Effective March 30th, all Facebook Brand Pages will switch to the new Facebook Timeline layout. This change will have a huge impact on the way brands and companies market to their Facebook audience. SnapApp's Social Media Manager, Asma Stephan, walks you through the new layout and offers helpful tips and strategies that will keep you on top of Facebook's latest changes. Visit http://www.snapapp.com/ to learn more about our self serve Marketing platform which empowers marketers to create and share interactive quiz apps like Sweepstakes, trivia and more across mobile, social and the web. Put your customized SnapApp on Facebook, blog posts, web pages, in an ad unit and more!

1. Marketing Strategies for
Facebook Pages Using Timeline
March 14th 2012
Host: Asma Stephan, SnapApp Social Media Manager
For more information and insights,
us at Facebook.com/SnapApp
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2. Housekeeping Items
• Turn your computer speakers on & up!
• Share your questions in the chat window
• Tweet using #SnapApp4Facebook
• Recording & slides will be made available within 48
hours
• Like us SnapApp on Facebook & leave your
feedback so we can improve our next events!
#SnapApp4Facebook
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3. What We’ll Cover
1. What is Snapapp?
2. The “Timeline” time table
3. What these changes mean.
4. Overview of the changes, including:
– Cover image
– About Section
– Tabs/Application/”Favorites”
– Timeline Feed Features
– Messaging
• And Marketing strategies for each
• Admin tool
• Quick-Start Checklist for converting your page
#SnapApp4Facebook
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4. Facebook
Website
Blog
Twitter,
Google+
Mobile
Ad Unit
#SnapApp4Facebook
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5. The “Timeline” Timeline
• User Profile Timelines started rolling out in late 2011
– To become mandatory “in the next several weeks”
• Brand Page Timeline announced Feb 29th.
– Currently optional.
– BUT Mandatory deadline March 30!
• During this time period, activate your preview!
– Your page will not be live, but you can “stage” your page so
it’s perfect when it’s released.
– http://www.facebook.com/pages/status/
#SnapApp4Facebook
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6. Why Is
Facebook
Making these
Changes?
• Emphasis on engagement
– Started with initial profile timeline rollout
– People talking about this metric
• No longer emphasizing Likes
– Discouraging like-gating tactics
• Focus on community
#SnapApp4Facebook
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7. Cover Image
• Now the only landing page option.
• This image takes up the top third of your page.
• Best size is 815x315px.
#SnapApp4Facebook
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8. Before
After 
#SnapApp4Facebook
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9. Cover Image Don’ts
• DON’T mention discounts or offers (Get 40% off!)
• DON’T Include a call to action (Download now!)
• DON’T reference Facebook (i.e. no asking people to
“Like” your Page or “share” content)
• Facebook Policy on Cover Images:
http://www.facebook.com/help?faq=%202763291157674
#SnapApp4Facebook
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10. Example Cover Image B2C
#SnapApp4Facebook
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11. Example Cover Image B2B
#SnapApp4Facebook
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12. How to Put Your
Best Face Forward
• Choose an image that is welcoming
– “Yes, this is the right place!”
• Include your motto or tagline
– What is your value proposition? What can you offer?
• Consider updating/rotating the image
– seasonally, with a new product or in conjunction with major
campaigns.
• Ask a question in the Cover
– “What is your favorite thing about our products?”
• Hold a contest, or ask users to vote on your cover
image
– Must use a third party app
#SnapApp4Facebook
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13. Profile Photo
• Your profile photo might not fit anymore.
• If it was tall, it will be cropped.
• 180x180px
Before
After
#SnapApp4Facebook
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14. Combine Profile and Cover
• Consider a clever profile photo that is part of your
cover image.
#SnapApp4Facebook
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15. About Section
• This blurb gets pulled from your Profile
• 150 characters
#SnapApp4Facebook
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16. What You Should
Know About Me
• Use this as an opportunity to welcome fans to your
page.
• You can include a link.
#SnapApp4Facebook
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17. New Look for “Tabs”
• Limited to 12 slots for apps.
– Only have 3 Tabs “Above the Fold”
Note: App size for tabs is still 520 x 600px
#SnapApp4Facebook
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18. Favorite Applications
• Rotate and swap tab order.
– Move Likes tab below the fold.
• Keep name short and sweet.
• Feature your most relevant and engaging apps
Welcome Video
Quiz
Sweepstakes
#SnapApp4Facebook
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19. How to Edit Settings
• Click the down arrow to display all
of the tabs.
• Hover over the tab you want to
edit and click the pencil edit icon
• Change the image 170x70
• Tab name
#SnapApp4Facebook
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20. What does this mean?
• No longer option to select a “default tab”
– Work harder to Drive traffic to your tabs/applications.
– Engaging content.
Get Your Tabs Noticed!
• Make tabs eye-catching to draw attention
– 170x70 px
– CTA language IS Okay on tabs!
• (“Click for more fun!” or “Vote Now”)
• Post contests and timely apps above the fold.
• Post links to apps directly in the Timeline
#SnapApp4Facebook
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21. Is Like-Gating Dead?
• Like-gating down, but not out!
• Send outside users to the tab page directly.
Source: http://www.business2community.com/facebook/rethinking-fan-gating-strategies-
#SnapApp4Facebook for-facebooks-new-timeline-for-pages-0141949
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22. Timeline (Formerly
the Wall)
Before
After
#SnapApp4Facebook
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23. If You Like It Then You
Shoulda Put A Pin In It
• Pin important pins
(including links to tabs)
to the top of your
timeline.
• Pins stay put for 7 days.
#SnapApp4Facebook
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24. Seeing Stars
• Highlight posts with photos, videos, or lots of
activity.
• Starred posts are spread across the width of the
Timeline for more visibility.
#SnapApp4Facebook
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25. Reaching Milestones
• Manually add milestones to your Timeline.
• Use photo and video to make moments stand out.
Major events
Founding
Product releases
Significant hires
Personal achievements
#SnapApp4Facebook
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26. Engaging With Milestones
• Add funny or poignant milestones in line with your
brand’s messaging
#SnapApp4Facebook
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27. Hide Posts
• Remove duplicate or irrelevant posts
#SnapApp4Facebook
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28. Messaging
• Fans can send private messages to pages
• Customer service channel.
• Can only respond after fan initiates.
• Pages can disable this.
#SnapApp4Facebook Source:
http://www.jonloomer.com/facebook-
timeline-for-pages-tutorials/ 28

29. Admin Panel
• View notifications
• Respond to messages
• View your Page insights
• Access your activity log to curate content on your Page
• Access the Edit menu to make changes to your Page's settings
#SnapApp4Facebook
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30. Quick-Start Checklist
 Choose a eye-catching cover that follows the rules.
(815x315px)
 Adjust your profile image if necessary. (180x180px)
 Edit your “About Me” section (<150 characters)
 Sort your tabs and edit them to update thumbnails
(170x70px)
 Highlight and pin important and relevant posts in the
timeline. Hide duplicate or irrelevant posts.
Or, watch our video!
http://youtu.be/sXE1KUTtQ8I
#SnapApp4Facebook
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31. Q&A
• Visit http://blog.snapapp.com for Facebook
Marketing tips including our post about these
Timeline changes
Don’t forget to us at Facebook.com/SnapApp
#SnapApp4Facebook
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