Product Launch Checklist: Target Audience & Marketing Plan

Product Launch Checklist
Go To Market Roll Out
Marketing Plan
Your Company Name

New Product/Service Launch Plan – Key Steps
02 Target Audience
03
Product/Service
Positioning
04
New Product/ Service
Launch Overview
05
Product Launch
Cycle
01 Project Overview
06
Product Launch
Timeline
07
Launch Planning:
Key Steps & Tools
08
Product Launch
Detailed Plan
09
Phase wise tactics –
Buzz, Launch &
Momentum
10 Marketing Plan
11
Typical Product
Launch Marketing
Process
12
Lead Generation
Activities
13 Marketing Budget
14
Product Launch
Tracking
15
Reasons why
Product Launch fail
16
Revenue &
Costing Forecast
17
Go-To-Market
Strategy
2

3
Product Overview (Template 1 of 3)
Describe the certain factors
which are so critical that in their
absence, the project might fail
Critical Success
Factors
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
Project
Inclusions
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
Project
Exclusions
The scope defines project limits &
identifies the product/ service delivered
by the project. The scope establishes the
boundaries of the project & should
describe the products/services that are
outside the project scope
Project
Scope
Describe the business goals and
objectives of the project. Refine
the goals and objectives stated in
the business case
Project Goals
& Objectives
State the critical assumptions
that have been considered
for this project
Assumptions
Describe the business reason(s)
for initiating the project specifically
stating the business problem
Problem
Statement
Describe the approach the
project will use to address
the business problem
Project
Description
We have identified few
parameters that could be
added in Product overview
details like problem
statement, description of
project, goals & objectives,
scope etc. Which can
altered as per requirement

Introduction
Project
▪ Project Leader
Name,
Organization, &
Role
▪ Project Title
Background
Why are you
doing the project?
▪ Local context
▪ Broader context –
National,
internationally
▪ Info/ Measures
from other that we
can use
Assessment
Why are you trying
to achieve the
project? - Be specific
What do you want to
be different as a result
of your project?
Situation
Reason for the
Project
▪ What problem are
you trying to
solve?
▪ What do you want
to improve?
Context – what is
driving the project?
What is the goal?
4

Project Name:_____________________________
Department:______________________________
Last updated:_____________________________
Author:__________________________________
Project manager(s):_____________________________
Executive Sponsor:______________________________
Project Department Owner: _______________________
▪ Text/Process/Change
Project Overview
Replace this text with a description of the
business value expected to be gained
through this project implementation and
how the business environment will be
improved
Business Issue Opportunity
through this project implementation and how
the business environment will be improved
▪ Issue / Opportunity
▪ Value/Goal
▪ Value/Goal
▪ Value/Goal
▪ Value/Goal
Project Business Goal
through this project implementation and
how the business environment will be
improved
Project Business Case
5

6
▪ Product Introduction
Explain here about your product in detail
▪ Core Competency
Explain how your product is different from that of your
competitors and how it provides you a competitive advantage
▪ Product Features
Explain the key features of your product
Overview Of Product/
Service Being
Launched
Introduction
Features
Competency

Product Portfolio7
01
03
02
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.

Product Portfolio8
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
Your Text Here
replace image.
Your Text Here
replace image.
Your Text Here

Elevator Pitch for product9
Value Proposition Framework
Target
Customers
Product/Solution
Description
Main
Problem
Competitive
Advantage
Primary Benefit
To Customer
Product/Solution
Substitute

Target Audience
▪ Region : Your Text Here
▪ Country : Your Text Here
▪ Population : Your Text Here
▪ Climate : Your Text Here
Geographic
▪ Brand Loyalty : Your Text Here
▪ Benefits Sought : Your Text Here
▪ User Status : Your Text Here
▪ Usage Rates : Your Text Here
▪ Occasion : Your Text Here
▪ Readiness to Buy : Your Text Here
Behavioral
▪ Lifestyle : Your Text Here
▪ Personality : Your Text Here
▪ Values : Your Text Here
▪ Interest : Your Text Here
Psychographic
▪ Age : Your Text Here
▪ Gender : Your Text Here
▪ Nationality : Your Text Here
▪ Ethnicity : Your Text Here
▪ Occupation : Your Text Here
▪ Income : Your Text Here
▪ Family Size : Your Text Here
Demographic
10
With the help of this
slide, you can explain
your audience about
your target customers

