Get Smart About Rewarded Video
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What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes! With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers! Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
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Get Smart About Rewarded Video
- 1. Get Smart About REWARDED VIDEO …in less than two minutes
- 3. Want to MONETIZE their sites £ ¥ $ $ $ $ £ £ ¥ ¥ ¥ ¥ ¥ £ £ € € € € €
- 5. Bart is one of them.
- 7. And he needs to UP his revenue BIG TIME
- 8. But HOW can he do it?
- 11. and get to the point when you need more lives…or birds?
- 12. There’s actually a free and easy way to keep playing
- 13. No need to spend that precious currency
- 14. Just watch a video ad!
- 17. It’s simple.
- 18. Users get access to PREMIUM content
- 19. That can be in-game currency and power-ups
- 21. 80% of mobile users are open to it
- 22. WHY?
- 23. Because the user has the POWER.
- 24. They choose to WATCH the video or not
- 25. That all sounds GOOD, so Bart tried it out
- 27. But AVERAGE for rewarded video IS OFF THE CHARTS!
- 28. Bart reached 50 – 80% of his audience Vungle found their Rewarded Interstitial ad placement reached 50-80% of an app’s audience.
- 29. CPMs were between 20 – 55€! The typical CPM for a viewable, data-driven video ad is between 22 - 55 €.
- 30. And CTRs were ELEVATED by 20 – 35% The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic.
- 31. more than display ads!! 4 - 5x The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic, when compared to the typical display ad CTR..
- 32. Bart’s app revenue increased by 20 – 50% Soomla reports that rewarded video can increase app revenue by 20 – 40%.
- 33. Basically, REWARDED VIDEO is a win-win.
- 34. It’s great for USERS And great for PUBLISHERS.
- 35. Just ask Bart.
- 36. www.smartadserver.com www.smartadserver.com Let’s Talk Rewarded Video. http://smartadserver.com/publisher-platform/video/ contact@smartadserver.com
- 37. www.smartadserver.com www.smartadserver.com Sources In-Game Advertising the Right Way:: Monetize, Engage, Retain. Unity, 2016. Cohen, Jasmine. (2016, October, 20). How Rewarded Videos Benefit App Developers and Advertisers Alike [Blog post]. Retrieved from http://www.ironsrc.com/rewarded-videos-benefit-developers-advertisers/ Nizan, Yaniv. (2016, October 20). Increase Rewarded Video Revenue by Mastering Opt-In Ration [Blog post]. Retrieved from http://blog.soom.la/2016/06/increase-rewarded-video-revenue-by-mastering-opt-in-ratio.html O’Kane, Ciaran. (2016, October, 20). King: Testing new Reward Video Ad Format to Monetise 400+ Million Users [Blog post]. Retrieved from https://www.exchangewire.com/blog/2016/05/27/king-testing-new-reward-video-ad- format-to-monetise-400-million-users/ Spina, Franco. (2016, October, 20). Top Strategies for Rewarded Video Ads in Mobile Games..[Blog post]. Retrieved from https://deltadna.com/blog/rewarded-video-ads-in-mobile-games/ Takahashi, Dean, (2016, October, 20). Supersonic Sees Big Growth for “Rewarded Video Ads” in Mobile Games (Interview). [Blog post]. Retrieved from http://venturebeat.com/2015/03/01/supersonic-sees-big-growth-for- rewarded-video-ads-in-mobile-games-interview/view-all/ Best Practices: Vungle Video Ad Placements,. Vungle,. Retrieved from http://vungle.com/wp-content/uploads/ 2014/04/Best-Practices-Guide-4_14_14.pdf .