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1. Social Media
Management
Your Company Name

2. Social Media Management Outline
Research & Writing
Publish Content
Social Broadcast
Engage & Refer
Choosing the Right Social Media Platform
Social Media Implementation Strategy
Social Media Advertising Cost
Social Media Advertising Comparison
vs. Other Advertising Platforms
Report & Refine
Customer Acquisition Campaigns
Marketing Campaigns
Marketing Reach by Channels
Social Media Key Statistics
Social Media Campaign Details
Social Media Management Process
Social Media Management Steps
Social Media Roadmap
2

3. Marketing Campaigns
Print
Ads
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Online
Advertising
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Trade
Fairs
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Tele
Marketing
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Social
Media
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Referrals
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Direct
Mail
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These are various
mediums undertaken for
a marketing campaign,
you can choose any
basis your requirements
3

4. Email PPC Affiliates
Social Media BlogsSEO Events
Sponsorships
Print Ad
Radio
Customer Acquisition Campaigns
Target
AudienceOnline Marketing Offline Marketing
4

5. Marketing Reach by Channels
Top Performing Channels
Online
Media
Printing
Ads
Emails
Non-Scalable Channels
Referrals Trade
Fairs
Tele
Marketing
Last Year's Acquisition Sources
Trade Fairs
Tele Marketing
Emails
Referrals
Online Media
Print Ads
25%
30%
21%
6%
8%
10%
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We have mentioned the
best and worst channels
for marketing reach, you
can edit the data as per
your requirements
5

6. Social Media Key Statistics
543
738
608
920
432
0
100
200
300
400
500
600
700
800
900
1000
Factor 1 Factor 2 Factor 3 Factor 4 Factor 5
InMillions
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Key Findings
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6

7. Social Media Campaign Details
Dislikes
Likes
› Google likes
showing G+
content in its
search results
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› Easy to setup
use and control
from a variety of
devices
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› Enables sharing
of knowledge
and expertise
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› One of the
fastest growing
social network
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› As users are
encouraged to
discover content
for themselves,
there’s not so
much emphasis
on actively
engaging your
audience
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› Remains the
world’s 2nd most
popular search
engine after
Google
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› Easy to setup
and use
› 280 character
limit keeps
messages to the
point
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› Privacy issues
› Lack of Market
share
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› The B2B focus
means the
audience is
limited
› Lack of Market
share
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› Links don’t work
in captions
› Lack of Market
share
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› Very similar to
Facebook
› Lack of Market
share
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› You need to
ensure your
imagery is well
chosen,
optimized and
that the design is
sharp
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› Quality and
Editing need to
be top notch, the
results can be
embarrassing if
done badly
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› Volume of
messages can
lead to
information
overload/ loss of
message
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7

8. Social Media Roadmap
New Traffic
Acquisition
Lead Nurture
Conversion
Increase
Product Visibility
Jan Feb Mar Apr May2019 June
Blog Posts Development Video w/Load CaptureNewsletter Sign Up Plugin
White Paper Development Webinars
Home Page Redesign
Content Creation Initiative #6
Adroll Campaign Iteration Paid Organic Search Initiative #6On-Site SEO Improvements
Analytics Implementation Competitive Analysis Keyword Research
Home Page Redesign
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Outboarding Optimization
Competitive Analysis
Marketing Review
May 20, 2019
Drip Campaign Overview
April 2, 2019
SEM February Audit
March 1, 2019
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Keyword Research
This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements
Content
Paid/ Organic Search
Email Marketing
Social Media
8

9. Social Media Management Process Template 1
Create
Compelling
Content
Distribute Text,
Audio and Video
Content on
Social Media
Evaluate and
Analyze
Results
Research the
Target
Audience
Engage in
Social Media
Discussions
Create
Social Media
Channel
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9

10. Social Media Management Process Template 2
Discovery
Learn about your
business to
understand your
goals marketing
efforts and why
people love your
business
Launch your social
networks with a
launch marketing
plan to drive fans,
followers and likes
Implement
Create custom
social media
assets for your
business including
visual assets,
business
information and
other customized
profile elements
Develop
Develop a strategy
for your social
media marketing to
link social media to
your business goals
and objectives
Strategy
Create monthly
social media reports
to keep you up-to-
date on how your
social media
marketing is
performing
Measure
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10

11. Social Media Management Steps
Research and Writing
› Your Text Here
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Publish Content
› Your Text Here
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Report and Refine
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Engage and Refer
› Your Text Here
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Social Broadcast
Social Media
Management
02
03
04
05
01
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11

12. Research & Writing
Identify the Top Information Sources
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audience's attention.
Creative & Contributing Writing
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audience's attention.
Add Visual Elements
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audience's attention.
Collect the Data
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audience's attention.
Eliminate Unnecessary Data
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audience's attention.
12

13. Publish Content
Convert your
data to all
possible content
pieces without
creating
duplicate content
Publish all
the content
13

14. Social Broadcast
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your audience's attention
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your audience's attention
Be descriptive & inviting
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your audience's attention
Use social media to Broadcast & populate your content
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14

15. Engage & Refer
Open discussion to increase interest of others
This will also help you push your post up
Comment back, answer questions and thank connections for their participation
15