Target Audience11
Geographic
▪ Region
▪ Country
▪ Population
▪ Climate
01
Demographic
▪ Age
▪ Gender
▪ Nationality
▪ Ethnicity
▪ Occupation
▪ Income
▪ Family Size
02
Psychographic
▪ Lifestyle
▪ Personality
▪ Values
▪ Interest
03
Behavioral
▪ Brand Loyalty
▪ Benefits Sought
▪ User Status
▪ Usage Rates
▪ Occasion
▪ Readiness to Buy
04
With the help of this
slide, you can explain
your audience about
your target customers

Product/Service Positioning
Product
Name
Description of the product
What is it
The market that you compete in
Market
Category
Attributes which sets you apart
Primary
Differentiation
The market for targeting
Target
Segment
If customers are not using your
product, then what are they using
Competitive
Alternatives
Biggest benefit that the target
market derives from your offering
Key Benefit
12

13
POST-LAUNCHPRE-LAUNCH
New Product/
Service Launch
OverviewBuyer
personas
Marketing
plan
Advertising
New product
or service
ready for
launch
Websites,
customer demo,
social media
strategy
Product/
service
manuals
Launch Customer
satisfaction
surveys loyalty
program
This slide gives an
overview about all the
stages that are involved
during a launch
process. It also
includes key strategies
that could be involved
in each stage

Product/Service Pricing Analysis
S.No. Product/Service Pricing Pricing Rationale
1. Product 1
2. Product 2
3. Product 3
14

15
▪ Sample preparation
▪ Presentation(PPT)
▪ Social media set up
▪ E-newsletter design
▪ Direct mail design
▪ Print design
▪ Radio advertising plan
▪ Promotion video
▪ Manpower allocation
▪ Of promotion events
▪ Launch eventgrand opening
▪ Speaking engagement
▪ Email announcement
▪ PR and events
▪ Radio commercial
▪ Web update
▪ Social media update
▪ SEO
▪ Distribution strategy
▪ Pricing
▪ Promotion strategy
▪ Web design
▪ Mobile app design
▪ Press release
▪ Sample deliver to channel
▪ Buyers and target media
▪ Sale guide
▪ Sale training
▪ Promotion and sale kit
▪ Product in inventory
▪ Product descriptions & portfolio
▪ Product fact sheet
▪ Targeting and positioning
▪ Usage test
▪ Competitor analysis
Product
Development
3
Months
2
Months
1
Months
Launch
2
Weeks
1
Week
Product Launch
Timeline
Setting up a deadline
plays a very vital role in
the success of a product
launch. Identify the task
to be completed in
scheduled time & assign
responsibility to a person
for the completion of a
task

Launch Planning: Key Steps And Tools16
Step Purpose Sample Tools
Product Positioning Analysis
Carve out & articulate your new products niche
within the larger category
▪ Product Placement Worksheet
▪ Customer Segment Profiling Template
Volume Protection Analysis
Forecast and plan for production requirements
immediately following
▪ Demand Forecasting interview Template
▪ Volume Projection Guidelines
Distribution Analysis
Identify optimal distribution channels for taking your
product to market
▪ Distribution Planning Checklist
▪ Channel Partner Evaluation Scorecard
Budget Analysis
Allocate resources to support the new products
launch: set deadlines for taking the product to
market
▪ Marketing Budget Planning Template

Phase 1 Tactics: Buzz
Internal
Channel
Customers
Prospects
Promotional
Awareness
WHAT, HOW & WHY
▪ Email Marketing
▪ FAQ prepared
▪ ABC Training
▪ Inside Sales Training
▪ Website updated
Awareness & Demand
Generation
▪ Identify the channels for
proper targeting of
relevant audience
▪ Deploy responsibilities
to individuals for
successfully managing
an awareness program
▪ Inform your existing
customers
▪ about your new
products
▪ Customer Referral
programs
▪ Online marketing
programs
▪ Special discount for
existing customer base
Focused on Retention
Focused on
Demand Gen
▪ Online Marketing
programs with
relevant channels
▪ Social Media
Focused on
Awareness/
Lead Gen
▪ Trade Shows
▪ Conferences
PHASE 1
17
This is the 1st step to
create a buzz about
your product/service in
the market. We have
classified it into 5 key
segments where
different tactics will be
used.
0

