Mobile Marketing Powerpoint Presentation Slides

Mobile
Marketing
Yo u r C o m p a n y N a m e

Mobile Strategy Presentation Outline
2
Product/Service Overview
Define Your Enterprise Mobile App Strategy
Formulate the Product/App Strategy
Implement Product Management Strategy
Mobile App Users worldwide – Key Statistics
Understand the overall company strategy,
dependencies, and competitors

Product/Service Overview
3
Problem Statement Describe the business reason(s) for initiating the project specifically stating the business problem
Project Description Describe the approach the project will use to address the business problem
Project Goals and objectives Describe the business goals and objectives of the project. Refine the goals and objectives stated in the business case
Assumptions State the critical assumptions that have been considered for this project
Project Scope
The scope defines project limits and identifies the product/ service delivered by the project. The scope establishes the
boundaries of the project and should describe the products/services that are outside the project scope
Project Inclusions
Project Exclusions
Critical Success Factors Describe the certain factors which are so critical that in their absence, the project might fail
We have identified few
parameters that could be
added in Product overview
details like problem
statement, description of
project, goals & objectives,
scope etc. Which can
altered as per requirement

Mobile App Users Worldwide – Key Statistics
4
1.2%
30%
29%
18%
14%
9%
0%
32%
28%
17%
13%
10%
4.4%
47%
21%
10%
12%
10%
App users worldwide Asia pacific Europe North America Middle East & Africa Latin America
2015 2016 2017

Understand the overall Company Strategy, Dependencies and Competitors
5
Understand and document where your company is,
Where your leaders want it to be
Competitors Analysis
The Customer Journey
The market conditions it operates in
The strengths, weaknesses, opportunities and threats your company is facing
How mobile as a touchpoint can become an asset to the company.
1
2
3
4
5
6
7

Key Elements to Focus on in your Company’s overall Strategy
6
Current Customer Journey
Company
Strategy
Mobile as a touch point
Business
Goals
Competitive
Analysis
SWOT
Analysis

Executive Summary
7
USD 10 MM
USD 2 MM
USD 1 MM
27
Newspapers, TV Ads
US, UK
3 Products
USD 15 MM
USD 4 MM
USD 1.5 MM
40
Social Media
Australia
Add 2 more products
2018 Summary Target Year 2019
Geographical
Presence
Revenue
Profits
Operational
Cost
Total
Customers
Marketing
Channels
Product
Line

Mission-Vision-Values
8
Values
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention
Vision
Statement
This slide is 100%
Mission
Statement
This slide is 100%

Targets for the Next Business Quarter
9
Achieve 100 MM in Revenue
Introduce 5 new products in FMCG domain
Expand in a new location
Increase core product sales by 50%

Establish a Value Proposition
10
Substitutes
Wants
Fears
Needs
Company:
Product:
Ideal Customer:
Experience
Benefits
Features
Product
What are the
emotional drivers
of purchasing?
What are the
hidden needs?
What are
the rational drivers
of purchasing?
Risks of
switching to
your product?
What do people
currently do
instead?
What your
product
Do?
What does it
feel like to use
your product?
How does
your product
work?

Strategic Objectives to be Achieved
11
Enhance manufacturing/ product delivery
Introduce new products
Extend or regain market for existing product
Enter new territories for the company
Boost sales in a particular product, market or price range
Where will this business come from?
Cross-sell (or bundle) one product with another
Enter into long-term contracts with desirable clients
Raise prices without cutting into sales figures
Refine a product
Before outlining your strategy, you
should be able to highlight and
consider:
What your competitors are
offering through their mobile
channel
What you’re going to offer
What you’re NOT going to offer
How what you’re offering will be
different and, yes, preferably
better than your competitors

Understanding Competitive Landscape
12
Of some importance to buyers Of moderate importance to buyers Of high importance to buyers
Things we do that they don't Why are you doing these?
This category gives you the ammunition to win your run-of-
the-mil customers
Anything that goes in there probably commands a premium
and is your secret weapon to ultimately dominate. The stuff
in here is the reason your company ultimately gets
acquired.
Things we do better than them
This category is hard to articulate in your product
marketing.
Your competitors have probably identified a lot of feature
that customers value highly, but maybe you have some
secret sauce that makes it better.
Things we do equally well
Features that go in here are like “table stakes” to play in
the market you’re after
Features that go in here are like “table stakes” to play in
the market you’re after
Things they do better than us
This is stuff you got carried away doing, and yet came up
shorter than your completion, but that doesn't matter
anyways
A lot times, stuff will naturally move from here upwards as
you refine your product.
This category should be the focus of your product roadmap
efforts.
Things they do that we don’t
This is normally legacy stuff that your competitors wasted
time on doing
There are many reason’s for stiff to be a here some are
good for you (because the market is changes a & your
competitors didn’t realize), some is bad for you (you
thought it was unimportant so you didn’t build it)
You are clearly at disadvantage when your buyers value
something here, some steer away from product proposition
and center on services and relationship.
Competitive Landscape

