2. “These are the businesses to watch, the
companies that are innovating, and
challenging their competitors to step up their
game or move aside.”
– Eloise Keating, SmartCompany editor
3. “As trendsetters and early adopters of digital
technology, they thrive on being leaders-of-
the-pack.”
– Kosmas Smyrnios, Professor of Family Business Entrepreneurship at
RMIT University
4. “New ideas are encouraged at
every level of our company –
‘courage to fail’ is one of our
core values, so every single
team member is tasked with
trying new things.”
– Adore Beauty, Smart50 #28,
Kate Morris, founder
HOW DO THEY DO IT?
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5. “Always think of the
opportunity, not the
obligation. Action
precedes motivation.”
– Podpac, Smart50 #18,
Toby Strong, founder
HOW DO THEY DO
IT? READ MORE
6. “There is always
room for greater innovation.”
– Just For Pets, Smart50 #47,
Karen Justice, founder
HOW DO
THEY DO IT?
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7. “Unless you're completely
committed and passionate
about what you're doing
you won’t survive.”
– Fluent Retail, Smart50 #11,
Graham Jackson, CEO
HOW DO THEY DO IT?
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8. “Stay true to your values … stop and
remind yourself why you started the
business.”
– b.box for kids, Smart50 #10, Monique
Filer and Dannielle Michaels, co-founders
HOW DO THEY DO IT?
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9. “Know your ‘why’, and the essence of
your business. ‘People don’t buy what
you do, they buy why you do it.’”
– Unita Group, Smart50 #38, Robert
Rowe, founder
HOW DO THEY DO IT?
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10. “Back yourself,
believe in ambition
and try harder than
your peers.”
– Retail Savvy
Group, Smart50
#30, Stewart
Koziora & Anna
Carosa, co-founders
HOW DO THEY DO IT?
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11. “Challenges are inevitable but the
methods used to overcome them is
what sets certain businesses apart.”
– Mountain Bikes Direct, Smart50 #41
Gen Geale, co-founder
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12. “Our greatest successes have
come when we were very precise
about expectations.”
– Prospa, Smart50 #1, Greg
Moshal & Beau Bertoli, co-founders
HOW DO THEY DO IT?
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