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Quality
Management in
Sports Club
Agenda of Sports Management 2
A reputed sports club wants to open its branch at
ABC location
Club administration will attract new customers by running
a marketing campaign and will use various checklist to
maintain club’s health.
Table of Contents 3
Sports Club Overview
› Business Model
› Structural Model of Club
Roles & Responsibilities
Facilities & Offerings
Evolutionary Phases of Club
Stakeholders Expectations from Club
› Management Team or Committees
› Individual Role
Business Goals
Sports Club Membership Amount & Benefits
Marketing Plan
Communication Plan
Strategies to Maintain Long-term Sustainability
› Fee Structure
› Event Sponsorship Benefits
› Marketing Campaign to Attract Customers
› Loyalty Program and Benefits
› Strategy for Sports Club Governance and Growth
› Strategies to Manage Sports Club Performance
Challenges & Solutions
Checklists for Managing Sports Club
Club Performance Measurement
› Indoor Sports Equipment Condition Checklist
› Gym Safety Inspection Checklist
› Club Membership Database Assessment
› Financial Performance
• Income Statement
• Balance Sheet
› Customer Satisfaction Dashboard
› Customer Lifetime Value Dashboard
› Employee Performance Assessment
Dashboard
4
Sports Club Overview
› Business Model
› Structural Model of Club
Sports Club Business Model 5
Mentioned slide shows the business model canvas of sports club. It covers information about key partners, key activities, key resources, value proposition. Customer relation, customer
segments, channels, cost drivers and revenue streams.
› Staff Salaries
› Add Text
Cost Drivers
› Sponsorships
› Add Text
› Add Text
Revenue Stream
Key Partners
› ABC District School
› XYZ Equipment
Distributor
Key Activities
› Sports & fitness
training
› Add Text
Value Proposition
› Free kit to platinum
members
› Add Text
› Add Text
› Add Text
Customer Relation
› Provide professional
training
› Add Text
Customer Segments
› Working Professionals
› Students
› Add Text
› Add Text
Key Resources
› Staff
› Playground
› Gymnasium
› Add Text
Channels
› Club website
› Add Text
› Add Text
Planning & Support Sub
- Committee
Games Dev & Coaching Sub
- Committee
Facilities & Development Sub
- Committee
Social & Event Sub -
Committee
Finance Sub -
Committee
Membership & Registration
Group
Games Dev & Coaching
Support Team
Add Text
Event
Team
Health &
Wellbeing Group
Accounts Team
Communication , IT & PR
Group
Add Text
Grounds Men
Team
Supporters
Club
Shop &
Merchandising
Team
Fundraising Team
Add Text Add Text
Add Text
Recreational
Team
Sponsorship Team Add Text
Add Text
Structural Model of Club 6
Following slide illustrates the structural model of the club. It also shows information about various team and sub-committee along with their roles such as strategic, tactical and
Operational roles.
Roles
Tactical
Operational
Strategic
Trustees
President & Vice
- President
Club Executive
Club Management Team
Club Secretary
Club Coaching
Officer
Club Facilities
Officer
Club Social
Officer
Club Treasurer
7
Roles & Responsibilities
› Management Team or Committees
› Individual Role
Management Teams Roles & Responsibility 8
Following slide shows various roles and responsibilities of management teams. It includes information about focus area, details of proposed action plan, responsible committee,
communication mode, estimated budget and completion date.
Focus
Area
Proposed
Action Plan
Responsible
Committee
Communication
Mode
Estimated
Budget
Completion
Date
Club Administration
Introduce codes of conduct for
coaches, volunteers and parents
Membership &
registration group
Verbal Communication Nil XX/XX/XX
Club Promotion
Press release in newspapers
about Sports Event
Social & events sub-
committee
Print Media $150 - 300 XX/XX/XX
Trainings
Establish 4 weeks summer training
Programme for diamond membership
holders
Games development &
coaching support team
Newsletter $50 – 100 XX/XX/XX
Add Text Add Text Here Add Text Here $XXXX $XXXX XX/XX/XX
Add Text Add Text Here Add Text Here $XXXX $XXXX XX/XX/XX
Name of Coordinator Chris Dowson
Key Tasks and Responsibilities
› Organize Fundraising events
› Obtain sponsorship for club
Requirements of Position
› Development of Sole sponsorship agreement
› Maintain communication with sponsors
Goals
› To raise $5000 amount set by the club board for 2020
› Add text
Add Text
› Add text
› Add text
Add Text
› Add text
› Add text
Individual Role of Team Head 9
Mentioned slide describes individual role of a team head. It also includes details such as key tasks and responsibilities, requirements of position and goals according to position of the head.
Position/Role Club Treasurer
10
Facilities & offerings
Evolutionary Phases of Club
Stakeholders Expectations from Club
Sports Club Facilities & Offerings 11
This slide shows the information about sports club facilities and offerings. Facilities provided are swimming pool, squash, badminton, gymnasium, table tennis and baseball.
