Marketing Campaign Blue Prints - w/ Aberdeen Campaign Bundles.

1. Using Campaign Bundles: a
Blueprint
Report!

2. SmartBite: Inspire with data – this is a mini-
infographic based on any report.
Checklist: Challenge to action – this is a list
of steps and enablers relevant to your market.
Knowledge Brief: Focus your buyer – these
briefs are short-form, topical discussions, typically
of capabilities or enablers.
Campaign Bundles Can Include

3. Top-of-Mind Campaign
Use snackable, relevant content to engage
TOFU leads and they won’t forget you.
Goal: TOFU Lead Gen and Engagement
Who: Site & Social Traffic, Purchased, Ads, etc.
How: A topic so timely and relevant, they have to
click every time.

4. Blog & Email
Social & Email
on Landing
page
Webinar Email
Close w/
product intro!
Sales Inbound or
unsubscribe?
Top-of-Mind Campaign Example
Blog & Email

5. Reengagement Campaign
Focus on content that adds value to rekindle
interest. This shouldn’t be a pitch.
Goal: Jump starting some old leads
Who: Ghosts from campaigns past
How: You know their favorite topic. Ramp up the
time investment as you roll content out. You’ll get ‘em.

6. Reengagement Campaign Example
Nurture email
Blog & Email
Ungated Post-download
Email
Connect pain
with product
Sales Inbound or
unsubscribe?
Nurture email

7. Trade Show Campaign
Start a conversation that delivers value &
promises more at the event.
Goal: Drive potential buyers to your booth
Who: Attendees you can help!
How: Don’t ask too much, stay top-of-mind, & have
a great offer to reel them in.

8. Trade Show Campaign Example
Blog & Email
Mailer
Email w/
booth offer
Analyst
Presentation
Intro Email
Offer to leads

9. Learn more about Campaign Bundles from your Aberdeen
Group representative.