The document provides an overview of the Italian startup ecosystem project called "Who's Who", which aims to create an observatory of the sector and update information on Restart Italia. It identifies the main players in the Italian startup ecosystem such as innovative startups, funded startups, institutional investors, incubators, accelerators, coworking spaces, and associations. It also provides data on investments in Italian startups between 2012-2013, which totaled approximately €112 million, and were distributed mainly in Lombardy, the ICT sector, and to founders under 40 years old with managerial backgrounds. The observatory aims to carefully monitor trends in the startup sector using indicators to assess the long-term economic impacts on Italy's

1. L'ecosistema startup italiano si
presenta: il progetto "Who's Who",
un Osservatorio sul settore e
l’aggiornamento di Restart Italia!
IN COLLABORATION WITH
WITH THE INSTITUTIONAL SUPPORT OF

2. L'ecosistema startup italiano si presenta:
il progetto "Who's Who", un Osservatorio sul
settore e l’aggiornamento di Restart Italia!
Pierantonio Macola
Amministratore Delegato Smau
Federico Barilli
Segretario Generale di Italia Startup
IN COLLABORATION WITH
WITH THE INSTITUTIONAL SUPPORT OF

3. The Startup Ecosystem &
the Investments in Hi-tech Startups in Italy
Observatory on Hi-Tech Startups in Italy
Andrea Rangone
School of Management, Politecnico di Milano
IN COLLABORATION WITH
WITH THE INSTITUTIONAL SUPPORT OF

4. 1_
The Italian Startup Ecosystem: "Who’s Who"
2_
Investments in hi-tech startups in Italy

5. The Italian Startup Ecosystem
The players
"Innovative Startups"
Funded Startups
"Institutional" Investors
Incubators and Accelerators
Science and Technology Parks
Coworking spaces
Startup Competitions
Associations, Online
Resources & Communities
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

6. The Italian Startup Ecosystem
The methodology
 A census survey of the main
players in each category based
on a review of secondary sources
(online re-sources, press search,
etc.)
 Interviews with each identified
player to understand their actual
role within the ecosystem
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

7. The Italian Startup Ecosystem
"Innovative Startups"
"INNOVATIVE STARTUPS": 1227
14%
North
50%
36%
Centre
South and
Islands
"Innovative Startups":
According to the definition established by law through Decreto
Sviluppo Bis and later revised through Decreto Lavoro.
Startup listed in the special section of the Business Register
held by the Chambers of Commerce.
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
Last update, October 14th 2013
25 Ottobre 2013
www.osservatori.net

8. The Italian Startup Ecosystem
Funded Startups
FUNDED STARTUPS: 113
28%
North
46%
26%
Centre
South and
Islands
Funded Startups:
High-tech startups that obtained financing in 2012
and/or 2013 from at least one of the players included
in the "institutional investors" category
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

9. The Italian Startup Ecosystem
"Institutional" Investors
"INSTITUTIONAL" INVESTORS: 32
4%
19%
23%
North
Public
Centre
Private
81%
73%
South and Islands
“Institutional” Investors:
Investors that manage capital for third parties and
invest in startups through a structured process that
involves an evaluation team, regardless of their legal
nature (Sgr, Sicar, SpA, etc)
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

10. The Italian Startup Ecosystem
Incubators and Accelerators
INCUBATORS AND ACCELERATORS: 97
34%
Public
21%
Private
North
66%
45%
Centre
14%
South and Islands
Equity
Investments
34%
Not Equity
investments
86%
Incubators and Accelerators:
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
Public and private incubators and accelerators that provides
associated services to support startups (mentorship,
networking, etc) in addition to rental space.
Certified Incubators and Accelerators (ref. Decreto Sviluppo
Bis) are identified by an asterisk
25 Ottobre 2013
www.osservatori.net

11. The Italian Startup Ecosystem
Science and Technology Parks
SCIENCE AND TECHNOLOGY PARKS: 40
7%
27%
North
Public
45%
Centre
Private
South and Islands
93%
28%
Science and Technology Parks:
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
Public and private organisations whose primary aim is to
promote the growth and development of highly
technological enterprises and to facilitate the transfer of
knowledge and innovation from the University and research
centres to the businesses based there
25 Ottobre 2013
www.osservatori.net

12. The Italian Startup Ecosystem
Coworking spaces
COWORKING SPACES: 65
14%
North
29%
57%
Centre
South and Islands
Coworking spaces:
Work spaces specifically intended for startups that
may also provide some additional services
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

13. The Italian Startup Ecosystem
Startup Competitions
STARTUP COMPETITIONS: 33
15%
North
Centre
27%
58%
South and Islands
Startup Competitions:
All competitions taking place in 2013 were considered
(already concluded or planned before the end of the
year)
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