Swimming Pool Squash Badminton Gymnasium Table Tennis Baseball
Quantity 1 Pool 2 Courts 2 Courts 1 Hall 2 Tables 1 Ground
Open On M, T, W, T, F M, T, W, F M, T, W, T, F M, T, W, T, F, S M, T, W, T, F M, W, F
Timings 10 am to 5 pm 4 pm to 8 pm
7 am to 10 am &
5 pm to 8 pm
6 to 8 am &
5 pm to 9 pm
5 pm to 9 pm 3 pm to 9 pm
Description Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here
Facilities Provided
Values Revenue Focus Structural Focus Management Focus
Beginner
› Volunteerism
› Add Text
› Members Fund
› Add Text
› Management Committee
› Add Text
› Sustaining Operations
› Add Text
Commercial
› Viability Of Sport
› Add Text
› Sponsorship
› Add Text
› Management Portfolios
› Add Text
› Marketing Campaigns
› Add Text
Bureaucratic
› Effective Utilization Of Sport
Resources
› Add Text
› Merchandising
› Add Text
› Sub-committees
› Add Text
› Club Efficiency
› Add Text
Corporate
› Brand Building
› Add Text
› Brand Value
› Add Text
› Board
› Add Text
› Increasing Club Value
› Add Text
Evolutionary Phases of Sports Club 12
Following slide covers evolutionary phases of the cub. It also includes stage wise information about values, revenue focus, structural focus and management focus.
1
2
3
4
Stakeholders Expectations from Club 13
Mentioned slide displays the expectations of stakeholders from a club. Stakeholders covered in the slide are players, employees, equipment suppliers and shareholders.
Stakeholders type Expectation Summary
Players
› On-field success
› Low Injury rates
Employees
› Pay and benefits as per market trends
› Professional Development
Equipment Suppliers
› Brand Awareness
› Player Endorsement
Shareholders
› Return on investment
› Public Recognition of Club
Add Text
› Add Text Here
› Add Text Here
Add Text
› Add Text Here
› Add Text Here
14
Business Goals
› Fee Structure
› Event Sponsorship Benefits
Sports Club Membership
Amount & Benefits
Business Goals of the Sports Club 15
Following slide covers long term as well as short term goals of sports club. Short term goals covered are attracting customer, activity programs and fundraising.
Long Term Goals Short Term Goals
Maintaining Club Standard
By continuously improving club facilities acceptable to members
Club Awareness
By organizing community sports events on quarter basis.
Brand Value
Add Text Here
Attract Customers
To enroll 200 members in diamond membership plan by Q4 of 2020
Activity Programs
Development of player activity program for both summer and
winter trainings.
Fundraising
Add Text Here
Training
Classes
Training on
Weekends
Winter/
Summer Camp
Club
Kit
$200
$300
$450
$600
A
n
n
u
a
l
F
e
e
Club Membership Fees Structure 16
Mentioned slide shows the club membership fee structure. Facilities offered are training classes, training on weekends, summer camp and club kit.
Membership Type Facilities Offered
Silver
Gold
Platinum
Diamond
Club Event Sponsorship Benefits 17
Following slide covers club membership sponsoring amount and benefits. Benefits covered are logo display on website, printed logo on club kit, event passes and discount on
club membership.
BENEFITS Above $10000 $2500 -5000 $1500 -2500 Below 1500
25% flat discount for club membership
Printed Logo on Club Kit
Passes of sports event organized by club
Logo display on club website
Sponsorship Amount
18
Marketing Plan
› Marketing Campaign to Attract Customers
› Loyalty Program and Benefits
Communication Plan
Marketing Campaign to Attract Customers 19
Mention slide explains marketing campaign of the sports club. It includes information about campaign focus, its goal, budget, target market, marketing medium, strategy and outcome
from campaign.
$15,000
Budget
Single Person
Aged 14-35
Families
Target Group
Sports Club Opening
T Aware People about
Campaign Focus
Customers
by Q4 of 2020
Drive 500
Goal
Duration
1
Month
30% increase in enrollment of club membership
Results
Marketing Medium
Online Media, Print Media
Strategy
› By organizing a community sports event
› Add Text
Loyalty Program & Benefits 20
Following slide shows the loyalty program of sports club membership. It also includes information about various benefits offered to each membership type.
Membership Type
Fixed Benefit Behavioral Triggers Delight Benefits
Enrollment Offer Early Excess Friend Referral Social Share Birthday Gift Event Pass
Diamond
500 points will be
credited in the card
as a welcome bonus
20% discount to first
100 early birds
Club merchandise
will be given for 1
referral
10 points per share
Can attend both
summer and winter
camp trainings
Will get 2 event
passes per event
organized by the club
Platinum
300 points will be
credited in the card
as a welcome bonus
10% discount to first
100 early birds
Club merchandise
will be given for 3
referral
5 points per share
Can attend either
summer or winter
camp training
Will get 1 event
passes per event
organized by the club
Gold Add Text Add Text Add Text Add Text Add Text Add Text
Silver Add Text Add Text Add Text Add Text Add Text Add Text
Effective Communication Plan 21
Mentioned slide covers effective communication plan of the sports club. It consist details of target audience, deliverable, description, frequency, delivery method and coordinator.
