile Support

21. Resources Needed for Execution
21
Guidelines for this slide:
Generally there are two
types of expenses: capital
expenses (headcount) and
operating expenses
(infrastructure costs,
platform, licensing,
software, etc.).
1 Antony Marketing Manager
2 Your Text Here Your Text Here Your Text Here
3 Your Text Here Your Text Here Your Text Here
4 Your Text Here Your Text Here Your Text Here
5 Your Text Here Your Text Here Your Text Here
6 Your Text Here Your Text Here Your Text Here
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S. No Name Department Designation

22. Budget Required for Implementing Strategy
22
Design work 80 $ 150.00 $ 12,000 Your Text Here
Add Development for a single platform (e.g. iOS) - - $ 25,000 Your Text Here
Salaries involved in managing app & user, security, version control. etc - - $ 80,000 Your Text Here
Updates/ changes needed 50 $ 150.00 $ 7,500 Your Text Here
Advanced Features needed? - - $ 10,000 Your Text Here
Integration with database? - - $ 15,000 Your Text Here
Need the app work on another platform
(e.g., Android)?
- - $ 20,000 Your Text Here
Total 1 year cost - - $ 169,500 Your Text Here
Cumulative 2 year costs
(year 1 + salary + updates)
- - $ 257,000 Your Text Here
Description Hours Cost Per Hour Estimate Notes
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23. Enterprise Mobility Stack
23
Applications Personal & Productivity Applications Your Text Here
Mobility Platform Management
Mobile Apps Management Your Text Here User Support
Your Text Here Telecom Expense Management Add text here
Devices Phones/ smartphones Add text here Dongles/ Hubs Your Text Here
Enterprise Network Services VPN & Remote Access Your Text Here Virtualization
Mobile Access
Macro Network Connectivity (2G, 3G,
LTE)
Your Text Here
Professional Services Solution Design Your Text Here Your Text Here
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24. Prefer Agile Methodology Over Waterfall Model
24
Define the quickest way to
deliver what the customer
wants, and then you
develop it as soon as
possible (MVP), launch it,
test it, and if need be, make
subsequent iterations
Analyse Plan Design Build Test Deploy
Waterfall
Project Timeline
Requirements
Changes
Customer
Turnover
Technology
Innovation
Agile
Analytic Plan Deploy
Design
Build
Test
Analytic Plan Deploy
Design
Build
Test
Analytic Plan Deploy
Design
Build
Test
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25. Define the Single Product/
App Strategy
25
Define your data points and key
performance indicators (KPIs)
Create your product strategy by defining clear
use cases based on the customer journey
Define your target audience – who is
going to use your app and why?
Decide whether you want to build your
app in-house or if you’re going to use an
external agency
Determine if you need a hybrid
or a native application
Determine the first platform you want to
build the app on - IOS or android
Marketing
Strategy

26. Choose the Right Product Strategy (Template 1)
26
1. Strategic Theme
• Your Text Here
2. Strategic Theme
• Your Text Here
3. Strategic Theme
• Your Text Here
4. Strategic Theme
• Your Text Here
5. Strategic Theme
• Your Text Here
6. Strategic Theme
• Your Text Here
Product
Strategy
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27. Choose the Right Product Strategy (Template 2)
27
Market
Needs
Corporate
Goal
Features
& Innovation
Product
strategy
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to your needs and capture your
audience's attention
Your Text Here
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to your needs and capture your
audience's attention
Your Text Here
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to your needs and capture your
audience's attention
Your Text Here

28. Product/Service Positioning
28
With the help of this
slide, you can explain
your audience about
your target customers
What is it
• Description of the
product
Target Segment
• The market
for targeting
Primary Differentiation
• Attributes which sets
you apart
Competitive Alternatives
• If customers are not using your
product, then what are they using
Key Benefit
• Biggest benefit that the
target market derives
from your offering
Market Category
• The market that you
compete in
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29. Target Audience
29
Region - Age - Lifestyle - Brand Loyalty -
Country - Gender - Personality - Benefits Sought -
Population - Nationality - Values - User Status -
Climate - Ethnicity - Interest - Usage Rates -
- - Occupation - - - Occasion -
- - Income - - - Readiness to buy -
- - Family Size - - - - -
With the help of this
slide, you can explain
your audience about
your target customers
Geographic Demographic Psychographic Behavioral
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30. Key Business Metrics Dashboard
30
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
10%
Revenue growth
30%
Market Share
60%
NPS Score
90%
Product Sales Growth
70%
Reduction In Cost

