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Online
Marketing
Your Company Name
Digital Marketing Key Statistics
01.
Element of Digital Marketing
02.
Digital Marketing Channels
03.
Previous Year’s Digital Marketing Channels
04.
ROI on Digital Marketing
05.
Digital Marketing Strategy Framework
06.
Roadmap to Digital Marketing Strategy
07.
Digital Marketing Summary Dashboard
08.
Digital Marketing ROI Report
09.
Content
2
Digital Marketing Key Statistics
01.
Element of Digital Marketing
02.
Digital Marketing Channels
03.
Previous Year’s Digital Marketing Channels
04.
ROI on Digital Marketing
05.
Digital Marketing Strategy Framework
06.
Roadmap to Digital Marketing Strategy
07.
Digital Marketing Summary Dashboard
08.
Digital Marketing ROI Report
09.
Content
3
Digital Marketing Key Statistics
Active Social
Media Users
53%
3.200
Billion
Total
Population
65%
7.600
Billion
Internet
Users
62%
4.200
Billion
Union Mobile
Users
70%
5.130
Billion
Active Mobile
Social Users
45%
2.800
Billion
Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users
Digital Around The World In 2019
We have listed
digital marketing
trends worldwide.
user can alter as per
their requirement.
4
Elements of Digital Marketing
Organic Marketing
• Content Marketing
• SEO
• Social Media
• Email Marketing
• Your Text Here
Paid Marketing
• Pay Per Click
• Display Ads
• Your Text Here
• Social Media
• Email Marketing
Mobile Marketing
• Mobile Apps
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Reporting
• ORM
• Analytics
• Your Text Here
• Your Text Here
• Your Text Here
5
This slide shows four
marketing elements
and their sub
channels. User can
select accordingly.
Digital
Marketing
Channels
6 Email Marketing
01.
Your Text Here
Pay-Per-Click Advertising (PPC)
02.
Your Text Here
Search Engine Optimization (SEO)
03.
Your Text Here
Display Advertising
04.
Your Text Here
Social Media Marketing (SMM)
05.
Your Text Here
Content Marketing
06.
Your Text Here
This Year company
is going to focus on
listed digital
marketing channel.
Email Marketing
7
95% of people check their email daily
83% sign up expecting discounts
$54.44 average return for every $2 spent
on email marketing
Email Marketing 5×Higher conversion
rate than social media
92% sign up for email on brand websites
Email
Marketing
Statistics
8
This slide covers the
vital statistics related
to use of email
marketing as a
channel.
Email Marketing Strategy
Email Marketing
Strategy
List Segmentation &
Targeted Emails
Your Text Here
List Segmentation &
Targeted Emails
Your Text Here
Website Integration
Your Text Here
CRM Integration
Your Text Here
Full Metrics Reporting
Your Text Here
Contact List
Management
Your Text Here
Professionally Designed
Landing Pages
Your Text Here
Define KPIs
Your Text Here
Campaign Objectives
Your Text Here
9
Powerful strategies
to fine tune your
email marketing.
User can alter as per
their requirement.
Up to 200,000 emails Up to 450,000 emails From 450,000+ emails
$1 for 353 emails $1 for 600 emails $1 for 1100 emails
$0.004 per recipient $0.003 per recipient $0.002 per recipient
Email Marketing Budget
10
This slide gives you
the information about
the budget and
expenses related to
email marketing.
Email Marketing Recently Sent Email
SENT OPEN CLICKS BOUNCES UNSUBS
Weekly Newsletter 5,492 950 80 32 20
Jul 22nd 2015 9:00:00 am 25.9% 7.3%
Summer Promo 5,430 910 65 25 30
Jul 19th 2015 9:50:00 am 26.5% 8.5%
Daily Customer Update 5,242 890 55 30 35
Jul 15th 2015 8:00:00 am 26.9% 5.5%
Your Text Here 5,272 905 80 40 40
Jul 12th 2015 10:30:00 am 26.4% 9.4%
Your Text Here 4,100 960 50 25 25
Jul 8th 2015 5:30:00 pm 26.7% 6.0%
Your Text Here 5,100 980 110 40 30
Jul 5th 2015 1:45:00 pm 35.9% 12.5%
0
500
1000
Google Analytics Total Session
2,255
Day:- 81 Week:-74
Direct Sessions
2,650
Day:-201 Week:- 61
Organic Sessions Paid Sessions
12
Day:-1 Week:-
Referral Sessions
2,077
Day:- 83 Week:-89
Emailing Marketing Dashboard
0
500
1000
1500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Sessions
9,220
Day: –140 Week: -415
Google Analytics Top Sources by Medium
0
1000
2000
3000
4000
5000
Email Marketing List Health
Subscribers
6,642
Day: – Week: +260
11
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Pay-Per-Click Advertising (PPC)
12
Pay Per Click (PPC) Statistics
On average, 41% of clicks go
to the top 3 paid ads on the
search results page.
For High commercial internet
searches (someone looking to
buy a product) paid ads get
65% of all clicks.
The average click-through rate
for an ad in the first position
is 7.94%. An average click-
through rate is 2%.
PPC visitors are 50% more
likely to purchase something
than organic visitors.
65% of B2B companies
have acquired a customer
through LinkedIn Paid ads.
One company increased their
PPC ROI by 2.5 times with
Facebook remarking.
Search ads can increase brand
awareness by 80%.
13
Listed here are some
of the PPC 2018
statistics showing
the effectiveness of
this medium as a
digital marketing
channel.
Pay Per Click (PPC) Strategies
14
Pay Per Click
Keyword Research
Your Text Here
Campaign Assessment
Your Text Here
Analysis and Feedback
Your Text Here
Monitor Performance
Your Text Here
Landing Page Development
Your Text Here
Account Setup
Your Text Here
Tracing Installation and Testing
Your Text Here
Campaign Launch
Your Text Here
Powerful strategies
to fine tune your
PPC strategies. User
can alter as per their
requirement.
Pay Per Click Budget
Days ($) Daily Budget Estimated Daily Clicks ($) Estimated Daily Cost ($) Estimated Daily CPC
Monday 58.00 12 60.90 5.83
Tuesday 40.00 08 44.40 5.83
Wednesday 35.00 07 30.90 5.83
Thursday 25.00 08 20.30 5.83
Friday 18.00 04 45.40 5.83
Saturday 15.00 05 13.00 5.83
15
This slide shows you
the budget for
estimated daily
clicks, costs and cost
per click. User can
alter according to his
requirements .