Target Audience Deliverable Description Frequency Delivery Method Coordinator
Customers
Membership
pricing update
Update about new
membership prices
Quarterly basis Website, Email, Blogs Club Secretary
Sponsors Sponsorship Benefits
Benefits of providing sponsorship to
club events
Monthly Basis Website, Email Club Treasurer
Employees Hiring Announcements Benefits of Referrals Quarterly basis Newsletter Club Facilities officer
Add Text Add Text Add Text Add Text Add Text Add Text
Add Text Add Text Add Text Add Text Add Text Add Text
22
Strategies to Maintain
Long-term Sustainability
› Strategy for Sports Club Governance and Growth
› Strategies to Manage Sports Club Performance
Strategy for Club Governance and Growth 23
Focus Area
Club Governance
Club Growth
Our Objective
› To enhance club value
› Add text
› Promote club involvement
throughout the community.
› Add text
Strategy
› Providing club employees or staff
with needful trainings and
workshops in order to ensure long-
term sustainability
› Add text
› By collaborating with educational
institutes and providing students
with 2-week training.
› Add text
Mentioned slide shows strategies for governing club and making it grow. It also includes administration objective such as enhancing club value and promoting club involvement
among communities.
Strategies to Manage Club Performance 24
This slide covers administration approaches to manage club performance based on performance dimension. Performance dimensions included are quantity, quality and staff performance.
Performance Dimensions Approach/Strategy Measurement Metrics
Quantity
By providing 3 months club membership at 25% discount
rate
› Membership
› Participation
Quality
Recruiting coaches and staff that have performed at
national or international level
› Playing Standard
› Facilities
Staff Performance
Providing skill development training or workshop on
quarterly basis
› Satisfaction Ratings of
Members
› Staff Achievements
Add Text Add Text
› Add Text Here
› Add Text Here
Add Text Add Text
› Add Text Here
› Add Text Here
25
Challenges and Solutions
Possible Challenges & Solutions 26
Mentioned slide covers possible challenges faced by sports club and right solutions to overcome them. Challenges covered are lack of trained staff, competition from new clubs,
members verification.
Lack of Trained Staff
Competition from New Sports Club
Members Verification
Provide skills development
trainings and workshops to
existing staff
Developing new ways of training and
other beneficial activities to retain
existing members
By providing membership card
to the members
27
Checklists for Managing
Sports Club
› Indoor Sports Equipment Condition Checklist
› Gym Safety Inspection Checklist
Indoor Sports Equipment Condition Checklist 28
Following slide shows checklist for identifying indoor sports equipment conditions. It includes details of item, quantity, date of issue and return, member who purchased, current condition
and action to be taken.
Item/
Description
Quantity Date of issue Returning Date
Member code
who bought the
item
Current
Condition
Action to be
taken
Badminton Rackets 4 XX/XX/XX XX/XX/XX AN23 Good No Action Required
Table Tennis Bat 2 XX/XX/XX XX/XX/XX DT32 Add Text Add Text
Add Text XX XX/XX/XX XX/XX/XX Add Text Add Text Add Text
Add Text
XX XX/XX/XX XX/XX/XX Add Text Add Text Add Text
Gym Safety Inspection Checklist 29
Mentioned slide shows checklist for gym safety inspection. It covers inspection questionnaire, status, corrective action plan and responsible person.
Inspection
Questionnaire
Status
(Yes/No)
Corrective
Action Plan
Responsible
Person
Are the Weight Equipment Properly Racked
& Stored?
Yes No action required Gym Instructor
Are the Machine Cables Working Properly? No
Contact the equipment supplier
for replacement
Club Facilities officer
Add text here Add Text Add Text Add Text
Add text here Add Text Add Text Add Text
30
Club Performance Measurement
› Club Membership Database Assessment
› Financial Performance
• Income Statement
• Balance Sheet
Membership
Type
Number of Members
Enrolled
Total Members
Joined
Number of Referrals
on Waiting List
Number of Members
Left
Reason
for Leaving
Action to
be taken
Diamond 60 45 10 3
Unprofessional
Coaching Staff
Recruitment of
Certified Coaching
Staff
Platinum 95 80 5 2 Add Text Add Text
Gold XX XX XX XX Add Text Add Text
Silver XX XX XX XX Add Text Add Text
Club Membership Database Assessment 31
This slide shows the assessment of club membership database. It covers information about how much members applied for enrollment and how much have left along with their reason
for leaving.
