In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.

1. Digital Engagement:
5 Steps to Build, Analyze & Measure
Your Digital Engagement Strategy
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2. Housekeeping Items
• Turn your computer speakers on & up!
• Share your questions in the question window
• Recording & slides will be made available within 48 hours
• Join the Conversation!
Twitter Hashtag #SnapSmarts
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3. Digital Engagement Strategy Guest Speaker
A little about Emily
• Creates engaging content about new and
upcoming books
• Manages a community of 250,000
Emily Steele • Involved in continued growth of site and
Community Manager multiple social platforms
Just one more thing…
Feel free to contact me… She's come to terms that the most
successful piece of content she ever
produces might be "Harry Potter in Charts."
@Figmentfiction
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4. Welcome to the Digital Engagement Strategy Webinar!
I have an extreme passion for…
• Constant learning
• Constant listening
• Strategy frameworks that drive change
Edward Boudrot • Executing, from ideation to market
VP, Product • Cool products & experiences
• Human performance
Feel free to contact me…
@eboudrot
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5. Five Things From Today…..
1 Engagement Framework
2 Five Best in Class Examples
3 Self Assessment Tool
4 Expert Offer for Deep Assessment
5 Resource Guide
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6. The Challenge for us is the Dramatically Changing Landscape
• 18.5% of the total time of smartphone users are spend
in-browser
• Facebook has 80.4% reach on US smartphones
• 90 percent of US marketers are now using social
networks for their efforts. Just five years ago, the figure
was only 20 percent
• 68% of CMO’s are shifting budget from a traditional
advertising to content marketing
• Effective inbound marketing increases leads an
average of 4.2 times
Marketing is dead? Marketing as we know it is.
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7. Our Customers are Looking to Adapt…..
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8. What Can We Be Doing
Better?
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9. In the Quest for this Answer
we Discovered…..
Research
Examples
Best Practices
Industry Studies
Customer Interviews
It’s not one thing, it’s a multitude of
things, a framework
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10. The Five Levels of a Digital Engagement Strategy
User Action Goals >
Increase Improve Full
Interaction Acquisition Engagement
-Multiple Facebook -Personality quizzes -Cross media channel
apps encourage broad connect customers promotion
Enable use with your brand -Multi-Engagement One-to-Many
1
socializing -Highly leveraged network effect
content
-Unique user -Sweepstakes with -Contests
Personal interactions such as “money can’t buy” -Blog with
2
Marketing Goals >
Connection quizzes options engagements
-Mobile
-Facebook presence -Online to drive user -Leverage Facebook to
Drive with frequent posting engagements such as encourage user
3
participation -YouTube channel eSeminars interaction and sharing
-Surveys
-Videos -Content categories -Twitter presence with
Facilitate -Blog presence with -Social media links frequent posting
4
Interaction frequent updating within content
-Topical and relevant -News / articles -Social media calls to
Stimulate Web content signups action & sign-up links
5
interest -Great UI -Registrations -Polls One-to-One
Simply stated, this is leveraging content across multiple channels for desired outcomes
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11. 5
Stimulate Min Online is a Part of Access Intelligence; their Tagline
interest Says it all “Content in Context”
Best Practices
• UI consistency and ease of
navigation
• Create trust with solid
content
News, article and Social
registration signups media • Highlight user or brand
calls to endorsements
action • Limit choice in areas of
best return
• Social links upper right
• Customized calls to action
Topical • Increase interest and
and
relevant User Poll interaction with polls
web
content
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12. Facilitate Mom365 has Perfectly Targeted Content and Invited
4
Interaction
their Users to Interact
Best Practices
• Create categories based
Content on user type, product
categories category or phase
Social • Have an active Twitter and
media blog presence with
links provoking content
within
Active content • Social media links within
Twitter content increase sharing
presence
and exposure to new users
• Have video content to
provide user with a variety
of interaction types
Active
blog
presence
Videos
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13. 3 Drive Squishable is a Best Case Example of User Participation
participation
Active Best Practices
Facebook • Enabling and being active
presence
on multiple channels
increases participation
Active • Holding eSeminars or
YouTube events gives customers
presence another reason to come
back
• Having engaging surveys
Surveys encourages people to
participate and share
• Extend beyond typical
Facebook updates and
Facebook
feed create fun ways for
interactions participation
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14. 2
Personal Martha Clearly Makes a Personal Connection and Leverages
Connection that Relationship for Mutual Benefit in Multiple Ways
Best Practices
• Mobile optimized
Mobile
optimization content increase
access and ease of use
• Quizzes create a
personal connection
Unique Sweepstakes and an invitation to
user “Money
interactions participate
Can’t buy”
quizzes • Sweepstakes are a
unique way to engage
users with unique
offers that appeal to
them
• Contests are a great
way to engage users
Blog with Contests
engagements
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15. 1
Enable Figment is a Best in Class Example of Fully Engaging End
Socializing
Users and Leveraging all Channels to Maximize Results
Multiple
Best Practices
ways to • Multiple Facebook
engage apps give users a
broad choice in
channels and or
Multiple mediums
Facebook • Cross channel leverage
apps
of content maximizes
the return of your
Personality investment
quizzes
• Personality quizzes
relate to the end user,
Cross media creating the desire to
promotion
share & increasing the
viral domino effect
Highly
leveraged
content
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16. The Result of Having an Engagement Strategy is a Network Effect
Maximizing User Engagement, Acquisition and Revenue Goals
Snap
Apps
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17. A New Way to Think about Content, Channels and Outcomes
User Action Goals >
Increase Improve Full
Interaction Acquisition Engagement
-Multiple Facebook -Personality quizzes -Cross media channel
apps encourage broad connect customers promotion
Enable use with your brand -Multi-engagement We invite you
1
socializing -Highly leveraged to take our
content
self
-Unique users -Sweepstakes with -Contests
Personal interactions such as “money can’t buy” -Blog with assessment
2
Marketing Goals >
Connection quizzes options engagements
-Mobile
Or
-Facebook presence -Online to drive user -Leverage Facebook to
Drive with frequent posting engagements such as encourage user
3
participation -YouTube channel eSeminars interaction and sharing Have our
-Surveys
engagement
-Videos -Content categories -Twitter presence with
4
Facilitate -Blog presence with -Social media links frequent posting specialists
Interaction frequent updating within content perform a
deep review
-Topical and relevant -News / Articles -Social media calls to
Stimulate Web content signups action & sign-up links your site
5
interest -Great UI -Registrations -Polls
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19. Thank You to Our Guest Speaker
Evaluate your site now:
http://info.snapapp.com/Get-Your-Engagement-Grade-from-SnapApp.html
Learn more about SnapApp
Request a demo: http://www.snapapp.com/request-demo
Call: 855-Snap-App
Connect: @Snap_App
facebook.com/snapapp