Create a sales playbook for your sales team to successfully pitch their products and services using content-ready Sales Enablement PowerPoint Presentation Slides. Increase customer retention rates and improve lead conversion rates by integrating sales playbook into your business strategy. This sales enablement complete PowerPoint presentation comprises of easy-to-understand templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/sales process, content & sales tools, etc. This deck is completely editable. Change color, text, icon and font size as per your need. Add content and create a sales playbook to train your sales people. Create a step by step guide and collection of sales best practices with the help of sales enablement PowerPoint presentation templates. Communicate sales methodology to your team by incorporating ready-made sales enablement PPT presentation templates. Enhance sales productivity and effectiveness, leverage the strengths, and prove business value with sales enablement PPT slideshow. Our Sales Enablement Powerpoint Presentation Slides enable you to exercise discretion. Be able to compare different factors.

1. SALES
EnablementYour Company Name

2. www.company name
Key Insights
Our Customers
Our Sales Process
Content & Sales Tools
Deal Advancement Plays
Expected Metrics
Marketing Campaigns
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audience's attention.
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audience's attention.
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Sales Playbook Outline 2

3. Our Customers 3
Ideal Customer
Profile
Value
Proposition
Customer Journey
Mapping
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www.company name

4. www.company name
4
Ideal Customer Profile
Demographics (Who They Are)
• Annual Revenue $50 MM - $ 150 MM
• Employee 100-500
• Industry IT Industry
Psychographics (How They Think)
• Culture Open to new ideas & change, flexible & agile in their approach
• Growth Orientation Focused on growth & testing new ideas that produce increased results
• Technology Adoption Profile Early adopters of new technologies
Behavioral (How They Act)
• Engagement Conduct research & consume lots of content from various source before making decisions
• Buying Process Starts with one team and then moved to another
Environment (Their Situation)
• Technology Landscape Have implemented Salesforce & a marketing automation platform ( Pardot, Oracle, Hubspot, etc)
• Geographic Location USA, UK, Germany
• Alignment with I/T I/T is supportive but allows for solution to be tested in departments with oversight

5. Value Proposition 5
For Product is Ideal for Better than Because
Key Criteria
Describe your ideal
customer profile
Provide concise description
Describe best use or
application for product
Identify primary competitor
or competing approach
Focus on your
differentiation & other
evidence to back up your
claim of superionty
Our Product
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attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
www.company name

6. Objective
Attract Interact Engage Convert
Trigger a Need Understand the Need Provide Solutions Act
Needs
• Remind or trigger a need
• Recognize I have a problem
• Address a pain point
• I don’t know what I don’t know
• Draw me a scenario
• I have questions
• Deal with the immediate need
• Be relevant
• Personalize
• Partnership
• Privacy/ trust
• Clarify
• Validate
• Satisfaction
• reality
Feelings
• Anxious
• Defensive
• Distracted
• Hopeful
• Ambivalent
• Curious
• Guarded
• Open
• Interested
• Frustrated
• Excited
• Feel good
• Resolved
• Loyal
• Confident
Barriers
Relevance, trust, fear,
acknowledgement, time,
convenience, distraction
Style, approach, language, expectations,
time, knowledge of client
Literacy, risk, tolerance,
convenience, time, commitment
Customer Journey Mapping (Template 1 of 2) 6
www.company name

7. Customer Journey Mapping (template 2 of 2) 7
Buying Process
Discovery/
Research
Evaluation /
Comparison
Decision/
Purchase
Implementation
Support /
Renew
Customer Goals Text Here Text Here Text Here Text Here Text Here
Touch Points &
Emotional
Response
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editable. Adapt it to your
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editable. Adapt it to your
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audience's attention
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editable. Adapt it to your
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Customer
Thoughts
Text Here Text Here Text Here Text Here Text Here
Recommendations This slide is 100% editable. Adapt it to your needs and capture your audience's attention
Recommendations This slide is 100% editable. Adapt it to your needs and capture your audience's attention
Ideas to Improve Text Here Text Here Text Here Text Here Text Here
www.company name

8. Buying/Sales Process 8
Buyer Stage Need Discovery Consideration Decision Implement
Description
Buyer aware they have
problem
Search for solutions Assessment of alternatives
Purchase product that fits
their needs & problems
Did the purchase
accomplish its objective?
Action
Buyer becomes aware of a
problem or opportunity
Buyer finds our solution &
competitive
Buyer evaluates solutions &
enters into “trials”
Buyer must make decision
to purchase a solution
Buyer reviews product or
services & becomes a
product/ services enthusiast
Duration 2 Days 1-3 month 1-2 month 20 Days on going
Influencers Thought Leaders, Blogs
Competitor Analysis,
Review Sites
Lower management Top/Middle management Top/Middle management
Seller Goal Provoke Educate Explain Reassure Maintain
Content Types
Build need into key
messaging, blog posts
Info graphics, viral videos,
analyst reports
eBooks, white papers,
demo video, case studies
Pricing sheets, ROI
calculators, testimonials
Satisfaction survey, product
roadmap, new features
Core Messages
Key benefits like save time
or money
Points of differentiation
Solution is easy to use &
implement
Solution has positive ROI, &
is self - funding
We are here to help 24/7
www.company name

9. Content & Sales Tools
www.company name
9
Prospecting/
Needs Analysis
Qualification/
Discovery
Demo/
Consideration
Proposal/
Decision
Contract/
Implement
Customer – facing
Content Assets
• Buyer Guide
• Info graphic
• Whitepapers
• Overview Video
• Case Studies
• Datasheets
• Customer Reviews on
3rd party Websites
• ROI Calculator
• Customizable
Presentation Deck
• On Boarding Package
• Customer Community
Internal Sales
Tools
• Personalized Video
Introduction Script
• LinkedIn connection
Request Templates
• Lead Qualification
Checklist
• Feature, Advantage,
Benefit Tool
• Demo Script
• Objection Response
Tool
• Sales Presentation
• Sales Proposal
Template
• Contract Templates
• Pricing Guide
• CPQ System

10. Sales Enablement Icon Slide
www.company name
10

11. Additional
Slides
11
www.company name

12. Clustered Column
www.company name
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Product 01
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13. 100% Stacked Bar
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14. Area Stacked
www.company name
14
graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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Product 01
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100%

15. Pie
www.company name
15
10%
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16. Our
Mission
16
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Our Goal
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Our Vision
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Our Mission
www.company name

17. Venn
www.company name
17
01
02 This slide is 100% editable. Adapt it to
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18. John Smith
Financial Manager
Marry Graves
CEO
Tom Mike
Marketing Manager
Sofia William
Product Manager
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Our Team 18
www.company name

19. Emailaddress@123gmail.Com
Email Address:
0123456789
Contact Number:
# Street Number, City, State
Address:
19
www.company name
Thank
You