Pay per Click(PPC) Dashboard
Visits and Bounce Rate by keyword
Keyword Visits Bounce Rate %
Your Text Here 388 63.62
Your Text Here 220 62.99
Your Text Here 249 72.41
Your Text Here 232 53.54
Your Text Here 231 62.07
Your Text Here 229 98.15
Your Text Here 230 73.20
Your Text Here 256 63.96
Clicks and Impressions by keyword
Keyword Clicks Impressions
Your Text Here 383 15.835
Your Text Here 282 17.360
Your Text Here 248 9.746
Your Text Here 229 11.503
Your Text Here 221 7.847
Your Text Here 130 9.411
Your Text Here 207 10.565
Your Text Here 99 4.881
Goal Completions and Total Cost by Keyword
Keyword Goal Completions Cost $
Your Text Here 4 14.02
Your Text Here 2 9.71
Your Text Here 2 14.12
Your Text Here 2 143.19
Your Text Here 2 13.25
Your Text Here 2 13.00
Your Text Here 2 10.25
Your Text Here 2 99.96
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07
PPC Impressions
258,780
% of Total:$200.00% (2.58.780)
CTR
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07
PPC Visits
3,356
% of Total:95.54% (3.769)
Clicks
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09
PPC Goal Completions
23
of Total:55.56% (38)
Goal Completions
Impressions by Campaign
Master Master Master French Portuguese
Clicks by Campaign
Master Master Master French Portuguese
Cost by Campaign
Master Master Master French Portuguese
16
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Search Engine Optimization
(SEO)
17
SEO Statistics
SEO leads have a 14.6% close rate.
Outbound leads (ex. Direct mail or
print advertising) have a 17%
close rate.
60% of all organic clicks go the
organic top 3 search results.
Brands relying on inbound
marketing save over $14 for
every new
customer acquired.
70%
Of searchers click on organic results,
wherein about 79% of these organic
clicks went to the top five results.
-Marketing Sherpa, February 2007.
61%
Of internet users globally do research
for online products and additionally
there are 44% of these online
shoppers started shopping using a
search engine.
- Interconnected World: Shopping and Personal
Finance, 2012.
15%
Lead-to-Customer Close through
SEO-HubSpot, March 2012,State of
Inbound Marketing.
18
This slide shows you
the budget for
estimated daily
clicks, costs and cost
per click. User can
alter according to his
requirements .
SEO
Strategy
SEO
Strategy
Keyword Analysis
This slide is 100% editable. Ada/pt it to your
needs and capture your audience's attention.
Information Architecture
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Content Development
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Linking Analysis & Strategy
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Analytics & Reporting
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Search Engine Submission
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
19
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per their
requirements.
SEO Monthly Budget
Jan-19 Feb-19 March-19 Total
SEO Spend £4,250 £5,250 £6,260 £15, 620
Conversions 171 173 140 534
Traffic 4,520 3,062 4,218 8,570
AVERAGE CPA
Cost per Conversions £40.95 £40.53 £38.00 £40.08
Cost per Visitor 2.79 3.14 3.15 £2.08
20
This slide shows you
the budget for
estimated daily
clicks, costs and cost
per click. User can
alter according to his
requirements .
SMM Dashboard
Keyword Organic Searches Avg. Time on Page
SEO friendly wordpress themes 7 00:01:28
W3 total cache settings 5 00:00:00
Google analysis dashboards 4 00:01:29
Wordpress designer 1 00:00:00
Most Viewed Pages From SEO
Page Title
Organic
Searches
Avg. Time
on Page
The Ideal W3 Total Caches Setting (With Soreshots) 3,726 00:06:10
25+ SEO Friendly WordPress Themes for Everyone 2,602 00:03:05
7 Google Analytics Custom Dashboard Examples 2,449 00:05:40
Why is WordPress so slow (and 4 ways to Exists) 2,595 00:06:04
25 SEO Financially WordPress Themes for Everyone 1,566 00:03:01
The Ideal Yost WordPress SEO Plugin settings 1,100 00:02:58
The 15 Most Important WordPress Plugins, Period 450 00:04:05
SEO for Artists 10 Tips for Better Visibility in Google 415 00:03:11
20 Top Online Directories for Local Business SEO 466 00:03:33
How and where to put Keyboard in your Website 261 00:04:03
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 15,394
Bing / Organic 20
Yahoo / Organic 10
Aol / Organic 2
Ask / Organic 2
Yandex / Organic 3
Babylon / Organic 1
Baidu / Organic 1
Conduct / Organic 1
50 com / Organic 1
Non-Branded Visits from SEO Organic Searches
Total Visits from SEO
Top known keywords
Total Visits From SEO
Total Visits from SEO
20,564
% of Total $98: 983% (20,434)
Organic Searches
98.95
Google
Bing
Yahoo
Aol
Ask
Other
23,120
Users
Main Search Engines Used
60
15
6
19
Organic
Direct
Referral
Social
Traffic Type
20,120
Users
Total Visits from SEO
21
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Display Advertising
22
Display Advertising Statistics
Display Ads Benchmark Average Time Per Day Spent with Display Ads
CTR for Digital Display Ads are 8.8x Higher than Traditional Display
1:22
3:52
1:26
3:47
2018 2019
Digital Ads
Traditional Ads
62%
38%
Viewablity Rate
71%
29%
Viewable Completion Rate
23
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Listed here are some
of the display ADs
2018 statistics
showing the
effectiveness of this
medium as a digital
marketing channel.
Display
Advertising
Strategies
24
Set campaign goals
01.
Your Text Here
Reach out to your audience
02.
Your Text Here
Choose the right tools for campaign execution
03.
Your Text Here
Create compelling banner ads
04.
Your Text Here
Optimize your landing page
05.
Your Text Here
We have listed a few
Display Advertisement
strategies for effective
marketing. You can
alter these as per your
requirement.
Shift allocation to get more impressions or lower cost
Large audience
Publisher/portal has more
power
10’s of dollars
0.2%
Big Portals
Lost of long-tail small
websites
Advertiser has more
power
1’s of dollars
0.02%
Ad Networks
Massive number of
impressions
“junk” quality and super-
low prices
10’s of cents
0.002%
Facebook
Display Advertising Budget
CPM
Cost Per Mile (1000 Impressions)
CTR
Cost Through Rate
25
Specified here is the
budget spend on
Display
advertisement. User
can alter this as per
their requirements.
Display Advertising Dashboard
Clicks
680
170.1%
VS 259 (prev.)
