We put together 9 tips to help you create posters that shine so bright, it makes the others fade into the background. Posters are one of the most powerful ways to announce your business news - events, sales, latest arrivals and more - to a large number of people within a local area.

1. Conquer
The Worlds
Greatest
Posters
marketng@snap.ie
www.snap.ie
How to

2. How to Conquer The Worlds Greatest Posters
It seems like an impossible
task for a small business to
standout in a world of giants
Posters are one of the most powerful ways
to announce your business news - events,
sales, latest arrivals and more - to a large
number of people within a local area.
But much like a street sign, people are
usually on the move or standing still for
a short time - at a bus stop, in a store,
waiting for a friend. That means posters
need to make a big impact quickly.
The team at Snap have put together
a list of nine tips to help you create
posters that shine so bright, it makes
the others fade into the background.
1The message behind your poster design
needs to reach your target audience
without being vague or confusing.
So before you begin designing your poster:
It all starts with
a great idea
Come up with a unique idea that is
still related to your brand
Be able to articulate the idea
in as few words as possible
Know what you want to achieve with
you posters - calls, sales, attendance

3. 2
Something that people may only see
for a second, but recall much later.
The first element that catches their
attention and intrigues them to
discover more.
A single point that communicates the
main message in a visual manner
The creative element and idea of your poster is what
gets attention, intrigues and entertains your adience.
To do that effectively you need a focal point:
3Define a
focal point
The more you show people that you really know
what matters to them, the more they’ll like you,
trust you and want to do business with you.
This impacts everything, including the poster
design and it's message. For example, what
is going to work for a youth rock concert is
unlikely to work for a business conference.
You should at least know:
Get to know your
target audience
Who are they?
Where they're from?
What do they do?
How you can help them?
How to Conquer The Worlds Greatest Posters

4. Not too loud, not too repetative, write and
re-write it, till you get it just right. The theme
and tone of your poster should match your
brand. All of the elements need to work
together to tell a story. Elements such as:
4Speak with a
consistent tone
Consider the location - a poster in a
window will be different to one at a
bus stop
Inject a little humour, if it’s appropriate
keep it simple and avoid too many
different elements
5Keep it short, sharp
and to the point
Whether your poster is being displayed on
the street, in a shop or at an event, you may
only have seconds to grab people's attention
and leave an impression that lasts days.
There are a few ways you can do this:
Colours and images
Headlines and body text
How to Conquer The Worlds Greatest Posters

5. The colours and fonts you use in a poster
can have a dramatic effect on the feeling it
conveys and impact it will have:
6 7Use a balance of
images and words
Be adventurous with
colours and fonts
Use contrasting, eye-catching colours
to emphasise the subject and clarify
the different sections of your poster.
Ensure your colours relate to your
brand.
Choose big fonts serif or sans serif
styles that are easy to read.
Consider the distance between the
poster and it's audience.
Choose striking and meaningful
images - but keep it simple
Use a minimal number of words
to deliver your key messages
Tell the story in just a few seconds
- especially if your audience will be
rushing by outdoors or at an event
Many of the greatest posters have few, if any,
words at all. They leave it up to a captivating
image to tell the story. However, depending
on the subject and goal of your poster,
you may need to balance the image
with text. But just remember:
How to Conquer The Worlds Greatest Posters

6. 8 9
How to Invent Business Boosting Brochures
Once you have caught someone’s
eye and excited them with an images
and a story, be sure that you tell them
what you want them to do clearly:
Finish with a strong
call to action
Include an obvious call to action
(call us, visit us or go online for
more information)
If it’s a shop, include address
details as well as directions
If it’s an event, tell them the
date, time and venue
The paper you choose can impact the way
your poster looks and lasts - as well as the
impression that it makes in those brief
moments you have to capture the attention
of your audience. While you don’t always
have to use a premium, photographic stock,
there are a few important things to consider:
Use suitable
quality materials
Matt finishes work well and look great
indoors, printed on a heavy stock
Gloss paper brings your image to life,
however it can also be highly reflective
UV inks or a laminates help to protect
outdoor posters from the elements

7. The path to greatness can seem impossible...
many fail because they are too focused on the
summit, but are not prepared for the journey.
A well planned, designed and produced
poster is a powerful, cost-effective local area
sales and marketing tool. Following these
nine simple steps will help you:
You don't have to see the summit
just to take the first step
How to Invent Business Boosting Brochures
Stand out from your competition
Capture the attention of your audience quickly
Boost attendee numbers, sales or anything
else you want to achieve
If you need a hand to 'conquer the
worlds greatest posters', your local
Snap experts are here to help, from
concept development through to
finished art, production and even
installation - we can handle it quickly,
affordable and professionally.

8. Let’s build your
business starting now
In summary
to conquer the worlds greatest posters you should:
How to Invent Business Boosting Brochures
Begin with the
end in mind
Balance images
with words
Know your
target audience
Match colours
and fonts to the
theme and tone
Develop the
bigger picture
Finish with
a powerful
call to action
Choose the paper
quality and finish
according to it's use
Define your
tone of voice
Keep it
short and sharp
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