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1. Online Lead Generation
Management Proposal
Delivered to – (Date _ submission)
Submitted by – (User _ assigned)

2. Cover Letter
2
Dear (Client _ name),
Nowadays social media is the bread and butter for marketing of products.
Your company must be aware about that social media is the most convenient way to
share information about your restaurant regarding deals, promos and new locations of
your company. But managing multiple post across different social media channels is a
time consuming process especially when the staff is engaged in other important activities.
(Client _ name) can rely on us to manage their post, engage with customers and analyze
social media performance on a single platform and with the help of our social media tools,
your restaurant can stay at top of the food chain.
We are looking forward to discuss proposal with you in detail and find best ways to work
together.
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)

3. Proposal Outline
3
Company Overview
Our TeamProblem Statement
Client TestimonialProposed Solutions
Work ContractWays for Social Media Management
Payment TermsCost Estimate
Project Timeframe Sign off

4. Proposal Outline
4
Company Overview
Our TeamProblem Statement
Client TestimonialProposed Solutions
Work ContractWays for Social Media Management
Payment TermsCost Estimate
Project Timeframe Sign off

5. Problem Statement
5
Social media marketing management is a very troublesome
process in todays highly competitive business environment.
Competition is fierce for almost every trade.
o Companies need to align business plan with their marketing plan
o Online marketing of product and services for small or medium enterprise
has become crucial task for promotion of business
o Nowadays customers are persuaded from several elements in terms of
promotional messages, online brochures and graphics for product or
services, etc.
Effective social media management is required for convincing
customers to use particular product or service because of its
suitability over the competitors

6. Proposed Solutions
6
Incorporating different forms of marketing messages in terms of
text, ideas, etc. is a time consuming process
o Our company produce online forms of advertisements over social media
(Facebook, YouTube, Twitter, etc. )
Exhaustive identification of target market with the best way to
approach different segments
Develop custom made messages to be posted on social media
along with its communication methods
As a marketing firm operating from past many years with relevant professional experience, we can help you
identify market trends to succeed over highly informed customers of today

7. Proposal Outline
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Problem Statement
Proposed Solutions
Ways for Social Media Management
Cost Estimate
Project Timeframe
Company Overview
Our Team
Client Testimonial
Work Contract
Payment Terms
Sign off

8. Ways to Make Online lead generation management Effective and Efficient
Company’s priority is to make social media management
effective & efficient through below listed ways:
Clearer Results
o Include analytics tools for understanding statistics on social
media activities
o Determine best content for audience by analyzing performance of
different posts
o Easy shareability for social media analytics tool to inform team
members about social media performance
Better Planning
o Quick and easy scheduling of social media post
o Automatically publish post as per the date set
o Manage all social media accounts on single page
Stronger Management
o Acknowledge messages from all social media accounts through
single platform only
o Company’s inbox filters irrelevant messages and team can lay
focus on important potential customers or visitors messages
Add Text Here
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9. Cost Estimate for Online Lead Generation Management (1/2)
9
o Discussion about detailed marketing strategy outline, marketing goals, target audience, and content promotion ideas
o Monthly and weekly detailed analytics report
o Email and phone support for any queries
o Interacting with target audience of your field
o Live customer service and engagement
Website Copywriting
3 Pages: $350
Additional pages: $90 each
o 30 minutes strategy discussion about brand goals
o Preparation of questionnaire for target audience
account: Starting
at $500 per month
01
accounts: Starting
at $800 per month
02
accounts: Starting at
$1000 per month
03
accounts: Starting at
$1200 per month
($10/day per channel)
04

10. Cost Estimate for Online Lead Generation Management (1/2)
10
o Discussion about detailed marketing strategy outline, marketing goals, target
audience, and content promotion ideas
o Monthly and weekly detailed analytics report
o Email and phone support for any queries
o Interacting with target audience of your field
o Live customer service and engagement
Website Copywriting
3 Pages: $350
Additional pages: $90 each
o 30 minutes strategy discussion about brand goals
o Preparation of questionnaire for target audience
account: Starting at $500 per month
01
accounts: Starting at $800 per month
02
accounts: Starting at $1000 per month
03
accounts: Starting at $1200 per month
($10/day per channel)04