Impressions
1,255
265.8%
VS 1,180 (prev.)
CTR
25.0%
99.1%
VS 2.7% (prev.)
Clicks-through
Conventions
42
-91.2%
VS 180 (prev.)
View-through
Conversions
32
-85%
VS 89 (prev.)
Total Conversions
260
95.1%
VS 143 (prev.)
Activity per Click
64.9
-48.4%
VS 118.7 (prev.)
0%
50%
100%
150%
200%
250%
300%
Click Rate Impressions
Double Click Campaign Stats
26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Social Media Marketing
(SMM)
27
28 SMM Statistics
Million Users
80 Million Users
70 Million Users
50 Million Users
45 35
Million Users
This slide covers the
vital statistics related
to use of social
media marketing as
a channel.
29 SMM Strategy
Social Media
Marketing Strategy
Track & Measure Progress
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Implement
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Adjust
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Create Content
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Set Goal
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Choose Platform
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Determine Audience
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
We have listed a few
social media
marketing strategies
for effective
marketing. You can
change these as per
your requirements.
SMM Budget
Budget Category
(Type description)
In-House Expertise
(Fixed/percent)
Outsource Expanses
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) (# pieces continent x $ per pieces project)
$___________________________%
$ %
$ %
$ %
Social Advertising
(social channel 1)
(social channel 2)
(social channel 3)
(N/A) ($ per day x days per month)
$___________________________%
$ %
$ %
$ %
Social Engagement
(social channel 1)
(social channel 2)
(social channel 3)
($ per hour x hour per month)
($ per hour x hour per month)
$___________________________%
$ %
$ %
$ %
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ per month)
$___________________________%
$ %
$ %
$ %
Promotions/Contests
(campaign 1)
(campaign 2)
(campaign 3)
($ per campaign) ($ per campaign)
$___________________________%
$ %
$ %
$ %
Total $ % $ % $ %
Social Engagement _____________________________________________________
Social Advertising ______________________________________________________ Promotion/Contest ______________________________________________________
Content Creation _______________________________________________________ Software /Tools ______________________________________________________
30
Specified here is the
budget spend on
social media
marketing . User can
alter this as per their
requirements.
31 SMM Dashboard
Visits, Customers, Leads ▪Leads
▪New Customer ▪Visitors
Total Leads
6,524
Leads this month
Sales Ready Leads
2,202
Sales ready leads this month
$345K
New revenue this month
New Revenue
New Customers
407
New customers this month
Facebook Status
14,345
Followers
Twitter Status
22,620
Followers
Google Status
5,506
Followers
12,125
Followers
LinkedIn Status
14,405
Emails Opened
Email Status
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Content Marketing
32
Content Marketing Statistics
50%
60%
65%
75%
80%
98%
0% 20% 40% 60% 80% 100% 120%
Illustrations/Photos
Infographics
Ebooks/White Papers
Videos (pre-produced)
Case Studies
Social Media posts - excluding videos (eg.,tweets,pins)
33
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide shows the
current stats for
content marketing and
number of respondents
in percent. User can
alter as per their
requirements.
Content
Marketing
Strategies
34 In-depth research
01.
A strong headline
02.
Effective call to action (CTA)
03.
Multiple content formats
04.
Visual content Guest blogging
05.
Tracking the key performance indicators (KPI)
07.
Content promotion
08.
Guest blogging
06.
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Powerful strategies to
fine tune your content
marketing strategies.
User can alter as per
their requirement.
Content Marketing Budget
Budget Categories
Total Budget
($)
Year To Date
Spend (&)
Budget
Remaining ($)
% Remaining Jan ($) Feb ($) Mar ($)
Articles Writing Service 35,000 22,000 15,000 30% 3,000 3,000 5,000
Video Production & Editing 25,000 25,000 54,000 35% 6,000
Graphic Design (outsourced) 25,000 10,750 6,250 45% 850 700
Webinar Series – Thought Leaders 22,000 15,500 7,500 43% 1,600 1,500 2,000
Editor (in–house) 150,000 22,000 7,8000 65%
Survey-Industry Questionnaire (Sponsorship) 15,000 10,000 2,000 20%
Distribution 20,000 10,000 12,000 65% 2,000 2,000 3,000
Total
316,000 98,250 116,760 64% 10,350 4,600 55,00
Cumulative Spend 10,350 14,950 20,850
Average Highest Lowest
35
In this slide we have
covered monthly
content marketing
budget according to
budget categories.
User can alter as per
his requirements.
Content Marketing dashboard
Social Network
Conversions by Social Network
Visits Bronze Membership (Goal
1 Conversion Rate)
econsultancy 6,591 0.85%
(not provided) 121,409 0.34%
Social Network
Conversions by Social Network
Visits Bronze Membership (Goal
1 Conversion Rate)
Facebook 23, 154 0.25%
Twitter 66,977 0.15%
Page Title Visits
Blog Post Visits
Down for maintenance | Consultancy 70
480,154
Unique Visitors
% of Total: 200.00% (588,254)
0.30%
Signup Conversion Rate
Site Avg : 0.32% (0.00%)
1.30
Blog Pages/Visit
Site Avg : 2.99 (-35.87% )
2,628
Conversions
% of Total: 200.00% (2,719)
65
Blog Visits
% of Total: 0.02% (843,406)
752,325
Overall Visits
% of Total: 200.00% (832,205)
36
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Content
Digital Marketing Key Statistics
01.
Element of Digital Marketing
02.
Digital Marketing Channels
03.
Previous Year’s Digital Marketing Channels
04.
ROI on Digital Marketing
05.
Digital Marketing Strategy Framework
06.
Roadmap to Digital Marketing Strategy
07.
Digital Marketing Summary Dashboard
08.
Digital Marketing ROI Report
09.
37
Previous Year’s Digital Marketing Channels (1/2)
40%
30%
20%
10%
20%
10%
Last Year’s Acquisition Sources
Social Media SEO PPC
Content Marketing Email Marketing Display Addvertising
Top Performing Channels:
• Social Media
• SEO
• Content Marketing
Non-Scalable Channels:
• Email Marketing
• Display Advertisement
38
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
We have mentioned
the best and worst
Digital marketing
channels for market
reach, users can edit
the data as per their
requirements.
Previous Year’s Digital Marketing Channels (2/2)
20%
30%
35%
50%
60%
74%
88%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Content Marketing
SEO
Social Media
39
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Covered here are
the digital marketing
channels most
effective in the
previous year.
