The document is a social media management proposal submitted to a client. It outlines the problems with managing multiple social media accounts, including that it is time-consuming. It proposes that the client rely on the submitting agency to manage their social media presence across different platforms through one centralized system. This would allow the client to focus on other tasks while their social media is effectively managed. The proposal promises to discuss solutions and costs in more detail and seeks a response from the client.
2. Dear (Client _ name),
Nowadays social media is the bread and butter for marketing of products
Your company must be aware about that social media is the most convenient way to share
information about your restaurant regarding deals, promos & new locations of your company.
But managing multiple post across different social media channels is a time consuming
process especially when the staff is engaged in other important activities
Client _ name) can rely on us to manage their post, engage with customers and analyze
social media performance on a single platform and with the help of our social media tools,
your restaurant can stay at top of the food chain
We are looking forward to discuss proposal with you in detail and find best ways to
work together
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)
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Cover Letter
2
3. Proposal Outline
Problem Statement
Proposed Solutions
Ways for Social Media Management
Cost Estimate
Project Timeframe
Company Overview
Our Team
Client Testimonial
Work Contract
Payment Terms
Sign off
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4. Proposal Outline
Problem Statement
Proposed Solutions
Ways for Social Media Management
Cost Estimate
Project Timeframe
Company Overview
Our Team
Client Testimonial
Work Contract
Payment Terms
Sign off
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5. › Companies need to align business plan with their marketing plan
› Online marketing of product and services for small or medium enterprise has become crucial task for
promotion of business
› Nowadays customers are persuaded from several elements in terms of promotional messages, online
brochures and graphics for product or services, etc
Social media marketing management is a very troublesome process in todays highly competitive business
environment. Competition is fierce for almost every trade
Effective social media management is required for convincing customers to use particular product or service
because of its suitability over the competitors
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Problem Statement
5
6. Proposed Solutions
As a marketing firm operating from past many years with relevant professional experience, we can
help you identify market trends to succeed over highly informed customers of today
Exhaustive identification of target market with the best way to approach different segments
Develop custom made messages to be posted on social media along with its communication methods
Our company produce online forms of advertisements over social media (Facebook, YouTube, Twitter, etc. )
Incorporating different forms of marketing messages in terms of text, ideas, etc. is a time consuming process
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7. Proposal Outline
Problem Statement
Proposed Solutions
Ways for Social Media Management
Cost Estimate
Project Timeframe
Company Overview
Our Team
Client Testimonial
Work Contract
Payment Terms
Sign off
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8. Ways to Make Social Media Management Effective and Efficient
Company’s priority is to make social media management effective & efficient through below listed ways
› Quick and easy scheduling of social media post
› Automatically publish post as per the date set
› Manage all social media accounts on single page
Better Planning
› Acknowledge messages from all social media accounts
through single platform only
› Company’s inbox filters irrelevant messages and team can lay
focus on important potential customers or visitors messages
Stronger Management
› Include analytics tools for understanding statistics on
social media activities
› Determine best content for audience by analyzing
performance of different posts
› Easy shareability for social media analytics tool to inform
team members about social media performance
Clearer Results Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
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9. Website Copywriting
3 Pages: $350
Additional pages: $90 each
› 30 minutes strategy discussion about brand goals › Preparation of questionnaire for target audience
Cost Estimate for Social Media Management (1/2)
› Discussion about detailed marketing strategy outline, marketing
goals, target audience, and content promotion ideas
› Monthly and weekly detailed analytics report
› Email and phone support for any queries
› Interacting with target audience of your field
› Live customer service and engagement
1 account: Starting at $500 per month
2 accounts: Starting at $800 per month
3 accounts: Starting at $1000 per month
4 accounts: Starting at $1200 per
month ($10/day per channel)
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10. Cost Estimate for Social Media Management (2/2)
› 30 minutes about marketing goals and outline lead
magnet content
› Preparation of questionnaire for target audience
› Appealing lead magnet designs for value addition to
your audience
Lead Magnet Creation
1-3 Pages + Cover: $350
4-6 Pages + Cover: $500
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Blog Writing
› Search engine optimization, well researched blog post
› Elegant graphics used for social media post
500 words: $200
1,000 words: $400
11. Timeframe for Social Media Management
Social media strategy is an effective way to connect with target audience and achieve company goals.
The strategy will take 4 weeks to develop and follow the general order
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Phase Description Week
Initial Meeting phase
Quick meeting upon signing the contract to discuss about audience
and company goals. Need to access analytics tools of the client
2
Strategy Phase
Start framing strategy that will include data required for social media
campaign
3
Search Engine Optimization
Once client approves the final strategy. Company starts building SEO
campaign so that client website is able to generate more leads every
day
4
12. Proposal Outline
Problem Statement
Proposed Solutions
Ways for Social Media Management
Cost Estimate
Project Timeframe
Company Overview
Our Team
Client Testimonial
Work Contract
Payment Terms
Sign off
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13. Company Overview
› Year of establishment - 1998
› Employee strength - 9,000
› Client base -1,000 start ups and 100 fortune clients in multiple industries
› Revenue - $0.6 Billion for Year ended 30 December 2018
› Headquarters - New York, United States
› Business activities
• Brand Strategy
• Website Design
• Pubic relation
• Print advertisements
• Networking
• Search Engine Optimization
• Pay-per-click Management
• Conversion Rate Optimization
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14. Our Team (1/2)
Alex Bing
Designer
Add education here
Roles & Responsibilities and project undertaken
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Amanda Geller
Copywriter
Add education here
Roles & Responsibilities and project undertaken
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15. Amorn Sachdev
Chief Strategy Officer
Add education here
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Malika Vachhirapop
Brand Strategist
Add education here
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Narisara Thomas
Add education here
Digital Marketing Specialist
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Our Team (2/2)
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16. Client Testimonials
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CEO name
Company name
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CEO name
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17. Proposal Outline
Problem Statement
Proposed Solutions
Ways for Social Media Management
Cost Estimate
Project Timeframe
Company Overview
Our Team
Client Testimonial
Work Contract
Payment Terms
Sign off
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18. Work Contract
Services Rendered
Company provide social media management and framing marketing plan services. You will be provided sufficient opportunities to review
work and provide feedback, in case if you are not satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the
required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the
same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by
you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
Strategy & Design
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19. Work Contract contd…
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client and will not disclose
it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by
giving 60 days notice in writing
General Provisions
Agreement will be governed and construed in accordance with laws of the province/state
Your Text Here
Add your text here
Government laws & regulations
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20. › 1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms
› In case of delay in payment, 1% per month will be charged on unpaid amount and further company also reserves
the right to stop work until the payment is made
Payment Terms
Billing Schedule
› Company will take deposit of 50% of the initial fees at the time of signing contract
› The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project
› Company will provide all necessary purchase order numbers and other internal information necessary for invoice
processing by end of the month
Client Agreement for Payment
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21. Sign Off
Request you to go through the work contract to get clarity on all details. It is necessary for us to make things transparent from the
beginning to build fruitful work relationship
Once you have gone through the work contract, put your signatures below
As we receive your acceptance notification, one of our executive will connect with you shortly to discuss way forward steps
Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find best way to work together
We will send a separate copy of your signed contract via mail
In case you want to connect with us, feel free to call (user _ phone)
Assigned user
User title
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24. 30 60 90 Day Plan
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Days
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25. 3 Step Roadmap with Marketing Strategy
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26. 4 Step Roadmap with Marketing Strategy
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27. 5 Step Roadmap with Marketing Strategy
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28. 6 Step Roadmap with Marketing Strategy
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29. 7 Step Roadmap with Marketing Strategy
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