31. App Metrics Dashboard
31
15%
Increased Usage
68%
Retention Rate
54
New Users
$24
Lifetime Value
4512
Active Users
4.5
App Rating
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

32. Hybrid VS. Native Application
32
Determine if you need a
hybrid or a native application
Portability (one code base,
multiple platforms)
Access to various hardware/ software
capabilities (through plug- ins)
Cheaper
Origination costs
Faster (initial) speed
to market
Native UI allows users to quickly
learn the app
Easy to discover in app stores (apple’s app
store, play store)
Access to device hardware/ software (GPS,
location, shake, calendar, etc.)
Better
User experience
Hybrid
App
Quick
Wins
Native
App
Quick
Wins
Apps
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33. Determine the First Platform you want to Build the App on - iOS or Android
33
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
31%
12%
23%
24%
25%
26%
32%
37%
42%
66%
50%
34%
33%
20%
14%
37%
Lead Platforms
Revenue Potential
App Discovery
Documentation & Support
Development Environment
Ease of Learning
Low Cost Development
User Base
Android iOS

34. In-house application VS External Agency
34
In-house Application Cost: $350K
External Agency Cost: $350K
This would be helpful in
determining Should you
outsource the development
of your application or should
you hire more people?
14%
21%
17%
19%
18%
11%
$50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over 1M I don't Know
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

