Contenu connexe Similaire à SmashFly + Glassdoor: 5 Stages of the Candidate Experience (20) Plus de SmashFly Technologies (19) SmashFly + Glassdoor: 5 Stages of the Candidate Experience3. © 2016 SmashFly Technologies3 © 2016 SmashFly Technologies33 © 2016 SmashFly Technologies3
Candidates are like consumers.
Candidates
Expect:
• Social Engagement
• Relevant Content
• Transparent Culture
• Mobile Search
• Mobile Apply
• Fast Feedback
3
#RMWebinar
4. © 2016 SmashFly Technologies4 © 2016 SmashFly Technologies44 © 2016 SmashFly Technologies4
Candidates are well-informed.
#RMWebinar
5. © 2016 SmashFly Technologies5 © 2016 SmashFly Technologies55 © 2016 SmashFly Technologies55
Candidates have choices.
BIOTECH
Boston
RETAIL
Tokyo
HEALTHCARE
London
FINANCIAL
New York
TECHNICAL
SUPPORT
Silicon Valley
#RMWebinar
9. © 2016 SmashFly Technologies9
Evaluation Relationship
Post-Apply
#RMWebinar
10. © 2016 SmashFly Technologies10
Awareness Consideration Interest Evaluation Relationship
Post-ApplyPre-Apply
#RMWebinar
11. © 2016 SmashFly Technologies11 © 2016 SmashFly Technologies11
#RMWebinar
13. © 2016 SmashFly Technologies13
Consideration Interest Evaluation RelationshipAwareness
#RMWebinar
15. © 2016 SmashFly Technologies15
Awareness
The Candidate:
• Doesn’t currently have a job or are
expecting to lose it
• Feels underappreciated at their
current job
• Has a new boss or the organization
changes direction
• Believes there is lack of growth in
their current position
• Is convinced by a better offer
16. © 2016 SmashFly Technologies16 © 2016 SmashFly Technologies16
Recruitment Marketing is every tactic that a talent acquisition team uses to find,
attract, engage and nurture leads to convert them into more qualified applicants
to fill jobs now and build a pipeline for the future:
• Sourcing
• Recruiting Events
• Employee Referrals
• Job Marketing
• Mobile (SMS) Recruiting
• Career Site
• SEO
• Talent Networks
• Employer Branding
• Advanced CRM
• Recruitment Automation
• Content Marketing
• Email Lead Nurturing
• Social Recruiting
• Recruiting Analytics
17. © 2016 SmashFly Technologies17 © 2016 SmashFly Technologies17
#RMWebinar
18. © 2016 SmashFly Technologies18 © 2016 SmashFly Technologies18
Job Marketing
Traditional Job Boards
International Boards
Advertising Locations
Glassdoor
Retargeting Banner Ads
Pay Per Click
Sponsored Listings
Talent Network
Job Alerts
Talent Network Emails
Talent Connect
Newsletter
Candidate Sourcing
Social Media
LinkedIn
Twitter
Facebook
Career Site
Direct Traffic
SEO
Referral Traffic
Employee Referrals
Traditional Job Marketing Channels
Emerging Job Marketing Channels
#RMWebinar
20. © 2016 SmashFly Technologies20
Interest Evaluation RelationshipConsiderationAwareness
#RMWebinar
22. © 2016 SmashFly Technologies22
Consideration
* Inavero 2015 (View)
18*
Number of Sources Job Seekers
Utilize Before Applying to Jobs
7-8*
Number of Reviews Job Seekers
Utilize Before Applying to Jobs
23. © 2016 SmashFly Technologies23 © 2016 SmashFly Technologies23
Awareness Consideration Interest Evaluation Relationship
KnownAnonymous
#RMWebinar
24. © 2016 SmashFly Technologies24 © 2016 SmashFly Technologies24
#RMWebinar
27. © 2016 SmashFly Technologies27 © 2016 SmashFly Technologies27
#RMWebinar
28. © 2016 SmashFly Technologies28 © 2016 SmashFly Technologies28
#RMWebinar
