How can you make you're portfolio stand out. This is a walk through for anyone who aims to score the dream job…

1. P RTFOLIO
www.smogdog.com | Hans Gerhard Meier | 2011

2. Portfolio intro
Define goal
- what is the purpose making a portfolio?
- apply for school
- apply for job
- apply as freelancer
Register a domain
USE IT!
Flash template
HTML template
http://okaydave.com/
www.smogdog.com | Hans Gerhard Meier | 2011

3. Portfolio
Some experiences from someone who’s been
out and about…
portfolio@smogdog.com
www.smogdog.com | Hans Gerhard Meier | 2011

4. Portfolio
You
Preparation
Business card
www.smogdog.com | Hans Gerhard Meier | 2011

5. Portfolio
• Consistence
• Manage the technologies used
• Let your photo friends help you
• Show your best work, 10
• Mix work with inspiration
• Talk about the portfolio
• Let the viewer turn the pages
• No excuses
• Drink your coffee
• Ask for feedback
www.smogdog.com | Hans Gerhard Meier | 2011

6. Portfolio content
• Dramaturgy
• Clients / Personal
• Surprise
• Consistency, depth, focus
• Your strength
• Latest project
www.smogdog.com | Hans Gerhard Meier | 2011

7. You
• Tell about yourself
• Why are you here
• Ask about… everything…
• Permanent job / freelance
• You need to like them as well
www.smogdog.com | Hans Gerhard Meier | 2011

8. Preparation
• Ask for a coffee talk
• Who are you meeting?
• Is your portfolio done
• Relevant work
• Got enough sleep
• How did it go, what to add/remove
• Ask others to view your portfolio
www.smogdog.com | Hans Gerhard Meier | 2011

9. Business card
• Leave behind
• CV
• How are you viewed when gone
• Follow up.
• Call, mail, call again...?
www.smogdog.com | Hans Gerhard Meier | 2011

10. I’m a…
Jack of all trades, king of ONE!
www.smogdog.com | Hans Gerhard Meier | 2011

11. P RTFOLIO
?
www.smogdog.com | Hans Gerhard Meier | 2011

12. P RTFOLIO
Content
• Intro
• 2-3 projects, skills & experience
• Process project
• Personal project
• Project wall, thumbnails - 20
• Outro
www.smogdog.com | Hans Gerhard Meier | 2011

13. P RTFOLIO
Process
• Research.
• Ideas/Sketches
• Editing
• Execution
• Result
• How do your process evolve
www.smogdog.com | Hans Gerhard Meier | 2011

14. BRIEF RESEARCH SKETCHING MOODBOARD DE-BRIEF
EXCECUTION
REFINMENT FINAL
www.smogdog.com | Hans Gerhard Meier | 2011

15. P RTFOLIO
Web or paper
MY contact@domain.com
+47 900 10 000
BOTH!
PORTFOLIO
Don’t forget the iPhone/iPad
www.smogdog.com | Hans Gerhard Meier | 2011

16. 1
6
contac
t@dom
+47 90 ain.com
0 10 00
0
3 MY contact@domain.com
+47 900 10 000
PORTFOLIO
Portfolio ECO System
2
PDF 1.Sharing
2.Social
3.Paper Portfolio
4.Photos
5.Website / Blog
MY BLOG 6.Mobile
5
4
www.smogdog.com | Hans Gerhard Meier | 2011

17. Book Web/Mobile DVD
• Intro/end • Drop intro • Does it work, PC/TV?
• Functionality • Does it work • Short intro
• Spelling • Searchable • Navigation/Menu
• Navigation • Art work for the disc
• Print/pdf • Spelling
• Spelling
• Contact info
/
• No flash
• Small screen
www.smogdog.com | Hans Gerhard Meier | 2011

18. Never again
apologize for your
photos!
Camera Sutra
Ask a photo friend, or…
You need:
System camera
Tripod (no tripod? buy 1 kg rice bag)
Large sheet of paper
Reflector (Capa)
…………………………………………
Separate flash
Softbox
www.smogdog.com | Hans Gerhard Meier | 2011

19. Indoor setup
Biggest window
Not direct sun light
Table adjecent to window
Reflector carboard (Kapa)
Tripod
Self timer
Expose X 3: + / - / default
www.smogdog.com | Hans Gerhard Meier | 2011

20. Easyfix
Avoid photo bulge, use zoom
Quick fix:
Photoshop File Edit Image Layer Select Photoshop, auto (test for best result)
Mode
Adjustments
Auto Tone L
Auto Contrast L
Auto Color B
Image Size…
www.smogdog.com | Hans Gerhard Meier | 2011

21. Human touch
Stage your product in real enviroments.
With humans who enjoy using it!
www.smogdog.com | Hans Gerhard Meier | 2011

22. Video Bonanza
Mini documentary
Short, 20-40 sec
Slidehow converted to movie
Sound (www.ccmixter.org)
Last frame, your name! (and www address)
www.smogdog.com | Hans Gerhard Meier | 2011

23. www.vulkan.se Paper will survive
• Leave behind
www.lulu.com • Show knowledge of POD (print on demand)
• Everybody likes paper;-)
www.blurb.com
www.smogdog.com | Hans Gerhard Meier | 2011

24. www.airtightinteractive.com
www.flickr.com Portfolio served
Peronal Vs Template
www.wordpress.org
Personal
100% you and your skills
Uniqe = more work!
Template
Easy setup
Knowledge = Uniqe
www.carbonmade.com
& Tumbler, Posterous, Indexhibit, Prevue, Behance,
more…
www.smogdog.com | Hans Gerhard Meier | 2011

25. Advanced
<HTML>
+ CSS
Personal
Default
Easy www.smogdog.com | Hans Gerhard Meier | 2011

26. Wordpress Tumblr HTML Flash Indexhibit Virb Cargo
Free
SEO
Hosted*
Blog
Mobile**
Simple
Yes No Yes/no
*Hosted meaning, no need for ftp access
**Based on HTML is standared for all mobile devices
www.smogdog.com | Hans Gerhard Meier | 2011

27. Make, sell, share
• New possibilities
• Control the service
ponoko.com
shapeways.com
instructables.com
www.smogdog.com | Hans Gerhard Meier | 2011

28. Blog Vs Portfolio
Blog = daily activity, process
Portfolio = presentation of selected work
www.smogdog.com | Hans Gerhard Meier | 2011

29. Digital portfolio
1. Collect
2. Evaluate
3. Layout
4. Finnish
• Documenting
• Photo
www.smogdog.com | Hans Gerhard Meier | 2011

30. Delivery
• Digital portfolio
• minimum 5 projects
• 1 personal project
• Strategy
• Blogg
www.smogdog.com | Hans Gerhard Meier | 2011

31. Case study
www.cityant.net
www.smogdog.com | Hans Gerhard Meier | 2011

32. http://www.google.com/analytics
www.smogdog.com | Hans Gerhard Meier | 2011

33. 50 Beautiful And Creative Portfolio Designs
http://www.behance.net/
www.smogdog.com | Hans Gerhard Meier | 2011

34. E oy !
MOST IMPORTANT,
nj IT’S YOUR GREAT WORK!
www.smogdog.com | Hans Gerhard Meier | 2011