2. Company Overview
Parent Company American Telephone and Telegraph Company
Category Mobile Service Provider
Sector Telecommunication
Ticker ‘T’ (Trades on NASDAQ)
Segment Wireless and Wireline Sevices for all mobile
phone users as well as Enterprises/Companies
looking for network solutions
Target Group Residential, Commercial and Governmental
customers internationally
Positioning High Speed Wireless Services through 4G and
broadband and digital TV services
USP Second Largest provider of mobile and fixed
telephony in US
3.
4. Company History
Spun-off from
AT&T Corp.’s
(ATTC) , formerly
known as SBC
Communications
Inc. (SBC)
May 2014
2013January 1, 1984 1997 1999 2005
2006
Expanding the
wireline
operations as the
incumbent local
exchange carrier
(ILEC) into a total
of 13 states
A new wireless
brand, Aio, which
offers prepaid
services and
devices with no
annual contract.
one of the
subsidiaries merged
with ATTC, creating
one of the world’s
leading
telecommunications
providers
one of the subsidiaries
merged with BellSouth
Corporation(BellSouth)
making AT&T the ILEC
in an additional nine
states.
A merger
agreement to
acquire
DIRECTV
5. Industry Overview
• Telecommunications is a mammoth industry,
comprising companies that make hardware,
produce software, and provide services.
• Hardware includes a vast range of products that
enable communication across the entire planet,
from video broadcasting satellites to telephone
handsets to fiber-optic transmission cables.
6. Industry Overview Contd.
• Services include running the switches that control
the phone system, providing Internet access, and
configuring private networks by which
international corporations conduct business.
• Software makes it all work, from sending and
receiving e-mail to relaying satellite data to
controlling telephone switching equipment to
reducing background noise on your cell phone
call.
12. Liquidity Ratios
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Jan 1,
2010
Jan 1,
2011
Jan 1,
2012
Jan 1,
2013
Jan 1,
2014
AxisTitle
Current Ratio
Current ratio V
Current ratio T
0.00
0.50
1.00
1.50
2.00
2.50
1 2 3 4 5
AxisTitle
Cash Ratio
Cash ratio V
Cash ratio T
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Jan 1,
2010
Jan 1,
2011
Jan 1,
2012
Jan 1,
2013
Jan 1,
2014
AxisTitle
Quick Ratio
Quick ratio V
Quick ratio T
14. 1. Threat of New Entrants
(Low)
• Huge capital required to setup the network
towers.
• Not profitable for new companies to enter
the market. Heavily Saturated Wireless
network market
15. (Moderately High)
– More convenient
– Skype, Viber, WhatsApp, Facebook, VOIPs
– Offer far greater value to the consumer
2. Threat of Substitute Products or Services
16. (High)
• No need for the International Wireless
• Month to month contracts
3. Bargaining power of customers
17. (Moderately High)
• Generate meaningful overall returns for
stockholders
• Devote an adequate amount of attention to
each of operating units
4. Bargaining Power of Suppliers
19. 1. Renowned Global Brand having over 25,000 employees globally
2. I-Phone Provider and Multiple Products and Services
3. Robust Financials in the telecom segment – Strongest Balance Sheets of any
major US Telecom Company
4. Second Largest Provider of Mobile Telephony and largest fixed telephony
provider in the United States
5. Has a reach in over 200 countries with their services with over 100 million
customers
6. Acquisition of other telecom companies over the years have strengthened its
presence globally
SWOT-Strengths
20. 1. Competitive Telecom Segment means a limited Market Share
2. Censorship issues and Network security problems were an issue
3. Stopped offering Unlimited Data Plan
SWOT- Weakness
21. 1. International Expansion Opportunities
2. I-Phone and I-Pad deals and ever increasing sales of Apple Products
3. Increasing smart phones market and leveraging 4G network capabilities
4. New Customers for Cloud Computing and RFID Technology
SWOT-Opportunity
22. 1. Saturation of the US Markets and Economic Slowdown
2. Government Regulations and legal fights over IP relay problems
3. Intensified competition and Industry consolidation
4. Loss of iPhone Exclusivity
5. Price Competition within Industry pressuring Margins
SWOT-Threats
23. CAPM
• Required Rate of Return= Rf + B(Rm-Rf)
• Inputs
– Adjusted Beta of .58
– Risk free Rate of 2.0518%
• 10 Year Treasury
– Return of Market: 18.13%