Product Feature Comparison
13
Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6

Current Customer Journey
14
Social/ search advertising Email/ text
marketing Loyalty programs
YouTube/ Video ads
Add text here
Billboard
Add text here
Interest & Awareness
Organic Search PPC Maps
Directories Apps
Add text here
Search
Blogs & Articles Reviews
Add text here
Word of mouth
Research
Website Online booking Add text
here
In - store purchase
Add text here
Purchase
Post-purchase expectations vs.
reality Social Post Write a
Review Blog
Add text here
Experience
Awareness Findability Reputation Conversion Advocacy
Contributes to next
person's decision

Mobile is a Touchpoint and not a Platform
15
Mobile is not a channel but a touchpoint through which customers can quickly interact with your company in a convenient and seamless way
s
ATM Mobile Tablet PC
Customer Transactions
OMNI- Channel Interactions
Multi Channel Interactions
POS
PC
Call
Center
Mobile
Tablet
Kiosk
ATM
Transactions
Transactions
Transactions
Transactions
Transactions
Transactions Transactions
Customer

SWOT Analysis
16
Internal
› Vast capital and endless resources
that is superior than almost all
competitors (except Google)
› Add your text here
› Extremely strong - brand name
› Very strong buying power & influence
over partners
Helpful Harmful
› Expensive for small businesses to
obtain licenses
› Value since they don’t show revenues
External
› Enter the new online services market,
with services such as the Online Office
› New possible acquisitions in the online
service market
› Google, which is growing rapidly,
especially with its high quality online
services (email, calendar. does etc.)
› Google, Zoho, AjaxWriter are strong
competitors in the online services
market and attract a high client base
Define the Strengths
and Weaknesses as
well as the
Opportunities and
Threats that can
help/prevent your
product from being
successful.

Your Title Here
17
Define the elevator pitch idea that will
drive your mobile strategy
Work on building the mobile roadmap
Document the resources and budget needed to
execute your mobile strategy
Define the technology stack
Choose agile development
over waterfall development
as a core component of your
mobile app strategy
Define your Enterprise
Mobile App Strategy

Elevator Pitch Idea that will Drive Mobile Strategy (Template 1)
18
Add your text here
How will this idea benefit the mobile user?
Add your text here
What’s the idea?
Add your text here
What’s your big vision?
Template 1
Guidelines for this slide:
Your idea must tie in nicely with
your company’s overall strategy
for the next few years.
It must be delivered within the
budget and timeframe you commit
to.
You must account for contingency
plans (what if things don’t go as
expected, and what’s plan B?

Elevator Pitch Idea that will Drive Mobile Strategy (Template 2)
19
Main Problem Product/ Solution Substitute
Primary Benefit to Customer Product/ Solution Description
Competitive Advantage Target Customers
Your idea must tie in nicely with
your company’s overall strategy
for the next few years.
It must be delivered within the
budget and timeframe you commit
to.
You must account for contingency
plans (what if things don’t go as
expected, and what’s plan B?

Mobile Strategy Roadmap
20
11 Jan 08 12 Jan 22 13 Feb 05 14 Feb 19 15 Mar 05 16 Mar 19 17 Apr 02
Team A
Team B
Team C
Team D
Appliance Library Portal Updates
Sprint
Android update Add text here
Salesforce Integration
Q2 release: Buying Cart enhancements
Connect Framework Windows Tablet Support
Ticketing system
Add text here Add text here
Cloud support for Power Link Add text here
Add text here Mobile Support
iPhone App iOS Reporting
Add text here
Product Operations Web Dev Infrastructure Finance
Stakeholder

Resources needed for Execution
21
Sr. No.
(1-6)
1
2
3
4
5
Name Department Designation
Antony Marketing Manager
Your Text Here Your Text Here Your Text Here
6
Generally there are two types of
expenses: capital expenses
(headcount) and operating
expenses (infrastructure costs,
platform, licensing, software, etc.).

