The document is a proposal for a website strategy audit for a client. It includes an introductory cover letter, table of contents, and sections on project summary, scope of services, timeframe, costs, next steps, and about the company. The audit would analyze the website's performance, architecture, SEO, and UX to develop a strategy to improve traffic, conversions, and maintenance. The proposal estimates a 12 week timeframe and total cost of $5,000 plus optional reports.

1. Delivered On: Date Submitted
Project Proposal: Proposal Name
Client: Client Name
Submitted By: User Assigned
Website Strategy
Audit Proposal Template
We H e l p B r a n d s Te l l T h e i r S t o r y

2. Cover Letter for Website Strategy Audit
Proposal Template
2
Dear Client Name,
You thought you've been set up; you've got a website. However, it turns out that you don't get enough
traffic to the site and you don't convert people once they even do it. That's an issue because if people
don't find you online or buy your services, what's the point? The problem is probably that your site is
built with outdated technology. It happens to everyone but your business needs to stay ahead of
everyone. And while your website may be the engine of your online strategy but you can’t ignore the
critical role search, advertising, and social media play in generating traffic.
We need a comprehensive website audit and strategy to properly assess how we can improve your
site. It's like an MRI online. The results will tell us what's happening to your site - what's going on,
what's not going on, how users interact with the site. This will arm us with the information we need to
develop a plan of attack to get your website back on track, generating high quality traffic, converting
visitors into customers, and improving your productivity by making it easy for you to maintain
moving forward.
Sincerely,
User assigned
User title
Company name

3. Table of Content
3
9. Why Us?
10 Our Team
11. Testimonials
12. Statement of Work & Contract
13. Next Steps
1. Project Summary
2. Our Offerings
4. Website Strategy
5. Timeframe
7. Your Investment
8. About Us
6. Project Costs
3. Scope of Services

4. Project Summary for
Website Strategy Audit
Proposal Template
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At Sender Company, we follow a structured audit process that
addresses the following components of your website strategy:
Project Goals
Our Solution
o Site Performance
o Site Architecture
o SEO
o UX Design
Once we’ve completed these four key stages of the website strategy audit process, we will compile a detailed report of your site’s traffic patterns,
sources, and conversion rates, along with details regarding your site’s architecture and overall performance.
Results
Company name was amazing to work with on our redesign project.
They were professional, knowledgeable & a delight to be around.
My sales increased 10% after the launch.”