29. © 2016 SmashFly Technologies29 © 2016 SmashFly Technologies29
1. Embed employee stories on targeted landing pages
2. Place employee stories in job descriptions
3. Promote employee stories via nurture email campaigns
to your talent network
4. Encourage employees to include stories in their reviews
on sites like Glassdoor
#RMWebinar
31. © 2016 SmashFly Technologies31
Evaluation RelationshipInterestConsiderationAwareness
#RMWebinar
33. © 2016 SmashFly Technologies33
Interest
Candidate gave you permission
to reach out but only if you:
• Continuously provide value
• Set reasonable expectations
• Realize that you are
competing with others
#RMWebinar
34. © 2016 SmashFly Technologies34 © 2016 SmashFly Technologies34
#RMWebinar
35. © 2016 SmashFly Technologies35 © 2016 SmashFly Technologies35
Candidate Action
• Join a Talent Network
• Sign Up to Receive Content
• Submit an Application
• Talk to a Recruiter
• Multiple Round Interviews
• Offer
• Offer Acceptance
Employer Reaction
• Welcome to the Network
• Send Valuable Content
• Confirm Receipt
• Timeline for Next Steps
• Inform on Rejection
• Offer Details and Reasoning
• Welcome to the Company
36. © 2016 SmashFly Technologies36 © 2016 SmashFly Technologies36
#RMWebinar
37. © 2016 SmashFly Technologies37 © 2016 SmashFly Technologies37
113,961
subscribers
CH2M June 2015
Click through (CTR)
30
%
Opens
6%
On average 410 new
applicants per month
#RMWebinar
39. © 2016 SmashFly Technologies39
RelationshipEvaluationInterestConsiderationAwareness
#RMWebinar
41. © 2016 SmashFly Technologies41
Evaluation
Quality candidates are
interviewing your hiring
managers, recruiters and team
during each interview.
• Team and Culture
• Career Growth
• Work/Life Balance
#RMWebinar
42. © 2016 SmashFly Technologies42 © 2016 SmashFly Technologies42
#RMWebinar
43. © 2016 SmashFly Technologies43 © 2016 SmashFly Technologies43
#RMWebinar
45. © 2016 SmashFly Technologies45 © 2016 SmashFly Technologies45
#RMWebinar
46. © 2016 SmashFly Technologies46 © 2016 SmashFly Technologies46
Overall Ratings
Glassdoor
Avg.
Our
Company
Company 1 Company 2 Company 3
Number of Reviews - 733 3,638 98 183
Overall Company
Ratings
3.2 3.9 3.3 3.2 2.7
Career Opportunities 3.0 3.7 3.2 3.3 2.5
Compensation and
Benefits
3.2 3.2 3.5 3.3 2.7
Culture and Values 3.2 4.1 3.3 3.4 3.0
Senior Leadership 2.9 3.6 2.8 3.1 2.7
Work/Life Balance 3.3 3.9 3.6 3.4 3.1
Recommend to a
Friend
57.5%
Recommend
81.7%
Recommend
63.3%
Recommend
59.4%
Recommend
46.7%
Recommend
Business Outlook
39.2%
Positive
68.2%
Positive
28.2%
Positive
53.5%
Positive
21.0%
Positive
CEO Approval Rating 68.8% 91.1% 78.9% 83.4% 70.5%
#RMWebinar
48. © 2016 SmashFly Technologies48
RelationshipEvaluationInterestConsiderationAwareness
#RMWebinar
50. © 2016 SmashFly Technologies50
Relationship
New Employee wants to
succeed, needs to feel:
• Supported by HR
• Networked with team
• Valued to organization
#RMWebinar
51. © 2016 SmashFly Technologies51 © 2016 SmashFly Technologies51
#RMWebinar
52. © 2016 SmashFly Technologies52 © 2016 SmashFly Technologies52
#RMWebinar
53. © 2016 SmashFly Technologies53 © 2016 SmashFly Technologies53
#RMWebinar
54. © 2016 SmashFly Technologies54
RelationshipEvaluationInterestConsiderationAwareness
When’s the last time you put on the candidate’s shoes?
#RMWebinar
55. © 2016 SmashFly Technologies55 © 2016 SmashFly Technologies55
#RMWebina