Phase 1 Tactics: Buzz18
Internal
Channel
Customers
Prospects
Promotional
Awareness
WHAT, HOW & WHY
▪ Email Marketing
▪ FAQ prepared
▪ ABC Training
▪ Inside Sales Training
▪ Website updated
Awareness & Demand
Generation
▪ Identify the channels for
proper targeting of
relevant audience
▪ Deploy responsibilities
to individuals for
successfully managing
an awareness program
▪ Inform your existing
customers
▪ about your new
products
programs
programs
▪ Special discount for
existing customer base
Focused on
Demand Gen
programs with
relevant channels
▪ Social Media
Focused on
Awareness/
Lead Gen
▪ Trade Shows
▪ Conferences
01
This is the 1st step to
create a buzz about
your product/service in
the market. We have
segments where
used.
0

Phase 2 Tactics: Launch
Internal
Channel
Customers
Prospects
Promotional
PHASE 2
19
This is the 2nd step
where you launch your
product/service in the
market. We have
segments where
used.
Awareness
WHAT, HOW & WHY
▪ Key offers for partners & key
stakeholders
▪ Sales Training
▪ Branding Activities like
designing logo, taglines
Awareness & Demand
Generation
▪ Channel Presentation
▪ Customer Presentation
▪ Press releases
▪ Competitive Buyback
Program
▪ Beta Customer Referral
Focused on Demand Gen
▪ Online Marketing programs
with relevant channels
▪ Social Media
▪ New offers to customers
Focused on
Awareness/Lead Gen
▪ Direct mail promotion
▪ Trade Shows
▪ Conferences
0

Phase 2 Tactics: Launch
Internal
Channel
Customers
Prospects
Promotional
Awareness
WHAT, HOW & WHY
▪ Key offers for partners & key
stakeholders
▪ Sales Training
▪ Branding Activities like
designing logo, taglines
Awareness & Demand
Generation
▪ Customer Presentation
▪ Press releases
Program
▪ Beta Customer Referral
▪ Online Marketing programs
with relevant channels
▪ Social Media
Focused on
Awareness/Lead Gen
▪ Trade Shows
▪ Conferences
02
20
This is the 2nd step
where you launch your
market. We have
segments where
used.
0

Phase 3 Tactics: Momentum
Internal
Channel
Customers
Prospects
Promotional
Awareness
WHAT, HOW & WHY
▪ Continued Trainings
▪ Internal emails
Awareness &
Demand Generation
▪ Try & Buy programs
▪ Customer
Presentation
▪ Incentive programs
programs
Program
▪ Identify key clients
programs with relevant
channels
▪ Social Media
Focused on
Awareness/Lead Gen
▪ Exhibitions
▪ Trade Shows
▪ Conferences
PHASE 3
21
This is the 3rd step after the
launch of your
market. In order to keep the
momentum going, we have
segments where different
tactics will be used.
0

Phase 3 Tactics: Momentum
Internal
Channel
Customers
Prospects
Promotional
03
22
This is the 3rd step after the
launch of your
market. In order to keep the
momentum going, we have
segments where different
tactics will be used.
Awareness
WHAT, HOW & WHY
▪ Continued Trainings
▪ Internal emails
Awareness &
Demand Generation
▪ Try & Buy programs
▪ Customer
Presentation
▪ Incentive programs
programs
Program
▪ Identify key clients
programs with relevant
channels
▪ Social Media
Focused on
Awareness/Lead Gen
▪ Exhibitions
▪ Trade Shows
▪ Conferences
0

