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1. Social Media
Marketing
Campaign
Your Company Name

2. Outline
2
Social Media Campaign Details
Social Media Management Steps
Social Media Roadmap
Customer Acquisition Campaigns
Marketing Reach by Channels
Social Media Management
Process
Social Media Implementation Strategy
Research & Writing
Publish Content
Social Broadcast
Engage & Refer
Choosing the Right Social Media
Platform
Social Media Advertising Cost
Social Media Advertising Comparison
Vs. Other Advertising Platforms
Social
Media
Marketing Campaigns
Social Media Key Statistics
Report & Refine
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3. Marketing Campaigns
3
These are various
mediums undertaken
for a marketing
campaign, you can
choose any basis
your requirements
Print Ads
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audience's attention.
Online Advertising
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to your needs and capture your
audience's attention.
Trade Fairs
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audience's attention.
Tele Marketing
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audience's attention.
Direct Mail
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audience's attention.
Referrals
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to your needs and capture your
audience's attention.
Social Media
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audience's attention.

4. Customer Acquisition Campaigns
4
Events Print Ad Sponsorships Radio
Target
Audience
BlogsSEO Email AffiliatesPPCSocial Media
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5. Marketing Reach by Channels
Last Year's Acquisition Sources Top Performing Channels
Non-Scalable Channels
Print
Ads
Online
Media
Referrals
Trade
Fairs
Emails
Tele
Marketing
25%
30%
21%
6%
8%
10%
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We have mentioned
the best and worst
channels for marketing
reach, you can edit the
data as per your
requirements
Printing Ads
Emails
Online Media
Trade Fairs
Referrals
Tele Marketing
5

6. Social Media Key Statistics
6
0
100
200
300
400
500
600
700
800
900
1000
Factor 1 Factor 2 Factor 3 Factor 4 Factor 5
(InMillions)
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Key Findings
543
738
608
920
432

7. › Google likes
showing G+
content in its
search results
› Easy to setup use
and control from a
variety of devices
› Enables sharing
of knowledge and
expertise
› One of the fastest
growing social
network
› As users are
encouraged to
discover content
for themselves,
there’s not so
much emphasis
on actively
engaging your
audience
› Remains the
world’s 2nd most
popular search
engine after
Google
› Easy to setup and
use
› 280 character
limit keeps
messages to the
point
› Privacy issues
› Lack of Market
share
› The B2B focus
means the
audience is
limited
› Lack of Market
share
› Links don’t work
in captions
› Lack of Market
share
› Very similar to
Facebook
› Lack of Market
share
› You need to
ensure your
imagery is well
chosen, optimized
and that the
design is sharp
› Quality and
Editing need to be
top notch, the
results can be
embarrassing if
done badly
› Volume of
messages can
lead to
information
overload/ loss of
message
Social Media Campaign Details
7
Like
Dislikes
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8. Social Media Roadmap
8
This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements
New Traffic
Acquisition
Lead Nurture
Conversion
Increase Products
Visibility
Lifecycle Goal
Jan Feb Mar Apr May June
Content
Email Marketing
Social Media
Paid/ Organic Search
Marketing Review
May 20, 2018
SEM February Audit
March 1, 2018
Drip Campaign
Overview April
2, 2018
White Paper Development Webinars Content Creation Initiative #6
Newsletter Sign Up Plugin Blog Posts Development Video w/Load Capture
Home Page Redesign
On-Site SEO Improvements Adroll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Analytics Implementation Keyword ResearchCompetitive Analysis
Influencer Outreach Program Social Media Initiative #4
Outboarding Optimization
In Trial Drip Campaign Conversion Initiative #4A/B Message Testing
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9. Social Media Management Process Template 1
9
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Research the Target Audience
Your Text Here
Create Social Media Channel
Your Text Here
Create Compelling Content
Your Text Here
Distribute Text, Audio and Video
Content on Social Media
Your Text Here
Engage in Social Media Discussions
Your Text Here
Evaluate and Analyze Results
Your Text Here