Income Statement of FY20 32
Mentioned slide shows the income statement of sports club. It includes details about total income generated, total expenditure and operating surplus in 2020 financial year.
Income 2020 2021
Member Fees 30,622 37,389
Fundraising 50,842 61,111
Government & Other Grants 152,348 67,142
Donations 46,735 42,954
ABC Tournaments Collections 10,244 8,433
Sponsorship 7,848 4,834
Gym Fees 4,223 4,782
Inventory Sales 1,523 1,718
Add Text 5,232 6,225
Add Text 39,422 39,284
Add Text 31,823 29,384
Add Text 2,978 2,432
Add Text 2,534 3,628
Total Income 386,374 308,316
Expenditure 2020 2021
Fundraising Expenses 31,111 42,342
ABC Tournament Expenses 11,482 10,342
Add Text 5,924 4,848
Add Text 10,721 8,777
Inventory Purchases 15,423 14,284
Hall Maintenance 29,842 27,482
Depreciation 22,284 20,342
Gas & Electricity 12,423 11,484
Employee Costs 99,836 90,145
Insurance 15,222 17,842
Motor Vehicle Expenses 2,224 3,897
Printing, Postage & Stationery 798 642
Repairs & Maintenance 29,784 26,642
Security 3,484 3,121
Professional Fees 7,824 7,523
Add Text 1,742 1,548
Add Text 1,642 1,872
Add Text 582 497
Total Expenditure 302,348 293,630
Operating Sulphur(deficit) 84,026 14,686
Current Liabilities 2020 2021
Equipment Supplier Payment 6,439 14,846
Add Text 6,115 18,988
Total Current Liabilities 12,554 33,834
Non – Current Liabilities
Bank Loan 17,827 22,342
Total Non – Current Liabilities 17,827 22,342
TOTAL LIABILITIES 30,381 56,176
NET ASSETS 298,844 214,818
FUNDS 298,844 241,818
TOTAL MEMBER FUNDS 298,844 214,818
Balance Sheet of FY20 33
Following slide shows the balance sheet of sports club. It includes of total assets, total liabilities, net assets and total members fund in 2020 financial year.
Current Assets 2020 2021
Cash at Bank 91,808 24,798
Inventories 6,434 5,884
Other Assets 7,552 4,646
Total Current Assets 105,794 35,328
Non – Current Assets
Property & Equipment 159,058 181,342
Investments 64,373 54,324
Total Non – Current Assets 223,431 235,666
TOTAL ASSETS 329,225 270,994
34
Customer Satisfaction Dashboard
Customer Lifetime Value Dashboard
Employee Performance Assessment Dashboard
Customer Satisfaction Dashboard 35
This slide illustrates customer satisfaction dashboard covering net promoter score along with customer retention metrics with a 12-month format. It also indicates that club was able to retain
89% customers in 2020.
-100 100
+57
Net Promoter Score
%Promoters - %Detractors = 48
Promoters
618
65%
Passives
171
18%
Detractors
162
17%
Target>=85%
89%
Customer Retention
89%
80%
30%
90%
70%
80%
89%
45%
90% 92%
25%
97%
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Customer Lifetime Value Dashboard 36
Mentioned slide displays customer lifetime value dashboard. It includes details of average customer lifetime and average lifetime value in a 12 months format.
0
10
20
30
40
50
60
70
10
20
30
40
50
60
70
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Value(Avg)
Months
(Avg)
Customer Lifetime Value Customer Lifetime
32 Months
Average Customer lifetime
$7,643.05
Average Lifetime Value
Employee Performance Assessment Dashboard 37
Following slide displays dashboard to assess employee performance. Key performance indicators covered are absenteeism, overtime hours, training cost and overall labor effectiveness.
Absenteeism
Avg Yearly Absenteeism
7.7 Days
Avg
Absenteeism
Rate
3.4%
Target <3.8%
Absenteeism over the Last 5 years
8.8 8 7.8 7.8
6.6
4.1% 3.8% 3.4% 3.6% 3% 2.7%
2015 2016 2017 2018 2019 2020
Absenteeism Rate Absenteeism in Days
Training Costs
$ 5 K $ 4 K
$ 3 K
$ 11 K
$ 14 K
$ 17 K
1 2 3
Net Costs Returns
3 – Year Occupation
$ 5 K $ 5 K
$ 11 K
$ 12 K
1 2
Net Costs Returns
2 – Year Occupation
Training Costs by Training years & Duration of Training
Overtime Hours
Avg Overtime Per Week
1.5 Hrs
70
75
80
85
90
2015 2016 2017 2018 2019 2020
Yearly Avg Overtime Hours
(Per Employee)
2.3
1.6
1
1.9
0.8
26-35 36-45 46-54 <25 >55
Hours
Avg Overtime by Avg Group
Overall Labor Effectiveness (OLE)
60%
65%
70%
75%
80%
85%
90%
2015 2016 2017 2018 2019 2020
OLE over the Last 5 Years
82%
78%
75%
72% 71%
HR Sales Marketing IT Customer
Service
Hours
OLE by Department
Icons Slides for Quality Management in Sports Club 38
Additional Slides
39
Values of client
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Premium services
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Our Company
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About Us 40
41
Our Mission
Vision
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Mission
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Goal
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RoadMap 42
01
03
04
05
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Timeline 43
2016 2018 2016
2017 2019
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Quality Management In Sports Club Powerpoint Presentation Slides

  • 2. Agenda of Sports Management 2 A reputed sports club wants to open its branch at ABC location Club administration will attract new customers by running a marketing campaign and will use various checklist to maintain club’s health.