Budget Required for Implementing Strategy
22
ss
Design work 80 $ 150.00 $ 12,000 Add text holders
Add Development for a single platform (e.g. iOS) $ 25,000 Add text holders
Salaries involved in managing app & user, security,
version control. etc
$ 80,000 Add text holders
Updates/ changes needed 50 $ 150.00 $ 7,500 Add text holders
Advanced Features needed? $ 10,000 Add text holders
Integration with database? $ 15,000 Add text holders
Need the app work on another platform
(e.g., Android)?
$ 20,000 Add text holders
Total 1 year cost $ 169,500
Cumulative 2 year costs
(year 1 + salary + updates)
$ 257,000
Hours Cost Per Hour Estimate Notes
Description

Enterprise Mobility Stack
23
Professional Services Solution Design Add text here Network Integration
Applications Personal & Productivity Applications Add text here
Mobility Platform Management
Mobile Apps Management Add text here User Support
Add text here Telecom Expense Management Add text here
Devices Phones/ smartphones Add text here Dongles/ Hubs Add text here
Enterprise Network Services VPN & Remote Access Add text here Virtualization
Mobile Access
Macro Network Connectivity (2G, 3G,
LTE)
Add text here

Prefer Agile Methodology Over Waterfall Model
24
Analyze Plan Design Build Test Deploy
Waterfall
Project Timeline
Customer Turnover
Agile
Design
Build
Test
Analytic Plan Deploy
Design
Build
Test
Requirements Changes Technology Innovation
Define the quickest way to
deliver what the customer
wants, and then you develop
it as soon as possible (MVP),
launch it, test it, and if need
be, make subsequent
iterations
Design
Build
Test

Your Title Here
25
Determine the first platform you want to build the app on - iOS or Android
Decide whether you want to build your app in-house or if you’re going to use an external agency
Create your product strategy by defining clear use cases based on the customer journey
Define your target audience – who is going to use your app and why?
Define your data points and Key Performance Indicators (KPIs)
Determine if you need a hybrid or a native application
Marketing Strategy
Define the
Single
Product/App
Strategy

Choose the Right Product Strategy (Template 1)
26
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
01
02
03
04
05
06
Product Strategy
Your Text Here
Your Text Here

Choose the Right Product Strategy (Template 2)
27
Market Needs
Features & Innovation Corporate Goals
PRODUCT STRATEGY

Product/Service Positioning
28
What is it Description of the product
Market Category The market that you compete in
Primary differentiation Attributes which sets you apart
Target segment The market for targeting
Competitive alternatives If customers are not using your product, then what are they using
Key benefit Biggest benefit that the target market derives from your offering
Product Name
Explain how you are
going to position your
product among your
target customers

Target Audience
29
Region Age Lifestyle Brand Loyalty
Country Gender Personality Benefits Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income Readiness to buy
Family Size
Geographic Demographic Psychographic Behavioral
With the help of this
slide, you can explain
your audience about
your target customers

Key Business Metrics Dashboard
30
Revenue Growth
10%
NPS Growth
60%
Market Share
30%
Reduction in Cost
90%
Product Sales Growth
70%

App Metrics Dashboard
31
15% Increased Usage 4.5 App rating
68% Retention Rate
54 New Users
$24 Lifetime Value 4512 Active Users

Hybrid vs. Native Application
32
Native App Quick Wins
Native UI allows users to quickly
learn the app
Easy to discover in app stores
(Apple’s App Store, Play Store)
Access to device hardware/
software (GPS, location, shake,
calender, etc.)
Better user experience
Hybrid App Quick Wins
Portability (one code base,
multiple platforms)
Access to various hardware/
software capabilities (through
plug- ins)
Cheaper origination costs
Faster (initial) speed to market
Determine if you need
a hybrid or a native
application

Determine the First Platform you Want to Build the App on - iOS or Android
33
31%
12%
23%
24%
25%
26%
32%
37%
42%
66%
50%
34%
33%
20%
14%
37%
Lead Platforms
Revenue Potential
App Discovery
Documentation & Support
Development Environment
Ease of Learning
Low Cost Development
User Base

34
14%
21%
17%
19%
18%
11%
$50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over
1M
I don't Know
In-house Application Cost: $350K
External Agency Cost: $350K
This would be helpful
in determining Should
you outsource the
development of your
application or should
you hire more people?
In-house Application vs External Agency