5. Our Offerings for Website Strategy Audit
Proposal Template
5
o We begin every website audit by analyzing your website analytics.
o This allows us to set baseline performance metrics for your website, including traffic volume, traffic sources, search engine rankings, and
conversion rates.
o Your text here
Site Performance Analysis
Technical SEO:
We analyze your site’s page hierarchy, link profile, page tags, and meta descriptions to ensure that your off-page SEO is designed properly.
On-page SEO:
We analyze your site’s content to identify your current keyword placement and density. This will allow us to identify which keywords you’re
targeting effectively, and which ones you aren’t capitalizing on.
SEO: is an important part of your website’s overall impact on your company’s growth. We conduct a thorough SEO audit in two key phases:SEO Analysis :
o Your website’s architecture is extremely important.
o A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure against
malicious attacks.
o Our web development team will thoroughly analyze your website’s structure.
o We will identify any issues related to your site’s CMS, plugins, or hosting configuration.
o Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure.
Site Architecture Analysis
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6. Our Offerings for Website Strategy Audit Proposal
Template cont…
6
UX Analysis
o UX design plays an important role in your website’s ability to convert visitors into marketing qualified
leads (MQLs).
o Our UX team will identify the current state of your website’s user journey, and identify any
inefficiencies in the following areas:
• CTA Placement
• Overall Branding
• Content Structure
Optional: SEO Report
o Understanding which keywords to target with your SEO strategy can put you in search results ahead of your
competitors, improving the traffic volume of your website and generating leads.
o If you choose to include this optional report in your web audit report package, we will analyze search engine
traffic and competition for keywords related to your brand and products, and deliver a detailed report that covers
those keywords that you should focus on with your website’s content.
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7. Scope of Services for Website Strategy Audit Proposal
Template (1/2)
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During the website audit process, there are several aspects of your site that we examine. In how well your website
can meet your business goals, they all play an important role.
Analytics
o We will begin by examining your current traffic patterns and conversion rates.
o We want to find out where your traffic comes from ; how do your website users behave ; and,
most importantly, where do we want to improve?
User-Experience Strategy
o We need to know who your target audience is.
o From there we can break that down to create people and scenarios for users.
o This will help us set the stage for user testing to reveal why your website doesn't work the way
you want it to.
Content Audit
o Messaging is important and the messenger could just shoot your website. For quality, consistency,
structure, and architecture of information, we will review the content on your website.
SEO Audit
o Our 6-step SEO audit enables us to conduct thorough research on your existing site and provide
specific recommendations for improving your rankings.
o We will look at things such as on-page rankings, off-page metrics such as backlinks
and indexability
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8. Scope of Services for Website Strategy Audit Proposal
Template (2/2)
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Governance
o Based on all aspects of the website audit, our final step will be to develop a framework to ensure
that moving forward your website is always kept up-to-date and evolving, along with
your business.
Technology
o Accessibility and maintainability are the foundations to a effective website.
o We’ll review your front-end code and your back end platform to find ways we can improve
on efficiency.
Branding
o Your brand in the online world is a powerful player.
o We will review your current website branding, make suggestions for refinement based on your
target audience, and develop a strategy to ensure that all channels are consistent with
your branding.
Social Media Strategy
By combining a review of your existing social commitment with the results of previous user testing,
we will be able to determine which channels to focus on, the types of content to be produced, and
the frequency of posting to give you the best return on investment.
Email
By reviewing your current email marketing activities, we can develop a strategy that will reach fans
and customers, drive your website subscribers and drive a drip campaign to keep your subscribers
engaged with marketing automation software
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9. Performance Analysis PerformanceAnalysis.Date
Site Architecture Analysis [Site Architecture.Date]
SEO Analysis [SEO.Date]
UX Analysis [UX.Date]
Website Strategy Audit Schedule Proposal Template
9
The following table details the projected completion date for each of the web
audit phases listed above.
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Phase Date

10. o We will need about 12 weeks from start to finish to complete
the work outlined in the scope of the project, depending on
when we receive feedback at each milestone.
o We are ready to start work immediately upon signing
the proposal.
Timeframe for Website
Strategy Audit
Proposal Template
10
Discovery/ kick-off meeting 1
Research and Audit 2-3
Present Strategy 4
Your Text Here Your Text Here
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Phase Week