16. Report & Refine Template 1
18-Feb,
63395
0
25000
50000
75000
100000
17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr
Engagements
Engagements CPC Spends
36% 64%
MoMEngagementsEngagementSplit
£0.12
CPC
ToplineStats
Likes
3,398
Engagements
52.7K
CPE
£0.12
Spend
£6,176
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16

17. Report & Refine Template 2
ENGAGEMENT
SEO Bounce Rate
Previous Week Last Week This Week
1,96,493 247,514 203,506
-13.69%
Other Traffic
-17.62%
Social Traffic
Pages Per
User Per Visit
6.62%
Time on
Site Per Visit
18%
Single Pageview
visits have dropped
6.090%
SOCIALHow are users having your content this week vs last week?
44.04%
Twitter trafficFacebook traffic
24.98%
Organic Search
results have dropped
-13.21%
What has changed in how your users interact with your content?
17

18. Choosing the Right Social Media Platform
› 1.3 + Billion Users
› Age 25-54
› 60 % Female
› 600 Million Users
› Age 18-29
› 70 Million Users
› Age 18-35
› 80% female
› 1 Billion Users
› All Ages
› 600 Million Users
› Age 30-49
› 200 Million Users
› Age 18-29
› 200 Million Users
› Age 23-34
› 67% Male
Demographics
Building
Relationships
› News & Articles
› Conversation
“Scrapbooking” Search “How To” › News & Articles
› Conversation
› Building
Relationships
› Conversation
News & Articles
Purpose
Building Brand
Loyalty
Public Relations › Lead Generation
› Clothing
› Art & Food
Businesses
› Brand Awareness
› Service Industry
› Business
Development
› B2B Businesses
› Last Generation
› Retail
› Art
› Food
› Entertainment
› Beauty Businesses
› SEO
› Tech/Design
Businesses
Best For
Limited Reach 140 Characters or
Less
› Images only
› Very Specific
Demographic
Resource Intensive Limited Interactions Images Only
Not as Widely
Used
Downside
Choosing the right social media platform for your business
Who is your audience? What are your goals?How can you reach them?
18

19. Social Media Implementation Strategy
› What's your elevator pitch?
› Gather best testimonials
› What makes you unique?
› Craft a compelling story?
What Differentiates you?
› What do you need to learn?
› What tools are necessary?
› Who is responsible?
› How will you measure?
How will you Execute?
› What age bracket?
› Gender?
› Location?
› College degree?
Who is your Customer?
› Are they online?
› Where do they shop?
› Belong to associations?
› Publications they read?
Where is your Audience?
› Establish your brand?
› Increase visibility?
› Generate traffic to website
› Grow sales & revenue
What are your Goals?
› What social networks??
› How often will you post?
› Will you blog??
› Will you use visuals/video?
When will you Communicate?
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19

20. Social Media Advertising Cost
Campaign Delivery Results Reach Cost Amount Spent
LYFE 30 Second Videos
Facebook
Inactive
84,693
Link Clicks
1,563,405
$0.17
Per Link Click
$14,559.26
Business Story
Video Views
Inactive 66,671
3 second Video..
88,638
$0.01
Per 3 Second…
$550.65
Instagram
Website Clicks
Inactive 56,799
Link Clicks
960,192
$0.19
Per Link Click
$11,060.97
MPF
Video Views
Inactive 51,053
3 second Video..
91,447
$0.01
Per 3 Second…
$461.86
Canvas
Web Clicks
Inactive 50,846
Link Clicks
844,217
$0.19
Per Link Click
$9,852.92
Results
from159 Campaigns
-
People
3,547,899
-
Total Spent
$36,485.66
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20

21. Social Media Advertising Comparison vs. other advertising platforms
25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Enlisting Influencers
Enlisting Advocates
Encouraging Customer-Created Content
Creating/Managing shareable content
Creating/Managing "Brand Communities'
Monitoring Offline WOM
Having WOM/Social Ad Objective
Engaging Bloggers
Managing Customer Referrals
Managing Customer Reviews
Using Agent for Sampling
Creating Visual Content
Monitoring Online Social
Responding to Online Social
Building/Managing pages/Profiles
Organizing Parties or Events
Very Satisfied Somewhat Satisfied
We have listed some
key Statistics indicating
satisfaction level
through WOM and other
social medias
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
21

22. Social Media Management Icons Slide
22

23. Coffee Break10 to 15 minutes
23

24. Additional Slides
24

25. Bar Graph
93
60
80
57
97
50
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019
Inmillions
YEARS
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
1 Product
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
2 Product
25

26. Stacked Line with Markers
10
25
15
20
35
55
40
35
55
40
35
45
11
20
10
15
40
50
25
30
25
35
24
40
0
20
40
60
80
100
120
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
inmillions
2019
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
1 Product
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
2 Product
26

27. About Us
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Our Company
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Values Client
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Premium Services
27

28. Post It Notes
Text Here
Text Here
28

29. Idea Generation
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Product 1
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Product 2
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3 Product
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4 Product
29

30. Venn
01
03
02
04
05
06
30

31. Puzzle
04 01
0203
Your
Text Here
Text Here
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Text Here
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Text Here
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Text Here
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31

32. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
Email address@123gmail.com
32