14. The Italian Startup Ecosystem
Associations, Online Resources & Communities
ASSOCIATIONS, ONLINE RESOURCES & COMMUNITIES: 20
35%
Associations
65%
Online Resources
&Communities
Associations, Online Resources & Communities:
Only those associations, online resources and
communities with a specific focus on startup
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

15. The Italian Startup Ecosystem
The regions
LOMBARDIA
Percentage of Italian total
 20% of "Innovative Startups"
 30% of Funded Startups
 60% of "Institutional" Investors
 19% of Incubators and Accelerators
 13% of Science and Technology Parks
 22% of Coworking spaces
 36% of Startup Competitions
FOR THE NAMES AND CONTACT INFORMATION OF THE PLAYERS MENTIONED ON THIS SLIDE,
PLEASE VISIT THE WEBSITE WWW.ITALIASTARTUP.IT/WHOISWHO
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

16. 1_
The Italian Startup Ecosystem: "Who’s Who"
2_
Investments in hi-tech startups in Italy

17. Methodology
Quantification of these investments was carried out through
primary sources. Direct interviews were therefore conducted with:
 All institutional entities plus the main incubators/accelerators,
Family Offices and Business Angels
 All startups funded in 2012 and 2013 by the above-mentioned
investors
Data collected from the 2012 IBAN Survey was added to the data
collected through these primary sources
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

18. Total investments in hi-tech startups
in 2012 and 2013
120
112
Milion €
100
80
60
40
20
0
2012
Observatory on hi-tech startups in Italy
Year
25 Ottobre 2013
www.osservatori.net

19. Total investments in hi-tech startups
in 2012 and 2013
120
≈110
112
are estimated
100
Milion €
* Values for 2013
80
60
40
20
0
2012
Observatory on hi-tech startups in Italy
Year
2013*
25 Ottobre 2013
www.osservatori.net

20. Distribution of investments
by investor type
112
100
Milion €
120
35
80
Business Angels,
Family Offices,
Incubators and
Accelerators
60
40
77
20
"Institutional"
Investors
0
2012
Year
30%
70%
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

21. Distribution of investments
by investor type
112
100
Milion €
120
35
≈110
are estimated
≈45
+≈30%
80
* Values for 2013
Business Angels,
Family Offices,
Incubators and
Accelerators
60
40
-≈15%
77
≈65
20
"Institutional"
Investors
0
2012
Year
30%
2013*
41%
59%
70%
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

22. Distribution of investments and funded
startups by region
17%
18%
24%
59%
North
Centre
South and Islands
22%
60%
North
TOTAL: 112 MILLION €
Observatory on hi-tech startups in Italy
Centre
South and Islands
TOTAL STARTUPS: 167
25 Ottobre 2013
www.osservatori.net

23. Distribution of investments and funded
startups by sector
2%
3%
16%
17%
7%
9%
73%
73%
Life Sciences
Cleantech and Energy
ICT
Other
Life Sciences
TOTAL: 112 MILLION €
Observatory on hi-tech startups in Italy
Cleantech and Energy
ICT
Other
TOTAL STARTUPS: 167
25 Ottobre 2013
www.osservatori.net

24. Background and age range
of startup founders
17%
26%
30%
83%
Managerial
Technical
44%
< 30 years
> 40 years
30-40 years
TOTAL STARTUPS: 80 *
* Founder profile refers only to those startups that obtained financing from "Institutional" Investors
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

25. Observatory on startups:
The importance of monitoring
If we truly want to make our country more startup-friendly we must:
 carefully monitor the trends within the startup ecosystem using
appropriate set of indicators (number of startups, investments,
turnover generated, employment created, etc.)
 assess the long-term impacts of this strength on the economic
growth of our country
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

26. The Startup Ecosystem &
the Investments in Hi-tech Startups in Italy
Observatory on Hi-Tech Startups in Italy
Andrea Rangone
School of Management, Politecnico di Milano
IN COLLABORATION WITH
WITH THE INSTITUTIONAL SUPPORT OF

27. Who Is Who: the online map
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

28. Who Is Who: the online map
Observatory on hi-tech startups in Italy
25 Ottobre 2013
www.osservatori.net

29. The Italian Startup
Ecosystem: Who is Who
Mattia Corbetta
Segreteria tecnica del Ministro dello Sviluppo economico
Andrea Rangone
Responsabile Osservatori del Politecnico di Milano
IN COLLABORATION WITH
WITH THE INSTITUTIONAL SUPPORT OF

30. Restart Italia! 1 anno dopo
e programma Destinazione Italia:
cosa è successo, quali i prossimi passi?
Riccardo Donadon
Presidente di Italia Startup
Stefano Firpo
Capo della Segreteria tecnica del Ministro dello Sviluppo Economico
Alessandro Fusacchia
Consigliere per la diplomazia economica del Ministro degli Affari Esteri
IN COLLABORATION WITH
WITH THE INSTITUTIONAL SUPPORT OF