SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. This month’s
must reads in
Hotel Data &
Analytics News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. More data, less time. It’s the mantra every manager is
thinking and it applies to news as well as data.
Every day, we look for, publish, and/or curate articles
that we think hoteliers can use when it comes to data
and hotel analytics. But with so much to read and so
little time it’s helpful to have a recap of the best content
from the past month or so.
In this slideshare we summarize the most relevant,
important, and interesting news so hoteliers can swipe
through and pick the most important articles to read.
We hope you enjoy.
Regards,
Clay, Martin, and the SnapShot team.
Suggestions and feedback are always welcome at
news@snapshot.travel
Editorial
A monthly recap of hotel
data and analytics news

3. Analytics
software will
soon be as
common
as Excel
“
”Christian Chabot,
CEO of Tableau
Image source: Tableau
How to Choose
Big Data Analytics
Tools for a Hotel.
What to consider when
looking for a new solution.
Many hoteliers, general managers, and
revenue managers wish they could get a
better handle on available data to improve
guest experience, revenues, and gather
valuable business intelligence. Yet Excel can
sometimes feel frustratingly limited. A more
robust, sustainable, and useful solution is
necessary. But what solutions are out there?
And how do we go about choosing the right
big (and small) data analytics tool for your
hotel?
Read on our blog

4. Data security has been a huge issue
recently. Just look at the issues Starwood,
Hilton, and Hyatt have all had in the past
six months. So how can hotels protect their
prized clientele, the business travelers?
And why are some hotels' systems so
vulnerable? It seems patchwork
integrations between POS and backoffice
systems, plus lack of technical education
are quite often to blame.
Read on Biz Travel News
Hotel Data
Breaches:
Can You Protect
Business Travelers?
Photo credit: elhombredenegro via VisualHunt / CC BY

5. We have a soft spot for TED talks and this one is great. Consultant Philip Evans gives an illuminating lecture on how the
massive amounts of data available to us will shape how the entire world operates. While the medical industry is a prominent
example, it’s very easy to imagine how this explosion in access to data and insight could transform the hospitality industry.
And if you’re short on time skip to about 07:30 or so.
Watch on TED
How Data Will Transform Business.
A TED Talk on how data will shape the future of all business.

6. With more data available than ever before,
not using it would be a wasted opportunity.
The problem, though, is it’s not easily
accessible. I mean, humans don't process
numbers like computers. Data needs to be
organized and designed so we can use it and
understand it. This Medium post is a great
primer on why design is so important when
interfacing with large quantities of data.
Read on Medium
Designing Data-
Driven Interfaces.
The future is data, designed.

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8. If you think a
spreadsheet is
going to run your
business, get out.
“
”Wulf Van Alkemade
Insights from
The Soap Man:
Hotelier Wulf Van Alkemade
Before analytics, before Excel, there was the
soap index. Created by an Amsterdam-based
amenities supplier, the soap index became a
go-to rubric for a secret club of hoteliers who
used it to predict hotel trends to a surprising
degree of accuracy. We chatted with its
creator, hotelier and international man of
mystery, Wulf Van Alkemade about his track
record predicting major trends in hospitality
and the so-called “Soap Index.”
Read on our blog

9. This article does a great job at breaking down
the seemingly complex terminology behind
data, explaining what's really going on and
what really matters. These are the kind of
rules that are so great, you can apply them to
just about anything. Some of our favorite
takeaways: "If you can’t explain it to a 5 year-
old, then you’ll have a tough time selling it to
others," and, “The focus should not be on the
tools [you use], it’s on the core message of
your story.”
Read on Dataconomy
7 Habits of Highly
Effective Data
Analysts
Skills everyone can use.

10. As hoteliers we don’t always consider data to be a fundamental tool in our daily operations. We’d rather focus on making
our guests happy than crunching numbers. So why does data matter to hotels? Because at the end of the day data is just
information. When we look at the right data in the right way, we can not only ensure our guests are having a great stay, but
we can optimize revenues, occupancy, and organizational efficiency.
Read on our blog
A Guide to Hotel Data and Analytics.
A 101 guide to understanding types of data and analytics for hotels.

11. At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
Learn more
About Us
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www.snapshot.travel
This Hotel Data and Analytics Monthly news
roundup is brought to you by Clay, Martin,
and the SnapShot team.
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