SEO and traditional marketing strategies are converging. Find out how you can build the optimal SEO team that will continue to find success in search engine results pages (SERPs). In this presentation, we define the seven must-have roles for any SEO team today. View the full post on how to build an SEO team here: http://www.snapagency.com/blog/todays-seo-dream-team/

1. April 4, 2014

2. How to Build an SEO Dream Team
Is your SEO team with the times?
Search engine optimization and time-tested
marketing strategies are converging. In the last
several years, there has been a significant change in
the definition of SEO and the resources required to
execute on it.
The strategies that will improve search appearance
and drive traffic for the long term are dependent on
solid research, quality content, strong relationships,
and distributing the message to the relevant channels
– AKA marketing.

3. How to Build an SEO Dream Team
Traits of a great SEO team
★ Team members work collaboratively
★ Creatively brainstorm amazing content ideas
★ Develop engaging content
★ Promote the hell out of it once it’s ready!
★ Technical expertise in web development
★ Analytical skills to form strategy
recommendations
★ Strong employee and client management
Rand Fishkin
Moz
“I’m not a big believer in titles
(in fact, were I starting a new
company today, I wouldn’t
have them), and I think the
right role is to pitch in when
and where you’re needed
and can add value. There should be no such
thing as ‘this is my job” or “that’s someone
else’s job.’”

4. So, in order to succeed in building an
awesome SEO team, you need…

5. How to Build an SEO Dream Team
A Team Manager
★ Guides the marketing
strategy
★ Possesses creative vision
★ Inspires the team to
produce great work
Jason Acidre
Xight
“[You need] a Team Manager
who’ll not just supervise and
make sure that the campaign
is on track, but can also
effectively communicate
needs/progress/forecasts
to clients. Managers should have a solid
background or at least know how each
segment of inbound marketing works.”

6. How to Build an SEO Dream Team
A Strategist
★ Deep understanding of
inbound marketing
★ Responsible for research
and analytics
★ Data-driven strategy
recommendations
Jeff Sauer
Jeffalytics
“For SEO to succeed into the
future, it’s all about rounding
out your team that is
responsible for SEO with
roles that have always been
responsible for delivering
good marketing. In order to
survive as a discipline, SEO will need to
become a lot less tactical in execution and
become a part of your overall marketing
strategy.”

7. How to Build an SEO Dream Team
A Content Creator
★ Leads the creative
ideation
★ Manages the content
development
★ Delivers on content that
will captivate the target
audience
Clayburn Griffin
“In the next year, I foresee
SEO teams hiring more
Content creators. If not
directly on the SEO team,
then at least within the same
agency to be given some
direction by the
SEOs. We need people who can create good
engaging content, not just limited to writing.
Creative people who can make awesome.

8. How to Build an SEO Dream Team
A UXer
★ Increases content’s value
with great design and UX
★ Creates shareable content
Paul Shapiro
Catalyst
“It’s a much needed
perspective that I haven’t
seen enough expertise in
among agency SEOs. Google
is caring increasingly more
about UX, as they are
catering to the user. Creating
a good
user experience is key to building a good SEO
strategy.”

9. How to Build an SEO Dream Team
A Developer
★ Translates content and design assets to the
web
★ Creates interactive content
You now have great content and design. Let’s make it functional.

10. How to Build an SEO Dream Team
A Promoter
★ Manages paid and earned media tactics
★ Builds beneficial relationships through link
building, social media marketing and influencer
outreach
Unfortunately, creating great content doesn’t guarantee that the target audience will find it. You need
someone to shout from the hilltop.

11. How to Build an SEO Dream Team
A Filter
★ Mouthpiece for the client relationship
★ Manages administrative tasks
★ Keeps the SEO team on schedule
People do business with people they like.

12. How to Build an SEO Dream Team
The SEO Dream Team
So there it is, the SEO Dream Team that will blow your clients away!

13. Read the full post on building the SEO
Dream Team.
Connect with the author.
Griffin Roer
@griffinroer
+GriffinRoer