11. 11
Project Costs for Website Strategy Audit Proposal Template
Website Strategy Audit $5,000.00 $5,000.00
Optional SEO Report $499.00 $499.00
Subtotal: $5,499.00
Total: $5,499.00
o The table below details the costs associated with the
audit of your website.
o You can check the box next to "Optional SEO Report" to
indicate at the end of the audit whether you want this
optional report.
PriceName Price Subtotal
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12. Your Investment Website Strategy Audit Proposal Template
12
Website Audit & Strategy $5,000
Total $5,000
o Below is the estimated budget based on the scope of
services outlined in this
proposal earlier.
o Please leave a comment and let us know if you have
any questions about our pricing or need to increase or
decrease the work scope.
Core Budget
Description Price
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13. About our for Website
Strategy Audit Proposal
13
Founded in: 1956
Company’s Vision: This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Company’s Mission: This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Focus:
We believe it's all about you. Our focus is on meeting and surpassing your personal short- and long-term financial goals,
creating and implementing processes for regularly reviewing and evaluating how your portfolio is doing, and maximizing your
return on investment over time
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
Background:
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14. We design simple, compelling and functional websites that
make it easy for users to quickly find exactly what they are
looking for when they arrive at your site and then convert
them into paying customers.
We're all about the experience at the name of the company.
It’s about creating a online experience that transforms users
into followers, customers into ambassadors.
We do this by listening to you, understanding your target
audience, and putting our extensive online knowledge to
work on a plan that will improve your business goals and
change the way you think about the potential of the internet.
if you’re wondering, we’re mobile first. It’s not just the way
of the future. It’s the way of right now
Why Us for Website
Strategy Audit
Proposal Template?
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15. Our Team for Website Strategy Audit Proposal Template (1/2)
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Martine Pyrch
Managing Partner
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Thomas Stevens
Managing Partner
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16. Our Team for Website Strategy Audit Proposal Template (2/2)
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Nichelle Nichols
Job Title Here
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Matt Kapers
Job Title Here
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Leonard Nimoy
Job Title Here
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17. Testimonials for Website Strategy Audit Proposal Template (1/2)
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"Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people &
systems in place to protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a
bad dream.”
- James Bond, Director
"Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors &
the public safe, & they do it with a smile.”
- Chris Evans, Executive
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18. 18
Testimonials for Website Strategy Audit Proposal Template (2/2)
"Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people &
systems in place to protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a
bad dream.”
- Kelly Smith, Art Director
“Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors
& the public safe, & they do it with a smile.”
- Dom, Finance Executive
“Beauty pageants might look like nothing more than a bunch of women in high heels & sequins, but let me tell you – they
are a security nightmare. Seems like everyone wants a souvenir. Tiaras, sashes, dress tape, it all goes missing! (company
_name) protects my ladies & their trade secrets.”
- Alan Sue, Logistics Manager
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19. Termination Warranty Ownership; Rights;
Proprietary
Information; Publicity.
Services
and Payment
1. Services:
Consultant will perform a web audit and strategy for the company as
described in the proposal Scope of Service section. Final deliverable will be a
PDF document.
2.Term:
The term will begin on [date]
3. Fees:
{total} flat fee in 2 payments. 50% to start work [date] and 50% after the web
audit and strategy document has been delivered
4. Expense Reimbursement:
Limited to reasonable telephone expenses, coach class (or equivalent)
transportation, accommodation and meals authorized by Company in
writing in advance ; payable 30 days after receipt of the itemized invoice.
EXHIBIT A
SERVICES & FEES
This is a sample contract - we are not lawyers and recommend you having your own legal counsel review any
contract prior to sending out
19
Statement of Work & Contract for Website Strategy Audit Proposal Template
Relationship of
the Parties
Assignment Notice Miscellaneous
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20. Please read the previous page contract to make sure you understand all the details of working with us. It is really important to us that everything is transparent from the
start and that it is understood to lay a solid foundation for a great working relationship.
Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort out some items together. We are committed to finding
the best way to collaborate.
Please click the ' sign here ' button below once you feel confident about everything and are ready to move forward.
Sign in the box that pops up to make the acceptance official.
Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps and get the project rolling.
We’ll email you a separate copy of the signed contract for your records.
If you’d like to speak to us by phone, don’t hesitate to call user phone
Next Steps for Website Strategy Audit Proposal Template
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Signature
Proposal Lead
User Assigned:
User Title:
Signature
Default Contact
Client Name:

21. Contact Us for Website
Strategy Audit
Proposal Template
21
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

22. Icons Slide for Website Strategy Audit Proposal Template
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23. Additional Slides
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24. Our Mission, Vision & Goal for Website Strategy Audit Proposal
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Mission
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Goal
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Vision

25. TimelineforWebsiteStrategy
AuditProposalTemplate
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audience's attention.
Text Here2017
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Text Here2018
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Text Here2019
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Text Here2020
Start
End

26. 30 60 90 Days Plan for Website Strategy Audit Proposal Template
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your audience's attention.60
Days
Plan
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Days
Plan
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your audience's attention.90
Days
Plan

27. Roadmap for Website Strategy Audit Proposal Template
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Start End
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