Presenting this set of slides with name - Product Launch Go To Market Strategy PowerPoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction.

1. Product Launch
Go-To Market Strategy
Your company name
1

2. Go-To-Market Strategy
2
WHAT are you Trying to Market?
Key Attributes of your
product/solution
Mention your Key
strategies/ comments here
Business
Model
Mention your Key
strategies/ comments here
Price
Positioning
Mention your Key
strategies/ comments here
Market
Position
Mention your Key
strategies/ comments here

3. Go-To-Market Strategy
3
WHO should be involved internally & externally?
Target
Markets
Mention your Key
strategies/ comments here
Initial market
penetration strategy
Mention your Key
strategies/ comments here
Channel/
Partners
Mention your Key
strategies/ comments here
Launch
Team
Mention your Key
strategies/ comments here

4. Go-To-Market Strategy
4
WHY should they adopt it?
ValueProposition&
keyMessagefor
Customers
Mention your Key
strategies/comments here
Channels
Mention your Key
strategies/comments here
Audience
Mention your Key
strategies/comments here

5. Go-To-Market Strategy
5
HOW and WHERE should it be done?
External Activities
Mention your Key strategies/ comments here
Tools for Customers
Mention your Key strategies/ comments here
Tools for Internal Audience
Mention your Key strategies/ comments here

6. Channel Partner Training Plan
6
Face-to-Face & WebEx Training
Prepare advanced, hands on training program and deliver it live via
WebEx Trainings and it includes the following:
› Point A
› Point B
› Point C
Channel Flash Email Newsletter
To provide recent news on promotions, incentives, sales tools and
more. Add other details as well like person who is accountable for
implementing, timelines etc
Video Library
› When it is to be launched
› All trainings, instructional guides and announcements will be
available on (mention platform name)

7. List of Channel Partners
7
Name 1
Mention Key Comments
Name 2
Mention Key Comments
Name 3
Mention Key Comments
Tier1ChannelPartners
Tier2ChannelPartners
Name 1
Mention Key Comments
Name 2
Mention Key Comments
Name 3
Mention Key Comments

8. Channel Product Pricing
8
S. No. Product/ Service Pricing Pricing Rationale
1
Product 1
2 Product 2
3 Product 3

9. Competitive Analysis
9
Product X
(Insert A Product Image
Own
Business
1
Competitor
2
Competitor
3
Competitor
4
Competitor
Design
Price
Performance
Quality
Additional Functions
Equipment
Expected Product Service
Life
Overall Assessment 6 3 4 3 3

10. Revenue & Costing Forecast
10
FY18 FY19 FY20 FY21
Revenue (MM) 0.45 2.6 3.4 3.7
Cost (MM) 0.9 1.1 0.95 1.05
USD 4 MM
Accumulated Cost For All
Years Due To This Project
USD 10 MM
Accumulated Revenue for all
years generated by this project

11. Beta Program Overview
11
5th September
Target
Date
15th December 15th March
Alpha Testing
Done In A Lab Type
Environment
Beta Testing
Includes A Limited Group Of
Users Outside Of The Company
Alpha
Testing
Beta
Testing
Full
Scale
Show
Aims Of
Beta
Testing
High Initial product
quality and early
customer engagement
Early customer
references and
testimonials
Generate more
Bookings & Revenue

12. Beta Program Timeline
12
Project
kickoff
First
Prototype
Investor
Presentation
Alpha Out
Private Beta
Out
Plan for
future
Roll
Out
Public
Beta
Project Timeline
Text Here
MAY
2017 2017 2017 2017 2017 2017 2017 2017 2018 2018 2018 2018JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR

13. Beta Customer Feedback
13
Happy
Clients261
Customers
Complaints
Received
1700 Completed
Tickets1250 Working
Hours120
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14. Learning From Past Projects
14
Upfront Unclear or Wrong Audience / Market
Little Marketing Resource or Unclear
Differentiation
Product Product is Too New or Too Different Bad or Weak Product Claims & Advertising
Product Priced Too High
Crisis Issues :Product / Quality Supply /
Regulatory
Resources
Not Enough $ for PR, Marketing,
Launch &/or Sustaining Sales
Everything Depends on
PR
Too Much or Little Social Media
Support In-house Marketing Campaign isn't Objective Spokesperson Issues
Sales Buy- in or Knowledge Lacking Lack of Influencers Supporting Launch

15. Product Launch Tracking
15
Area Remarks Status
Communication
› Global newsmagazine launched week 7. Remaining deliverables to be completed in march 2017
including final local events in regional offices.
Training
› Initial user training completed. Implementation in HR system pending resources availability.
Handover process agreed with HR.
› New plan in place to improve timeline.
Development › New module launched successfully February 13 as scheduled.
Unit 1 Deployment
› Deployment will be delayed to until unit 2 deployment completed.
› Decision to be approved by steering committee 15.2
Unit 2 Deployment › 85% completed. Progressing as planned.
Regional
Infrastructure
› New Infrastructure successfully implemented January 29.
› Infrastructure gap analysis complete Preparations to analyze, identify issues & assess needs.
› Actions have been taken.
Alarm, critical deadlines
overdue, no clear actions taken
Alert, deadlines overdue, clear &
relevant actions taken/ on going
In control, running according to
objectives & timeline.

16. Product Launch Go-to Market Strategy Icon Slide
16

17. 17
Coffee Break
We will come back at
10:30 AM
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18. 18
Charts &
Graphs

19. Donut pie Chart
19
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50%
30%
20%
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Product 1
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Product 2
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Product 3

20. Clustered Column - Line
20
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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Product 1
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Product 2
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Product 3
0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
Inpercentage

21. Radar Chart
21
0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-201716-05-2017
22-05-2017
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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Product 1
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Product 2

22. Line Chart
22
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
Product 1 Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

23. 23
Additional
Slides

24. Our
Mission› This is a representative image, and should be
replaced by your own image. Just right click and
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› This is a representative image, and should be
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24

25. Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Our Team
25

26. 26
About Us
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Target Audiences
Preferred by Many
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Values Client
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27. 27
Awareness Quality Success
Our Goal

28. 60%
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20%
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10%
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35%
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28
Comparison

29. 29
Financial
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$459 $559
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$759

30. 30
Quotes
- Steve Jobs
Sometimes when you
innovate, you make
mistakes. It is
best to admit them
quickly, and get on
with improving your
other innovations.

31. Dashboard
31
80%
High
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65%
Medium
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40%
Low

32. Location
32
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25%
United States
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45%
Brazil This slide is 100% editable. Adapt
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35%
Australia
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70%
China

33. Bulb Or Idea
33
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Idea
01
Idea
02
Idea
03

34. Mind Map
34
01
02
03
04
05
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35. Magnifying Glass
35
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36. 36
Thank You
Address:
# street number, city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789