  • 3. Table of Contents 3 Sports Club Overview › Business Model › Structural Model of Club Roles & Responsibilities Facilities & Offerings Evolutionary Phases of Club Stakeholders Expectations from Club › Management Team or Committees › Individual Role Business Goals Sports Club Membership Amount & Benefits Marketing Plan Communication Plan Strategies to Maintain Long-term Sustainability › Fee Structure › Event Sponsorship Benefits › Marketing Campaign to Attract Customers › Loyalty Program and Benefits › Strategy for Sports Club Governance and Growth › Strategies to Manage Sports Club Performance Challenges & Solutions Checklists for Managing Sports Club Club Performance Measurement › Indoor Sports Equipment Condition Checklist › Gym Safety Inspection Checklist › Club Membership Database Assessment › Financial Performance • Income Statement • Balance Sheet › Customer Satisfaction Dashboard › Customer Lifetime Value Dashboard › Employee Performance Assessment Dashboard
  • 4. 4 Sports Club Overview › Business Model › Structural Model of Club
  • 5. Sports Club Business Model 5 Mentioned slide shows the business model canvas of sports club. It covers information about key partners, key activities, key resources, value proposition. Customer relation, customer segments, channels, cost drivers and revenue streams. › Staff Salaries › Add Text Cost Drivers › Sponsorships › Add Text › Add Text Revenue Stream Key Partners › ABC District School › XYZ Equipment Distributor Key Activities › Sports & fitness training › Add Text Value Proposition › Free kit to platinum members › Add Text › Add Text › Add Text Customer Relation › Provide professional training › Add Text Customer Segments › Working Professionals › Students › Add Text › Add Text Key Resources › Staff › Playground › Gymnasium › Add Text Channels › Club website › Add Text › Add Text
  • 6. Planning & Support Sub - Committee Games Dev & Coaching Sub - Committee Facilities & Development Sub - Committee Social & Event Sub - Committee Finance Sub - Committee Membership & Registration Group Games Dev & Coaching Support Team Add Text Event Team Health & Wellbeing Group Accounts Team Communication , IT & PR Group Add Text Grounds Men Team Supporters Club Shop & Merchandising Team Fundraising Team Add Text Add Text Add Text Recreational Team Sponsorship Team Add Text Add Text Structural Model of Club 6 Following slide illustrates the structural model of the club. It also shows information about various team and sub-committee along with their roles such as strategic, tactical and Operational roles. Roles Tactical Operational Strategic Trustees President & Vice - President Club Executive Club Management Team Club Secretary Club Coaching Officer Club Facilities Officer Club Social Officer Club Treasurer
  • 7. 7 Roles & Responsibilities › Management Team or Committees › Individual Role
  • 8. Management Teams Roles & Responsibility 8 Following slide shows various roles and responsibilities of management teams. It includes information about focus area, details of proposed action plan, responsible committee, communication mode, estimated budget and completion date. Focus Area Proposed Action Plan Responsible Committee Communication Mode Estimated Budget Completion Date Club Administration Introduce codes of conduct for coaches, volunteers and parents Membership & registration group Verbal Communication Nil XX/XX/XX Club Promotion Press release in newspapers about Sports Event Social & events sub- committee Print Media $150 - 300 XX/XX/XX Trainings Establish 4 weeks summer training Programme for diamond membership holders Games development & coaching support team Newsletter $50 – 100 XX/XX/XX Add Text Add Text Here Add Text Here $XXXX $XXXX XX/XX/XX Add Text Add Text Here Add Text Here $XXXX $XXXX XX/XX/XX
  • 9. Name of Coordinator Chris Dowson Key Tasks and Responsibilities › Organize Fundraising events › Obtain sponsorship for club Requirements of Position › Development of Sole sponsorship agreement › Maintain communication with sponsors Goals › To raise $5000 amount set by the club board for 2020 › Add text Add Text › Add text › Add text Add Text › Add text › Add text Individual Role of Team Head 9 Mentioned slide describes individual role of a team head. It also includes details such as key tasks and responsibilities, requirements of position and goals according to position of the head. Position/Role Club Treasurer
  • 10. 10 Facilities & offerings Evolutionary Phases of Club Stakeholders Expectations from Club
  • 11. Sports Club Facilities & Offerings 11 This slide shows the information about sports club facilities and offerings. Facilities provided are swimming pool, squash, badminton, gymnasium, table tennis and baseball. Swimming Pool Squash Badminton Gymnasium Table Tennis Baseball Quantity 1 Pool 2 Courts 2 Courts 1 Hall 2 Tables 1 Ground Open On M, T, W, T, F M, T, W, F M, T, W, T, F M, T, W, T, F, S M, T, W, T, F M, W, F Timings 10 am to 5 pm 4 pm to 8 pm 7 am to 10 am & 5 pm to 8 pm 6 to 8 am & 5 pm to 9 pm 5 pm to 9 pm 3 pm to 9 pm Description Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Facilities Provided
  • 12. Values Revenue Focus Structural Focus Management Focus Beginner › Volunteerism › Add Text › Members Fund › Add Text › Management Committee › Add Text › Sustaining Operations › Add Text Commercial › Viability Of Sport › Add Text › Sponsorship › Add Text › Management Portfolios › Add Text › Marketing Campaigns › Add Text Bureaucratic › Effective Utilization Of Sport Resources › Add Text › Merchandising › Add Text › Sub-committees › Add Text › Club Efficiency › Add Text Corporate › Brand Building › Add Text › Brand Value › Add Text › Board › Add Text › Increasing Club Value › Add Text Evolutionary Phases of Sports Club 12 Following slide covers evolutionary phases of the cub. It also includes stage wise information about values, revenue focus, structural focus and management focus. 1 2 3 4