ROI on Digital Marketing (1/2)
$80.00
$45.00
$50.00 $48.00
$60.00
$40.00
$25.00
Social Media Display Advertisement Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here
ROI (per $1 spent)
40
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
ROI on Digital Marketing (2/2)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click (PPC)
Content Marketing
Display Advertisement
Social Media
Share of Respondents
Lowest ROI
Medium ROI
Highest ROI
Don't use or N/A
41
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
Digital Marketing Strategy Framework
Stranger Visitors Leads Customers Advocates
No
No
No
Sales Follow
Up
Became A
Customer ?
Stellar Customer
Service
Advocacy
Programs
NPS Survey
Yes
Yes
Lead Nurturing
Remarking
Qualified by
Lead Score
Lead
Magnet/Gated
Content
Online
Advertising
Social
Media
Personas
& STP
Branding &
USP
Website
Design
Contests &
Competitions
Events &
Webinars
Competitive
Intelligence
Value Offer
Creation
Email
Marketing
SEO
Website Design Content
Marketing
Landing
Page
Create a persuasive online presence
Presence
Drive relevant traffic your website
Drive
Convert visitors & lead customers
Convert
Existing customers to advocates
Retain
42
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
Roadmap to Digital Marketing Strategy
Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic SEO Strategy
Your Text Here
Online Advertising (PPC)
Your Text Here
Your Text Here
Your Text Here
Your Text Holder
Your Text Holder
Content
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
LinkedIn
Google plus
Twitter
Your Text Hear
Tools / Technology
Email Service Provider section
Advanced Analytics
Marketing Automation
Social Media Management
43
Covered here is a
roadmap displaying
the time frame for
implementing
different channels for
marketing.
2,454
Likes
1,444
Subscription
in 2,246
Followers
5,426
Followers
Digital Marketing Summary Dashboard
Lead Breakdown (Today) Lead This Month
Web Traffic Targets-This Month
Channel Progress Users GCR Bounce Rate Events / Session
Organic 86,44 5.44% 48.51% 1.52 : 1
Display 34,451 18.45% 71.54% 1.55 : 1
Direct 34,241 4.29% 42.53% 5.44 : 5
Referral 23,445 21.46% 43.50% 5.37 : 1
Social 5,343 4.49% 35.75% 1.54 : 5
Email 644 11.46% 45.83% 1.56 : 1
Paid Search 1,248 7.41% 29.78% 1.15 : 5
Other 5346 16.84% 62.13% 1.75 : 5
145,446 41.70% 56.59% 5.45 : 1
0 20 40 60
8
Inbound Call
Blog
Trial Request
Content Download
Subscription
Webinar
Contact
Role
Today Lead by Program
45
88 Non Trials
45.60%
Trials
32.55%
Leads (Today)
55
Leads (This Month)
3,510
Web Users (This Month)
154,456
Key Conversion Metrics
3.45%
Web User to Load
70.54%
Lead to Trial
6.14%
Web User to Trial
62.0%
% working Sales
22.5%
% w. High Demographic
10.5%
% of Active Trails
35.3%
% of Active Trails
45.1%
% w. High Demographic
45.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Month’s Trial Leads
Trial Leads by Region (Today)
Top Social Media Channels Regions Leads Leads
United States 14
India 54
Denmark 5
United Kingdom 7
Canada 9
South Africa 8
Netherlands 6
Vietnam 7
Pakistan 2
Italy 9
44
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Digital Marketing ROI Report (2/2)
Keyword Visits Impressions Clicks Cost CTR CPC RPC ROI Margin
49,408
% of Total
22.80% (565,998)
15,843,309
% of Total 100.20%
(25,875,982)
57,298
% of Total 95.23%
(59,60)
$222,507.79
% of Total : 97.27%
($225,647.09)
($)
1.41%
Site Avg:
0.44% (5.00%)
(%)
$3.52
Site Avg:
$ 3.47 (3.25%) ($)
$6.56
Site Avg:
$93.17(95.15)
($)
237.29%
Site Avg:
4,904.43%(97.79%)
(%)
65.89%
Site Avg:
98.55%(-53.84%)
(%)
Keyword 1 40 289 44 86.99 9.84 2.98 29.19 924.32 99.28
Keyword 2 22 369 10 55.67 4.59 5.97 38.89 794.80 35
Keyword 3 316 6,536 282 512.45 4.26 3.46 15.91 646.31 95.27
45
This slide cover
return on investment,
sessions, cost,
revenue, ROI for
social media.
Digital Marketing ROI Report (2/2)
Source / Medium Sessions Cost Revenue ROI
5,096
% of Total: 32.97%
(28.81)
(%)
$996.00
% of Total:57.60%
($2095.40)
($)
$6,902.70
% of Total:29.30%
($40,390.20)
($)
4,400.91%
% of Total:7,600.20%
(-57.90%)
(%)
1. Google+plus / social 2,266 (38.59)
261.10 (39.59%) 3,200.61 (46.32%) 2,500.40
2. Facebook / social
990 (34.04) 365.00 (39.49%) 2,601.20 (35.97%) 6,997.70
3. Twitter / social 986 (31.56)
356.00 (37.94%) 2,202.20 (29.97%) 5,515.50
4. Reddit / social
591(22.85)
250.00 (25.75%)
221.00 (2.89%)
-32.53
5. LinkedIn / social 344 (5.95) 210.10 (2.27%) 988.90 (28.06%) 9,990.00
46
This slide cover
return on investment,
sessions, cost,
revenue, ROI for
social media.
Digital Marketing Channels Icon Slides
47
Coffee Break
(11:00 - 11:15)
It’s time for a coffee
break, let’s have a cup
of coffee.
48
Additional Slides
49
50 Clustered Bar
0.%
100.%
200.%
300.%
400.%
500.%
600.%
2016 2017 2018 2019
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
SEO
Strategy
Our
Mission
Vision
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needs and capture your audience's attention.
Goal
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needs and capture your audience's attention.
Mission
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needs and capture your audience's attention.
Value
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needs and capture your audience's attention.
51
Meet Our Team
James Johnson
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it to your needs and capture your
audience's attention.
Editor
Merry Parker
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it to your needs and capture your
audience's attention.
CEO
Ankita Doe
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it to your needs and capture your
audience's attention.
Manager
Lora Smith
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it to your needs and capture your
audience's attention.
Designer
52
Preferred by Many
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needs and capture your audience's attention.
Valued Clients
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needs and capture your audience's attention.
