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1. Yo u r C o m p a n y N a m e
SixBuildingBlocksof
Digital
Evolution

2. Six Building Blocks of
Digital Transformation
Template 1
Customer
Decision Journey
Organization Data and
Analytics
Six Building Blocks of
Digital Transformation
Template 2
Strategy and
Innovation
Process
Automation Technology
Digital
Transformation
Business Model
Six Building Blocks of
Digital Transformation
Template 3
Presentation Outline
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2

3. Six Building
Blocks of Digital
Transformation
Template 1
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Strategy and Innovation
Focus on future value and drive
fuelled by experimentation
01
02
Customer Decision Journey
Deep analysis and ethnographic
research to understand how and
why customers make decisions
03
Process Automation
Reinvented processes and
customer journeys through
automation and agile processes
05
Technology
2-speed IT to support core
functions and rapid development
04
Organization
Agile, flexible, and collaborative
processes and capabilities that
follow strategy
06
Data Analytics
Usable and relevant customer
analytics tied to goals and strategies
3

4. 01
Strategy and Innovation
Focus on future value and drive fuelled
by experimentation
Customer Decision Journey
Deep analysis and ethnographic research
to understand how and why customers
make decisions
02
03
Process Automation
Reinvented processes and customer
journeys through automation and agile
processes
04
Oorganization
Agile, flexible, and collaborative
processes and capabilities that follow
strategy
05
Technology
2-speed IT to support core functions
and rapid development
Data Analytics
Usable and relevant customer analytics
tied to goals and strategies06
Six Building Blocks of Digital Transformation
Template 1
4

5. 58 Percent of Digital Leaders run
strategy by experimentation through
limited releases and prototyping
Effective Digital Strategies prioritize a
handful of interventions where the business
can exploit significant opportunitiesThe best Digital Strategies don’t rely on past
analysis, but instead start fresh and carve out a
vision based on where they believe value is
likely to shift over the next three to five years
Strategy and
Innovation
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6. Customer Decision Journey
Positive & negative
reviews become the next
persons ZMOT or
Trigger
Some Triggers come with automatic
brand selection based on previous
experiences, advocacy born of
emotions, trust, deep beliefs & a
relationship
Zero Moment of Truth
Product or brand based research sees brands added and subtracted to the
early consideration set. Based upon price, performance, online reviews, in-
store browsing and social media
First Moment of Truth
A final shortlist is set, based upon the evaluation phase
- products are viewed and reviewed either online
(desktop and mobile) or at shelf in-store, possibly both
at the same time
Purchase Decision
The moment of purchase and associated experience is
central to how the consumer feels about the brand, as
well as the retailer, before consumption takes place. Are
they excited or impartial ?
Second Moment of Truth
Unwrapping, unboxing and using - the consumer now has new information for future
brand purchases, as well as the ease and means to share those experiences,
creating a brand foot-print for future consumers to follow
Trigger
A consumer’s journey is emotional, triggered by need or want,
influenced by direct and indirect brand messages, friends,
WOM. It is not, necessarily anything to do with brand owners,
or their advertising
Initial Consideration Set
Consumer’s carry preference and
preconceived ideas, often enabling a rapid
forming of an early consideration set for
research and exploration, in-store, at home
online, or via mobile on the move
6

7. Process Automation
Stage
01
Stage
02
Stage
03
Stage
04
Stage
05
Stage
06
Stage 1 Task
Performance
Stage 1 Activity
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Stage 3 Task
Performance Stage 3
Activity
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Stage 5 Task
Performance Stage 5
Activity
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Stage 2 Task
Performance Stage 2
Activity
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Stage 4 Task
Performance Stage 4
Activity
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Stage 6 Task
Performance
Stage 6 Activity
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Cost performance can improve by as much as 90 percent as
the automation effort scales across functions
7

8. The challenge is to move toward a structure that is Agile, Flexible, and Increasingly Collaborative while keeping
the rest of the business running smoothly
Many companies have set up Incubators or Centers of Excellence during the early stages of a Digital
Transformation to cultivate capabilities
The most successful digital companies are zealous about metrics that focus on the customer journey, such as
Customer Lifetime Value
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Omni Channel Behavior
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Organization
8

9. Technology
Interactive
Agencies
Strong focus on customer
experience
Increasing competition from
enterprises adopting new and
unique marketing models
Digital Transformation across
enterprises driven by
Technology Innovations
Evolving Digital Marketing
Landscape
Old Digital Marketing Landscape
Digital Marketing Services
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9