35. Marketing Strategy
35
How the company’s presence
is on the mobile channel
Awareness
How the company uses mobile
tools to attract users attention
Engagement
How these mobile tools facilitate information
about specific products & services
Consideration
How the buying process
is implemented
Conversion
How the company leverages mobile tools
in order to create recurrent customers
Loyalty
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36. Marketing Plan
36
Mention the month wise
marketing strategy that
will be used to promote
the product.
Advert Features on Sports & Celebrity Magazines Search Engine Optimization
Online Reviews Large Scale Promotion (Neighbours by Numbers)
Radio Jingles Advert Features on Sports & Celebrity Magazines
Press Release/ Online Campaign Emails & SMS Campaigns
Online Reviews Large Scale Promotion (Neighbours by Numbers)
Search Engine Optimization Emails, SMS & Online Campaign
1st Month
2nd Month
3rd Month
4tt Month
5th Month
6th Month
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37. Launch Planning: Key Steps and Tools
37
Here are some of the key
steps that are a part of
launch planning. State your
purpose and sample tools to
be used in front of each step
Customers
Internal Channel
Product
Positioning Analysis
Carve out & articulate your new products niche
within the larger category
• Product Placement worksheet
• Customer segment profiling template
Volume
Protection Analysis
Forecast & plan for production requirements
immediately following launch
• Demand forecasting interview template
• Volume projection guidelines
Distribution
Analysis
Identify optimal distribution channels for taking your
product to market
• Distribution planning checklist
• Channel partner evaluation scorecard
Budget
Analysis
Allocate resources to support the new products
launch; set deadlines for taking the product to
market
› Marketing budget planning template
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38. Typical Product Launch Marketing Process
38
• Traditional media plan
• Social media plan
• Outreach plan for press/ bloggers
• Advance outreach
• Create brand assets for launch
(video, images, written content)
• Sales/ partner training
Buzz
• Traditional media
• Social media
• PR & blogger outreach
• Launch event
• In-store display
Launch
• Measure impact
• Sustain buzz &
conversation
• Testimonials & reviews
• Case studies or success
stories
Momentum
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39. This is the 1st step to create
a buzz about your
product/service in the
market. We have classified it
into 5 key segments where
different tactics will be used.
Phase 1 Tactics: Buzz
39
Awareness – WHAT,
HOW & WHY
Awareness &
Demand Generation
Focused
on Retention
Focused on
Demand Gen
Focused on
Awareness/ Lead Gen
• Email Marketing
• FAQ prepared
• ABC Training
• Inside Sales Training
• Website updated
• Your Text Here
• Your Text Here
• Your Text Here
• Identify the channels for proper targeting
of
relevant audience
• Deploy responsibilities to individuals for
successfully managing an awareness
program
• Your Text Here
• Inform your existing customers about
your
new products
• Customer Referral programs
• Online marketing programs
• Special discount for existing customer
base
• Your Text Here
• Online Marketing programs with relevant
channels
• Social Media
• Your Text Here
• Your Text Here
• Trade Shows
• Conferences
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Customers Prospects
Internal Channel Promotional
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40. This is the 2nd step where
you launch your
product/service in the
market. We have classified it
into 5 key segments where
different tactics will be used.
Phase 2 Tactics: Launch
40
Awareness – WHAT,
HOW & WHY
Awareness &
Demand Generation
Focused
on Retention
Focused on
Demand Gen
Focused on
Awareness/ Lead Gen
• Key offers for partners & key stakeholders
• Sales Training
• Branding Activities like designing logo,
taglines
• Channel Presentation
• Customer Presentation
• Press releases
• Competitive Buyback Program
• Beta Customer Referral
• Online Marketing programs with relevant
channels
• Social Media
• New offers to customers
• Direct mail promotion
• Trade Shows
• Conferences
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Customers Prospects
Internal Channel Promotional
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41. Phase 3 Tactics: Momentum
41
This is the 3rd step after the
launch of your product/service
in the market. In order to keep
the momentum going, we
have classified it into 5 key
segments where different
tactics will be used.
Awareness – WHAT,
HOW & WHY
Awareness &
Demand Generation
Focused
on Retention
Focused on
Demand Gen
Focused on
Awareness/ Lead Gen
• Continued Trainings
• Internal emails
• Try & Buy programs
• Customer Presentation
• Channel Presentation
• Incentive programs
• Competitive Buyback Program
• Beta Customer Referral
• Online Marketing programs with relevant
channels
• Social Media
• New offers to customers
• Direct mail promotion
• Trade Shows
• Conferences
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Customers Prospects
Internal Channel Promotional
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42. Lead Generation Activities
42
Mention some lead generation
activities that will be helpful in
business development
Road show with
Tech Partners
Conferences
Trade
Shows
Nurturing
Campaign
Magazine
Advertisement
Target
Database Acquisition
Direct
Mail Promotion
Other Online
Marketing Programs
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43. Lead Generation Funnel
43
Lead
Capture Page
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your needs and capture your
audience's attention.
Value -
Adding Content
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your needs and capture your
audience's attention.
Traffic
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your needs and capture your
audience's attention.
Lead
Nurturing Process
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your needs and capture your
audience's attention.
High
Quality Leads
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your needs and capture your
audience's attention.

44. Marketing Budget
44
Category
Q1
Jan Feb Mar Q1 Totals
National Marketing $ 100.00 $ 100.00 $ 100.00 $ 300.00
Banner Ads $ 100.00 $ 100.00 $ 100.00 $ 300.00
Local Marketing $ 1,500.00 $ - $ - $ 1,500.00
Newspaper $ 600.00 $ 600.00
In – Store Marketing $ 400.00 $ 400.00
POP $ 500.00 $ 500.00
$ -
Public Relations $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00
Public Events $ -
Sponsorships $ -
Press Releases $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00
Webinars $ -
Conferences $ -
Client Events $ -
$ -
Content Marketing $ 1,200.00 $ - $ - $ 1,200.00
Sponsored Content $ -
Landing page $ 1,200.00
white Papers/ ebooks $ -
$ -
Social Media $ 600.00 $ 600.00 $ 600.00 $ 1,800.00
Twitter $ 100.00 $ 100.00 $ 100.00 $ 300.00
Facebook $ 100.00 $ 100.00 $ 100.00 $ 300.00
Pinterest $ 100.00 $ 100.00 $ 100.00 $ 300.00
Instagram $ 100.00 $ 100.00 $ 100.00 $ 300.00
Google+ $ 100.00 $ 100.00 $ 100.00 $ 300.00
Linkedin $ 100.00 $ 100.00 $ 100.00 $ 300.00
Category
Q1
Jan Feb Mar Q1 Totals
Online $ 800.00 $ 400.00 $ 200.00 $ 1,400.00
Blog $ 800.00 $ 800.00
Website $ -
Mobile App $ 400.00 $ 400.00
Mobile Alerts $ -
Email Newsletter $ 200.00 $ 200.00
$ -
Advertising $ 3,3500.00 $ - $ - $ 3,3500.00
Online $ 2,500.00 $ 2,500.00
Print $ 8500.00 $ 8500.00
Outdoor $ -
Radio $ -
Television $ -
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45. Product Management
Implementation Strategy
45
Define your
Testing Strategy
Production-ready and Post-
production Support
Define your Minimum
Viable Product
Define and Enforce your Non-
functional Requirements
Define the Tools you will Need to
Manage your Application Successfully