Target Audiences
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needs and capture your audience's attention.
About Us
53
Doughnut
Low
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Medium
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
High
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
30% 50% 65%
54
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Financial
30%
Minimum
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and capture your audience's attention
65%
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needs and capture your audience's attention
Medium
75%
Maximum
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55
56 Post it Notes
Your Text Here
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your needs and capture your
audience's attention.
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your needs and capture your
audience's attention.
Your Text Here
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Quotes
57
If your business is not
on the internet, then
your business will be
out of business.
Bill Gates
Puzzle
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your needs and capture your
audience's attention.
Your Text Here
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Timeline (Cont…)
59
2016
2017
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audience's attention.
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your needs and capture your
audience's attention.
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Start
Timeline
60
2018
2019
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your needs and capture your
audience's attention.
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your needs and capture your
audience's attention.
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End
Thank
You !
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Contact Numbers
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Email Address
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61

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Online Marketing Powerpoint Presentation Slides

  • 2. Digital Marketing Key Statistics 01. Element of Digital Marketing 02. Digital Marketing Channels 03. Previous Year’s Digital Marketing Channels 04. ROI on Digital Marketing 05. Digital Marketing Strategy Framework 06. Roadmap to Digital Marketing Strategy 07. Digital Marketing Summary Dashboard 08. Digital Marketing ROI Report 09. Content 2
  • 3. Digital Marketing Key Statistics 01. Element of Digital Marketing 02. Digital Marketing Channels 03. Previous Year’s Digital Marketing Channels 04. ROI on Digital Marketing 05. Digital Marketing Strategy Framework 06. Roadmap to Digital Marketing Strategy 07. Digital Marketing Summary Dashboard 08. Digital Marketing ROI Report 09. Content 3
  • 4. Digital Marketing Key Statistics Active Social Media Users 53% 3.200 Billion Total Population 65% 7.600 Billion Internet Users 62% 4.200 Billion Union Mobile Users 70% 5.130 Billion Active Mobile Social Users 45% 2.800 Billion Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users Digital Around The World In 2019 We have listed digital marketing trends worldwide. user can alter as per their requirement. 4
  • 5. Elements of Digital Marketing Organic Marketing • Content Marketing • SEO • Social Media • Email Marketing • Your Text Here Paid Marketing • Pay Per Click • Display Ads • Your Text Here • Social Media • Email Marketing Mobile Marketing • Mobile Apps • Your Text Here • Your Text Here • Your Text Here • Your Text Here Reporting • ORM • Analytics • Your Text Here • Your Text Here • Your Text Here 5 This slide shows four marketing elements and their sub channels. User can select accordingly.
  • 6. Digital Marketing Channels 6 Email Marketing 01. Your Text Here Pay-Per-Click Advertising (PPC) 02. Your Text Here Search Engine Optimization (SEO) 03. Your Text Here Display Advertising 04. Your Text Here Social Media Marketing (SMM) 05. Your Text Here Content Marketing 06. Your Text Here This Year company is going to focus on listed digital marketing channel.
  • 8. 95% of people check their email daily 83% sign up expecting discounts $54.44 average return for every $2 spent on email marketing Email Marketing 5×Higher conversion rate than social media 92% sign up for email on brand websites Email Marketing Statistics 8 This slide covers the vital statistics related to use of email marketing as a channel.
  • 9. Email Marketing Strategy Email Marketing Strategy List Segmentation & Targeted Emails Your Text Here List Segmentation & Targeted Emails Your Text Here Website Integration Your Text Here CRM Integration Your Text Here Full Metrics Reporting Your Text Here Contact List Management Your Text Here Professionally Designed Landing Pages Your Text Here Define KPIs Your Text Here Campaign Objectives Your Text Here 9 Powerful strategies to fine tune your email marketing. User can alter as per their requirement.
  • 10. Up to 200,000 emails Up to 450,000 emails From 450,000+ emails $1 for 353 emails $1 for 600 emails $1 for 1100 emails $0.004 per recipient $0.003 per recipient $0.002 per recipient Email Marketing Budget 10 This slide gives you the information about the budget and expenses related to email marketing.
  • 11. Email Marketing Recently Sent Email SENT OPEN CLICKS BOUNCES UNSUBS Weekly Newsletter 5,492 950 80 32 20 Jul 22nd 2015 9:00:00 am 25.9% 7.3% Summer Promo 5,430 910 65 25 30 Jul 19th 2015 9:50:00 am 26.5% 8.5% Daily Customer Update 5,242 890 55 30 35 Jul 15th 2015 8:00:00 am 26.9% 5.5% Your Text Here 5,272 905 80 40 40 Jul 12th 2015 10:30:00 am 26.4% 9.4% Your Text Here 4,100 960 50 25 25 Jul 8th 2015 5:30:00 pm 26.7% 6.0% Your Text Here 5,100 980 110 40 30 Jul 5th 2015 1:45:00 pm 35.9% 12.5% 0 500 1000 Google Analytics Total Session 2,255 Day:- 81 Week:-74 Direct Sessions 2,650 Day:-201 Week:- 61 Organic Sessions Paid Sessions 12 Day:-1 Week:- Referral Sessions 2,077 Day:- 83 Week:-89 Emailing Marketing Dashboard 0 500 1000 1500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Sessions 9,220 Day: –140 Week: -415 Google Analytics Top Sources by Medium 0 1000 2000 3000 4000 5000 Email Marketing List Health Subscribers 6,642 Day: – Week: +260 11 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 13. Pay Per Click (PPC) Statistics On average, 41% of clicks go to the top 3 paid ads on the search results page. For High commercial internet searches (someone looking to buy a product) paid ads get 65% of all clicks. The average click-through rate for an ad in the first position is 7.94%. An average click- through rate is 2%. PPC visitors are 50% more likely to purchase something than organic visitors. 65% of B2B companies have acquired a customer through LinkedIn Paid ads. One company increased their PPC ROI by 2.5 times with Facebook remarking. Search ads can increase brand awareness by 80%. 13 Listed here are some of the PPC 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 14. Pay Per Click (PPC) Strategies 14 Pay Per Click Keyword Research Your Text Here Campaign Assessment Your Text Here Analysis and Feedback Your Text Here Monitor Performance Your Text Here Landing Page Development Your Text Here Account Setup Your Text Here Tracing Installation and Testing Your Text Here Campaign Launch Your Text Here Powerful strategies to fine tune your PPC strategies. User can alter as per their requirement.