Product Launch Details Plan
-Product Design -Pre Planning -Venue
+ Additional
Considerations
- Marketing -Post Event+ Program
Product
Launch Plan
▪ Camera
▪ Cloud Data Storage
▪ Ability to download Apps
▪ Video Call
▪ Access to social media
▪ Android Operating
System
▪ Excellent battery life
▪ + Building
▪ + Location
▪ + Transport links
▪ - Parking Ample spaces
▪ + Decor
▪ + Equipment
▪ +Target Audience
▪ + What type of Event
▪ +Target Audience
▪ +Event Goals &Objectives
▪ - Number of Attendees-
500
▪ - Budget $20,000
▪ - Data of Event November
10th 2011
▪ + Product
▪ + Price
▪ + Place
▪ + Promotion
▪ - Communication
Plan
▪ Follow Up campaign
Implementing the
communication plan
▪ - When is the Product
launch Date?
November 30th 2011
▪ - Budget +Perform
post-budget
performance review.
Needs to
accommodate the
number of
expected attendess
▪ + Website
▪ + Social Media
▪ - Email Campaigns -
Emails contains key
content from the Event
▪ - Search Engine Ads +
Targeting Keywords
Implement The
Marketing
Communication
Plan
23
This is a detailed version of
Product launch plan which is
categorized in 7 steps &
then further sub-classified.
You can have a detailed
version of your plan taking a
fair idea from this template

Marketing Plan
▪ Advert features on
sports & celebrity
magazines
▪ Search Engine
optimization
▪ Online Review
▪ Large Scale
promotion
▪ (neighbors by
numbers)
▪ Radio Jingles
▪ Advert features
on sports &
celebrity
magazines
▪ Press
Release/online
reviews
▪ Emails & SMS
campaign
▪ Online Reviews
▪ Large Scale
promotion
(neighbors by
numbers)
▪ Search Engine
optimization
▪ Emails, SMS &
online campaign
1st
Month
2nd
Month
3rd
Month
4th
Month
5th
Month
6th
Month
24
Mention the month
wise marketing
strategy that will
be used to
promote the
product.

Typical Product Launch Marketing Process
▪ Traditional media
▪ Social media
▪ PR & bloggers outreach
▪ Launch event
▪ In-store displays
▪ Measure impact
▪ Sustain buzz and
conversation
▪ Testimonials &
reviews
▪ Case studies or
success stories▪ Traditional media plan
▪ Social media plan
▪ Outreach plan for
press/bloggers
▪ Advance outreach
▪ Create brand assets
for launch (video,
Images, written
content)
▪ Sales/partner training
Buzz Launch
Momentum
25

External Communication Tools
Datasheet
Case Studies
White Papers
External Presentation
Website
Customer Presentation
Sales Tools
Channel Presentation
26
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27
Lead
Generation
Activities
Road show with Tech Partners
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and capture your audience's attention.
Conferences
Nurturing Campaign
Other Online Marketing Programs
Direct Mail Promotion
Target Database Acquisition
Trade Shows
Magazine Advertisement
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completely editable. You can replace this
with any other icon from the
www.slideteam.net icons section.
Mention some lead
generation
activities that will
be helpful in
business
development

Lead Generation Funnel
Traffic
Lead
Nurturing
process
Lead
Capture page
Value-
Adding content
High
Quality leads
01
02
03
04
05
28

Press Release Plan
15th March 15th May 15th June15th April30th March 30th May 30th June30th April
Press
Release
Analyst
Report
Analyst
Briefing
Webinars
Partner
Press Release
Media
Briefings
Media
Presentation
Customer
Spokesperson
29

Social Media Plan
Facebook
15 March
Blogger
30 March
You Tube
15 April
Twitter
30 April
Instagram
15 May
Snapchat
30 May
We Chat
15 June
Linked. In
30 June
30

Sales Training Plan31
Field Training 15th
April
Online Sales Training 15th
March
Use Cases Training
15th May
Online Support
Training 30th March
FAQ Training
30th April
0301 05
02 04