• Three year average of return on S&P500
• Required Rate of Return: 11.379%
24. Two Stage DDM
• Consistent Dividends since 1988 provided
strong consistent data for the model
• In the DDM model we used a 5 year high
growth period followed by a low growth
perpetuity
25. Bear Expectation
• Inputs
• T=5
• gS= 1.6%
–Revenue Growth
• gL= 2.2%
–Expected GDP Growth
• Result : $27.609
• Weighted at 30%
26. Average Expectation
• Inputs
• T=5
• gS= 5.3%
–Industry Growth Rate
• gL= 2.2%
–Expected GDP Growth
• Result : $32.42
• Weighted at 30%
Technically, telecommunications encompasses any communication over a distance, be it via telephone, television, radio, wireless network, computer network, telemetry, or other means-but traditionally, the term referred to telephone service. These days, though, all these technologies and others are converging-indeed, nowadays you can access the Internet, play videos, or track your children's movements via global positioning system (GPS) technology on your cell phone-so the lines between telecommunications and other industries like computer hardware and consumer electronics are getting blurrier all the time.
Operate and maintain switching and transmission facilities to provide telecommunications services via airwaves
Demand driven by
Consumer income
Innovative service offerings
Profitability of individual companies depends on
Marketing
Customer service
Large companies have advantages in marketing and in delivering comprehensive array of services
Small companies compete by delivering economically attractive service packages to niche groups regionally
framework to analyze level of competition within an industry and business strategy development.
During AT&T’s early days, they faced little challenge from other competitors since they had patents and hence the Threat of new entrants was higher. But after 1890s, when the patents expired, there was an influx of new competitors, around 6000, coming into the industry. The capital requirements for starting a business in this industry are also high, because there is a huge capital required to setup the network towers. Currently, the wireless network market is also heavily saturated at 91%, so it’s not profitable for new companies to enter the market.
The main service AT&T provides is communication and over the years, people have used different tools of communication. The direct substitute of traditional wireline telephones would be the wireless cellphone communication. With the emergence of internet, many forms of internet voice communications services have become popular like VOIPs, Skype, Viber, and Whatsapp. Even Facebook can be considered as a tool for communication. For AT&T’s other products like cable TV, the internet has become a big substitute, as people can stream TV shows, news, podcasts directly from any devices that have internet connection, hence the number of cable subscribers are also dropping.
Previously, the telecomm industry was a monopoly with AT&T having majority of the market share, but over time, patents held by AT&T expired and US government split up AT&T into smaller companies which lead to them losing market share and increasing competition in the industry. With more competitors in the market, the customers had more option to choose from and are also price sensitive, looking for better subscription plans. The customer base has also grown from 300k subscribers to over 3 million. To try and keep consumers from subscribing to other telecomm companies, most companies have started using long term contracts that makes its beneficial for consumers to stay with the company and also increases their switching costs.
Before the patents expired in 1890s, AT&T was the only company providing telecommunications services, but after the patents, 6000 new companies entered the market and hence the degree of competitive rivalry was high. But AT&T was still a monopoly in the industry till the 1980s when the US government and the Justice department split up AT&T into smaller companies. Currently, there are four major companies in the telecommunications industry: AT&T, Verizon, Sprint and T-Mobile. AT&T’s main rival would be Verizon, which has currently more wireless subscribers than AT&T. The wireless market is highly saturated with 91% of users already using cell phones and the only way to increase sales is by poaching clients from competitors.