10. Social Media Management Process Template 2
10
Discovery
Learn about your business to
understand your goals marketing efforts
and why people love your business
Measure
Create monthly social media reports to
keep you up-to-date on how your social
media marketing is performing
Implement
Launch your social networks with a
launch marketing plan to drive fans,
followers and likes
Strategy
Develop a strategy for your social media
marketing to link social media to your
business goals and objectives
Develop
Create custom social media assets for your business
including visual assets, business information and other
customized profile elements
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11. Social Media Management Steps
11
1. Research and Writing
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audience's attention.
2. Publish Content
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audience's attention.
5. Report and Refine
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audience's attention.
4. Engage and Refer
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to your needs and capture your
audience's attention.
3. Social Broadcast
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audience's attention.

12. Research & Writing
12
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attention.
Identify the Top
Information Sources
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capture your audience's
attention.
Collect the
Data
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attention.
Creative &
Contributing Writing
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attention.
Add Visual
Elements
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attention.
Eliminate
Unnecessary Data

13. Publish Content
13
Publish all the content
Convert your data to all possible
content pieces without creating
duplicate content
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14. Social Broadcast
14
Be descriptive & inviting
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needs and capture your audience's attention.
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needs and capture your audience's attention.
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needs and capture your audience's attention.
Use social media to Broadcast &
populate your content

15. Engage & Refer
15
Open Discussion to Increase
Interest of others
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capture your audience's
attention.
01
This will also help you push
your post up
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capture your audience's
attention.
02
Comment back, answer questions and thank
connections for their participation
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attention.
03

16. Report & Refine Template 1
16
18-Feb,
63395
0
25000
50000
75000
100000
17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr
Engagements
36 % 64 %
Likes Engagements Spend CPECPC
Topline Stats
MoM Engagements Engagements Split
Engagements CPC Spends
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3,398 52.7K £0.12£6,176 £0.12