Marketing Budget
Category
Q1
Jan ($) Feb ($) Mar ($) Q1 Totals ($)
National Marketing 100.00 100.00 100.00 300.00
Banner Ads 100.00 100.00 100.00 300.00
Local Marketing 1,500.00 - - 1,500.00
Newspaper 600.00 600.00
In- store marketing 400.00 400.00
POP 500.00 500.00
Public Relations 1,800.00 1,800.00 1,800.00 5,400.00
Sponsorships
Press Releases 1,800.00 1,800.00 1,800.00 5,400.00
Webinars -
Conferences -
Client Events -
Content Marketing 1,200.00 - - 1,200.00
Sponsored Content -
Landing Page 1,200.00 1,200.00
White Papers/ eBooks -
Social Media 600.00 600.00 600.00 1,800.00
Twitter 100.00 100.00 100.00 300.00
Facebook 100.00 100.00 100.00 300.00
Pinterest 100.00 100.00 100.00 300.00
Instagram 100.00 100.00 100.00 300.00
google+ 100.00 100.00 100.00 300.00
LinkedIn 100.00 100.00 100.00 300.00
Category
Q1
Jan ($) Feb ($) Mar ($) Q1 Totals ($)
Online 800.00 400.00 200.00 1,400.00
Blog 800.00 800.00
Website -
Mobile App 400.00 400.00
Mobile Alerts -
Email Newsletter $ 200.00 200.00
Advertising 3,350.00 - - 3,350.00
Online 2,500.00 2,500.00
Print 850.00 850.00
Outdoor -
Radio -
Television -
32

Go-To-Market Strategy
Price Positioning
Market Position
Key Attributes of your product/solution
Business ModelWHAT Are You
Trying To
Market
33

Launch Team
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
Channel/Partners
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
Target Markets
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
Initial Market Penetration
Strategy
▪ Your Text Here
▪ Your Text Here
▪ Your Text Here
WHO should
be involved
internally &
externally?
34

WHY should they
adopt it?
Mention your Key
strategies/comments here
Customers
Mention your Key
Channels
Mention your Key
Other Audience
Value
Proposition &
key Message for
35

HOW and WHERE should it be done?
Tools For Internal
Audience
Mention your Key
strategies/comments
here
Tools For Customers
Mention your Key
strategies/comments
here
External Activities
Mention your Key
strategies/comments
here
Go-To-Market Strategy36

Channel Partner Training Plan
▪ When it is to be launched
▪ All trainings, instructional guides and announcements will be available on
(mention platform name)
Video Library
Prepare advanced, hands on training program and deliver it live via WebEx Trainings & it
includes the following:
▪ Point A
▪ Point B
▪ Point C
Face-to-Face & Online Training
To provide recent news on promotions, incentives, sales tools and more. Add other
details as well like person who is accountable for implementing, timelines etc.
Channel Flash Email Newsletter
37

List Of Channel Partners
Tier 1 Channel Partners
Name 1 Mention Key Comments
Tier 2 Channel Partners
38

Channel Product Pricing
S. No. Product/Service Pricing Pricing Rationale
1. Product 1
2. Product 2
3. Product 3
39

Competitive Analysis
Product X
(Insert A Product Image
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional Functions
Equipment
Expected Product Service
Life
Overall Assessment 6 3 4 3 3
40

Revenue & Costing Forecast
FY18 FY19 FY20 FY21
Revenue (MM) 0.45 2.6 3.4 3.7
Cost (MM) 0.9 1.1 0.95 1.05
USD
4 MM
Accumulated Cost for all
years due to this project
USD
10 MM
Accumulated Revenue for all
years generated by this project
41

Beta Program Overview
Alpha
Testing
Beta
Testing
Full Scale
Show
Alpha Testing
Done In A Lab Type Environment
Beta Testing
Includes A Limited Group Of Users Outside Of The Company
Aims Of Beta Testing
High Initial product quality and
early customer engagement
Early customer references and
testimonials
Generate more Bookings &
Revenue
Target Date: 15th September Target Date: 15th December Target Date: 15th March
42

Beta Program Timeline
Private Beta
Out
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editable. Adapt it to your
needs and capture your
audience's attention
First Prototype
This slide is 100%
Alpha Out
This slide is 100%
Investor
Presentation
This slide is 100%
Project Kickoff
This slide is 100%
2015 2019201820172016
START
43