  • 13. Stakeholders Expectations from Club 13 Mentioned slide displays the expectations of stakeholders from a club. Stakeholders covered in the slide are players, employees, equipment suppliers and shareholders. Stakeholders type Expectation Summary Players › On-field success › Low Injury rates Employees › Pay and benefits as per market trends › Professional Development Equipment Suppliers › Brand Awareness › Player Endorsement Shareholders › Return on investment › Public Recognition of Club Add Text › Add Text Here › Add Text Here Add Text › Add Text Here › Add Text Here
  • 14. 14 Business Goals › Fee Structure › Event Sponsorship Benefits Sports Club Membership Amount & Benefits
  • 15. Business Goals of the Sports Club 15 Following slide covers long term as well as short term goals of sports club. Short term goals covered are attracting customer, activity programs and fundraising. Long Term Goals Short Term Goals Maintaining Club Standard By continuously improving club facilities acceptable to members Club Awareness By organizing community sports events on quarter basis. Brand Value Add Text Here Attract Customers To enroll 200 members in diamond membership plan by Q4 of 2020 Activity Programs Development of player activity program for both summer and winter trainings. Fundraising Add Text Here
  • 16. Training Classes Training on Weekends Winter/ Summer Camp Club Kit $200 $300 $450 $600 A n n u a l F e e Club Membership Fees Structure 16 Mentioned slide shows the club membership fee structure. Facilities offered are training classes, training on weekends, summer camp and club kit. Membership Type Facilities Offered Silver Gold Platinum Diamond
  • 17. Club Event Sponsorship Benefits 17 Following slide covers club membership sponsoring amount and benefits. Benefits covered are logo display on website, printed logo on club kit, event passes and discount on club membership. BENEFITS Above $10000 $2500 -5000 $1500 -2500 Below 1500 25% flat discount for club membership Printed Logo on Club Kit Passes of sports event organized by club Logo display on club website Sponsorship Amount
  • 18. 18 Marketing Plan › Marketing Campaign to Attract Customers › Loyalty Program and Benefits Communication Plan
  • 19. Marketing Campaign to Attract Customers 19 Mention slide explains marketing campaign of the sports club. It includes information about campaign focus, its goal, budget, target market, marketing medium, strategy and outcome from campaign. $15,000 Budget Single Person Aged 14-35 Families Target Group Sports Club Opening T Aware People about Campaign Focus Customers by Q4 of 2020 Drive 500 Goal Duration 1 Month 30% increase in enrollment of club membership Results Marketing Medium Online Media, Print Media Strategy › By organizing a community sports event › Add Text
  • 20. Loyalty Program & Benefits 20 Following slide shows the loyalty program of sports club membership. It also includes information about various benefits offered to each membership type. Membership Type Fixed Benefit Behavioral Triggers Delight Benefits Enrollment Offer Early Excess Friend Referral Social Share Birthday Gift Event Pass Diamond 500 points will be credited in the card as a welcome bonus 20% discount to first 100 early birds Club merchandise will be given for 1 referral 10 points per share Can attend both summer and winter camp trainings Will get 2 event passes per event organized by the club Platinum 300 points will be credited in the card as a welcome bonus 10% discount to first 100 early birds Club merchandise will be given for 3 referral 5 points per share Can attend either summer or winter camp training Will get 1 event passes per event organized by the club Gold Add Text Add Text Add Text Add Text Add Text Add Text Silver Add Text Add Text Add Text Add Text Add Text Add Text
  • 21. Effective Communication Plan 21 Mentioned slide covers effective communication plan of the sports club. It consist details of target audience, deliverable, description, frequency, delivery method and coordinator. Target Audience Deliverable Description Frequency Delivery Method Coordinator Customers Membership pricing update Update about new membership prices Quarterly basis Website, Email, Blogs Club Secretary Sponsors Sponsorship Benefits Benefits of providing sponsorship to club events Monthly Basis Website, Email Club Treasurer Employees Hiring Announcements Benefits of Referrals Quarterly basis Newsletter Club Facilities officer Add Text Add Text Add Text Add Text Add Text Add Text Add Text Add Text Add Text Add Text Add Text Add Text
  • 22. 22 Strategies to Maintain Long-term Sustainability › Strategy for Sports Club Governance and Growth › Strategies to Manage Sports Club Performance
  • 23. Strategy for Club Governance and Growth 23 Focus Area Club Governance Club Growth Our Objective › To enhance club value › Add text › Promote club involvement throughout the community. › Add text Strategy › Providing club employees or staff with needful trainings and workshops in order to ensure long- term sustainability › Add text › By collaborating with educational institutes and providing students with 2-week training. › Add text Mentioned slide shows strategies for governing club and making it grow. It also includes administration objective such as enhancing club value and promoting club involvement among communities.