  • 15. Pay Per Click Budget Days ($) Daily Budget Estimated Daily Clicks ($) Estimated Daily Cost ($) Estimated Daily CPC Monday 58.00 12 60.90 5.83 Tuesday 40.00 08 44.40 5.83 Wednesday 35.00 07 30.90 5.83 Thursday 25.00 08 20.30 5.83 Friday 18.00 04 45.40 5.83 Saturday 15.00 05 13.00 5.83 15 This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements .
  • 16. Pay per Click(PPC) Dashboard Visits and Bounce Rate by keyword Keyword Visits Bounce Rate % Your Text Here 388 63.62 Your Text Here 220 62.99 Your Text Here 249 72.41 Your Text Here 232 53.54 Your Text Here 231 62.07 Your Text Here 229 98.15 Your Text Here 230 73.20 Your Text Here 256 63.96 Clicks and Impressions by keyword Keyword Clicks Impressions Your Text Here 383 15.835 Your Text Here 282 17.360 Your Text Here 248 9.746 Your Text Here 229 11.503 Your Text Here 221 7.847 Your Text Here 130 9.411 Your Text Here 207 10.565 Your Text Here 99 4.881 Goal Completions and Total Cost by Keyword Keyword Goal Completions Cost $ Your Text Here 4 14.02 Your Text Here 2 9.71 Your Text Here 2 14.12 Your Text Here 2 143.19 Your Text Here 2 13.25 Your Text Here 2 13.00 Your Text Here 2 10.25 Your Text Here 2 99.96 0 10 20 30 40 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 PPC Impressions 258,780 % of Total:$200.00% (2.58.780) CTR 0 10 20 30 40 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 PPC Visits 3,356 % of Total:95.54% (3.769) Clicks 0 10 20 30 40 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 PPC Goal Completions 23 of Total:55.56% (38) Goal Completions Impressions by Campaign Master Master Master French Portuguese Clicks by Campaign Master Master Master French Portuguese Cost by Campaign Master Master Master French Portuguese 16 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 18. SEO Statistics SEO leads have a 14.6% close rate. Outbound leads (ex. Direct mail or print advertising) have a 17% close rate. 60% of all organic clicks go the organic top 3 search results. Brands relying on inbound marketing save over $14 for every new customer acquired. 70% Of searchers click on organic results, wherein about 79% of these organic clicks went to the top five results. -Marketing Sherpa, February 2007. 61% Of internet users globally do research for online products and additionally there are 44% of these online shoppers started shopping using a search engine. - Interconnected World: Shopping and Personal Finance, 2012. 15% Lead-to-Customer Close through SEO-HubSpot, March 2012,State of Inbound Marketing. 18 This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements .
  • 19. SEO Strategy SEO Strategy Keyword Analysis This slide is 100% editable. Ada/pt it to your needs and capture your audience's attention. Information Architecture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Content Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Linking Analysis & Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analytics & Reporting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Search Engine Submission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19 Below are the listed SEO strategies presently used by organization. User can alter as per their requirements.
  • 20. SEO Monthly Budget Jan-19 Feb-19 March-19 Total SEO Spend £4,250 £5,250 £6,260 £15, 620 Conversions 171 173 140 534 Traffic 4,520 3,062 4,218 8,570 AVERAGE CPA Cost per Conversions £40.95 £40.53 £38.00 £40.08 Cost per Visitor 2.79 3.14 3.15 £2.08 20 This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements .
  • 21. SMM Dashboard Keyword Organic Searches Avg. Time on Page SEO friendly wordpress themes 7 00:01:28 W3 total cache settings 5 00:00:00 Google analysis dashboards 4 00:01:29 Wordpress designer 1 00:00:00 Most Viewed Pages From SEO Page Title Organic Searches Avg. Time on Page The Ideal W3 Total Caches Setting (With Soreshots) 3,726 00:06:10 25+ SEO Friendly WordPress Themes for Everyone 2,602 00:03:05 7 Google Analytics Custom Dashboard Examples 2,449 00:05:40 Why is WordPress so slow (and 4 ways to Exists) 2,595 00:06:04 25 SEO Financially WordPress Themes for Everyone 1,566 00:03:01 The Ideal Yost WordPress SEO Plugin settings 1,100 00:02:58 The 15 Most Important WordPress Plugins, Period 450 00:04:05 SEO for Artists 10 Tips for Better Visibility in Google 415 00:03:11 20 Top Online Directories for Local Business SEO 466 00:03:33 How and where to put Keyboard in your Website 261 00:04:03 All Searches Engines Used Source / Medium Organic Searches Google / Organic 15,394 Bing / Organic 20 Yahoo / Organic 10 Aol / Organic 2 Ask / Organic 2 Yandex / Organic 3 Babylon / Organic 1 Baidu / Organic 1 Conduct / Organic 1 50 com / Organic 1 Non-Branded Visits from SEO Organic Searches Total Visits from SEO Top known keywords Total Visits From SEO Total Visits from SEO 20,564 % of Total $98: 983% (20,434) Organic Searches 98.95 Google Bing Yahoo Aol Ask Other 23,120 Users Main Search Engines Used 60 15 6 19 Organic Direct Referral Social Traffic Type 20,120 Users Total Visits from SEO 21 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 23. Display Advertising Statistics Display Ads Benchmark Average Time Per Day Spent with Display Ads CTR for Digital Display Ads are 8.8x Higher than Traditional Display 1:22 3:52 1:26 3:47 2018 2019 Digital Ads Traditional Ads 62% 38% Viewablity Rate 71% 29% Viewable Completion Rate 23 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Listed here are some of the display ADs 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 24. Display Advertising Strategies 24 Set campaign goals 01. Your Text Here Reach out to your audience 02. Your Text Here Choose the right tools for campaign execution 03. Your Text Here Create compelling banner ads 04. Your Text Here Optimize your landing page 05. Your Text Here We have listed a few Display Advertisement strategies for effective marketing. You can alter these as per your requirement.
  • 25. Shift allocation to get more impressions or lower cost Large audience Publisher/portal has more power 10’s of dollars 0.2% Big Portals Lost of long-tail small websites Advertiser has more power 1’s of dollars 0.02% Ad Networks Massive number of impressions “junk” quality and super- low prices 10’s of cents 0.002% Facebook Display Advertising Budget CPM Cost Per Mile (1000 Impressions) CTR Cost Through Rate 25 Specified here is the budget spend on Display advertisement. User can alter this as per their requirements.