Beta Program Timeline Continued…
Roll Out
This slide is 100%
Public Beta
This slide is 100%
Plan for
Future
This slide is 100%
2020 20222021
END
44

Beta Customer Feedback45
261
Happy Clients
1700
Customer Complaints
Received
1250
Completed Tickets
120
Working Hours
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needs and capture your audience's attention

Learning From Past Projects
Support
In-house Marketing Campaign isn't Objective
Sales Buy- in or Knowledge Lacking
Spokesperson Issues
Lack of Influencers Supporting Launch
Resources
Everything
Depends on PR
Not Enough $ for PR, Marketing,
Launch &/or Sustaining Sales
Too Much or Little
Social Media
Product
Product is Too New or Too Different
Product Priced Too High
Bad or Weak Product Claims & Advertising
Crisis Issues :Product / Quality Supply /
Regulatory
Upfront Unclear or Wrong Audience /
Market
Little Marketing Resource or
Unclear Differentiation
46

Product Launch Tracking
Area Remarks Status
Communication
Global news magazine launched week 7. Remaining deliverables to be completed in
<Arch 2017 including final launch events in regional offices…
Training
I initial user training completed. Implementation in HR system pending resources
availability. Handover process agreed with HR. New plan in place to improve timeline.
Development New module launched successfully February 13 as scheduled.
Unit 1 Deployment
Deployment will be delayed to unit 2 deployment completed. Decision to be approved
by steering committee 15.2
Unit 2 Deployment 85% completed. Progressing as planned.
Regional Infrastructure
New infrastructure successfully implemented January 29. Infrastructure gap analysis
completed preparation to analyze, identify issue & assess needs. Action have been
taken.
Alarm, critical deadlines overdue
no clear actions taken
Alarm, deadlines overdue, clear &
relevant actions taken/on going
In control, running according to
objectives & timeline
47

Product Launch Checklist Icon Slide48

Bar chart
0
10
20
30
40
50
60
70
80
90
100
FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Sales in Percentage(%)
50
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01

Radar Chart51
▪ Product 01
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
▪ Product 02
Jan
Feb
Mar
Apr
May
Jun

Stock Chart
0
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20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY '14 FY '15 FY '16 FY '17 FY '18
Volume
Volume
High
Low
52
Product 01

Clustered Column - Line53
0
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20
30
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50
60
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80
90
100
FY 15 FY 16 FY 17 FY 18
SalesinPercentage(%)
▪ Product 01
▪ Product 02
▪ Product 03

Area Chart54
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage(%)
Financial Year 2017
78%
▪ Product 01
▪ Product 02

Stacked Column
30
40
60 60
65
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40
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30
60
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95
0
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FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18
SalesinPercentage(%)
▪ Product 01 ▪ Product 02
55

Line Chart56
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Profit(InThousands)
80%
92%
▪ Product 01
▪ Product 02

Scatter Bubble Chart57
Profit(InSales)
18
25
33
40
48
57
10
20
30
40
50
60
70
10 20 30 40 50
Highest Profit
Financial Year 2017
Product 01

Donut Pie Chart58
This graph/chart is linked to
excel, and changes
automatically based on data.
Just left click on it and select
“Edit Data”.
80% 20%
excel, and changes
“Edit Data”.
70% 30%
excel, and changes
“Edit Data”.
60% 40%

Scatter Chart59
12
10
30
50 48
43
25
23
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
0% 10% 20% 30% 40% 50%
5%
15%
20%
22%
32%
40%
46%
35%
Inprice
▪ Product 01
▪ Product 02

MISSION
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61

About
Us
62
Professional
replace image.
Creative
replace image.
Talented
replace image.

Meet Our Team63
Julie Hill
Graphic Designer
John Parker
Sales Manager
Lily Albert
CEO

Puzzle
04
03
05
0201
needs and capture your audience's
attention.
attention.
attention.
attention.
64

Location
USA
Montana
Texas
75%
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Adapt it to your needs and
capture your audience’s
attention.
75%
capture your audience’s
attention.
65

Mind Map66
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Hierarchy
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Product Launch Checklist: Target Audience & Marketing Plan

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