How to really engage customers through technology, demonstrations, interaction, suggestive selling and more.

1. Beyond Displays
How to Really Engage
Your Customers
Presented by Susan Wagner
Smart Retailer Magazine

2. www.smart-retailer.com/subscribe

3. The Goal of a Good Display
*
Highlight Product
Set the Store’s Theme and Tone
Catch Your Customers’ Attention
Create an Interesting Atmosphere
Make It Easy to Buy

4. A Good Display Needs…
A Focal Point

5. A Good Display Needs…
Height *

6. A Good Display Needs…
Movement

7. A Good Display Needs…
A Theme

8. A Good Display Needs…
Color

9. A Good Display Needs…
White Space

10. A Good Display Needs…
Something Exciting

11. A Good Display Needs…
Something Exciting
*

12. A Good Display Needs…
Great Props

13. A Good Display Needs…
Great Props

14. A Good Display Needs…
Great Props

15. A Good Display Needs…
Great Props
*

16. Take a Display Beyond with…
Signage
To Introduce
New Products

17. Take a Display Beyond with…
Signage
To Highlight
Specials

18. Take a Display Beyond with…
Signage
To Speak
Directly to
Your
Customers

19. Take a Display Beyond with…
Signage
To Speak
Directly to
Your
Customers

20. Take a Display Beyond with…
Signage
To Speak
Directly to
Your
Customers
*

21. Take a Display Beyond with…
Signage
Encourage
Sales

22. Take a Display Beyond with…
Signage
Encourage
Sales

23. Take a Display Beyond with…
Signage
To Tell What
the Product Is

24. Take a Display Beyond with…
Signage
To Tell
What the
Product Is

25. Take a Display Beyond with…
Signage
To Tell
What the
Product Is

26. Take a Display Beyond with…
Signage
To Tell
What the
Product Is

27. Take a Display Beyond with…
Signage
To Show a
Product’s
Popularity

28. Take a Display Beyond with…
Signage
To Show a
Product’s
Popularity
*

29. Take a Display Beyond with…
Signage
To Provide
Gift Ideas

30. Take a Display Beyond with…
Signage
To Entertain
Your
Customers

31. Take a Display Beyond with…
Signage
To Entertain
Your
Customers

32. Take a Display Beyond with…
Signage
To Entertain
Your
Customers

33. Take a Display Beyond with…
QR Codes
To Give
Customers
More Info

34. Take a Display Beyond with…
QR Codes
To Show
How a
Product
Is Made

35. Take a Display Beyond with…
QR Codes
To Encourage
People
to Interact
With You

36. Take a Display Beyond with…
QR Codes
To Promote
Specials

37. Take a Display Beyond with…
QR Codes
To Sell When
You Can’t
*

38. Take a Display Beyond with…
Video
To Help
Sell by
Providing
More Info

39. Take a Display Beyond with…
Video
To Help
Sell by
Demonstrating

40. Take a Display Beyond with…
Special Displays
To Cross-
Merchandise

41. Take a Display Beyond with…
Special Displays
To Highlight
Certain Price
Points

42. Take a Display Beyond with…
Special Displays
To Highlight
Gifts to Go
*

43. Take a Display Beyond with…
Special Displays
To Showcase
Local Products

44. Take a Display Beyond with…
Special Displays
To Give a Sense
of Quality

45. Take a Display Beyond with…
Special Displays
To Promote
Gift Certificates
or Other
Store Amenities

46. Take a Display Beyond with…
Special Displays
To Promote
Gift Certificates
or Other
Store Amenities

47. Take a Display Beyond with…
Special Displays
To Highlight
Gifts for Certain
Customer
Categories

48. Take a Display Beyond with…
Special Displays
To Promote
Contests
(and build
your database)

49. Take a Display Beyond with…
Demonstrations
To Encourage
Interaction with
Your Employees

50. Take a Display Beyond with…
Demonstrations
To Encourage
Interaction with
Your Employees

51. Take a Display Beyond with…
Demonstrations
To Encourage
Interaction with
Your Employees
*

52. Displays are the Powerhorse
of Your Business
Help Them Do Their Job!

53. www.smart-retailer.com/subscribe
www.facebook.com/SmartRetailerMagazine
www.slideshare.net/SmartRetailerMagazine