Marketing Strategy
35
Conversion
Awareness Consideration Loyalty
Engagement
How the company’s
presence is on the
mobile channel
How the company uses
mobile tools to attract
users attention
How these mobile tools
facilitate information
about specific products &
services
How the buying process
is implemented
How the company leverages
mobile tools in order to create
recurrent customers

Marketing Plan
36
Month 1
Advert features on sports & celebrity magazines Search Engine Optimization
Month 2
Online Reviews Large scale promotion (Neighbours by numbers)
Month 3
Radio Jingles Advert features on sports & celebrity magazines
Month 4
Press release/ Online campaign Emails & SMS campaigns
Month 5
Online reviews Large scale promotion (Neighbours by numbers)
Month 6
Search Engine Optimization Emails, SMS & Online campaign
Mention the month
wise marketing
strategy that will be
used to promote the
product.

Launch Planning: Key Steps & Tools
37
Step Purpose Sample Tools
Product Positioning Analysis
Carve out & articulate your new products niche within
the larger category
› Product Placement worksheet
› Customer segment profiling template
Volume Protection Analysis
Forecast & plan for production requirements
immediately following launch
› Demand forecasting interview template
› Volume projection guidelines
Distribution Analysis
Identify optimal distribution channels for taking your
product to market
› Distribution planning checklist
› Channel partner evaluation scorecard
Budget Analysis
Allocate resources to support the new products launch;
set deadlines for taking the product to market
› Marketing budget planning template
Here are some of the
key steps that are a
part of launch
planning. State your
purpose and sample
tools to be used in
front of each step

Typical Product Launch Marketing Process
38
› Traditional media plan
› Social media plan
› Outreach plan for press/ bloggers
› Advance outreach
› Create brand assets for launch (video,
images, written content)
› Sales/ partner training
› Traditional media
› Social media
› PR & blogger outreach
› Launch event
› In-store display
› Measure impact
› Sustain buzz & conversation
› Testimonials & reviews
› Case studies or success stories
Buzz Launch Momentum

Phase 1 Tactics: Buzz
39
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen
› Email Marketing
› FAQ prepared
› ABC Training
› Inside Sales Training
› Website updated
› Identify the channels for proper
targeting of relevant audience
› Deploy responsibilities to
individuals for successfully
managing an awareness
program
› Inform your existing customers
about your new products
› Customer Referral programs
› Online marketing programs
› Special discount for existing
customer base
› Online Marketing programs with
relevant channels
› Social Media
› Trade Shows
› Conferences
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This is the 1st step to
create a buzz about
your product/service in
the market. We have
classified it into 5 key
segments where
different tactics will be
used.

Phase 2 Tactics: Launch
40
› Key offers for partners & key
stakeholders
› Sales Training
› Branding Activities like designing
logo, taglines
› Channel Presentation
› Customer Presentation
› Press releases
› Competitive Buyback Program
› Beta Customer Referral
relevant channels
› Social Media
› New offers to customers
› Direct mail promotion
› Trade Shows
› Conferences
This is the 2nd step to
create a buzz about
the market. We have
segments where
used.

Phase 3 Tactics: Momentum
41
› Continued Trainings
› Internal emails
› Try & Buy programs
› Customer Presentation
› Channel Presentation
› Incentive programs
› Online Marketing Program
› Competitive Buyback Program
› Customer Referral
› Identify key clients
relevant channels
› Social Media
› New offers to customers
› Exhibitions
› Direct mail promotion
› Trade Shows
› Conferences
This is the 3rd step to
create a buzz about
the market. We have
segments where
used.

Lead Generation Activities
42
Road show with
Tech Partners
Trade Shows
Magazine
Advertisement
Direct Mail
Promotion
Conferences
Nurturing
Campaign
Target Database
Acquisition
Other Online
Marketing Programs
Mention some lead
generation activities
that will be helpful in
business development

Lead Generation Funnel
43
Traffic
Lead Capture Page
Lead Nurturing Process
Value Adding Content
High Quality Leads

