1. Small Cell 2020
Fu Hongjun
Vice President , Huawei Small Cell Product line
February 23,2016
2. 2
2x MBB Users
3 Billion
6.7 Billion
2.5x CIoT
400 Million
1 Billion
100x Speed
10Mbps
1Gbps
new MBB Ecosystem
Open Platform for new service
MBB 2020 Bringing Opportunities & Challenges
Massive vertical
market connection
Opportunity Challenge
3.54b
LTE
3.23b
UMTS
Year 2020
3. 3
2014 2015 2016
25+
Commercial
100+
Planned
2020: 80%+ Voice on VoLTE
Galaxy S6
Voice & Video
Simultaneously
HD Voice
MOS4.0
Touch to Talk
500ms Setup
Best Voice QualityMature Eco-System
…
VoLTE :Basic Service in MBB Era
4. 4
Mobile Video is Leading Point of W1 Operator
51% 41%70% 51% 51%
LTE produces 5 times the 3G video traffic
17%
25%
71%
14%
16%
64%
0% 20% 40% 60% 80% 100%
LTE
3G
other
Video
Web
HD Video Require much Thicker Network
New Benchmark
200kbps
High
Speed
Basic
Broadband
Advanced
Broadband
Redefined
Broadband
1996 2008
2011
2014
2015
HD Video : Drive Force of MBB
768kbps
4 Mbps
10 Mbps
25Mbps
Source: LG U +
5. 5
2014 2015 2016 2017 2018 2019 2020
720P 1080P 2K
Source: Huawei mLab
2014-2020, Smartphone Resolution
1%
83%
42+
2K Resolution
Huawei
Mate8 & P8LG G4S6/Edge
2K Screen Becoming the Mainstream
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
智能手机发货量
PC机发货量
TV发货量
From: Statistics Portal
Million
7x
5x
1.3Billion
1.9BilloinSmartphone shipment
PC shipment
TV shipment
Smartphone: the Fastest Growing Screen
High End Smartphone Drive Mobile Data Growth
6. 6
Spectrum Released Spectrum Required
APT CEPT ASMG ATU CITEL
(NA)
CITEL
(LA)
USAChina BrazilSaudiUK S. Africa
500 MHz GAP
Source:ITU; Huawei mLab, 2014Q2
720 370687 550790 630 550640 370704 410360
Huge Spectrum Gap for
Dual-HD Service
Unlicensed Spectrum is Strong Supplement to Licensed Spectrum
UHF-Band(470~694/8): Universal
Coverage and M2M Connection
L-Band(1427-1518): Gold Band for
MBB Access and Roaming
C-Band(3300-5000): Key for Global
MBB Rapid Growing Traffic
Target: To Achieve >500MHz
New Spectrum for each Region
Segments
(<6GHz)
Candidate
Bandwidth
<1GHz 320MHz
1-3GHz 541MHz
3-6GHz 1620MHz
Total bandwidths
of all 3-Region’s
candidate Bands
2471MHz
More Licensed Spectrum Need to be Released for eMBB
5.15GHz 5.25GHz 5.35GHz 5.47GHz 5.725GHz 5.85GHz
UNII-1 UNII-2 UNII-2 UNII-3
US, EU, Japan,
India, China
US, EU, Japan
US, India, China,
considered in EU
120 MHz could
be made
available in the
US/EU
No DFS requirement DFS requirement(UNII-2)
>500MHz
100x Network Capacity Need More Spectrum
7. 7
International Airport,Beijing
2200+ APs
200mW
Power
2200 APs
200mW
Power
Wi-Fi vs. LTE Cell Capacity Indoor Hotspot
Mbps
User Num.
0
10
20
30
40
50
60
70
80
1 5 10 20 30 50 100 150
LTE AP_DL WiFi AP_DL
Wi-Fi Technology Not Full Use of Unlicensed Spectrum
Mexico
0.47Mbps
Doha
0.71Mbps
St. Paul
0.41Mbps
Source:Huawei mLab
0.21Mbps
Dubai Moscow
0.49Mbps
Paris
0.62Mbps
8. 8
Factory
Grid
Transportation
Oil & Gas
Mobile Broadband
Healthy
Mall / Stadium
Vertical Market
Source: Huawei global survey of 1,093 enterprise decision-
makers & specialists, 2014
Mobile broadband
Cloud computing
Big Data
IoT
50%0%
More Than 40% Enterprise Decision-
Makers see MBB as The Primary
Factor of Future Development
Digital Service: Next Gold Mine For Operator
10. 10
Experience Drive
Digitalization Enable
New Services, New Market
Signal
Source
Power
Splitter
DAS Vs. LampSite
BBU
RHUB
pRRU
OSS
Cat5E/6
FiberVS
Efficiency Drive Business Drive
• Simple network, easy deployment
• E2E, visualized O&M
Enterprise
• Open Platform With 3rd APP
• New market opportunity
positioning precision push
Passenger
flow analysis
Local exchange
Trend 1: Drive MBB Industry Upgrade with Indoor Digitalization
27:1
Traffic increase
0:7%
Congestion with
90,000 people
Beijing Airport
China National Stadium
Guangxi Airport
0:0.4M
Complaint in VIP
Area
11. 11
Trend 2: Maximum Site Value with Single Box Supporting Multi-Band & RAT
GSM
UMTS
Multi-Mode
Wi-Fi
FDD
TDD
700M
Multi-Band
...
