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1. Online Community
Management Proposal
Project Proposal: Proposal Name
Client: Client Name
Submitted by: User Assigned

2. Cover Letter for
Online Community Management Proposal
2
DEAR (CLIENT_NAME),
Thanks for reaching to us for the Facebook marketing campaign required by your firm (client_name).
We understand to thrive highly competitive market, (Client_name) needs an attractive online
campaign. The visitors can get more insights about (client_name) offerings and buy them.
We are offering modern solution with combination of web marketing, email and digital marketing
techniques that will assure your landing/home page with quality traffic and increased Facebook
marketing audience leads.
Our team of highly innovative professional promise to deliver you with instant results in such
extremely competitive market.. We help you in –
• Increasing your social media presence
• Promoting your engaging content at all major digital websites
Our firm (company_name) has reputation of satisfying client across the globe. We believe in going
beyond client’s expectation by optimum utilization of our website ranking strategies.
Feel free to contact in case of any issue in context of improving the visibility of your home or landing
page, we look forward to get positive response from you soon.
Sincerely,
(Company_name)

3. Table of
Contents
3
OUR PAST EXPERIENCE
• Client Testimonials
• Case Study
PROJECT OVERVIEW
• Project Context
• Project Objectives
YOUR INVESTMENT
CONTRACT
NEXT STEPS...
COMPANY OVERVIEW
• About Us
• Our Team
• Managing Pages and Conversion
• Optimizing News Feed
• Advertising Key Metrics
• Timeframe
SCOPE OF SERVICES

4. 4
PROJECT OVERVIEW
• Project Context
• Project Objectives
01

5. Project Context for
Online Community Management Proposal
5
We have identified that your firm(client_name) is facing
issue mentioned below:
Effective digital marketing campaign
Increase the number leads into conversions
Increase engagement and influence in social
media communities
Increase the social media presence

6. Project Objectives for
Online Community Management Proposal
6
An effective digital marketing campaign requires well thought campaign objectives, careful campaign objectives, expertise in social media,
advanced and compelling content, research skills, campaign implementation and tracking procedures. So the objectives for the goal
achievement are:
MANAGING PAGES & CONVERSION
We will focus on growing your community by posting compelling content and engaging conversations
ADVERTISING KEY METRICS
We will track, monitor the performance of social media platform accounts, campaigns and lead nurturing.
OPTIMIZING NEWS FEED
We will optimize your news feed in order to improve conversions

7. 7
SCOPE OF SERVICES• Managing Pages and Conversion
• Optimizing News Feed
• Advertising Key Metrics
• Timeframe
02

8. Managing Pages
and Conversion
8
Communicating your brand visibility catering to customer needs & supporting customer issues. Four
activities are mentioned below:
Fast response and engagement
Giving quick responses to customer for their fruitful engagement
Management of community and content
Presenting positive brand image in the community through compelling
content at regular basis
Managing brand experts
Managing positive feedback from the people following the brand by managing
Facebook style and brand development
Measuring insights and interactions
Analyze the community conversations and identifying the motivational factors for
their engagement

9. Optimizing
News Feed
We have analyzed that your brand’s posts do not appear on the user’s News feed automatically who are following you. So we will adopt the
strategy of the News feed optimization so that more posts will be liked and shared and ultimately leads to improved conversions.
Activities associated with this strategy:
Content Interaction
Regularly interacting with users with compelling content
Performance of Posts
High priority to posts with more likes, shares and comments
Recency
High priority to the content that is trending at current scenario
9

10. Advertising
Key Metrics
10
Assessing overall Facebook advertising performance on various metrics
mentioned below:
Facebook offers a wide range of campaign tracking mechanisms that help in improving ad performance as it is crucial to get understanding
that how audience is reacting to a particular ad.
Pages likes - number of pages liked per number of impressions
Cost per click - total cost per number of clicks
Click through tare – number of clicks per number of impressions
Ad engagement rate – number individuals who liked, commented or shared
Cost per impression - total cost per number of impressions
Cost per app install - total cost per number of adds installed
Cost per page like – total cost per number of pages liked

11. Timeframe for
Online Community Management Proposal
11
STAGES DURATION IN WEEK
Research and Development 4 weeks
Campaign Creation 6 weeks
Campaign Launch 2 weeks
Monitoring, Analytics and Adjustments Ongoing