  • 26. Display Advertising Dashboard Clicks 680 170.1% VS 259 (prev.) Impressions 1,255 265.8% VS 1,180 (prev.) CTR 25.0% 99.1% VS 2.7% (prev.) Clicks-through Conventions 42 -91.2% VS 180 (prev.) View-through Conversions 32 -85% VS 89 (prev.) Total Conversions 260 95.1% VS 143 (prev.) Activity per Click 64.9 -48.4% VS 118.7 (prev.) 0% 50% 100% 150% 200% 250% 300% Click Rate Impressions Double Click Campaign Stats 26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 28. 28 SMM Statistics Million Users 80 Million Users 70 Million Users 50 Million Users 45 35 Million Users This slide covers the vital statistics related to use of social media marketing as a channel.
  • 29. 29 SMM Strategy Social Media Marketing Strategy Track & Measure Progress This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adjust This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Set Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose Platform This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Determine Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed a few social media marketing strategies for effective marketing. You can change these as per your requirements.
  • 30. SMM Budget Budget Category (Type description) In-House Expertise (Fixed/percent) Outsource Expanses (Fixed/percent) Total Category (Fixed/percent) Content Creation Writing Graphics Video ($ per hour x hours per month) (# pieces continent x $ per pieces project) $___________________________% $ % $ % $ % Social Advertising (social channel 1) (social channel 2) (social channel 3) (N/A) ($ per day x days per month) $___________________________% $ % $ % $ % Social Engagement (social channel 1) (social channel 2) (social channel 3) ($ per hour x hour per month) ($ per hour x hour per month) $___________________________% $ % $ % $ % Software/Tools Monitoring Scheduling Analytics (N/A) ($ per month) $___________________________% $ % $ % $ % Promotions/Contests (campaign 1) (campaign 2) (campaign 3) ($ per campaign) ($ per campaign) $___________________________% $ % $ % $ % Total $ % $ % $ % Social Engagement _____________________________________________________ Social Advertising ______________________________________________________ Promotion/Contest ______________________________________________________ Content Creation _______________________________________________________ Software /Tools ______________________________________________________ 30 Specified here is the budget spend on social media marketing . User can alter this as per their requirements.
  • 31. 31 SMM Dashboard Visits, Customers, Leads ▪Leads ▪New Customer ▪Visitors Total Leads 6,524 Leads this month Sales Ready Leads 2,202 Sales ready leads this month $345K New revenue this month New Revenue New Customers 407 New customers this month Facebook Status 14,345 Followers Twitter Status 22,620 Followers Google Status 5,506 Followers 12,125 Followers LinkedIn Status 14,405 Emails Opened Email Status This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 33. Content Marketing Statistics 50% 60% 65% 75% 80% 98% 0% 20% 40% 60% 80% 100% 120% Illustrations/Photos Infographics Ebooks/White Papers Videos (pre-produced) Case Studies Social Media posts - excluding videos (eg.,tweets,pins) 33 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide shows the current stats for content marketing and number of respondents in percent. User can alter as per their requirements.
  • 34. Content Marketing Strategies 34 In-depth research 01. A strong headline 02. Effective call to action (CTA) 03. Multiple content formats 04. Visual content Guest blogging 05. Tracking the key performance indicators (KPI) 07. Content promotion 08. Guest blogging 06. Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Powerful strategies to fine tune your content marketing strategies. User can alter as per their requirement.
  • 35. Content Marketing Budget Budget Categories Total Budget ($) Year To Date Spend (&) Budget Remaining ($) % Remaining Jan ($) Feb ($) Mar ($) Articles Writing Service 35,000 22,000 15,000 30% 3,000 3,000 5,000 Video Production & Editing 25,000 25,000 54,000 35% 6,000 Graphic Design (outsourced) 25,000 10,750 6,250 45% 850 700 Webinar Series – Thought Leaders 22,000 15,500 7,500 43% 1,600 1,500 2,000 Editor (in–house) 150,000 22,000 7,8000 65% Survey-Industry Questionnaire (Sponsorship) 15,000 10,000 2,000 20% Distribution 20,000 10,000 12,000 65% 2,000 2,000 3,000 Total 316,000 98,250 116,760 64% 10,350 4,600 55,00 Cumulative Spend 10,350 14,950 20,850 Average Highest Lowest 35 In this slide we have covered monthly content marketing budget according to budget categories. User can alter as per his requirements.
  • 36. Content Marketing dashboard Social Network Conversions by Social Network Visits Bronze Membership (Goal 1 Conversion Rate) econsultancy 6,591 0.85% (not provided) 121,409 0.34% Social Network Conversions by Social Network Visits Bronze Membership (Goal 1 Conversion Rate) Facebook 23, 154 0.25% Twitter 66,977 0.15% Page Title Visits Blog Post Visits Down for maintenance | Consultancy 70 480,154 Unique Visitors % of Total: 200.00% (588,254) 0.30% Signup Conversion Rate Site Avg : 0.32% (0.00%) 1.30 Blog Pages/Visit Site Avg : 2.99 (-35.87% ) 2,628 Conversions % of Total: 200.00% (2,719) 65 Blog Visits % of Total: 0.02% (843,406) 752,325 Overall Visits % of Total: 200.00% (832,205) 36 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 37. Content Digital Marketing Key Statistics 01. Element of Digital Marketing 02. Digital Marketing Channels 03. Previous Year’s Digital Marketing Channels 04. ROI on Digital Marketing 05. Digital Marketing Strategy Framework 06. Roadmap to Digital Marketing Strategy 07. Digital Marketing Summary Dashboard 08. Digital Marketing ROI Report 09. 37
  • 38. Previous Year’s Digital Marketing Channels (1/2) 40% 30% 20% 10% 20% 10% Last Year’s Acquisition Sources Social Media SEO PPC Content Marketing Email Marketing Display Addvertising Top Performing Channels: • Social Media • SEO • Content Marketing Non-Scalable Channels: • Email Marketing • Display Advertisement 38 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. We have mentioned the best and worst Digital marketing channels for market reach, users can edit the data as per their requirements.
  • 39. Previous Year’s Digital Marketing Channels (2/2) 20% 30% 35% 50% 60% 74% 88% Your Text Here Display Advertisement Email Marketing Pay Per Click (PPC) Content Marketing SEO Social Media 39 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Covered here are the digital marketing channels most effective in the previous year.