Marketing Budget
44
Category
Q1
Jan Feb Mar Q1 Totals
National Marketing $ 100.00 $ 100.00 $ 100.00 $ 300.00
Banner Ads $ 100.00 $ 100.00 $ 100.00 $ 300.00
$ -
$ -
Local Marketing $ 1,500.00 $ - $ - $ 1,500.00
Newspaper $ 600.00 $ 600.00
In – Store Marketing $ 400.00 $ 400.00
POP $ 500.00 $ 500.00
$ -
Public Relations $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00
Public Events $ -
Sponsorships $ -
Press Releases $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00
Webinars $ -
Conferences $ -
Client Events $ -
$ -
Content Marketing $ 1,200.00 $ - $ - $ 1,200.00
Sponsored Content $ -
Landing page $ 1,200.00
white Papers/ ebooks $ -
$ -
Social Media $ 600.00 $ 600.00 $ 600.00 $ 1,800.00
Twitter $ 100.00 $ 100.00 $ 100.00 $ 300.00
Facebook $ 100.00 $ 100.00 $ 100.00 $ 300.00
Pinterest $ 100.00 $ 100.00 $ 100.00 $ 300.00
Instagram $ 100.00 $ 100.00 $ 100.00 $ 300.00
Google+ $ 100.00 $ 100.00 $ 100.00 $ 300.00
Linkedin $ 100.00 $ 100.00 $ 100.00 $ 300.00
Category
Q1
Jan Feb Mar Q1 Totals
Online $ 800.00 $ 400.00 $ 200.00 $ 1,400.00
Blog $ 800.00 $ 800.00
Website $ -
Mobile App $ 400.00 $ 400.00
Mobile Alerts $ -
Email Newsletter $ 200.00 $ 200.00
$ -
Advertising $ 3,3500.00 $ - $ - $ 3,3500.00
Online $ 2,500.00 $ 2,500.00
Print $ 8500.00 $ 8500.00
Outdoor $ -
Radio $ -
Television $ -
$ -
$ -

Product Management Implementation Strategy
45
Define your Minimum Viable Product
Define and enforce your non-functional requirements
Define your testing strategy
Define the tools you will need to manage your application successfully
Production-ready and post-production support

Minimum Viable Product
46
Feature Description Must/ Should/ Nice
Login/ Authentication
As a user I would like to be able to sign up/
login into the app
Must
Profile
As a user I should be able to access & change
my personal information & account preferences
Must/ Should
Feature 3 Description 3 Should
Feature 4 Description 4 Nice to have
Guidelines: The next step is to take
each and every one of these features
and rank them based on a very simple
algorithm: 'must', 'should' and 'nice' to
have features. In other words, out of the
100 features identified you can
certainly launch the app with a subset
of features and have other features
prioritized after the first launch, with
more to come later down the road

Define and Enforce your Non-Functional Requirements
47
Mobile
Speed
Average
› 2.2s FCP
› 2.4s DCL
Desktop
Optimization
Good
› 80/100
Identify score for each page as
well as optimization strategies
that many developers disregard
and in doing so cause additive
problems to their mobile apps

Define your Testing Strategy
48
1Planning
› User profile
› Device Selection
Definition
› Type of test
› Types of Processes
2
Execution
› Managing Devices
› Remote Access
› Conditioning
3
Automation
› Type of Automation
› Coverage Scope
4
Optimization
› Post Release Support
› Identifying Defects
› End user feedback
5
Testing Strategy
Typically, your test plan should
include:
Feature to be tested
What’s in scope
What’s out of scope
Test case: e.g., tap on the search bar,
enter 'media', tap 'show results'
Expected outcome
iOS/Android OST version for which
this is tested and passed/failed

Production-ready and Post-Production Support (Slide 1/2)
49
How will the app be tested once in
production (sanity check)?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
01
How will any issues/defects be
logged, tracked, and fixed?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
02

Production-ready and Post-Production Support (Slide 2/2)
50
Do you have version control of the
app?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
02
Do you have a roll-back plan in case
all hell breaks loose and the app
needs to be reverted?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
01

Icons Slide for Mobile Marketing
51

Our Mission Vision for Mobile Marketing
53
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Goal
Mission
Vision

Comparison for Mobile Marketing
54
60%
Male
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
40%
Female

Pie Chart Template for Mobile Marketing
55
40%
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
60%
Product 02
80%
Product 03

Circular Diagram for Mobile Marketing
56
03
06
04
01
02
05
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
Text Here
Text Here
Text Here
Text Here

Bar Chart for Mobile Marketing
57
0 10 20 30 40 50 60 70 80 90 100
FY '17
FY '18
FY '19
In Sales
In
Years
Product 02
Product 01

Roadmap for Mobile Marketing
58
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Timeline for Mobile Marketing
59
2017
This slide is 100% editable.
Adapt it to your needs and
2018
2019
2020
Start Finish

30 60 90 Days Plan for Mobile Marketing
60
Days
This slide is 100%
Text Here
30
Days
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60
Days
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90

61
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Thank You for Mobile Marketing

Mobile Marketing Powerpoint Presentation Slides

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