11. Cost Estimate for Online Lead Generation Management (2/2)
11
o Search engine optimization, well
researched blog post
o Elegant graphics used for social media post
500 words: $200
1,000 words: $400z
Blog Writing
o 30 minutes about marketing goals and outline
lead magnet content
o Preparation of questionnaire for target audience
o Appealing lead magnet designs for value addition
to your audience
1-3 Pages + Cover: $350
4-6 Pages + Cover: $500
Lead Magnet Creation

12. Timeframe for Online Lead Generation Management
12
Social media strategy is an effective way to connect with target audience and achieve company goals. The strategy will
take 4 weeks to develop and follow the general order
Phase Description Week
Initial Meeting phase
Quick meeting upon signing the contract to discuss
about audience and company goals. Need to access
analytics tools of the client
2
Strategy Phase
Start framing strategy that will include data required for
social media campaign 3
Search Engine Optimization
Once client approves the final strategy. Company starts
building SEO campaign so that client website is able to
generate more leads every day
4
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13. Proposal Outline
13
Problem Statement Company Overview
Proposed Solutions Our Team
Ways for Social Media Management Client Testimonial
Cost Estimate Work Contract
Project Timeframe Payment Terms
Sign off

14. Company Overview
14
▪ Year of establishment - 1998
▪ Employee strength - 9,000
▪ Client base -1,000 start ups and 100 fortune clients in
multiple industries
▪ Revenue - $0.6 Billion for Year ended 30 December 2018
▪ Headquarters - New York, United States
▪ Business activities
o Brand Strategy
o Website Design
o Public relation
o Print advertisements
o Networking
o Search Engine Optimization
o Pay-per-click Management
o Conversion Rate Optimization
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15. Our Team (1/2)
Roles & Responsibilities and project undertaken
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audience's attention
John Smith
Designer
Roles & Responsibilities and project undertaken
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audience's attention
Anita Doe
Copywriter
15

16. Our Team (2/2)
16
John Smith
Chief Strategy Officer
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capture your audience's attention
Tomas Cross
Digital Marketing Specialist
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capture your audience's attention
Anita Doe
Brand Strategist
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capture your audience's attention

17. Client Testimonials
CEO name
Company name
CEO name
Company name
CEO name
Company name
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17

18. Proposal Outline
18
Company Overview
Our TeamProblem Statement
Client TestimonialProposed Solutions
Work ContractWays for Social Media Management
Payment TermsCost Estimate
Project Timeframe Sign off

19. Work Contract
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra
charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you
to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
Services Rendered
Strategy & Design
Company provide social media management and framing marketing plan services. You will be provided sufficient opportunities to review work
and provide feedback, in case if you are not satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required
information on your website
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20. Work Cntract contd…
Your Text Here
Add your text here
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client and will not
disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by
giving 60 days notice in writing
General Provisions
Government laws & regulations
Agreement will be governed and construed in accordance with laws of the province/state
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21. Payment Terms
21
o Company will take deposit of 50% of the initial fees at the time of signing contract
o The remaining 50% will be charged on monthly basis based on the number of service
hours spent on the project
o Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
Billing Schedule
o 1st initial invoice upon receipt will act as deposit for every project and every invoice will
have 15 payment terms
o In case of delay in payment, 1% per month will be charged on unpaid amount and
further company also reserves the right to stop work until the payment is made
Client Agreement for Payment

22. Sign Off
22
o Request you to go through the work contract to get clarity on all
details. It is necessary for us to make things transparent from the
beginning to build fruitful work relationship
o Once you have gone through the work contract, put your
signatures below
o As we receive your acceptance notification, one of our executive
will connect with you shortly to discuss way forward steps
o Please let us know in case of any queries. We would be more than
happy to clarify all your doubts and can find best way to work
together
o We will send a separate copy of your signed contract via mail
o In case you want to connect with us, feel free to call (user _
phone)
User title
Assigned user
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23. Contact Us
23
E-mail Address
emailaddress123@gmail.com
0123456789
Contact Numbers
street number, city, state
Address

24. Additional
Slides
24

25. About Us
25
Premium Services
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your audience's attention.
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your audience's attention.
Value Clients
Target Audiences
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your audience's attention.

26. Our Mission
26
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Our Mission
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your audience's attention.
Our Vision
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your audience's attention.
Our Goal

27. 30 60 90 Days Plan
27
30
Days
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60
Days
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90
Days
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28. Roadmap
28
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29. Roadmap
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30. Roadmap
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31. Roadmap
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32. Roadmap
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33. Timeline
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202020192017 20182016
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