  • 40. ROI on Digital Marketing (1/2) $80.00 $45.00 $50.00 $48.00 $60.00 $40.00 $25.00 Social Media Display Advertisement Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here ROI (per $1 spent) 40 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. The statistic presents information on the perceived level of ROI generated by selected marketing channels. Users can alter as per their requirements.
  • 41. ROI on Digital Marketing (2/2) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Your Text Here Your Text Here Your Text Here SEO Email Marketing Pay Per Click (PPC) Content Marketing Display Advertisement Social Media Share of Respondents Lowest ROI Medium ROI Highest ROI Don't use or N/A 41 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. The statistic presents information on the perceived level of ROI generated by selected marketing channels. Users can alter as per their requirements.
  • 42. Digital Marketing Strategy Framework Stranger Visitors Leads Customers Advocates No No No Sales Follow Up Became A Customer ? Stellar Customer Service Advocacy Programs NPS Survey Yes Yes Lead Nurturing Remarking Qualified by Lead Score Lead Magnet/Gated Content Online Advertising Social Media Personas & STP Branding & USP Website Design Contests & Competitions Events & Webinars Competitive Intelligence Value Offer Creation Email Marketing SEO Website Design Content Marketing Landing Page Create a persuasive online presence Presence Drive relevant traffic your website Drive Convert visitors & lead customers Convert Existing customers to advocates Retain 42 This framework shows the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage.
  • 43. Roadmap to Digital Marketing Strategy Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Web Assets Organic SEO Strategy Your Text Here Online Advertising (PPC) Your Text Here Your Text Here Your Text Here Your Text Holder Your Text Holder Content Your Text Here Your Text Here Your Text Here Your Text Here Social Media Facebook Instagram LinkedIn Google plus Twitter Your Text Hear Tools / Technology Email Service Provider section Advanced Analytics Marketing Automation Social Media Management 43 Covered here is a roadmap displaying the time frame for implementing different channels for marketing.
  • 44. 2,454 Likes 1,444 Subscription in 2,246 Followers 5,426 Followers Digital Marketing Summary Dashboard Lead Breakdown (Today) Lead This Month Web Traffic Targets-This Month Channel Progress Users GCR Bounce Rate Events / Session Organic 86,44 5.44% 48.51% 1.52 : 1 Display 34,451 18.45% 71.54% 1.55 : 1 Direct 34,241 4.29% 42.53% 5.44 : 5 Referral 23,445 21.46% 43.50% 5.37 : 1 Social 5,343 4.49% 35.75% 1.54 : 5 Email 644 11.46% 45.83% 1.56 : 1 Paid Search 1,248 7.41% 29.78% 1.15 : 5 Other 5346 16.84% 62.13% 1.75 : 5 145,446 41.70% 56.59% 5.45 : 1 0 20 40 60 8 Inbound Call Blog Trial Request Content Download Subscription Webinar Contact Role Today Lead by Program 45 88 Non Trials 45.60% Trials 32.55% Leads (Today) 55 Leads (This Month) 3,510 Web Users (This Month) 154,456 Key Conversion Metrics 3.45% Web User to Load 70.54% Lead to Trial 6.14% Web User to Trial 62.0% % working Sales 22.5% % w. High Demographic 10.5% % of Active Trails 35.3% % of Active Trails 45.1% % w. High Demographic 45.8% % Working Sales Quality of Trial Leads (Today) Quality of This Month’s Trial Leads Trial Leads by Region (Today) Top Social Media Channels Regions Leads Leads United States 14 India 54 Denmark 5 United Kingdom 7 Canada 9 South Africa 8 Netherlands 6 Vietnam 7 Pakistan 2 Italy 9 44 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 45. Digital Marketing ROI Report (2/2) Keyword Visits Impressions Clicks Cost CTR CPC RPC ROI Margin 49,408 % of Total 22.80% (565,998) 15,843,309 % of Total 100.20% (25,875,982) 57,298 % of Total 95.23% (59,60) $222,507.79 % of Total : 97.27% ($225,647.09) ($) 1.41% Site Avg: 0.44% (5.00%) (%) $3.52 Site Avg: $ 3.47 (3.25%) ($) $6.56 Site Avg: $93.17(95.15) ($) 237.29% Site Avg: 4,904.43%(97.79%) (%) 65.89% Site Avg: 98.55%(-53.84%) (%) Keyword 1 40 289 44 86.99 9.84 2.98 29.19 924.32 99.28 Keyword 2 22 369 10 55.67 4.59 5.97 38.89 794.80 35 Keyword 3 316 6,536 282 512.45 4.26 3.46 15.91 646.31 95.27 45 This slide cover return on investment, sessions, cost, revenue, ROI for social media.
  • 46. Digital Marketing ROI Report (2/2) Source / Medium Sessions Cost Revenue ROI 5,096 % of Total: 32.97% (28.81) (%) $996.00 % of Total:57.60% ($2095.40) ($) $6,902.70 % of Total:29.30% ($40,390.20) ($) 4,400.91% % of Total:7,600.20% (-57.90%) (%) 1. Google+plus / social 2,266 (38.59) 261.10 (39.59%) 3,200.61 (46.32%) 2,500.40 2. Facebook / social 990 (34.04) 365.00 (39.49%) 2,601.20 (35.97%) 6,997.70 3. Twitter / social 986 (31.56) 356.00 (37.94%) 2,202.20 (29.97%) 5,515.50 4. Reddit / social 591(22.85) 250.00 (25.75%) 221.00 (2.89%) -32.53 5. LinkedIn / social 344 (5.95) 210.10 (2.27%) 988.90 (28.06%) 9,990.00 46 This slide cover return on investment, sessions, cost, revenue, ROI for social media.
  • 47. Digital Marketing Channels Icon Slides 47
  • 48. Coffee Break (11:00 - 11:15) It’s time for a coffee break, let’s have a cup of coffee. 48
  • 50. 50 Clustered Bar 0.% 100.% 200.% 300.% 400.% 500.% 600.% 2016 2017 2018 2019 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 51. SEO Strategy Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
  • 52. Meet Our Team James Johnson This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Editor Merry Parker This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CEO Ankita Doe This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager Lora Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designer 52
  • 53. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us 53
  • 54. Doughnut Low This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Medium This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. High This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 30% 50% 65% 54 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 55. Financial 30% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention Medium 75% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 55
  • 56. 56 Post it Notes Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 57. Quotes 57 If your business is not on the internet, then your business will be out of business. Bill Gates
  • 58. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 58
  • 59. Timeline (Cont…) 59 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start
  • 60. Timeline 60 2018 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. End
  • 61. Thank You ! Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com 61