10. Strong focus on
customer experience
Increasing competition from
enterprises adopting new and
unique marketing models
Digital Transformation across
enterprises driven by Technology
Innovations
Triggers
Evolving Digital
Marketing Landscape
Old Digital Marketing
Landscape
Technology
Digital
Marketing
Services
Traditional Marketing Firms
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IT Service Providers
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Consulting
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Interactive Agencies
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11. Agile Data Science
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Graph Analytics
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Augmented Reality
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Artificial Intelligence (AI)
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Internet of Things (IoT)
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Hyper Personalisation
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Machine Intelligence (MI)
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Behavioural Analytics
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Journey Sciences
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The Experience Economy
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Data and
Analytics
11

12. Digital Transformation Business Model
Value Chain Applications
Engineering Production CAx MES
Logistics
Sales &
Services
PLM ERP
Technology Devices
Cloud Big Data PLC Wearables
Robotics 3D Printing Sensors Tablets
DIGITAL OPERATIONS
MakePeople
Awesome
Experiment
Rapidly
Deliver Value
Continuously
MakeSecuritya
Prerequisite
Modern
Agile
KPI: Release Products in max 6 to 8 weeks
01
02
03
New
Culture
Agile
Dev Ops
Lean UX
INFORMATION TECHNOLOGY
Know Yourself:
Where are we today ?
Where do we want to be ? The Goal
What is our value proposition ?
How do we know we have reached ?
Resources:
What is or budget ?
What skills do we have ?
How much time do we have ?
Competition:
Who is our competition ?
What is their proposition ?
Your Customer:
Who is our target customer ?
How can we reach our customer ?
SIMPLE
PROPOSITION
Self Service
Online
Landing
Page
E-Commerce
COMPLEX
PROPOSITION
CRM Presentations
Phone
Calls
Emails
MARKETING & SALES
12

13. Digital Transformation Business Model
MakePeople
Awesome
Experiment
Rapidly
Deliver Value
Continuously
MakeSecuritya
Prerequisite
Modern
Agile
KPI: Release Products in max 6 to 8 weeks
01
02
03
New
Culture
Agile
Dev Ops
Lean UX
INFORMATION TECHNOLOGY
Know Yourself:
Where are we today ?
Where do we want to be ? The Goal
What is our value proposition ?
How do we know we have reached ?
Resources:
What is or budget ?
What skills do we have ?
How much time do we have ?
Competition:
Who is our competition ?
What is their proposition ?
Your Customer:
Who is our target customer ?
How can we reach our customer ?
SIMPLE
PROPOSITION
Self Service
Online
Landing
Page
E-Commerce
COMPLEX
PROPOSITION
CRM Presentations
Phone
Calls
Emails
MARKETING & SALES
DIGITAL OPERATIONS
Value Chain
• Logistics
• Sales & Services
• Production
• Engineering
Application
• CAx
• MES
• PLM
• ERP
Devices
• Tablets
• Sensors
• Wearables
• PLC
Technology
• Cloud
• Big Data
• Robotics
• 3D Printing
Internet of
Things
13

14. Step 1
Create the Right Mindset and Shared Understanding
Step 2
Put the Right Leaders in Place
Step 3
Launch a Digital Business Center of Excellence
Step 4
Formulate Digital Strategy to Respond to Opportunities and Threats
Step 5
Find, develop & Acquire Digital Business Skills + Roles
Step 6
Create new Digital Business Capabilities
Six Building
Blocks of Digital
Transformation
Template 2
Six Key Steps to Build
a Successful Digital
Business
14

15. Digitalization Engine
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Focus Areas
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Strategy
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Six Building Blocks of Digital
Transformation Template 3
Skills
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Partnerships
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Investments
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16. Six Building Blocks of Digital Evolution Icons Slide16

17. Additional
Slides
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Mission
01
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Mission
02
Our
Mission
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Mission
03
18

19. Name Here
Designation Here
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Name Here
Designation Here
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Our Best
Team
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20. 80%
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WOMEN
40%
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MEN
Comparison
20

21. Goal 01
Goal 02
Goal 03
Goal 04
Our Goal
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22. Bulb or Idea
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Text
04
Text 02
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Text
01
Text
03
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23. Timeline
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CONTINUE
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24. Financial
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25. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01
Combo Chart
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100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
Product 02 Product 03
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26. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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Profit(InSales)
Product 01 Product 02 Product 03
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