2100M 3.5G
license and unlicensed
6 CC CA IBW ≥ 120M
OBW ≥ 600M
high integration chip
Backhaul
35%
Hardware
30%
Site rental
10%
Site civils
25%
TCO of Micro Deployment
Support New Technology for 1Gbps
Site Cost Saving
Double
Efficiency
UMTS
LTE
Single band & Single RAT
UMTS+LTE
Multi-band & Multi-RAT
12. 12
Unlicensed Bands
on Wi-Fi
3GPP Bands on
Small Cell
Mobile
Backhaul
OSS
OSS
OSS
Shared
Backhaul
OSSBackhaulLAA
FTTX/ADSL
etc
Separated Network
One Box
Cellular + Wi-Fi
5GHz Total:~575MHz
• Average
Throughput 167% to
Wi-Fi
Trend 3: Improve Spectrum Efficiency of Unlicensed Technology with Convergence
13. 13
Voice
Digital
Services
Traffic &
Connection
2016 Time
Industry Scale
Industry Trend
The trend approach to digital services
*Future support
Digital Service
Various digital services happened indoor
Network Openness
Enable network for new value-added
service
Digital footprint
Analysis
Passenger flow
Analysis
Precise Ads
Delivery Indoor navigation
Lampsite Pico
Small Cell
Controller
Micro* Micro*
Trend4: Build New Business Mode and Ecosystem with Small Cell
14. 14
CoordinatorConvergence Openness
Optimizing the Networking
for massive deployment of
Small Cell
Enhance the coordination of
inter-RAT or intra-RAT to
improve the user experience
Trend5: Massive Deployment Drive Evolution of Architecture
Generate new value for
mobile operator via opening
network for digital service
Small Cell Controller
15. 15
Best Small Cell Partner
Business
Innovation
Leading ProductAlly Ecosystem
Leading Commercial Deployment
UMTS
TDD
FDD
…
WIFI
Future
Evolution
Multi Band
Multi Mode
DIY
Deployment
Easy O&M
Coordinate, Open
Site company
Operator SP/ CP
Site Integrator
Small Cell
Crowd Sourcing
Win-win Industry Chain
17. 17
Source: Dell’Oro , 2015 (by revenue)
Largest Market Shares of Micro Cell 2015
ZTE, 2.5%
Ericsson,
22.7%
Huawei,
36.1%
ALU, 22.7%
NSN, 9.2%
Samsung,
6.8%
others,
1.5%
ZTE
Ericsson
Huawei
ALU
NSN
Samsung
others
Largest Market Shares of LampSite(Including Pico) 2015
ZTE, 0.7% Ericsson,
16.2%
Huawei,
43.8%
ALU, 12.0%
NSN, 4.5%
others, 22.8% ZTE
Ericsson
Huawei
ALU
NSN
others
No.1 Of Magic Quadrant for Small Cell Equipment(Gartner, 2015)
Leaders
ZTE
Cisco
Ericsson
ALU
Nokia
AbilityToExecute
Completeness Of Vision
MWC 2015 Barcelona
Best Mobile Infrastructure
LTE Asia Singapore
Best Innovation in HetNetBest MEC Use Case Idea
MEC London
East Africa Com Cape Town
Best Network Improvement
WINNER
Best Mobile Infrastructure
Huawei Small Cell Leading Industry Development
18. 18
Trend 1
drive MBB
industry upgrade
with indoor
digitalization
Trend 2
maximum site value
with one box micro
supporting multi-
band & multi-rat
Trend 3
improve spectrum
efficiency with
convergence of
licensed &
unlicensed
technology
Trend 4
build new biz and
ecosystem with
small cell
Trend 5
drive evolution of
network architecture
due to deployment
of massive Small
Cell
Shopping Mall
Office Village
Stadium
Street
Macro
Macro
Five Trends to Small Cell 2020
Notes de l'éditeur
HD = High Definition
W1 = Wave 1
下面的图就是 LGU+的现网数据 +标注
We think digital service is the next gold mine for mobile operator. The traditional mobile solution is not welcomed to the the vertical market, but the situation is changing. With the upgrading of IT system, nearly half of enterprise decision makers need MBB as the primary factor of future development. That is why we think digital service can help mobile operator to entry enterprise market the new blue sea for new revenue point.
北京机场 3个月 vs 8个月; 金 广西机场:0投诉 vs 7%的投诉; 鸟巢:0拥塞 vs only X万用户能接入;
Traditional voice Indoor / Outdoor: traffic density / m2 3 times, and investment / m2 is 4 to 6 times, indoor ROI is poor
The MBB data continues to drive traffic density scissors indoor and outdoor expansion, so that indoor and outdoor contrast ROI improvement in 2015 was the turning point in developed markets
数据用比对