12. 12
YOUR INVESTMENT
03

13. Your Investment for
Online Community Management Proposal
13
PACKAGES BASIC PRO ADVANCED
Purpose Ideal for Startup Ideal for growing business Ideal for enterprise business
Description
• Custom tab builder
• Facebook cover designer
• Unlimited schedules posts
• Post suggestions
• 1 Facebook fan page
per account
• 3 Team members
• All Basic features
• Mobile app
• Premium phone and
email support
• Facebook ads tools
• 6 Facebook fan page
per account
• 5 Team members
• All Pro features
• Premium templates
• Premium apps
• Facebook ads training
• 12 Facebook fan page
per account
• 8 Team members
Price $150 per month $350 per month $500 per month

14. 14
COMPANY OWERVIEW
• About Us
• Our Team
04

15. About Us for
Online Community Management Proposal
15
WHO WE ARE
Founded in 2006, we have necessary
expertise to provide and implement
digital marketing strategy and online
applications for customer engagement
Growth of customer by
digital disruptionMISSION -
We offer cathartic growth through
digital excellenceVISION -
CORE VALUES -
Trusted Partner
Digital Excellence

16. Our Team for Online Community Management Proposal (1/2)
16
DIGITAL SOLUTIONS
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KATHERINE REYNOLDS
Marketing Director
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MARQUIS SALAZAR
Technology Director
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MORGAN RYAN

17. Our Team for Online Community Management Proposal (2/2)
17
Ecommerce Solutions
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ANIYAH PETERS
Technology Director
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DEXTER MURPHY

18. 18
OUR PAST EXPERIENCE
• Client Testimonials
• Case Study
05

19. Client Testimonials for Online Community Management Proposal (1/2)
19
Company Name
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LEWIS SPENCER, DESIGNATION
Company Name
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ROWAN HOOPER , DESIGNATION

20. Client Testimonials for Online Community Management Proposal (2/2)
20
Company Name
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DEXTER TURNER
Company Name
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BEN WATTS
Company Name
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ISABELLA OWEN

21. Case Study for
Online Community Management Proposal
21
Our Client (client_name) started their online business of wedding planning and were with no client base. They designed the
website but were not aware about how to get the traffic on the website.
We proposed our client with the solution to the issue they were facing. We knew
that our client was into organizing lower budget weddings so we begin our
process by performing research on the industry magazines, popular wedding
websites. We got the insight that their target audience were young couples so
we created Facebook ads offering free download of wedding checklist.
Solution -
Results -
In initial first week, our client got 5 qualified enquiries
At 9 week, enquiries increased 12 per week

22. 22
CONTRACT
06

23. Contract for
Online Community Management Proposal
23
• 3 week opportunity to review our week and provide feedback
• Not liable to the firm and third party for damages
Services Rendered
• We agree to put our best efforts in return we expect your cooperation in providing
needed information regarding to website
Mutual Cooperation
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% has to be submitted after project completion
Terms of Payment
• Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Plans Cancellation
• All efforts to preserve confidentiality of information
Confidentiality
Terms and Termination
• This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing.

24. 24
NEXT STEPS…
07

25. Next Steps for
Online Community Management Proposal
25
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and
easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
Feel free to contact
Add text here
Add text here
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first },
{ client_contact_last }
{ client_name }

26. Contact Us
Online Community Management Proposal
26
# street number, city, state
ADDRESS
0123456789
CONTACT NUMBER
emailaddress123@gmail.com
EMAIL ADDRESS

27. 27
Additional
Slides

28. About Us
Online Community Management Proposal
28
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audience's attention.
Target Audience
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audience's attention.
Premium Services
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audience's attention.
Value Clients

29. Our Mission
Online Community Management Proposal
29
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capture your audience's attention.
Goal
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Mission
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Vision

30. 30 60 90 Days Plan
Online Community Management Proposal
30
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30
Days
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60
Days
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90
Days

31. Timeline
Online Community Management Proposal
31
START FINISH
2017
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2018
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2019
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2020
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32. Roadmap
Online Community Management Proposal
32
TEXT HERE
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01
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02
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03
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04