46. Minimum Viable Product
46
Login/ Authentication
As a user I would like to be able to sign up/ login into the
app
Must
Profile
As a user I should be able to access & change my personal
information &
account preferences
Must/ Should
Feature 3 Description 3 Should
Feature 4 Description 4 Nice to have
Feature Description Must/ Should/ Nice
Guidelines: the next step is to
take each and every one of
these features and rank them
based on a very simple
algorithm: 'must', 'should' and
'nice' to have features. In
other words, out of the 100
features identified you can
certainly launch the app with a
subset of features and have
other features prioritized after
the first launch, with more to
come later down the road.
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47. Define and Enforce your Non-functional Requirements
47
Identify score for each page
as well as optimization
strategies that many
developers disregard and in
doing so cause additive
problems to their mobile apps.
Speed
Average
2.2s FCP 2.4s DCL
Optimization
Good
80 100
/
Speed
Average
2.2s FCP 2.4s DCL
Optimization
Good
80 100
/
Mobile Desktop
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48. Define your Testing Strategy
48
Testing Strategy
01
Planning
Step
03
Execution
Step
04
Automation
Step
05
Optimization
Step
02
Definition
Step
• Use Profile
• Device
• selection
• Managing Device
• Remote Access
• Conditioning
• Type of Automation
• Coverage Scope
• Post Release Support
• Identifying Defects
• End User Feedback
• Type of Test
• Type of processes
Typically, your test plan
should include:
Feature to be tested
What’s in scope
What’s out of scope
Test case: E.G., Tap on the
search bar, enter 'media', tap
'show results'
Expected outcome
iOS/android OST version for
which this is tested and
passed/failed.
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49. Production-ready and Post-production Support (Slide 1/2)
49
How will the app be tested once in production (sanity check)?
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How will any issues/defects be logged, tracked, and fixed?
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50. Production-ready and Post-production Support (Slide 2/2)
50
Do you have version control of the app?
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Do you have a roll-back plan in case all hell breaks loose and the app needs to be reverted?
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51. Mobile Data Management Strategy Icons Slide
51

52. Coffee Break!
Let’s have a
We will be back in 15 minutes
52

53. Line Chart
53
$5
$15
$25
$35
$45
$55
$65
FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20
Profit
(Million
Dollars)
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.

54. Clustered Bar
54
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count

55. 55
Additional Slides

56. This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Senior Analyst Research
Sophia
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your needs and capture your
audience's attention.
Manager Marketing Dept.
John Smith
Meet Our Awesome Team
56

57. Our Vision Mission Goal
57
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audience's attention.
Our Mission
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Our Vision
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audience's attention.
Our Goal

58. Comparison
58
VS
In 2020 Female
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audience's attention.
60%
Facebook user
In 2020 Male
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audience's attention.
70%
Facebook user

59. Location
59
Idaho
Nebraska
Indiana
Alaska
New York
North Carolina
Arizona
Texas
USA
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60. Quotes
60
As we look ahead into the next
century, leaders will be those who
empower others.
Bill Gates

61. Puzzle
61
Your Text Here
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Your Text Here
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62. Roadmap Template
62
01
Your Text Here
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02
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03
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04
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05
Your Text Here
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63. Thanks for Watching
63
# Street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address