  • 24. Strategies to Manage Club Performance 24 This slide covers administration approaches to manage club performance based on performance dimension. Performance dimensions included are quantity, quality and staff performance. Performance Dimensions Approach/Strategy Measurement Metrics Quantity By providing 3 months club membership at 25% discount rate › Membership › Participation Quality Recruiting coaches and staff that have performed at national or international level › Playing Standard › Facilities Staff Performance Providing skill development training or workshop on quarterly basis › Satisfaction Ratings of Members › Staff Achievements Add Text Add Text › Add Text Here › Add Text Here Add Text Add Text › Add Text Here › Add Text Here
  • 26. Possible Challenges & Solutions 26 Mentioned slide covers possible challenges faced by sports club and right solutions to overcome them. Challenges covered are lack of trained staff, competition from new clubs, members verification. Lack of Trained Staff Competition from New Sports Club Members Verification Provide skills development trainings and workshops to existing staff Developing new ways of training and other beneficial activities to retain existing members By providing membership card to the members
  • 27. 27 Checklists for Managing Sports Club › Indoor Sports Equipment Condition Checklist › Gym Safety Inspection Checklist
  • 28. Indoor Sports Equipment Condition Checklist 28 Following slide shows checklist for identifying indoor sports equipment conditions. It includes details of item, quantity, date of issue and return, member who purchased, current condition and action to be taken. Item/ Description Quantity Date of issue Returning Date Member code who bought the item Current Condition Action to be taken Badminton Rackets 4 XX/XX/XX XX/XX/XX AN23 Good No Action Required Table Tennis Bat 2 XX/XX/XX XX/XX/XX DT32 Add Text Add Text Add Text XX XX/XX/XX XX/XX/XX Add Text Add Text Add Text Add Text XX XX/XX/XX XX/XX/XX Add Text Add Text Add Text
  • 29. Gym Safety Inspection Checklist 29 Mentioned slide shows checklist for gym safety inspection. It covers inspection questionnaire, status, corrective action plan and responsible person. Inspection Questionnaire Status (Yes/No) Corrective Action Plan Responsible Person Are the Weight Equipment Properly Racked & Stored? Yes No action required Gym Instructor Are the Machine Cables Working Properly? No Contact the equipment supplier for replacement Club Facilities officer Add text here Add Text Add Text Add Text Add text here Add Text Add Text Add Text
  • 30. 30 Club Performance Measurement › Club Membership Database Assessment › Financial Performance • Income Statement • Balance Sheet
  • 31. Membership Type Number of Members Enrolled Total Members Joined Number of Referrals on Waiting List Number of Members Left Reason for Leaving Action to be taken Diamond 60 45 10 3 Unprofessional Coaching Staff Recruitment of Certified Coaching Staff Platinum 95 80 5 2 Add Text Add Text Gold XX XX XX XX Add Text Add Text Silver XX XX XX XX Add Text Add Text Club Membership Database Assessment 31 This slide shows the assessment of club membership database. It covers information about how much members applied for enrollment and how much have left along with their reason for leaving.