17. Report & Refine Template 2
17
How are users having your content this week vs last week?
Other Traffic
-13.69%
Social Traffic
-17.62%
Previous Week
196,493
Last Week
247,514
This Week
203,906
Facebook Traffic
+ 24.98% + 44.04%
Twitter Traffic
ENGAGEMENT
Pages Per
User Per Visit
+ 6.62%
Time on
Site Per Visit
+ 18%
Bounce Rate
Single Pageview
visits have dropped
6.09%
SOCIAL
Social Traffic
SEO
Organic Search
results have dropped
-13.21%
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18. Choosing the Right Social Media Platform for your Business
Demographics
› 1.3 + Billion
Users
› Age 25-54
› 60 % Female
› 600 Million
Users
› Age 18-29
› 70 Million Users
› Age 18-35
› 80% female
› 1 Billion Users
› All Ages
› 600 Million
Users
› Age 30-49
› 200 Million
Users
› Age 18-29
› 200 Million
Users
› Age 23-34
› 67% Male
Purpose
› Building
Relationships
News & Articles
Conversation
Scrapbooking” Search “How To”
News & Articles
Conversation
Building
Relationships
Conversation
News & Articles
Best For
Building Brand
Loyalty
Public Relations
› Lead
Generation
› Clothing
› Art & Food
Businesses
Brand Awareness
Service Industry
› Business
Development
› B2B
Businesses
› Last Generation
› Retail
› Art
› Food
› Entertainment
› Beauty
Businesses
› SEO
› Tech/Design
Businesses
Downside Limited Reach
140 Characters
or Less
Images only
Very Specific
Demographic
Resource
Intensive
Limited
Interaction Images Only
Not as Widely
Used
Choosing the Right Social Media Platform
18
Who is your audience? What are your goals?How can you reach them?
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19. 19
Social Media
Implementation
Strategy
When will you communicate?
› What social networks??
› How often will you post?
› Will you blog??
› Will you use visuals/video?
What are your goals?
› Establish your brand?
› Increase visibility?
› Generate traffic to website
› Grow sales & revenue
What differentiates you?
› What's your elevator pitch?
› Gather best testimonials
› What makes you unique?
› Craft a compelling story?
How will you execute?
› What do you need to learn?
› What tools are necessary?
› Who is responsible?
› How will you measure?
Who is your customer?
› What age bracket?
› Gender?
› Location?
› College degree?
Where is your audience?
› Are they online?
› Where do they shop?
› Belong to associations?
› Publications they read?
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20. Social Media Advertising Cost
20
Campaign Delivery Results Reach Cost Amount Spent
LYFE 30 Second Videos
Facebook
Inactive
84,693
Link Clicks
1,563,405
$0.17
Per Link Click
$14,559.26
Business Story
Video Views
Inactive 66,671
3 second Video..
88,638
$0.01
Per 3 Second…
$550.65
Instagram
Website Clicks
Inactive 56,799
Link Clicks
960,192
$0.19
Per Link Click
$11,060.97
MPF
Video Views
Inactive 51,053
3 second Video..
91,447
$0.01
Per 3 Second…
$461.86
Canvas
Web Clicks
Inactive 50,846
Link Clicks
844,217
$0.19
Per Link Click
$9,852.92
Results
from159 Campaigns
-
People
3,547,899
-
Total Spent
$36,485.66
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21. Social Media Advertising Comparison vs. Other Advertising Platforms
21
25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Enlisting Influencers
Enlisting Advocates
Encouraging Customer-Created Content
Creating/Managing shareable content
Creating/Managing "Brand Communities'
Monitoring Offline WOM
Having WOM/Social Ad Objective
Engaging Bloggers
Managing Customer Referrals
Managing Customer Reviews
Using Agent for Sampling
Creating Visual Content
Monitoring Online Social
Responding to Online Social
Building/Managing pages/Profiles
Organizing Parties or Events
We have listed some
key Statistics
indicating satisfaction
level through WOM
and other social
medias
Very Satisfied Somewhat Satisfied
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22. 22
Coffee
Break
Let’s Have a Break, We'll Come
Back After 15 Minutes

23. Social Media Marketing Campaign Icons Slide
23

24. 24
Additional
Slides

25. 25
Vision
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Mission
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Goal
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Our
Mission

26. 26
Name Here
Designation
Name Here
Designation
Name Here
Designation
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Meet Our
Team

27. 27
Target Audiences
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capture your audience's attention.
Preferred by Many
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capture your audience's attention.
Values Client
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About
Us

28. 28
It’s not just about being
better. It’s
about being different.
You need to give people
a reason to choose
your business.
- Tom Abbott
Quotes

29. Comparison
29
30%2017 This slide is 100% editable. Adapt it to
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audience's attention.
70%2018 This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
VS

30. Timeline
30
2015
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audience's attention.
2016
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audience's attention.
2017
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needs and capture your
audience's attention.
2018
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2019
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31. Roadmap
31
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audience's attention.
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audience's attention.
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audience's attention.
2015
2017
2019
2014
2016
2018

32. 30
50
55
80
40
55
65
80
2.0
3.0
3.5
5.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
0
10
20
30
40
50
60
70
80
90
100
Q 1 Q 2 Q 3 Q 4
SalesinPercentage(%)
Financial Year 2018
Clustered
Column - Line
32
Product01
Product02
Product03
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33. Stacked Bar
33
20
15
32
40
55
40
35
35
60
40
55
70
0 10 20 30 40 50 60 70 80
Q1
Q2
Q3
Q4
Unit Count
Product01
Product02
Product03
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34. Pie Chart
34
10%
25%
45%
20%
Product
Product
Product
Product
04
01
02
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35. 35
Thank You
Email Address
emailaddress123@gmail.com
Address
# street number, city, state
Contact Numbers
0123456789