  • 32. Income Statement of FY20 32 Mentioned slide shows the income statement of sports club. It includes details about total income generated, total expenditure and operating surplus in 2020 financial year. Income 2020 2021 Member Fees 30,622 37,389 Fundraising 50,842 61,111 Government & Other Grants 152,348 67,142 Donations 46,735 42,954 ABC Tournaments Collections 10,244 8,433 Sponsorship 7,848 4,834 Gym Fees 4,223 4,782 Inventory Sales 1,523 1,718 Add Text 5,232 6,225 Add Text 39,422 39,284 Add Text 31,823 29,384 Add Text 2,978 2,432 Add Text 2,534 3,628 Total Income 386,374 308,316 Expenditure 2020 2021 Fundraising Expenses 31,111 42,342 ABC Tournament Expenses 11,482 10,342 Add Text 5,924 4,848 Add Text 10,721 8,777 Inventory Purchases 15,423 14,284 Hall Maintenance 29,842 27,482 Depreciation 22,284 20,342 Gas & Electricity 12,423 11,484 Employee Costs 99,836 90,145 Insurance 15,222 17,842 Motor Vehicle Expenses 2,224 3,897 Printing, Postage & Stationery 798 642 Repairs & Maintenance 29,784 26,642 Security 3,484 3,121 Professional Fees 7,824 7,523 Add Text 1,742 1,548 Add Text 1,642 1,872 Add Text 582 497 Total Expenditure 302,348 293,630 Operating Sulphur(deficit) 84,026 14,686
  • 33. Current Liabilities 2020 2021 Equipment Supplier Payment 6,439 14,846 Add Text 6,115 18,988 Total Current Liabilities 12,554 33,834 Non – Current Liabilities Bank Loan 17,827 22,342 Total Non – Current Liabilities 17,827 22,342 TOTAL LIABILITIES 30,381 56,176 NET ASSETS 298,844 214,818 FUNDS 298,844 241,818 TOTAL MEMBER FUNDS 298,844 214,818 Balance Sheet of FY20 33 Following slide shows the balance sheet of sports club. It includes of total assets, total liabilities, net assets and total members fund in 2020 financial year. Current Assets 2020 2021 Cash at Bank 91,808 24,798 Inventories 6,434 5,884 Other Assets 7,552 4,646 Total Current Assets 105,794 35,328 Non – Current Assets Property & Equipment 159,058 181,342 Investments 64,373 54,324 Total Non – Current Assets 223,431 235,666 TOTAL ASSETS 329,225 270,994
  • 34. 34 Customer Satisfaction Dashboard Customer Lifetime Value Dashboard Employee Performance Assessment Dashboard
  • 35. Customer Satisfaction Dashboard 35 This slide illustrates customer satisfaction dashboard covering net promoter score along with customer retention metrics with a 12-month format. It also indicates that club was able to retain 89% customers in 2020. -100 100 +57 Net Promoter Score %Promoters - %Detractors = 48 Promoters 618 65% Passives 171 18% Detractors 162 17% Target>=85% 89% Customer Retention 89% 80% 30% 90% 70% 80% 89% 45% 90% 92% 25% 97% Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
  • 36. Customer Lifetime Value Dashboard 36 Mentioned slide displays customer lifetime value dashboard. It includes details of average customer lifetime and average lifetime value in a 12 months format. 0 10 20 30 40 50 60 70 10 20 30 40 50 60 70 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Value(Avg) Months (Avg) Customer Lifetime Value Customer Lifetime 32 Months Average Customer lifetime $7,643.05 Average Lifetime Value
  • 37. Employee Performance Assessment Dashboard 37 Following slide displays dashboard to assess employee performance. Key performance indicators covered are absenteeism, overtime hours, training cost and overall labor effectiveness. Absenteeism Avg Yearly Absenteeism 7.7 Days Avg Absenteeism Rate 3.4% Target <3.8% Absenteeism over the Last 5 years 8.8 8 7.8 7.8 6.6 4.1% 3.8% 3.4% 3.6% 3% 2.7% 2015 2016 2017 2018 2019 2020 Absenteeism Rate Absenteeism in Days Training Costs $ 5 K $ 4 K $ 3 K $ 11 K $ 14 K $ 17 K 1 2 3 Net Costs Returns 3 – Year Occupation $ 5 K $ 5 K $ 11 K $ 12 K 1 2 Net Costs Returns 2 – Year Occupation Training Costs by Training years & Duration of Training Overtime Hours Avg Overtime Per Week 1.5 Hrs 70 75 80 85 90 2015 2016 2017 2018 2019 2020 Yearly Avg Overtime Hours (Per Employee) 2.3 1.6 1 1.9 0.8 26-35 36-45 46-54 <25 >55 Hours Avg Overtime by Avg Group Overall Labor Effectiveness (OLE) 60% 65% 70% 75% 80% 85% 90% 2015 2016 2017 2018 2019 2020 OLE over the Last 5 Years 82% 78% 75% 72% 71% HR Sales Marketing IT Customer Service Hours OLE by Department
  • 38. Icons Slides for Quality Management in Sports Club 38
  • 40. Values of client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us 40
  • 41. 41 Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42. RoadMap 42 01 03 04 05 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02
  • 43. Timeline 43 2016 2018 2016 2017 2019 Start End Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44. 30 60 90 Days Plan 44 30 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days 60 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days 90 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days